Chargeway
Chargeway is a Portland, Oregon software company that uses a patented color-and-number visual system to simplify EV charging for drivers, dealerships, and utilities. It sells a free consumer mobile app plus B2B Beacon subscriptions (Showroom, Mini, Web) across 100,000+ North American stations.
- Company typePrivate
- Founded2016
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Chargeway does
Chargeway is a Portland, Oregon-based software company founded in 2016 by Matt Teske that develops a patented color-and-number visual system designed to simplify electric-vehicle (EV) charging for three user groups: EV drivers, auto dealerships, and electric utilities. The core technology assigns colors to plug types (Green for J1772/CCS1, Blue for CHAdeMO, Red for NACS/Tesla) and numbers 1–7 to power levels from 1 kW to 400 kW, and is protected by granted patents in the United States, Europe, China, and India. The platform aggregates data on 100,000+ charging stations across 60+ networks in North America, refreshed every 24 hours, with live status and pricing added in 2025.
The product portfolio comprises the free Chargeway mobile app (iOS, Android, Apple CarPlay) for consumers, the 43-inch Showroom Beacon and tablet-based Mini Beacon as in-dealership education kiosks, the Web Beacon website plugin ($349/month, integrated with Dealer.com, Sincro, Dealer On, Dealer Inspire, and DealerFire) for dealer digital channels, and the newer Chargeway Plus tier offering connected-EV features piloted with Austin Energy. The company sells primarily through B2B SaaS subscriptions to dealerships, often subsidized by utility-sponsorship partnerships (PGE, APS, Austin Energy, SRP, NYPA, TEP, LBWL), and through a NADA Affinity Partnership granting channel access to 16,000+ franchised dealers.
Revenue is concentrated in B2B subscriptions (Web Beacon at $349/month, Showroom Beacon on quoted annual pricing) and utility-sponsored deployments, with station-labeling partnerships functioning as a licensing layer and the consumer app acting as a free awareness funnel. Reported pilot outcomes include EV-sales increases of 200–1,000% at Beacon-equipped dealerships versus comparable dealers without Beacon over a 14-month window. The company remains privately held with 1–10 employees and no disclosed institutional funding beyond a 2018 Los Angeles Cleantech Incubator affiliation.
Chargeway firmographics
Firmographics- Name
- Chargeway
- Legal name
- Chargeway
- Website
- https://chargeway.net
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Chargeway is a Portland, Oregon software company that uses a patented color-and-number visual system to simplify EV charging for drivers, dealerships, and utilities. It sells a free consumer mobile app plus B2B Beacon subscriptions (Showroom, Mini, Web) across 100,000+ North American stations.
- Ownership category
- akta.pro rank
Chargeway industry classification
Industry- Product category
- EV Charging Software
- NAICS
- Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA), EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing) (EUAFAMAI)
Keywords
Where Chargeway is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Chargeway business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Consumer Mobile App: Free mobile app for EV drivers available on iOS and Android. Serves as the consumer touchpoint and drives awareness for B2B products.
- Dealer Beacon Products: B2B SaaS subscriptions for auto dealerships using Showroom Beacon (43-inch kiosk), Mini Beacon (tablet), and Web Beacon (website plugin). Revenue from monthly/annual subscription fees.
- Utility Partnerships: Partnerships with utilities (APS, PGE, Austin Energy, etc.) who sponsor Chargeway Beacon deployments at local dealerships as part of EV adoption programs.
- Station Labeling: Labeling public EV charging stations with Chargeway's color/number icons to connect digital and real-world experiences. Partners with charging networks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Consumer Mobile App - Free |
| Subscription | Monthly | Web Beacon for Dealer Websites - $349/mo |
| Subscription | Annual | Showroom Beacon - Quoted pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Chargeway product offering
Product offeringCore offering
Chargeway develops a patented software platform and mobile application that simplifies EV charging through a unique color-coded plug identifier system (Green=J1772/CCS1, Blue=CHAdeMO, Red=NACS/Tesla) and numbered power level system (1-7, ranging from 1kW to 400kW). The platform serves EV drivers via a free consumer app and provides dealerships and utilities with subscription-based education tools (Showroom Beacon, Web Beacon, Mini Beacon) to accelerate EV adoption.
Product overview
Chargeway is a software platform and mobile application that uses a unique color/number visual system to simplify EV charging for all stakeholders. The core offering consists of the Chargeway Mobile App (iOS/Android) and the patented Chargeway Software Platform, which together display over 100,000 charging stations from 60+ networks across North America using color-coded plug identifiers (Green=J1772/CCS1, Blue=CHAdeMO, Red=NACS/Tesla) and numbered power levels (1-7 based on kilowatts). The dealer-facing product line includes the Showroom Beacon (43-inch physical kiosk), Mini Beacon (portable tablet version), and Web Beacon (website plugin for Dealer.com, Sincro, Dealer On, Dealer Inspire, and DealerFire platforms). Chargeway Plus is a premium tier adding connected EV features. The platform integrates with Apple CarPlay and updates station data every 24 hours. The company holds patents in the US, Europe, China, and India for its software platform and mobile application.
Differentiator
Problem solved
Functional benefit
Brands
- Chargeway Beacon: Interactive touchscreen kiosk and tablet-based tool for auto dealerships to educate EV buyers about charging stations, power levels, and incentives.
- Chargeway Showroom Beacon
- Chargeway Mini Beacon
- Chargeway Web Beacon
- Chargeway Plus
Products and services
- Chargeway Mobile App Free consumer mobile app for EV drivers on iOS and Android that uses the patented color/number system to identify plug types and charging power levels, shows 100,000+ stations from 60+ networks, and provides trip planning, charge time estimation, and Apple CarPlay integration.
- Chargeway Showroom Beacon A 43-inch interactive touchscreen kiosk deployed in auto dealership showrooms that displays a map of charging stations, electric fuel types, EV trip planner, local tax incentives, and home charging information to help sales teams educate EV buyers and inspire Range Confidence.
- Chargeway Mini Beacon A tablet-based portable version of the Showroom Beacon designed for mobile use at car shows, events, and dealer outreach activities, offering WiFi connectivity and phone tethering capability.
- Chargeway Web Beacon A website plugin for dealer websites (available for Dealer.com, Sincro, Dealer On, Dealer Inspire, and DealerFire) that displays EV charging information specific to vehicles on the dealer's site, including local charging options, charge timing, trip planning, and utility incentive information, priced at $349/month including access to the Chargeway eLearning Platform.
- Chargeway Plus A premium tier of the Chargeway mobile app offering connected EV features including connected vehicle capabilities, expanded real-time data, and enhanced trip planning features, launched in North America in 2024 with pilot programs with utility partners like Austin Energy.
- Chargeway for Apple CarPlay An Apple CarPlay version of the Chargeway mobile app for iOS users in North America that displays color/number station pins, clustered pins in high-density areas, quick directions access, station information (network, quantity, pricing), quick call feature, star ratings, and seamless trip planner integration that passes planned routes from the mobile app to the CarPlay interface.
Quantifiable outcome
- EV sales increased 200-1000% at dealerships with Chargeway Beacon vs. comparable dealers without Beacon
- +2 more outcomes
Companies that use Chargeway
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Chargeway technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature8 records
Chargeway partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- WalmartcoreChargeway integrated Walmart EV Charging Network into its platform, giving EV drivers using Chargeway access to live charger status and pricing for Walmart's charging locations throughout the United States.
- Consumer ReportscoreChargeway partnered with Consumer Reports to improve public EV charging ratings and reviews. Partnership brings Chargeway's color-coded visual system together with Consumer Reports' testing expertise to help EV buyers make more informed charging decisions.
- New York Power Authority (NYPA)coreNYPA partnered with Chargeway to simplify EV charging in New York. Chargeway helps solve key problems EV buyers face by providing better tools and training through Showroom Beacon at dealerships.
- Tucson Electric Power (TEP)coreTEP partnered with Chargeway to simplify EV charging in Tucson. Partnership solves problems EV dealers face by providing better tools and training through Showroom Beacon at local dealerships.
- Lansing Board of Water & Light (LBWL)coreLBWL sponsoring Showroom Beacon at Williams Subaru in Michigan as part of pilot with Michigan Economic Development Corporation to improve EV visibility in the state.
- QmeritcoreQmerit, North America's leading provider of EV charging implementation solutions, integrated its digital services platform with Chargeway Beacon. This creates a seamless customer experience connecting EV charging education with home charger installation. The partnership helps accelerate EV adoption by connecting dealerships and utilities.
- Arizona Public Service (APS)coreAPS partnered with Chargeway to support Arizona dealers with Showroom Beacon kiosks. Six Beacons deployed to auto dealerships in APS service territory. Chargeway also labeling hundreds of public EV charging stations with color/number icons. Results showed up to 1000% increase in EV sales at dealerships with Beacon.
- Apple (CarPlay)coreChargeway app made available on Apple CarPlay for iOS users in North America. Includes new visuals for station map, combined pins in high-density areas, quick directions access, and seamless trip planner integration from mobile to car.
- National Auto Dealers Association (NADA)coreNADA chose Chargeway as an Affinity Partner, allowing 16,000+ member dealers to use Chargeway's universal language for explaining EV charging. NADA President Mike Stanton stated Chargeway 'best answered the questions that our dealers were asking about EV charging.' This partnership creates a de facto standard dictionary of EV charging terms across franchised dealerships.
- Austin EnergycoreAustin Energy sponsoring Chargeway Beacons at Austin dealerships (Town North Nissan, Capitol Chevy) as part of pilot program to improve EV visibility and accessibility. Chargeway keeps Austin Energy customers informed as new charging stations come online.
- Oregon Auto Dealers Association (OADA)coreOADA partnered with Chargeway in original Oregon pilot program placing Showroom Beacons in dealerships. OADA membership represents franchised dealers in Oregon.
- Portland General Electric (PGE)corePGE partnered in original Oregon pilot program that placed seven Showroom Beacons in key auto dealerships along I-5 and I-84 corridors. PGE continues to sponsor Beacon deployments to expand EV charging infrastructure visibility.
- Forth (Mobility Organization)coreForth, a mobility organization focused on equitable transportation, partnered in original Oregon pilot program with Chargeway, OADA, PGE, Pacific Power, ODOT, and OpConnect.
- Salt River Project (SRP)coreSRP sponsored Showroom Beacon at Volvo Cars Gilbert and Porsche Chandler as part of Drive Electric program to improve visibility and accessibility of electric fuel in Phoenix metro area. SRP offers $50 credit on energy bills for EV customers.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Chargeway competitors and assessment
Company assessmentDirect peers
- PlugShare: Largest consumer-facing EV charging map and trip planner in North America, covering public charging stations with reviews and availability. Directly comparable as a competing community-driven EV charging discovery and planning platform with both consumer and B2B offerings.
- ChargePoint: Major EV charging network operator with an extensive driver app for finding stations, planning trips, and paying for charging. Comparable as a competing EV charging software and network management platform targeting both drivers and station owners.
- A Better Routeplanner (ABRP): Specialized EV trip planning tool that models routes based on vehicle, weather, speed, and charging network availability. Directly comparable to Chargeway's Google Maps-based trip planner with weather and speed modeling features.
Broad incumbents
- Tesla Supercharger App / In-Vehicle Navigation: Tesla's built-in trip planner and Supercharger map is the dominant in-vehicle EV charging routing system. Comparable as a vertically integrated charging visualization and planning standard that competes with Chargeway's visual language, particularly via NACS adoption.
- Google Maps (EV Charging Features): Google Maps now includes EV charging station search, availability, and trip planning integrated with its dominant navigation platform. Comparable as a general-purpose incumbent adding EV-specific routing that overlaps with Chargeway's consumer trip planning features.
- Apple Maps (EV Routing): Apple Maps has added EV routing features and integrates with CarPlay, the same surface where Chargeway is distributed. Comparable as an incumbent platform that could absorb EV trip planning functionality natively.
Emerging players
- EVgo: US public fast-charging network with its own driver app for locating chargers, real-time availability, and payments. Comparable as a network-affiliated charging app competing for the same consumer attention and dealer utility-program sponsorship dollars.
- Electrify America: Large US DC fast-charging network with a driver app for station discovery and payments. Comparable as a competing network-driven app with overlapping functionality in station mapping and pricing.
- Recurrent: EV data and analytics company providing range and battery insights for individual EV models. Comparable as an emerging data-services player serving both consumers and dealers with EV-specific information that overlaps with Chargeway's educational positioning.
Others
- Qmerit: North America's leading provider of EV charging installation solutions and an existing Chargeway partner. Comparable as a complementary ecosystem player enabling home charger installation that Chargeway funnels dealers and utilities into through its Beacon platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Chargeway social profiles
Digital presenceChargeway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chargeway leadership team
Management profileNumber of profiles
Profiles3 records
Chargeway funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chargeway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chargeway
What does Chargeway do?
Chargeway develops a patented software platform and mobile application that simplifies EV charging through a unique color-coded plug identifier system (Green=J1772/CCS1, Blue=CHAdeMO, Red=NACS/Tesla) and numbered power level system (1-7, ranging from 1kW to 400kW). The platform serves EV drivers via a free consumer app and provides dealerships and utilities with subscription-based education tools (Showroom Beacon, Web Beacon, Mini Beacon) to accelerate EV adoption.
Is Chargeway a public or private company?
Chargeway is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chargeway founded?
Chargeway was founded in 2016. It employs 1 to 10 people.
Where is Chargeway based?
Chargeway is headquartered in Portland, United States, in the North America region.
How does Chargeway make money?
Four revenue lines are on record. Consumer Mobile App is the primary driver. The others are dealer Beacon Products, utility Partnerships and station Labeling.
Who are Chargeway's main competitors?
Direct peers on record are PlugShare, ChargePoint and A Better Routeplanner (ABRP). Broad incumbents are Tesla Supercharger App / In-Vehicle Navigation, Google Maps (EV Charging Features) and Apple Maps (EV Routing). Emerging players are EVgo, Electrify America and Recurrent. Qmerit is listed as an others.
Does Chargeway have an API?
No public API is recorded for Chargeway.
What industry is Chargeway in?
Chargeway's product category is EV Charging Software. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of EUAFAMAA, Managed EV Charging Software (Residential, Fleet, Workplace). Its NAICS code is 22112 and its SIC code is 4911.