ThinkGen

Name

ThinkGen

Legal name

Gen., LLC

Website

https://think-gen.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Pharmaceutical Market Research

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI)

akta.pro secondary industry

Brand & Portfolio Strategy Consulting (MPAAAFAB)

Keywords

• Pharmaceutical market research
• Life sciences insights
• Qualitative research services
• Quantitative research services
• Healthcare consulting

Headquarters

HQ city

Wynnewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Research Services: ThinkGen provides customized qualitative and quantitative research services as a life sciences marketing research firm. Services include primary research design and execution, scientific consulting, evidence synthesis, data analysis, insight generation, landscape assessments, predictive analytics, and AI-enabled evaluation. The company serves pharmaceutical, life sciences, biotechnology, and healthcare organizations across all product life-cycle stages.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ThinkGen provides customized qualitative and quantitative market research services to life sciences companies, spanning therapeutic categories and product life-cycle stages from early-stage development to end of patent protection. The firm's work is augmented by its proprietary AI-powered workspace ThinkAEI and a set of proprietary research methodologies (ThinkTPP, Habit Lens, EpiphanE, 360 Degree Patient Journey, Pulse Tracker, Think ASAP, SMART Design Choice Modeling, ThinkSMART, Strategic ATU Programs, Think Claims Generation). Engagements are led by senior consultants who synthesize multi-source data into strategic insights for brand planning, market assessment, patient journey, segmentation, positioning, messaging, and concept testing.

Product overview

ThinkGen is a life sciences marketing research firm that offers a platform-plus-services model centered on ThinkGen AI, their unifying AI platform. The core product is ThinkAEI (Accelerated Elevated Intelligence), a proprietary AI-powered workspace that transforms how researchers engage with and synthesize data. ThinkAEI Meta-Synthesis serves as the cornerstone AI offering for rapid data integration and analysis. The portfolio includes proprietary research methodologies such as ThinkTPP, Habit Lens, 360° Degree Patient Journey, EpiphanE, Pulse Tracker, Think ASAP, SMART Design Choice Modeling, ThinkSMART, Strategic ATU Programs, and Think Claims Generation. Beyond AI offerings, ThinkGen provides Qualitative Research Services and Quantitative Research Services, along with Consulting Services including Advisory Boards, Strategic Workshop Facilitation, War Gaming, Training, Research Planning, and Situation Analysis.

Differentiator

Problem solved

Functional benefit

Brands

• ThinkAEI: Accelerated Elevated Intelligence - proprietary AI-powered workspace that transforms how researchers engage with and synthesize data, generating research instruments and aggregating insights across data files, transcripts and other sources. Used for TPP Assessment, Market Landscape, Segmentation, Patient Journey, Positioning, Messaging, Concept Testing, and Tracking.
• ThinkAEI Meta-Synthesis

Products and services

• ThinkGen AI The unifying platform for ThinkGen's AI innovations, encompassing the proprietary AI-powered workspace and AI-driven research solutions offered to life sciences clients.
• ThinkAEI (Accelerated Elevated Intelligence) Proprietary AI-powered workspace that transforms how ThinkGen researchers engage with and synthesize data, generating research instruments and aggregating insights across data files, transcripts and other sources to uncover key themes, nuanced insights and segment differences.
• ThinkAEI Meta-Synthesis Cornerstone AI offering that rapidly integrates and analyzes multiple data sources, allowing recognition of new perspectives and building deeper, unified and insightful stories; ideal for brand planning, market assessments, situation analyses, licensing assessments, and joint-venture evaluations.
• Qualitative Research Services Customized qualitative research services including Target Product Profile Testing, Patient Journey Analysis, Market Landscape Assessment, Positioning Strategy, Message Development, Creative Concept Testing, and Visual Aid Evaluation for life sciences clients.
• Quantitative Research Services Customized quantitative research solutions including demand studies, clinical trial optimization, segmentation, market landscape, positioning, message testing, and Strategic ATUs to inform brand strategy and drive commercial success.
• Consulting Services Strategic consulting offerings including Advisory Boards, Strategic Workshop Facilitation, War Gaming, Training, Research Planning, and Situation Analysis for life sciences clients.
• ThinkTPP Proprietary methodology for rethinking target product profile testing and the customer's path to purchase in pharmaceutical and life sciences research engagements.
• Habit Lens Proprietary framework for understanding and shaping habitual behavior in healthcare decision-making contexts.
• 360 Degree Patient Journey Proprietary holistic approach to mapping the patient journey and buying process in pharmaceutical and biotech research.
• EpiphanE Proprietary digital ethnography approach for greater understanding of patient behavior in healthcare research.
• Pulse Tracker Proprietary agile qualitative tracking approach providing rapid insights on brand performance for pharmaceutical and biotech clients.
• Think ASAP Proprietary deep insight approach to support time-sensitive licensing and business development opportunities for life sciences clients.
• SMART Design Choice Modeling Proprietary quantitative methodology delivering better quality data through more efficient, elegant design for choice modeling and quantitative research.
• ThinkSMART Proprietary message optimization modeling for strategic message development and testing in pharmaceutical marketing research.
• Strategic ATU Programs Proprietary brand tracking programs designed to raise the value of brand monitoring for pharmaceutical and biotech clients.
• Think Claims Generation Proprietary research to support non-clinical post marketing claims generation for life sciences brands.

Quantifiable outcome

• ThinkAEI accelerates work by generating research instruments and aggregating insights across data files, transcripts and other sources, resulting in accelerated timelines and elevated deliverables.
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature12 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Research Partnership: Specialist life sciences market research firm offering custom qualitative and quantitative research to pharma and biotech; the closest peer to ThinkGen in scope, scale, and client base, including former-employee overlap at ThinkGen.
• Healogix: Specialty qualitative life sciences market research firm focused on healthcare professional and patient work, treating ThinkGen as a direct boutique competitor; former employer of ThinkGen VP Michael Galvin.
• Verilogue: Healthcare-focused market research firm specializing in physician-patient dialogue and ethnographic/linguistic analysis, overlapping with ThinkGen's qualitative methodologies and EpiphanE digital ethnography; former employer of ThinkGen's Katya Solovyeva.

Broad incumbents

• Kantar Health (Cerner Enviza): Large healthcare-focused insights and analytics provider offering marketing research, brand strategy, and patient journey work across pharma; broader portfolio than ThinkGen but overlapping directly in life sciences MR, and a former employer of several ThinkGen senior leaders.
• IQVIA: Global life sciences intelligence and market research leader whose primary market research practice overlaps directly with ThinkGen's offerings, but operates at vastly greater scale as part of a full clinical-commercial platform.
• Ipsos Healthcare: Major healthcare and life sciences market research practice (now incorporating the former GfK Healthcare business) offering qualitative and quantitative work, brand tracking, and patient research to pharma clients globally.
• Lumanity: Life sciences consulting and insights firm offering medical affairs, market access, and brand strategy work that overlaps ThinkGen's consulting services practice while operating across a broader service portfolio.
• Clarivate (Decision Resources Group): Life sciences analytics and insights provider combining syndicated market research, disease landscape analysis, and forecasting that overlaps with ThinkGen's market assessment and strategic advisory offerings.

Others

• Schlesinger Group: Large qualitative market research fieldwork and services provider serving pharma insights teams like ThinkGen; comparable as an ecosystem enabler supporting similar primary research workflows.
• ZS Associates: Global consulting firm with a deep life sciences practice spanning commercial strategy, real-world evidence, and analytics that intersects with ThinkGen's strategic commercialization research engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/think-gen/posts/?feedView=all

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ThinkGen