What Lively does

Lively, LLC is a Seattle-based music technology company founded in 2013 that operates a mobile platform for recording live music performances and delivering them to fans on-demand. The core product suite consists of the free Lively consumer mobile app (available on iOS, Android, and Amazon Kindle), the patent-pending Lively Audio Manager (LAM) — an iPad tool for touring audio engineers that captures stereo audio from live shows, splits it into individual tracks, and uploads m4a files directly to Lively's servers — and a professional video capture service that delivers edited performance footage within days of a show. Content is discovered at venues via QR code and can be streamed from mobile devices to TVs through AppleTV and Chromecast. The company also operates the Lively Lounge, an 11,000 sq ft event and recording space in Seattle's SoDo district that is rented out for private and corporate events at $1,200–$3,550 per package.

Lively's business model combines three revenue streams: (1) a profit-share arrangement with artists on recordings delivered through the platform, (2) event-based venue rental of the Lively Lounge, and (3) brand sponsorships tied to recording-enabled events such as the Vita Coco Beast Mode Celebration. The consumer app and LAM are free, with growth driven primarily by artist adoption and word-of-mouth rather than paid acquisition. Distribution is global via app stores, but operational and content production are concentrated in the Pacific Northwest.

The company is privately held, organized as a Washington-state LLC, and has raised approximately $2.775M across disclosed 2013–2014 funding events (including a $1.95M round led by Second Avenue Partners in January 2014), plus an oversubscribed seed round of undisclosed size. The leadership team combines music-industry veterans — Chief Music Officer Brian Hirsh (ex-PlayNetwork), VP of Artist and Label Relations Abe Claiborne (ex-Universal Music Group), and CMO Geoff Walker (ex-RealNetworks, DirecTV Sports) — under founder and CEO Dean Graziano. Notable partnerships include Yahoo's Ram Country Live! (delivering Keith Urban recordings) and SoundCloud (hosting curated live tracks).

Name

Lively

Legal name

Lively, LLC

Website

https://getlive.ly

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Lively is a Seattle-based music technology company that records live performances via a patent-pending mobile audio capture tool and delivers them to fans through a free mobile app, serving touring artists, music fans, and event sponsors.

Ownership category

akta.pro rank

Product category

Live Music Streaming

NAICS

Record Production and Distribution (512250), Sound Recording Studios (51224), Other Sound Recording Industries (512290)

SIC

Phonograph Records & Prerecorded Audio Tapes & Disks (3652), Services-Motion Picture & Video Tape Distribution (7822), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Audio & Social Audio Platforms (MPAIADAD)

akta.pro secondary industries

Hybrid Concerts & Live Shows (Venue + Remote Audience) (MPAGAOAE), Live Performance & DJ Software (Playback, Mixing, Lighting Control) (MPAIAIAI), Creator Live Audio Broadcasting Tools (Studios, Mixing, Call-In) (MPACAEAC)

Keywords

• Live music recording
• Live show streaming
• Mobile music platform
• Mobile audio capture
• Event venue rental

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Artist recording services: Lively records live shows for artists and delivers recordings to fans. The company shares significant portion of net profits with artists.
2. Venue rental (Lively Lounge): Rents out the 11,000 sq ft SoDo Seattle venue space for private events with packages ranging from $1,200-$3,550 depending on day and package tier.
3. Brand sponsorships: Partnership events with brands like Vita Coco for Beast Mode Celebration featuring Marshawn Lynch and artists like Blue Scholars.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lively partners with artists to professionally record live shows and deliver the audio and video to fans on-demand through a free mobile app (iOS, Android, Kindle). The patented-pending Lively Audio Manager (LAM) iOS tool captures multi-track live audio that is uploaded to Lively's servers for distribution, with shows also streamable to TVs via AppleTV and Chromecast. Beyond the app, Lively operates the 11,000 sq ft Lively Lounge venue in Seattle's SoDo district, which it rents out for private and brand-sponsored events while also serving as its in-house recording space.

Product overview

Lively is a live show recording and streaming platform that partners with artists to capture and deliver live performances. The core product is the Lively Mobile App, which works in conjunction with the Lively Audio Manager (LAM) — a patent-pending iOS tool for multi-track audio capture. The platform offers professional video recording capabilities and integrates with streaming devices like Apple TV and Chromecast. Lively also operates the Lively Lounge, an 11,000 sq ft event space in Seattle's SoDo district, and provides venue rental packages for events that are also recorded and released on the app.

Differentiator

Problem solved

Functional benefit

Products and services

• Lively Mobile App Free mobile application available on iOS, Android, and Amazon Kindle that lets fans stream professionally captured live shows in audio and video, scan QR codes at venues for instant access, and stream shows from their phone or tablet to TVs via AppleTV or Chromecast.
• Lively Audio Manager (LAM) Free iPad app (iPad 2 / iPad Mini / iPad Air on iOS 7) that captures a stereo feed from a live performance via a compatible iOS audio interface, splits the audio into individual tracks, and uploads the resulting m4a files directly to Lively's servers so recordings can be released through the Lively mobile app.
• Lively Lounge Venue Rental Paid rental of Lively's 11,000 sq ft remodeled art gallery and performance venue in Seattle's SoDo district for private events, corporate functions, VIP celebrations, and brand activations, with optional in-house recording and content release on the Lively app. Available in three tiers - Lounge Package ($1,200-$1,600), Large Room Package ($2,500-$2,950), and Full Package ($3,200-$3,550) - pricing varies by day of week.

Quantifiable outcome

• Three-camera shoot, edited audio/video released in less than a week (The Fall of Troy case)
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• SoundCloudminorGTM or Marketing Partner · 1 June 2014Partnership to create a page holding some of the best tracks from Lively shows. Fans can follow Lively on SoundCloud to get acquainted with both platforms.
• Yahoo Ram Country Live!coreStrategic or Co-development Partner · 1 September 2013Partnership to bring exclusive live audio recordings from music star Keith Urban to Lively's app. This was described as a landmark success alongside an oversubscribed seed funding round.
• ViralQRminorStrategic or Co-development PartnerViralQR partnered with Lively; CMO Mike Trans cited forward-thinking, innovative team focused on genuine connections and community-building through QR technology.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• nugs.net: nugs.net is the leading subscription-based live concert recording streaming platform, distributing professionally captured shows from artists like Metallica, Pearl Jam, and Bruce Springsteen. It is the most directly comparable peer to Lively — both deliver high-quality live concert audio/video to fans on demand from touring acts.
• LiveOne (LiveXLive): LiveOne is a music streaming platform with a strong live concert and festival pay-per-view component, distributing live performances across mobile and connected devices. Its mix of streaming plus live-event monetization overlaps directly with Lively's recorded-shows and brand-sponsorship model.
• StageIt: StageIt is a live streaming platform where artists perform and monetize shows directly from their own spaces. While Lively focuses on captured recordings delivered on-demand, StageIt competes in the same 'artists broadcast live music digitally' category with similar artist-side economics.

Emerging players

• Bandsintown: Bandsintown is a live music discovery platform connecting artists and fans around concerts and tours. It shares Lively's artist-fan engagement thesis at the live-show moment, though it focuses on discovery and ticketing rather than recording and distribution.
• Songkick: Songkick is a concert discovery and ticketing platform with a strong artist-fan community. It overlaps with Lively in fan engagement around live events, though its monetization comes from ticket referrals rather than content distribution.
• Dice: Dice is a live music ticketing and event-discovery platform with strong indie and electronic artist adoption. It is comparable to Lively as a fan-engagement layer around live shows, though its monetization is ticket-driven rather than recording-driven.

Broad incumbents

• SoundCloud: SoundCloud is an established audio streaming platform and an existing Lively partner. While broader in scope (UGC + indie music), it represents the consumer surface where live recordings could otherwise be hosted, and any deeper SoundCloud integration could compete with or amplify Lively's distribution.
• Spotify: Spotify is the dominant music streaming incumbent with growing live and concert-discovery features. While Spotify does not focus on tour recording capture, it is the primary substitute for fan time spent listening to live recordings and is the most likely distribution partner or competitor for any scale live-content library.
• Audiomack: Audiomack is a music streaming and artist-discovery platform popular with independent and hip-hop artists. As a broader platform hosting artist-uploaded content including live recordings, it represents an indirect substitute for Lively's recorded-shows catalog.
• Tidal: Tidal is a high-fidelity music streaming service owned by Block (formerly Square) that emphasizes artist-friendly economics and exclusive live content. Its positioning around quality audio and artist revenue share overlaps conceptually with Lively's profit-sharing and quality-recording thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LivelyLLC
• Facebookfacebook.com/LivelyLLC
• LinkedInlinkedin.com/company/3608444

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lively