Nobia AB
Nobia AB is the leading Nordic kitchen specialist, designing, manufacturing and selling complete kitchens through ~12 owned brands (Marbodal, HTH, Sigdal, uno form, Novart, Poggenpohl, EWE) to consumers and trade customers across Scandinavia, Finland and the DACH region, delivering ~200,000 kitchens per year from its automated Nobia Park factory.
- Company typePublic
- Founded1848
- HeadquartersStockholm, Sweden
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nobia AB does
Nobia AB is the leading Nordic kitchen specialist, headquartered in Stockholm and listed on Nasdaq Stockholm (ticker NOBI). Founded in 1848 and operating today through approximately a dozen wholly owned regional and premium brands — including Marbodal (Sweden), HTH (Norway/Finland), Sigdal (Norway), uno form (Denmark), Novart, Myresjökök and Norema (Finland), Poggenpohl (Germany), Marquardt and EWE (Germany/Austria) — Nobia designs, manufactures and sells complete kitchen solutions to consumers and trade customers across Scandinavia, Finland, the DACH region and, until its 2025/2026 divestment, the UK. The company delivered around 200,000 kitchens in FY2025 and met more than 60,000 customers per week, generating net sales of approximately SEK 5.6 billion.
Nobia's core offering is built around a multi-brand, multi-channel kitchen business model: owned manufacturing — anchored by the highly automated Nobia Park factory in Jönköping (123,000+ sqm, ABB robotics, BREEAM Excellence certified, operational since 2023) — feeds branded retail through own showrooms (e.g., Novart's Kitchen World in Finland), webshops with 3D design tools (HTH), trade networks, and digital-native brands such as the acquired Superfront. Revenue is generated primarily through the sale of complete kitchen units, with a mix of B2C, B2B/trade, and D2C online channels; eco-certified ranges carry the Nordic Swan Ecolabel and sustainability reporting is being aligned with the EU CSRD.
Following years of declining revenue, a SEK 1.1 billion net loss in FY2025 and the full divestment of UK operations in 2025–2026, Nobia is in active turnaround: a SEK 1.5 billion oversubscribed rights issue (March 2026) was used to strengthen the balance sheet and refinance revolving credit, production is being consolidated into Nobia Park (SEK 80m run-rate savings targeted from Q3 2026), and leadership was refreshed with Jesper Gylling Olsen as CEO (June 2026) and Jimmy Renström as Chairman (April 2026). Key institutional shareholders — Nordstjernan, If Skadeförsäkring and AP4 — together hold roughly 45% via subscription and guarantee undertakings, anchoring the Nordic-focused refocused strategy.
Nobia AB firmographics
Firmographics- Name
- Nobia AB
- Legal name
- Nobia AB
- Website
- https://nobia.com
- Company type
- Public
- Founded year
- 1848
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Nobia AB is the leading Nordic kitchen specialist, designing, manufacturing and selling complete kitchens through ~12 owned brands (Marbodal, HTH, Sigdal, uno form, Novart, Poggenpohl, EWE) to consumers and trade customers across Scandinavia, Finland and the DACH region, delivering ~200,000 kitchens per year from its automated Nobia Park factory.
- Ownership category
- akta.pro rank
Where Nobia AB is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Nobia AB business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations
Nobia AB product offering
Product offeringCore offering
Nobia AB designs, manufactures, and sells complete kitchen solutions through multiple regional brands across the Nordic region and selected European markets. The company delivers approximately 200,000 kitchens annually and meets more than 60,000 customers each week, producing kitchen cabinetry and accessories through its own automated factory (Nobia Park) and selling through retail showrooms, trade stores, and online channels.
Product overview
Nobia AB is the leading Nordic kitchen specialist operating as a multi-brand kitchen solutions company. The company develops and sells kitchen solutions through various brands across Scandinavia and Finland, with net sales of approximately SEK 5.6 billion. They deliver around 200,000 kitchens annually and meet more than 60,000 customers weekly. The portfolio includes Swedish brand Marbodal, Nordic brands HTH and Sigdal, Danish premium brand uno form, German luxury brand Poggenpohl, Finnish brands Novart (consolidating four local brands including A la Carte, Petra, Parma), Myresjökök and Norema, UK brand Magnet, Austrian brand EWE with sub-brand Intuo, and acquired online brand Superfront. Production is centered at Nobia Park in Jönköping, described as Europe's most modern and automated kitchen factory.
Differentiator
Problem solved
Functional benefit
Brands
- Novart: Finnish kitchen brand consolidated from four local Finnish brands to strengthen market position
- Gallery
- Nordic Nature
Products and services
- Marbodal
- HTH
- Poggenpohl
- uno form
- Novart
- Sigdal
- Magnet
- EWE
- Myresjökök
- Norema
- Marquardt
- Superfront
Companies that use Nobia AB
Customer profileIdeal customer profiles2 records
Nobia AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Nobia AB partnerships and signals
Strategic signalRecent moves10 records
Expansion highlights5 records
Nobia AB competitors and assessment
Company assessmentDirect peers
- Nolte Küchen: German premium and mid-market kitchen manufacturer with broad European distribution; competes head-to-head with Nobia's German brands and operates a similar independent trade and retail channel mix.
- Häcker Systemat: German family-owned kitchen manufacturer specializing in mass-market and mid-market kitchens with a strong export footprint, a direct comparable to Nobia's central European kitchen production model.
- Howdens Joinery: UK-listed kitchen manufacturer and trade distributor with a depot-based model, comparable to Nobia's former Magnet operations and a benchmark for kitchen unit economics in a single national market.
- Leicht Küchen: Premium German kitchen manufacturer focused on design-led, architect-and-dealer-sold kitchens, directly comparable to Nobia's premium positioning through Poggenpohl and uno form.
- Schmidt Groupe: French kitchen manufacturer with strong European franchise and direct-to-consumer showroom model, directly competing with Nobia in mid-market kitchen design and supply across Western Europe.
- nobilia GmbH: Germany's largest kitchen manufacturer and Europe's biggest producer by volume, directly competing with Nobia's German brands (Poggenpohl, Marquardt, EWE) in mass and mid-market kitchen segments.
Broad incumbents
- IKEA (Kitchen Division / Inter IKEA): Global mass-market kitchen provider competing on price and accessibility; while its modular kitchen approach differs from Nobia's bespoke and trade model, IKEA sets the price benchmark in Nordic and European kitchen retail.
- XXXLutz (Kitchens Division): Austrian-headquartered furniture retail giant whose kitchen division competes with Nobia across the DACH region, offering vertically integrated kitchen retail and manufacturing at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Nobia AB social profiles
Digital presenceNobia AB compliance and trust
Trust signalCompliance4 records
Nobia AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nobia AB leadership team
Management profileNumber of profiles
Profiles15 records
Nobia AB subsidiaries and ownership
Company hierarchySubsidiaries10 records
Nobia AB funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nobia AB M&A and investment
M&A and investmentM&A9 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nobia AB
What does Nobia AB do?
Nobia AB designs, manufactures, and sells complete kitchen solutions through multiple regional brands across the Nordic region and selected European markets. The company delivers approximately 200,000 kitchens annually and meets more than 60,000 customers each week, producing kitchen cabinetry and accessories through its own automated factory (Nobia Park) and selling through retail showrooms, trade stores, and online channels.
Is Nobia AB a public or private company?
Nobia AB is a public company. It is classified as public and is currently operating.
When was Nobia AB founded?
Nobia AB was founded in 1848. It employs 1,001 to 5,000 people.
Where is Nobia AB based?
Nobia AB is headquartered in Stockholm, Sweden, in the Europe region.
Who are Nobia AB's main competitors?
Direct peers on record are Nolte Küchen, Häcker Systemat, Howdens Joinery, Leicht Küchen, Schmidt Groupe and nobilia GmbH. Broad incumbents are IKEA (Kitchen Division / Inter IKEA) and XXXLutz (Kitchens Division).
Does Nobia AB have an API?
No public API is recorded for Nobia AB.