Scimitar Sportswear

What Scimitar Sportswear does

Scimitar Sportswear is a UK-headquartered custom sportswear manufacturer founded around 2004 and based in Worcester, operating with 11-50 employees. The company designs, produces and fulfils custom-made performance apparel for running, cycling, triathlon, rugby, football and other team sports, alongside promotional merchandise such as flags, banners, medals and water bottles. Its product platform is built on full-coverage sublimation printing with Pantone colour matching combined with the proprietary Qwick-Dri™ moisture-wicking fabric technology, and a 100% recycled polyester range is offered across the catalogue. An online Kit Builder lets customers visualise designs in real time, while the Squad Stores™ service builds and runs fully branded member-facing shops for clubs, charities and events.

Scimitar serves a diversified customer base spanning grassroots sports clubs, charities (e.g. Alzheimer's Research UK), corporates (e.g. Apollo Tyres), mass-participation events (Cheltenham 7s Festival, The Women's Tour, Dragon Ride), national federations (British Triathlon, GB Pentathlon, UCI) and professional teams (TORQ Track Cycling). Orders are accepted from a 10-unit minimum up to 100,000+ units with tiered volume pricing and a standard 4-6 week production turnaround. Every client is assigned two dedicated account managers providing end-to-end service from enquiry to delivery and re-order.

Revenue is generated primarily through one-time custom manufacturing contracts, with a growing managed-services contribution from Squad Stores™ fulfilment and a small corporate/charity merchandising line. Distribution combines direct B2B field sales via account managers, the company's own e-commerce storefronts (scimitarsports.com and scimitarsports.us for North America), and the Squad Stores™ white-label online shop platform. Sustainability positioning is reinforced by the WearThenShare™ recycling initiative in partnership with Tag Rugby Trust and NPAC, and by monthly tree-planting funding equivalent to 26.49 tonnes of carbon reduction.

Name

Scimitar Sportswear

Legal name

Scimitar Sportswear

Website

https://scimitarsports.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Scimitar Sportswear is a UK-based custom sportswear manufacturer serving running, cycling, triathlon and charity clients with proprietary Qwick-Dri™ fabric technology and full sublimation printing, operating its own account-managed B2B sales, Kit Builder, and Squad Stores™ e-commerce platform in the UK and US.

Ownership category

akta.pro rank

Product category

Custom Sportswear Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (339920), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports & On-Field Performance Apparel (CRAAAEAE)

akta.pro secondary industries

Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready) (IMAOAEAK), Customized & Personalized Fan Gear Retail (CRAMAOAJ), Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ), Running & Endurance Wear (CRAAAEAD)

Keywords

• Custom sportswear manufacturing
• Sublimation printing apparel
• Moisture wicking fabric
• Team kit supply
• Promotional merchandise

Headquarters

HQ city

Worcester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Sportswear Manufacturing: Core revenue stream from designing and manufacturing custom sportswear including running, cycling, triathlon, rugby, football and other sports apparel. Products are sold as one-time bulk orders with tiered pricing based on quantity. Minimum order quantities start at 10 units.
2. Promotional Merchandise: Sale of branded promotional items including flags, banners, medals, water bottles, caps, and other merchandise for events and corporate clients.
3. Branded Online Shops & Fulfilment: Build and manage fully branded online shops for clubs, charities and events with order management, production, pick, pack and fulfilment handled in-house.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Scimitar Sportswear designs, manufactures, and supplies custom sportswear and branded apparel for running, cycling, triathlon, rugby, football, hockey, and other sports, along with promotional merchandise (flags, banners, bottles, medals). All products are customisable via full sublimation printing and the proprietary Qwick-Dri™ moisture-wicking fabric, with options across the range for 100% recycled polyester.

Product overview

Scimitar Sportswear is a global supplier of custom sportswear, branded clothing, promotional merchandise, and bespoke flags and banners. The company offers an extensive product portfolio organized into seven core categories: Running Kit (vests, shirts, shorts, jackets, accessories with Qwick-Dri moisture-wicking technology), Cycling Kit (jerseys, bib shorts, gilets, jackets, speedsuits in Club, Elite, and Pro tiers), Triathlon Kit (suits, tri tops, tri shorts, gel belts), Team Kit (rugby, football, hockey apparel), Charity Range (charity-specific apparel and promotional items), Promotional & Events (flags, banners, tents, medals), and a dedicated Recycled Sportswear line. The company operates a Kit Builder online design tool for real-time kit customization. Scimitar provides full-service solutions from design through e-commerce and fulfilment, handling orders from 10 units to 100,000+ units.

Differentiator

Problem solved

Functional benefit

Brands

• Squad Stores™: Online shop platform for clubs, charities and events to sell custom apparel directly to members or supporters.
• Kit Builder
• WearThenShare™

Products and services

• Custom Running Sportswear Custom running apparel including vests, shirts, shorts, jackets, and accessories featuring Qwick-Dri moisture-wicking technology, designed for running clubs and athletics teams.
• Custom Cycling Sportswear Full range of custom cycling apparel including jerseys, bib shorts, gilets, jackets, speedsuits, caps, and accessories for cycling clubs and competitive use.
• Custom Triathlon Sportswear Complete triathlon apparel collection including tri suits, tri tops, tri shorts, and gel belts designed for swimming, cycling, and running disciplines.
• Custom Team Kit Custom team sportswear for rugby, football, hockey, and other sports including jerseys, shorts, socks, training tops, and equipment.
• Custom Charity Sportswear and Promotional Items Specialized charity running, cycling, and triathlon apparel plus promotional items including banners, tents, lanyards, wristbands, and medals.
• Custom Promotional Merchandise and Event Structures Promotional merchandise including custom flags, banners, tents, medals, caps, key rings, and event structures for mass participation events.
• Recycled Sportswear Line 100% recycled polyester sportswear options across running, cycling, football, and leggings product categories.
• Kit Builder Online Design Tool Online design tool allowing clubs and teams to design custom kit by choosing colors, adding logos, and experimenting with styles in real-time, with in-house design team support.
• Custom Running Vests High-performance custom running vests with Qwick-Dri moisture-wicking, available in Club, Elite, and Flow variants with 100% recycled options, for clubs and individual runners.
• Custom Running Shirts Sublimation custom running shirts with exclusive Qwick-Dri wicking fabric, available in Club, 80gsm lightweight, Elite, and Flow variants.
• Custom Polo Shirts High-performance custom polo shirts using exclusive Qwick-Dri wicking technology with sublimation design options.
• Custom Sports Bra Tops Custom sports bra tops made with 230gsm 84% polyester and 16% elastane fabric featuring enhanced wicking capabilities.
• Custom Trail Tops Custom trail tops printed with sublimation for unrivalled color vibrance and durability, available in 100% recycled options.
• Custom Baselayer Tights Custom baselayer tights with compression technology for winter training, featuring four-way stretch fabric.
• Custom Running Shorts Engineered running shorts with internal mesh brief, secure key pocket, and adjustable drawstring waist in Club, 2-in-1, and Longline variants.
• Custom Trail Shorts Custom trail running shorts with built-in gel loops, zipped front pockets, and four-way stretch fabric.
• Custom Multi-Use Sports Shorts Versatile sports shorts designed for multiple disciplines and sports with various upgrade and customization options.
• Custom Cut and Sew Hoodies Premium cut and sew hoodies made from 340gsm poly-cotton with heavy-duty hood, drawcord, and kangaroo pocket.
• Custom Running Jackets Lightweight showerproof custom running jackets with breathable performance, available in Lightweight Hooded and Showerproof Teamwear variants.
• Custom Headbands Sublimated custom headbands with all-over print, made from 84% polyester and 16% elastane, available in recycled fabric.
• Custom Beanie Hats Custom knitted beanie hats for events made from 100% soft spun acrylic with heavy multi-yarn cable knit design.
• Custom Running Caps Performance running caps using technical Qwick-Dri fabric for moisture-wicking, with reflective details and adjustable fastening.
• Custom Neck Warmers Versatile custom neck warmers with over 19 uses, made from 120gsm Qwick-Dri tubular knit fabric, available in 100% recycled polyester.
• Custom Running Socks Custom running socks with Qwick-Dri technology for moisture management, reinforced heel and toe, and arch compression; 50 unit minimum order.
• Custom Water Bottles and Carriers Custom branded water bottles in BPA-free plastic or metal options, 500ml or 750ml capacities; 12 unit minimum order.
• Custom Feather Flags Custom feather flags available in Feather, Teardrop, and Sail variants with sublimation printing on 180gsm fabric.
• Custom Cycling Jerseys Fully customisable cycling jerseys in Club, Elite, and Pro variants with sublimation printing and recycled fabric options.
• Custom Technical T-Shirts High-performance custom technical t-shirts in 140gsm Aerolite polyester with Qwick-Dri wicking technology.
• Custom Cycling Speedsuits Custom cycling skinsuits designed for aerodynamic efficiency with Dolomiti chamois pad and 210gsm Carvico fabric.
• Custom Cycling Shorts and Bib Shorts Custom cycling shorts and bib shorts with premium Italian TMF chamois padding and 240gsm spandex fabric in Club and Elite variants.
• Custom Cycling Jackets Custom cycling jackets in Elite Lightweight 4 Way Stretch and Midweight Aerolite Brushed variants with water-resistant membranes.
• Custom Cycling Gilets Lightweight windproof cycling gilets with front mesh pockets, designed to fold into jersey pockets.
• Custom Cycling Caps Custom cycling caps in 140gsm Aerolite 100% polyester with Qwick-Dri moisture fabric and UPF30+ protection.
• Custom Arm Warmers Custom arm warmers in 84% polyester and 16% elastane with four-way stretch and silicone gripper at top edge.
• Custom Leg Warmers Custom running leg warmers made with polyester and elastane blend, fully sublimated for all-over print.
• Custom Event Caps Custom event caps available in Baseball, Trucker, and Snapback variants with various printing methods.
• Custom Cycling Socks Thin form-hugging cycling socks with Qwick-Dri wicking fabric, Coolmax fiber, and padded foot and insole.
• Custom Triathlon Suits Engineered sleeveless tri suits with 240gsm polyester/elastane fabric and TMF 4g chamois pad for triathlon disciplines.
• Custom Tri Tops Custom tri tops designed with polyester/elastane hybrid and Qwick-Dri wicking technology for triathlon competition.
• Custom Technical Vests High-performance custom technical vests in 140gsm Aerolite polyester with Qwick-Dri moisture-wicking technology.
• Custom Cotton T-Shirts Custom cotton t-shirts for retail merchandise available in organic cotton with screen print, embroidery, or DTG printing.
• Custom Golf Quarter Zip Tops Custom golf quarter zip tops with 145gsm Qwick-Dri moisture-wicking fabric and zipped pocket, made from recycled materials.
• Custom Baselayer Tops Custom base layer tops with temperature management in 220gsm sports spandex with four-way stretch fabric.
• Custom Tri Shorts Engineered triathlon shorts with TMF chamois pad and sublimation printing for Club and Elite variants.
• Custom Leggings Custom running leggings in recycled polyester with four-way stretch elastane, available in full length, cropped, and capri styles.
• Custom Gel Belts Custom triathlon belts with nutrition storage and race number toggles, made from 28mm depth elastic belt; 500 unit minimum order.
• Custom Charity Running Vests Custom charity running vests with Qwick-Dri Aerolite wicking fabric designed for fundraising events.
• Custom Charity Running Shirts Custom charity running shirts made from 100% recycled polyester with Qwick-Dri wicking fabric.
• Squad Stores™ Branded Online Shops and Fulfilment Build and manage fully branded online shops for clubs, charities, and events, with order management, production, pick, pack, and fulfilment handled in-house.

Quantifiable outcome

• Carbon negative UK operations with 26.49 tonnes of carbon reduction monthly through tree planting (280 trees)

Named customers10 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Tag Rugby TrustcoreStrategic or Co-development PartnerPartnership through the WearThenShare initiative where Scimitar picks up old sportswear from clients when delivering new kit, enabling unprecedented recycling of used kit.
• NPACcoreStrategic or Co-development PartnerPartner in the WearThenShare initiative for collecting and recycling used sportswear from clients when new kit is delivered.
• British TriathlonflagshipStrategic or Co-development PartnerDeveloped premium custom triathlon kit in conjunction with British Triathlon federation, indicating deep collaboration on product development.
• Castle Race SeriescoreStrategic or Co-development PartnerOngoing partnership for custom triathlon kit supply to Castle Race Series events.
• The Women's TourflagshipStrategic or Co-development PartnerWorking with The Women's Tour, a major international cycling event.
• UCIflagshipStrategic or Co-development PartnerPartnership with Union Cycliste Internationale (UCI) for major cycling events.
• Dragon RidecoreStrategic or Co-development PartnerPartnership with Dragon Ride cycling event.
• TORQ Professional Track Cycling TeamflagshipStrategic or Co-development PartnerOfficial apparel supplier to the TORQ professional track cycling team, demonstrating elite-level product capability.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Castore: UK-based premium sportswear brand that designs and manufactures custom performance apparel for sports teams and athletes, including running, cycling and triathlon — directly comparable as a UK custom sportswear specialist targeting similar club and federation customers.
• Macron: Italian manufacturer of custom team sports apparel and equipment, supplying professional and amateur clubs across football, rugby, running and cycling — directly comparable as a long-established custom team kit manufacturer with similar sublimation-based personalisation.
• Erreà: Italian custom team sportswear manufacturer producing bespoke kits for clubs and federations across multiple sports — directly comparable in offering custom sublimated apparel, team uniforms and accessories to clubs and federations in Europe and beyond.
• Kukri Sports: UK-based custom team sportswear and equipment supplier serving clubs, schools and federations across rugby, hockey, netball and other sports — directly comparable as a UK-headquartered custom kit manufacturer with a similar club-and-event go-to-market.
• Hummel International: Danish heritage sportswear brand that manufactures custom team kits and performance apparel for clubs and federations across football, handball, running and other sports — directly comparable as a custom team sportswear specialist with a European footprint.
• Joma Sport: Spanish sportswear manufacturer producing custom team kits, footwear and apparel for football, running, basketball and other sports — directly comparable as a European custom sportswear manufacturer with a similar federation-and-club sales model.
• Canterbury of New Zealand: Heritage rugby sportswear brand supplying custom team kit, training wear and equipment to rugby clubs and federations globally — directly comparable as a sports-category specialist with custom team kit as a core proposition.

Broad incumbents

• Adidas (Team Sports / Custom): Global sportswear incumbent with team-customisation programmes (miTeam, Custom Team) across football, running and other sports — comparable as a broad incumbent with overlapping custom kit capabilities, though not specialised in the club/event niche Scimitar targets.
• Nike (Team Sports / NBY): Global sportswear leader with Nike By You customisation and Nike Team Sports programmes across running, football and other categories — comparable as a broad incumbent competing for the same club and federation custom-kit budgets from a much larger scale base.
• Puma (Teamwear): Global sportswear brand with custom teamwear programmes for football, running and other sports — comparable as a broad incumbent with overlapping custom kit capabilities, though not as a specialised UK club/event supplier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ScimitarCustom
• Facebookfacebook.com/ScimitarCustom
• LinkedInlinkedin.com/company/scimitarcustom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scimitar Sportswear