What Soccer.com does

Soccer.com, operated by Sports Endeavors, LLC, is a privately held specialty e-commerce retailer founded in 1984 and headquartered in Hillsborough, North Carolina. The company sells soccer-specific merchandise — cleats and footwear, fan jerseys, apparel, balls, equipment, goalkeeper products, and customizable team uniforms — through a direct-to-consumer online storefront at soccer.com and related domains (431sports.com, worldsoccershop.com). It serves individual players, soccer fans, goalkeepers, coaches, and youth clubs/teams, with a dedicated team sales operation handling bulk uniform orders by phone and email alongside the e-commerce platform. The business is geographically diversified across the United States, the European Economic Area, the United Kingdom, and Switzerland.

The platform's underlying technology is a standard e-commerce stack with Google Analytics tracking, cookie-based personalization, and standard ad-tech integrations (Bing, Twitter pixel); no proprietary AI or ML capabilities are disclosed. The product portfolio is broad and brand-led (adidas, Nike, PUMA, New Balance, Mizuno, Under Armour, Umbro, Hummel, Reusch, Rinat, Elite Sport, Inaria), spanning six core categories plus add-on modules including a $4 lifetime Goal Club loyalty membership, the playerPASS team roster management tool, custom cleats and gloves, the editorial Soccer Guide content hub, and a dedicated FIFA World Cup 26 Collection.

Soccer.com monetizes through three streams: (1) one-time retail sales to individual consumers via the e-commerce storefront, (2) one-time bulk team uniform sales to clubs, schools, and organizations via a dedicated sales team with quote-based pricing, and (3) a $4 lifetime Goal Club subscription that generates modest recurring revenue plus 1 point per dollar in loyalty rewards. The company is privately held with no disclosed institutional investors, parent company, or M&A activity, and operates without physical retail locations.

Name

Soccer.com

Legal name

Sports Endeavors, LLC

Website

https://soccer.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

Soccer.com is a privately held specialty e-commerce retailer, founded in 1984 and operated by Sports Endeavors, LLC, selling soccer cleats, apparel, equipment, fan jerseys, and bulk team uniforms to individual players, fans, clubs, and coaches across the US, EEA, UK, and Switzerland.

Ownership category

akta.pro rank

Product category

Soccer Equipment & Apparel Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Shoe Retailers (4582), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Soccer Equipment Retail (CRAMAEAC)

akta.pro secondary industries

Soccer/Football Footwear & Apparel Retail (CRAMACAC), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Team Sports Equipment & Uniforms Retail (CRAMABAE), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)

Keywords

• Soccer equipment retail
• Soccer cleats footwear
• Soccer apparel
• Team uniform sales
• Soccer fan merchandise

Headquarters

HQ city

Hillsborough

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Retail: Direct retail sales of soccer cleats, footwear, apparel, equipment, balls, goalkeeper gear, and fan merchandise to individual consumers through the e-commerce platform.
2. Team Uniform Sales: Bulk sales of team uniforms, jerseys, shorts, socks, and team equipment to clubs, schools, and organizations through dedicated team sales representatives.
3. Goal Club Membership: Lifetime membership program offering up to 10% discount on orders, reward points on purchases (1 point per dollar spent), and exclusive access to promotions. Membership fee: $4.00.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Soccer.com is an e-commerce specialty retailer selling soccer cleats, footwear, apparel, balls, training equipment, goalkeeper gear, team uniforms, and fan merchandise from major brands such as adidas, Nike, PUMA, New Balance, Mizuno, Under Armour, and Hummel to individual consumers, soccer fans, and organized teams/clubs. The company complements retail sales with a dedicated team sales operation for bulk uniform orders and a paid Goal Club loyalty membership offering up to 10% off orders.

Product overview

Soccer.com is an e-commerce retailer offering a comprehensive soccer-focused product portfolio. The core offerings consist of six main product categories: Cleats & Shoes (featuring major brands like adidas, Nike, PUMA, New Balance, and Mizuno across multiple surface types), Fan Jerseys & Gear (official club and national team merchandise with player-specific options), Soccer Apparel (team uniforms, training wear, and casual soccer clothing), Soccer Balls & Equipment (balls, training gear, goals, and field equipment), Goalkeeper Products (specialized gloves and apparel), and Team Uniforms (customizable team ordering through club/organization stores). The platform operates with a loyalty program (Goal Club) providing membership discounts and rewards, an editorial Soccer Guide section with buying guides and reviews, and a FIFA World Cup 26 branded collection. Soccer.com functions as a single unified e-commerce platform rather than a modular platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Goal Club: A loyalty membership program offering up to 10% off every order, reward points on purchases, exclusive discounts, and early access to new products. Membership is available for $4.00 for lifetime access.
• playerPASS

Products and services

• Cleats & Shoes Soccer cleats and footwear from major brands including adidas, Nike, PUMA, New Balance, and Mizuno, offered across Firm Ground (FG), Turf (TF), Indoor (IN), Artificial Grass (AG), Soft Ground (SG), and Street/Training (TR) surface types. Includes specialty options such as wide-fit, leather, laceless, and custom soccer cleats for individual players.
• Fan Jerseys & Gear Official fan jerseys and supporter merchandise for top club teams (Barcelona, Real Madrid, Manchester United, Liverpool), national teams (USA, Mexico, Argentina, Brazil, England, France, Germany), and player-specific jerseys (Messi, Pulisic, Ronaldo, Mbappé) for individual soccer fans.
• Soccer Apparel Soccer-specific clothing including team uniforms, jackets, t-shirts, polo shirts, sweatshirts, hoodies, pants, shorts, training wear, compression gear, sports bras, hats, beanies, grip socks, and soccer socks across brands such as adidas, Nike, PUMA, New Balance, Under Armour, and Umbro.
• Soccer Balls & Equipment Soccer balls by size (Size 5 for age 12+, Size 4 for ages 8-12, Size 3 for under 8, Size 1 for skills), coaching accessories, player accessories (shin guards, backpacks, bags, smart technology, ball pumps), training equipment, cones, pinnies, and full-size, indoor, portable, and mini soccer goals.
• Goalkeeper Products Specialized goalkeeper gloves for adults and kids from brands such as adidas, Nike, PUMA, Reusch, Rinat, and Elite Sport, plus goalkeeper apparel (jerseys, pants, shorts, protection gear), glove care products, and customizable gloves for specialized goalkeepers.
• Team Uniforms Customizable team uniforms including jerseys, shorts, socks, and warm-ups for clubs, schools, and organizations. Available through single-team or club/organization ordering with team store support, across brands including Inaria, adidas, Nike, PUMA, New Balance, Hummel, and Under Armour.
• Goal Club Loyalty Program Paid lifetime loyalty membership for $4.00 providing up to 10% off every order, points earned on purchases (1 point per dollar), $10 vouchers for every 300 points, exclusive discounts, early access to new products, and personalized content for repeat individual buyers.
• FIFA World Cup 26 Collection Tournament-specific merchandise collection for the 2026 FIFA World Cup, including national team jerseys, apparel, soccer balls, accessories, and collectibles from featured nations including Argentina, Spain, USA, Mexico, and Colombia.
• Custom Soccer Products Customizable soccer products including custom soccer cleats, customizable goalkeeper gloves, and ready-to-ship custom player jerseys that allow customers to personalize footwear and gloves with custom designs.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Fanatics: Fanatics is the dominant licensed sports merchandise platform with extensive soccer jersey and fan gear inventory across global clubs and national teams. Comparable to Soccer.com's fan merchandise category but at vastly broader scale across all major sports.
• Academy Sports + Outdoors: Academy is a US sporting goods and outdoor retailer carrying soccer cleats, apparel, equipment, and team uniform categories. Overlaps with Soccer.com on consumer soccer purchases and competes for US team uniform accounts, but serves a much broader multi-sport assortment.
• Dick's Sporting Goods: Dick's Sporting Goods is the largest US sporting goods retailer with a multi-category assortment including soccer cleats, apparel, and equipment. Overlaps with Soccer.com on core product lines and competes for the same consumer dollars, but operates at much broader scale across many sports categories.
• Hibbett Sports: Hibbett is a US sporting goods retailer with a meaningful soccer category including cleats, apparel, and team uniform sales. Comparable to Soccer.com in the US team uniform and youth sports market, but operates as a multi-sport brick-and-mortar and online retailer.
• Sports Direct (Frasers Group): Sports Direct is one of the largest sporting goods retailers globally with a deep soccer category (cleats, apparel, equipment). Overlaps heavily with Soccer.com's product catalog, particularly at value price points, but spans many sports and operates primarily in the UK and Europe.

Others

• Intersport: Intersport is a global sporting goods retail consortium and brand that operates soccer-focused retail concepts and teamsport equipment categories across Europe. Comparable to Soccer.com's team sports equipment and uniforms business model in structure, though it operates primarily through physical retail partnerships rather than DTC e-commerce.

Direct peers

• Lovell Soccer: Lovell Soccer is a long-established UK-based soccer specialty retailer (founded 1975) with strong team uniform / institutional sales, custom kit capability, and a broad catalog of cleats, apparel, and equipment. Closely comparable to Soccer.com's dual DTC and B2B team-sales motion, though operating primarily in the UK.
• Net World Sports: Net World Sports is a UK-based sporting goods e-commerce retailer with a deep soccer equipment category (goals, balls, training gear) and proprietary brands like FORZA. Comparable to Soccer.com in the equipment-focused portion of the catalog and as a vertically-integrated online soccer specialist.
• Kitbag: Kitbag (operated by Fanatics) is a dedicated soccer fan jersey and licensed merchandise retailer offering replica kits for major clubs and national teams. Directly comparable to Soccer.com's Fan Jerseys & Gear category, with similar product breadth across European clubs, national teams, and player-specific jerseys.
• Pro Direct Soccer: Pro Direct Soccer (UK) is one of the largest dedicated soccer specialty e-commerce retailers globally, offering cleats, apparel, equipment, and fan gear from the same major brands (Nike, adidas, PUMA). Directly comparable to Soccer.com in product scope, brand mix, and DTC-plus-content strategy, though headquartered in the UK with stronger European positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/soccerdotcom
• Facebookfacebook.com/soccerdotcom
• LinkedInlinkedin.com/company/soccerdotcom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soccer.com