PontoTel
PontoTel is a Brazilian SaaS platform providing electronic time tracking, attendance management, and labor compliance tools for HR teams across SMB and enterprise customers. It operates as a subsidiary of Grupo Sankhya under the 'Pontotel by Sankhya' brand.
- Company typePrivate
- Founded2015
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What PontoTel does
PontoTel (legal entity: AUTOMAÇÕES SÉCULO XXI TRATAMENTO DE DADOS S.A.) is a Brazilian SaaS provider of electronic time-tracking, attendance, and labor-compliance software headquartered in São Paulo. The platform combines an employee-facing app (BatePonto) and a management dashboard (Pontotel Gestão) with add-on modules covering timesheets (aloque), vacation management (Gestão de Férias), and task management (Gestão de Tarefas). The technical stack is cloud-based with iOS and Android applications and an offline-first mobile architecture; the platform distinguishes itself with facial recognition, geolocation validation, audit trails, and automated calculations for overtime, night-shift premiums, absences, and DSR in compliance with Brazilian Portaria 671.
The company monetizes through a per-employee monthly subscription with minimum contracted quantities, billing on a recurring basis. PontoTel employs a sales-led go-to-market motion featuring specialist consultations, customized demos, and four-step onboarding, supplemented by content marketing, SEO-driven comparison pages, and a free interactive tour. The customer base exceeds 4,000 Brazilian companies spanning Financial Services, Retail, Consulting, Manufacturing, Education, Construction, and Media, with reference logos including XP, Safra, Deloitte, Puma, Levi's, and Wizard.
Since April 2022, PontoTel has operated as a subsidiary of Grupo Sankhya under the brand 'Pontotel by Sankhya,' following a strategic investment by Sankhya aimed at integrating time-tracking into its HCM ecosystem. The platform holds external ISO 27001 certification, is LGPD-compliant, and maintains native integration with Sankhya Pessoas+ payroll alongside AFD/AFDT/ACJEF export capabilities for third-party payroll and ERP systems.
PontoTel firmographics
Firmographics- Name
- PontoTel
- Legal name
- AUTOMATIZAÇÕES SÉCULO XXI TRATAMENTO DE DADOS S.A.
- Website
- https://pontotel.com.br
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PontoTel is a Brazilian SaaS platform providing electronic time tracking, attendance management, and labor compliance tools for HR teams across SMB and enterprise customers. It operates as a subsidiary of Grupo Sankhya under the 'Pontotel by Sankhya' brand.
- Ownership category
- akta.pro rank
PontoTel industry classification
Industry- Product category
- Workforce Management Software
- NAICS
- Payroll Services (541214)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Workforce Time, Attendance & Scheduling Administration (BPAAAIAI)
- akta.pro secondary industries
- Workforce Management & Scheduling (BPACAPAI), Time & Attendance Administration (Timekeeping, Scheduling, Leave Tracking) (BPAAAHAC)
Keywords
Where PontoTel is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
PontoTel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription-based Software Licensing: Monthly subscription model based on number of active employees registering point. The platform offers recurring revenue through per-employee pricing with minimum contracted quantities. Billing is performed monthly with renewal automatic unless cancelled.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Per-employee monthly subscription |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
PontoTel product offering
Product offeringCore offering
PontoTel provides a cloud-based electronic point (time clock) and workforce management platform for Brazilian HR teams, enabling employees to register time punches via mobile or web and allowing managers to automate time calculations, approvals, audit trails, and payroll handoff. The platform supports in-person, external, home-office, and hybrid work models with facial recognition, geolocation, and offline registration, and integrates with payroll systems via API and standard AFD/AFDT/ACJEF exports, including native integration with Sankhya Pessoas+.
Product overview
Pontotel is a Brazilian HR technology company offering a modular electronic time tracking and workforce management platform. The portfolio consists of a core unified platform — Pontotel — comprising employee-facing apps (BatePonto for mobile/web clock-in) and a management dashboard (Pontotel Gestão for HR/admin), integrated with modular add-ons: Timesheet for project-level activity tracking, Gestão de Férias for vacation planning, and Gestão de Tarefas for task management. The platform supports multiple work models (in-office, remote/hybrid, field) and is branded as 'Pontotel by Sankhya' following Sankhya's acquisition, with native integration into Sankhya's People+ payroll system. Core features include automated calculations, collaborative time closing, anti-fraud controls (facial recognition, geolocation), and real-time dashboards.
Differentiator
Problem solved
Functional benefit
Brands
- Timesheet (Gestão de Atividades): A module for activity and project management that creates an intelligent bridge between legal work hours and real productivity, allowing teams to track time spent on specific tasks and projects.
- aloque
- BatePonto
- Pontotel Gestão
Products and services
- BatePonto (Employee Time Clock App) Mobile and web application for employees to register their time punches. Supports registration via PIN, QR Code, facial recognition, geolocation, and offline mode with automatic data synchronization. Designed for Brazilian workforce compliance under Portaria 671.
- Pontotel Gestão (Management Platform) Web-based management platform for HR teams and managers to oversee attendance records, approve hours, manage timesheets, close payroll periods, generate reports, and monitor team activity in real time.
- Registro de Ponto (Electronic Point Registration Module) Secure, auditable electronic point registration module with facial recognition, geolocation, and offline functionality. Validates clock entries to help companies maintain compliant attendance records per Portaria 671.
- Timesheet (Gestão de Atividades / aloque) Activity and project management module that tracks how time is invested during the workday. Integrates with the time punch platform, allowing managers to plan team allocation, compare planned vs. realized hours, and calculate real project costs by crossing hourly rates with task-level time data. Targets service companies, project teams, and educational institutions.
- Gestão de Férias (Vacation Management Module)
Quantifiable outcome
- 67% reduction in time needed to identify inconsistencies
- +2 more outcomes
Companies that use PontoTel
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
PontoTel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature8 records
PontoTel partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
PontoTel competitors and assessment
Company assessmentBroad incumbents
- Oracle HCM Cloud: Global cloud HCM platform with time and labor, workforce management, and payroll modules. Competes with Pontotel in Brazilian large enterprise deals where a global HCM vendor is preferred.
- ADP: Global payroll and HCM provider with workforce management capabilities including time and attendance. Operates in Brazil through ADP Brasil and competes for the same enterprise logos Pontotel serves (e.g., via ADP Workforce Now).
- TOTVS: Largest Brazilian enterprise software vendor offering an integrated HCM/payroll suite that includes electronic point management (REP) modules. Competes with Pontotel in the same enterprise segment but as part of a much broader ERP portfolio.
- UKG: Global workforce management and HCM company (formed from Kronos and Ultimate Software) offering time clocks, scheduling, and HR cloud solutions. Comparable to Pontotel at the workforce management layer, though primarily focused outside Brazil.
- Senior Sistemas: Brazilian ERP and HCM vendor with HR solutions including time tracking and payroll. Competes with Pontotel for mid-market and enterprise Brazilian customers, particularly via its integrated HR suite.
- Meta4 (Cegid): HCM and payroll vendor (now part of Cegid) with presence in Latin America, providing workforce management and HR cloud solutions. Comparable to Pontotel in the broader HR tech stack for medium-to-large employers in the region.
- SAP SuccessFactors: Global HCM suite including time and attendance, payroll integration, and employee experience. Competes with Pontotel for large Brazilian multinationals and enterprises seeking a single global HCM platform.
Direct peers
- Ahgora: Brazilian SaaS specializing in electronic point tracking, time and attendance, and workforce management for Brazilian employers. Direct competitor to Pontotel in the same regulatory niche (Portaria 671 compliance) with overlapping SMB-to-enterprise customer base.
- Pontotel itself within Sankhya's HCM suite: Within Grupo Sankhya, the People+ HR/payroll ecosystem integrates with Pontotel for point management; functionally adjacent modules and overlapping GTM teams make Sankhya Pessoas+ the closest in-suite comparable for workforce/payroll software in the Brazilian market.
- Tangerino: Brazilian online time clock and point management platform serving SMBs with facial recognition, geolocation, and online/offline registration. Closely comparable to Pontotel's BatePonto product in target market, pricing model, and core feature set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
PontoTel social profiles
Digital presencePontoTel compliance and trust
Trust signalCompliance3 records
PontoTel financial estimates
Financial estimateRevenue estimate
Valuation estimate
PontoTel leadership team
Management profileNumber of profiles
Profiles1 record
PontoTel funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PontoTel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PontoTel
What does PontoTel do?
PontoTel provides a cloud-based electronic point (time clock) and workforce management platform for Brazilian HR teams, enabling employees to register time punches via mobile or web and allowing managers to automate time calculations, approvals, audit trails, and payroll handoff. The platform supports in-person, external, home-office, and hybrid work models with facial recognition, geolocation, and offline registration, and integrates with payroll systems via API and standard AFD/AFDT/ACJEF exports, including native integration with Sankhya Pessoas+.
Is PontoTel a public or private company?
PontoTel is a private company. It is classified as corporate owned and is currently operating.
When was PontoTel founded?
PontoTel was founded in 2015. It employs 101 to 250 people.
Where is PontoTel based?
PontoTel is headquartered in São Paulo, Brazil, in the Latin America region.
How does PontoTel make money?
One revenue line is on record: subscription-based Software Licensing.
Who are PontoTel's main competitors?
Broad incumbents on record are Oracle HCM Cloud, ADP, TOTVS, UKG, Senior Sistemas, Meta4 (Cegid) and SAP SuccessFactors. Direct peers are Ahgora, Pontotel itself within Sankhya's HCM suite and Tangerino.
Does PontoTel have an API?
Yes. PontoTel can be integrated with payroll and ERP systems via API or exports in AFD, AFDT, and ACJEF formats. Native integration with Sankhya Pessoas+ payroll system is available.
What industry is PontoTel in?
PontoTel's product category is Workforce Management Software. Its primary akta.pro industry code is BPAAAIAI, Workforce Time, Attendance & Scheduling Administration, with a secondary code of BPACAPAI, Workforce Management & Scheduling. Its NAICS code is 541214 and its SIC code is 7361.