Trio Healthcare

What Trio Healthcare does

Trio Healthcare is a private, for-profit senior care provider operating skilled nursing facilities, assisted living communities, and specialty care units across Virginia. Founded around 2016–2017 and headquartered in Alpharetta, Georgia, the company employs 1,001–5,000 staff and delivers eight core service lines: 24/7 skilled nursing, short-term rehabilitation (Rehab-to-Home), physical/occupational/speech therapy, long-term care, assisted living, memory care, respite care, and hospice/palliative care. Named facilities include Alleghany Health and Rehab, Galax Health and Rehab, Fredericksburg Health and Rehab, Fredericksburg Assisted Living, and Elizabeth House Assisted Living. Founded and led by David Rubenstein as President and CEO, the company targets elderly patients, post-acute care patients, and family caregivers across the Virginia market.

The company's service delivery model is facility-based and human-labor-intensive, with no proprietary technology platform, software product, or AI/ML systems referenced in available materials. Technology appears limited to a standard CMS-driven marketing website, an online payment portal (e-billexpress), and a resident discharge preparation tool (residentdischarge.com). Differentiation is articulated through mission-driven, compassionate care rather than technical or operational innovation. Compliance posture is healthcare-standard, with HIPAA documentation published but no enterprise security certifications (SOC2, ISO 27001) disclosed.

Trio Healthcare generates revenue primarily through managed-services contracts covering skilled nursing, rehabilitation, and long-term care, with payor mix spanning Medicare Part A, Medicaid, private insurance, and out-of-pocket payments. The go-to-market is direct-to-consumer, relying on hospital discharge planner relationships, physician referrals, family-driven inbound search, and physical facility tours. There is no public disclosure of revenue, funding history, ownership structure beyond private/founder-led, or M&A activity, which limits visibility into financial scale and capital strategy.

Name

Trio Healthcare

Legal name

Trio Healthcare

Website

https://trio-healthcare.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Trio Healthcare is a private, for-profit senior care provider operating skilled nursing, rehabilitation, assisted living, memory care, hospice, and respite facilities across Virginia, serving elderly patients and their families through Medicare, Medicaid, and private-pay arrangements.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Long-Term Care Rehabilitation Centers (HLAFAFAD)

akta.pro secondary industries

Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Short-Term Dementia Respite & Transitional Memory Care Programs (HLADACAG), Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

Keywords

• Skilled nursing care
• Senior rehabilitation therapy
• Assisted living services
• Memory care services
• Long-term care

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Skilled Nursing and Long-term Care Services: Revenue generated from providing 24/7 skilled nursing care and long-term care services to residents. Services are typically covered through Medicare, Medicaid, private insurance, and out-of-pocket payments depending on the resident's coverage and eligibility.
2. Short-term Rehabilitation Therapy: Physical, occupational, and speech-language therapy services provided to patients recovering from injuries, surgeries, illnesses, or strokes. These services bridge the gap between hospital and home, with coverage typically through Medicare Part A for qualifying stays.
3. Assisted Living Services: Residential care services for individuals who need assistance with daily activities while maintaining independence. Assisted living is typically paid out-of-pocket, though some Medicaid programs or waivers may provide coverage in certain states.
4. Respite Care Services: Short-term stays providing temporary relief for caregivers. Respite care is typically covered out-of-pocket, though Medicare, Medicaid, or long-term care insurance may provide assistance depending on qualifying circumstances.
5. Memory Care Services: Specialized care for individuals with Alzheimer's disease and other forms of dementia. Memory care services are typically covered through Medicaid in nursing home settings, with some state Medicaid programs offering waivers for certain services.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Trio Healthcare operates senior care facilities in Virginia providing skilled nursing, rehabilitation therapy, assisted living, memory care, long-term care, hospice, and respite care services. The company focuses on personalized, mission-driven care for older adults and individuals recovering from illness, injury, or surgery. Its facilities serve as both long-term residences and short-term post-acute rehabilitation centers.

Product overview

Trio Healthcare is a senior care services provider operating across Virginia, offering a coordinated portfolio of care services. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Core services include 24/7 skilled nursing care, short-term rehabilitation therapy (physical, occupational, and speech therapy), long-term care, assisted living, memory care, hospice and palliative care, and respite care. These services are delivered at multiple Virginia locations including Alleghany, Galax, and Fredericksburg, with memory care specifically available at Alleghany, Galax, and Fredericksburg Health and Rehab locations, and assisted living at Fredericksburg Assisted Living and Elizabeth House Assisted Living.

Differentiator

Problem solved

Functional benefit

Products and services

• Around-the-Clock Skilled Nursing Care 24-hour skilled nursing services delivered to seniors and individuals requiring continuous medical and personal care. Designed for residents needing long-term clinical support or complex medical management.
• Short-Term Rehab-to-Home Rehabilitation Therapy Short-term post-acute rehabilitation including physical, occupational, and speech therapy aimed at helping patients recover and return home after illness, injury, or surgery.
• Long-Term Care Long-term residential care for seniors who require ongoing support with daily living and medical needs in a facility-based setting.
• Assisted Living Assisted living services providing housing, personal care assistance, and supportive services for seniors who need help with activities of daily living but do not require full skilled nursing.
• Memory Care Specialized memory care for individuals with Alzheimer's disease and other forms of dementia, delivered by trained caregivers in a secure, supportive environment.
• Hospice & Palliative Care Compassionate end-of-life hospice and palliative care services focused on comfort, dignity, and quality of life for terminally ill patients and their families.
• Respite Care Short-term temporary care providing relief for family caregivers, allowing them to rest while their loved one receives professional care in a safe environment.

Quantifiable outcome

• 70% of adults who survive to age 65 will have the need for long-term care services (referenced from HHS report)
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• PACS Group: Operates skilled nursing and assisted living facilities across multiple US states with a comparable post-acute and senior care operating model.
• The Ensign Group: Operates skilled nursing and rehabilitation facilities across multiple states with a clustered-market operating model directly comparable to Trio's SNF + rehab focus in Virginia.
• National HealthCare Corporation: Operates skilled nursing facilities, assisted living, and home health, offering a similar multi-service senior care continuum to Trio.
• Genesis HealthCare: One of the largest US skilled nursing and rehabilitation operators, comparable in core SNF + rehab services to Trio, though at much greater scale.
• Brookdale Senior Living: Largest US assisted living operator with substantial memory care programs, directly comparable to Trio's assisted living and memory care portfolio.
• Sunrise Senior Living: Operates assisted living and memory care communities with a strong resident-experience brand; closely comparable to Trio's assisted living and memory care services.
• Atria Senior Living: National assisted living and memory care operator with comparable service offering and resident demographic focus to Trio's AL portfolio.
• Five Star Senior Living: Operates assisted living, memory care, and rehabilitation/skilled nursing communities — directly overlapping Trio's continuum of care model.

Broad incumbents

• Encompass Health: Largest US operator of inpatient rehabilitation hospitals; overlaps with Trio's rehabilitation therapy services as a broader incumbent in the post-acute space.
• Sabra Health Care REIT: Real estate investment trust focused on SNF and senior housing; relevant as a capital partner / landlord to operators like Trio rather than a direct operating competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/triohealthrehab
• LinkedInlinkedin.com/company/trio-healthcare-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trio Healthcare