PontoTel

What PontoTel does

PontoTel (legal entity: AUTOMAÇÕES SÉCULO XXI TRATAMENTO DE DADOS S.A.) is a Brazilian SaaS provider of electronic time-tracking, attendance, and labor-compliance software headquartered in São Paulo. The platform combines an employee-facing app (BatePonto) and a management dashboard (Pontotel Gestão) with add-on modules covering timesheets (aloque), vacation management (Gestão de Férias), and task management (Gestão de Tarefas). The technical stack is cloud-based with iOS and Android applications and an offline-first mobile architecture; the platform distinguishes itself with facial recognition, geolocation validation, audit trails, and automated calculations for overtime, night-shift premiums, absences, and DSR in compliance with Brazilian Portaria 671.

The company monetizes through a per-employee monthly subscription with minimum contracted quantities, billing on a recurring basis. PontoTel employs a sales-led go-to-market motion featuring specialist consultations, customized demos, and four-step onboarding, supplemented by content marketing, SEO-driven comparison pages, and a free interactive tour. The customer base exceeds 4,000 Brazilian companies spanning Financial Services, Retail, Consulting, Manufacturing, Education, Construction, and Media, with reference logos including XP, Safra, Deloitte, Puma, Levi's, and Wizard.

Since April 2022, PontoTel has operated as a subsidiary of Grupo Sankhya under the brand 'Pontotel by Sankhya,' following a strategic investment by Sankhya aimed at integrating time-tracking into its HCM ecosystem. The platform holds external ISO 27001 certification, is LGPD-compliant, and maintains native integration with Sankhya Pessoas+ payroll alongside AFD/AFDT/ACJEF export capabilities for third-party payroll and ERP systems.

Name

PontoTel

Legal name

AUTOMATIZAÇÕES SÉCULO XXI TRATAMENTO DE DADOS S.A.

Website

https://pontotel.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

PontoTel is a Brazilian SaaS platform providing electronic time tracking, attendance management, and labor compliance tools for HR teams across SMB and enterprise customers. It operates as a subsidiary of Grupo Sankhya under the 'Pontotel by Sankhya' brand.

Ownership category

akta.pro rank

Product category

Workforce Management Software

NAICS

Payroll Services (541214)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Workforce Time, Attendance & Scheduling Administration (BPAAAIAI)

akta.pro secondary industries

Workforce Management & Scheduling (BPACAPAI), Time & Attendance Administration (Timekeeping, Scheduling, Leave Tracking) (BPAAAHAC)

Keywords

• Electronic time tracking
• Workforce management software
• Labor compliance software
• HR attendance platform
• Brazilian payroll integration

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription-based Software Licensing: Monthly subscription model based on number of active employees registering point. The platform offers recurring revenue through per-employee pricing with minimum contracted quantities. Billing is performed monthly with renewal automatic unless cancelled.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

PontoTel provides a cloud-based electronic point (time clock) and workforce management platform for Brazilian HR teams, enabling employees to register time punches via mobile or web and allowing managers to automate time calculations, approvals, audit trails, and payroll handoff. The platform supports in-person, external, home-office, and hybrid work models with facial recognition, geolocation, and offline registration, and integrates with payroll systems via API and standard AFD/AFDT/ACJEF exports, including native integration with Sankhya Pessoas+.

Product overview

Pontotel is a Brazilian HR technology company offering a modular electronic time tracking and workforce management platform. The portfolio consists of a core unified platform — Pontotel — comprising employee-facing apps (BatePonto for mobile/web clock-in) and a management dashboard (Pontotel Gestão for HR/admin), integrated with modular add-ons: Timesheet for project-level activity tracking, Gestão de Férias for vacation planning, and Gestão de Tarefas for task management. The platform supports multiple work models (in-office, remote/hybrid, field) and is branded as 'Pontotel by Sankhya' following Sankhya's acquisition, with native integration into Sankhya's People+ payroll system. Core features include automated calculations, collaborative time closing, anti-fraud controls (facial recognition, geolocation), and real-time dashboards.

Differentiator

Problem solved

Functional benefit

Brands

• Timesheet (Gestão de Atividades): A module for activity and project management that creates an intelligent bridge between legal work hours and real productivity, allowing teams to track time spent on specific tasks and projects.
• aloque
• BatePonto
• Pontotel Gestão

Products and services

• BatePonto (Employee Time Clock App) Mobile and web application for employees to register their time punches. Supports registration via PIN, QR Code, facial recognition, geolocation, and offline mode with automatic data synchronization. Designed for Brazilian workforce compliance under Portaria 671.
• Pontotel Gestão (Management Platform) Web-based management platform for HR teams and managers to oversee attendance records, approve hours, manage timesheets, close payroll periods, generate reports, and monitor team activity in real time.
• Registro de Ponto (Electronic Point Registration Module) Secure, auditable electronic point registration module with facial recognition, geolocation, and offline functionality. Validates clock entries to help companies maintain compliant attendance records per Portaria 671.
• Timesheet (Gestão de Atividades / aloque) Activity and project management module that tracks how time is invested during the workday. Integrates with the time punch platform, allowing managers to plan team allocation, compare planned vs. realized hours, and calculate real project costs by crossing hourly rates with task-level time data. Targets service companies, project teams, and educational institutions.
• Gestão de Férias (Vacation Management Module)

Quantifiable outcome

• 67% reduction in time needed to identify inconsistencies
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature8 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Oracle HCM Cloud: Global cloud HCM platform with time and labor, workforce management, and payroll modules. Competes with Pontotel in Brazilian large enterprise deals where a global HCM vendor is preferred.
• ADP: Global payroll and HCM provider with workforce management capabilities including time and attendance. Operates in Brazil through ADP Brasil and competes for the same enterprise logos Pontotel serves (e.g., via ADP Workforce Now).
• TOTVS: Largest Brazilian enterprise software vendor offering an integrated HCM/payroll suite that includes electronic point management (REP) modules. Competes with Pontotel in the same enterprise segment but as part of a much broader ERP portfolio.
• UKG: Global workforce management and HCM company (formed from Kronos and Ultimate Software) offering time clocks, scheduling, and HR cloud solutions. Comparable to Pontotel at the workforce management layer, though primarily focused outside Brazil.
• Senior Sistemas: Brazilian ERP and HCM vendor with HR solutions including time tracking and payroll. Competes with Pontotel for mid-market and enterprise Brazilian customers, particularly via its integrated HR suite.
• Meta4 (Cegid): HCM and payroll vendor (now part of Cegid) with presence in Latin America, providing workforce management and HR cloud solutions. Comparable to Pontotel in the broader HR tech stack for medium-to-large employers in the region.
• SAP SuccessFactors: Global HCM suite including time and attendance, payroll integration, and employee experience. Competes with Pontotel for large Brazilian multinationals and enterprises seeking a single global HCM platform.

Direct peers

• Ahgora: Brazilian SaaS specializing in electronic point tracking, time and attendance, and workforce management for Brazilian employers. Direct competitor to Pontotel in the same regulatory niche (Portaria 671 compliance) with overlapping SMB-to-enterprise customer base.
• Pontotel itself within Sankhya's HCM suite: Within Grupo Sankhya, the People+ HR/payroll ecosystem integrates with Pontotel for point management; functionally adjacent modules and overlapping GTM teams make Sankhya Pessoas+ the closest in-suite comparable for workforce/payroll software in the Brazilian market.
• Tangerino: Brazilian online time clock and point management platform serving SMBs with facial recognition, geolocation, and online/offline registration. Closely comparable to Pontotel's BatePonto product in target market, pricing model, and core feature set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pontotel
• YouTubeyoutube.com/channel/UCX61OP0PMrKm3c642pzRYnQ
• Facebookfacebook.com/pontotel
• LinkedInlinkedin.com/company/pontotel
• Instagraminstagram.com/pontotel
• TikToktiktok.com/@pontotel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PontoTel