doNYC
doNYC is a New York City event discovery platform and advertising-supported digital media property within the DoStuff Network, helping consumers find concerts, comedy, sports, and nightlife via daily newsletters, editorial content, and social channels while monetizing through advertising, subscriptions, and ticketing affiliate referrals.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What doNYC does
doNYC is an event discovery and advertising-supported digital media platform serving New York City, operating as one of the branded city sites within DoStuff Media, Inc.'s DoStuff Network of 21 local properties across North America. The platform aggregates listings across concerts, comedy, film screenings, theatre, LGBTQ+ events, sports, and nightlife; organizes them by date, category, neighborhood, and venue; and surfaces them through a popularity- and tastemaker-driven homepage algorithm, a 138,000-subscriber daily email newsletter, editorial content (best-of lists, guides), and a multi-channel social presence (44,500 Instagram followers, 39,200 Facebook likes, 17,900 Twitter followers plus TikTok, Threads, and Bluesky). Sub-brands include Gay DoNYC (LGBTQ+ focused) and DoMORE (subscription membership). User accounts enable voting, saved events, RSVPs to free events, and ticket-giveaway entries.
The underlying technology is a centralized, proprietary platform developed, hosted, and maintained by DoStuff Media, Inc. on Amazon Web Services, with a shared codebase, infrastructure, and account system spanning all 21 DoStuff Network city sites. doNYC does not process ticketing; instead it embeds outbound links to third-party providers (Ticketmaster, Eventbrite, AXS, DICE, SeeTickets) and earns affiliate referral fees. Promoter-facing tools allow event organizers to self-list events with editorial approval. A Tastemaker influencer program provides curators free DoMORE membership, exclusive event invites, and amplified upvotes in exchange for shaping NYC nightlife visibility.
Monetization rests on three streams. Advertising and sponsorships are the primary revenue, sold as fixed-priced packages: email sponsorships with content blocks at $2,500, dedicated email segments at $750 for 5,000 sends, Instagram feed posts at $750, and 360 cross-channel bundles at $600. DoMORE subscription membership at $7/month (with a 7-day free trial) provides matched free ticket drops to subscribers. Ticketing affiliate referrals from third-party providers generate incremental commission. Combined doNYC reach is reported at 700K+, with the broader DoStuff Network reaching 90 million people annually and DoStuff users spending $1.5 billion per year on live entertainment. The company is privately held, operates with an 11–50 employee footprint, and is a brand within DoStuff Media, Inc., a Texas-domiciled corporation.
doNYC firmographics
Firmographics- Name
- doNYC
- Legal name
- DoStuff Media, Inc.
- Website
- https://donyc.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- doNYC is a New York City event discovery platform and advertising-supported digital media property within the DoStuff Network, helping consumers find concerts, comedy, sports, and nightlife via daily newsletters, editorial content, and social channels while monetizing through advertising, subscriptions, and ticketing affiliate referrals.
- Ownership category
- akta.pro rank
doNYC industry classification
Industry- Product category
- Local Event Discovery Platform
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Media Representatives (541840), Broadcasting and Content Providers (516)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
- akta.pro secondary industries
- Ticketing, Box Office & Access Control (MPAGAAAD), Consumer & Public Shows (B2C) Organizers (THAHABAC)
Keywords
Where doNYC is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
doNYC business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising and Sponsorships: Primary revenue stream from advertising packages sold to brands and event promoters. Offerings include email sponsorships with content blocks ($2,500), dedicated email segments ($750 for 5K sends), Instagram feed posts ($750), and 360 cross-channel ad packages ($600) that include daily email features, website display ads, and Instagram stories. Platform operates as advertising-supported media property.
- DoMORE Subscription: Monthly subscription service ($7/month) providing members with free ticket drops to events matched to their preferences. Members receive monthly ticket drops with free entry to curated events. Free 7-day trial available.
- Affiliate/Ticketing Referrals: Third-party ticketing links (Ticketmaster, Eventbrite, AXS, DICE, SeeTickets) embedded throughout the site generate referral fees when users purchase tickets through these platforms. All ticket purchases are processed by independent third-party providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Email Sponsorship + Content Block bundle offering premium visibility in daily email newsletter plus engaging content block placement |
| Subscription | Multi-year contract | Dedicated Email Segment targeting specific audience by geographic location or interests with 100% share of voice |
| Subscription | Multi-year contract | Instagram Feed Post featuring brand or event on main Instagram account @donewyorkcity |
| Subscription | Multi-year contract | Cross-channel advertising package including email features, website display ads, and Instagram story |
| Subscription | Monthly | DoMORE monthly subscription providing free event tickets matched to user preferences |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
doNYC product offering
Product offeringCore offering
doNYC is a New York City-focused online event discovery and digital media platform that aggregates concerts, comedy, theatre, film screenings, sports, LGBTQ+ events, nightlife, and free events from venues and promoters. Users can browse listings by date, category, and neighborhood; vote on and save events; read editorial guides; subscribe to a daily curated email newsletter; and purchase a $7/month DoMORE subscription for matched free ticket drops. Brands and event promoters purchase advertising and sponsorship packages across email, website, and social channels to reach the platform's 700K+ audience.
Product overview
doNYC is a New York City-focused event discovery platform and advertising-supported digital media property operating within the DoStuff Network. The platform consists of a core event discovery website featuring daily event listings, editorial content, and venue/artist information, supported by a daily email newsletter curated by local editors. The product ecosystem includes user account features for event tracking and voting, an RSVP system for free event entry, and ticket giveaway contests. The DoMORE subscription membership ($7/month) provides monthly free ticket drops based on user preferences. Additional offerings include promoter-facing event listing tools, a Tastemaker influencer program, and advertising solutions for brands. The entire platform operates on DoStuff Media's centralized technology infrastructure shared across 20+ city-specific DoStuff sites.
Differentiator
Problem solved
Functional benefit
Brands
- Gay DoNYC: LGBTQ-focused event discovery sub-brand operating at gay.donyc.com
- DoMORE
- DoStuff Network
Products and services
- doNYC Event Discovery Platform Primary digital platform at donyc.com providing curated daily event listings for New York City across concerts, comedy, film screenings, theatre, LGBTQ+ events, sports, free events, and nightlife. Users browse events by date, category, neighborhood, and venue; vote on and save events; create accounts; and access editorial content such as best-of guides and just-announced listings.
- DoNYC Daily Email Newsletter Daily email newsletter curated by local NYC editors that previews the best upcoming events, includes editorial content and sponsored content blocks, and is delivered daily to 138,000 subscribers.
- DoMORE Subscription Membership Monthly subscription service ($7/month after a free 7-day trial) that delivers free event ticket drops to members based on their music, artist, and venue preferences. Members receive at least one monthly ticket drop providing free entry to curated events, fulfilled through the DoMORE platform hosted at dostuffmedia.com/domore.
- DoNYC Direct Advertising Sales Self-serve advertising sales portal enabling brands and event promoters to purchase discrete advertising packages directly through the website: email sponsorship + content block ($2,500), dedicated email segment ($750 per 5,000 sends), Instagram feed post on @donewyorkcity ($750), and 360 cross-channel ad package ($600) bundling daily email features, full-page featured site ad, and Instagram story. Buyers complete the workflow online with payment, asset submission, and Account Manager support.
Quantifiable outcome
- 90 million people reached annually across the DoStuff Network
- +4 more outcomes
Companies that use doNYC
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
doNYC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
doNYC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DoStuff Media, Inc.coreParent company that owns and operates the DoStuff Network including doNYC. DoStuff Media develops, hosts, and maintains the centralized technology platform used across all 21 city sites. The platform is hosted on Amazon Web Services infrastructure in the United States. DoNYC operates as one branded site within the DoStuff Network.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
doNYC competitors and assessment
Company assessmentDirect peers
- Eventbrite: Eventbrite is a global event-discovery and ticketing marketplace. It overlaps with doNYC on event listings and event promotion, but operates a first-party ticketing and payments platform whereas doNYC routes transactions to third-party ticketers.
- Time Out: Time Out is a city-focused media and event-discovery brand operating in major global cities including New York. Like doNYC, it monetizes via advertising, editorial content, and ticketing partnerships targeting audiences seeking local experiences.
- Bandsintown: Bandsintown is a concert-discovery platform with a large NYC user base. It targets the same live-music attendee segment (6x more likely to enjoy live music) that doNYC's audience skews toward, with overlapping ticketing partnerships.
- Meetup: Meetup operates a community-driven event discovery platform with a strong NYC presence. It competes for the same young, socially active user base seeking things to do locally, though it skews toward user-generated meetups rather than curated nightlife.
- Fever: Fever is a curated experiences marketplace in major cities including New York. It overlaps with doNYC on event discovery, curation, and ticketing referrals aimed at young urban audiences seeking nightlife and entertainment.
Emerging players
- DICE: DICE is a ticketing and event-discovery app focused on live music and nightlife. It is both a ticketing partner integrated on doNYC and a partial competitor for the same young NYC concertgoer audience.
- Songkick: Songkick is a global concert-discovery and ticketing platform. It overlaps with doNYC on concert listings and ticketing referrals for NYC audiences, especially for touring artists.
- Resident Advisor (RA): Resident Advisor is a leading electronic-music event listing and ticketing site with strong NYC coverage. It is a niche competitor in the nightlife and live-music subset of doNYC's content.
- Yelp Events: Yelp Events surfaces local happenings via Yelp's existing local business graph. It competes partially with doNYC for local event discovery in NYC but is a much broader local services platform rather than a specialized nightlife/events media property.
Others
- Taste of Home / The Infatuation (NYC restaurant discovery): The Infatuation is a city-focused restaurant and 'things to do' media brand with a strong NYC presence. While restaurants-led, it increasingly covers events and nightlife adjacent to doNYC's editorial scope and uses a similar newsletter-and-social monetization model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
doNYC social profiles
Digital presencedoNYC financial estimates
Financial estimateRevenue estimate
Valuation estimate
doNYC leadership team
Management profileNumber of profiles
doNYC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
doNYC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about doNYC
What does doNYC do?
doNYC is a New York City-focused online event discovery and digital media platform that aggregates concerts, comedy, theatre, film screenings, sports, LGBTQ+ events, nightlife, and free events from venues and promoters. Users can browse listings by date, category, and neighborhood; vote on and save events; read editorial guides; subscribe to a daily curated email newsletter; and purchase a $7/month DoMORE subscription for matched free ticket drops. Brands and event promoters purchase advertising and sponsorship packages across email, website, and social channels to reach the platform's 700K+ audience.
Is doNYC a public or private company?
doNYC is a private company. It is classified as corporate owned and is currently operating.
When was doNYC founded?
doNYC was founded in 2012. It employs 11 to 50 people.
Where is doNYC based?
doNYC is headquartered in New York, United States, in the North America region.
How does doNYC make money?
Three revenue lines are on record. Advertising and Sponsorships are the primary driver. The others are doMORE Subscription and affiliate/Ticketing Referrals.
Who are doNYC's main competitors?
Direct peers on record are Eventbrite, Time Out, Bandsintown, Meetup and Fever. Emerging players are DICE, Songkick, Resident Advisor (RA) and Yelp Events. Taste of Home / The Infatuation (NYC restaurant discovery) is listed as an others.
Does doNYC have an API?
No public API is recorded for doNYC.
What industry is doNYC in?
doNYC's product category is Local Event Discovery Platform. Its primary akta.pro industry code is BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps), with a secondary code of MPAGAAAD, Ticketing, Box Office & Access Control. Its NAICS code is 711320 and its SIC code is 7900.