Uniq
- Company typePrivate
- Founded2012
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Uniq firmographics
Firmographics- Name
- Uniq
- Legal name
- Uniq Creation Pte. Ltd.
- Website
- https://uniqbetterbydesign.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Uniq industry classification
Industry- Product category
- Mobile Device Accessories
- NAICS
- All Other Miscellaneous Retailers (45999)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)
Keywords
Where Uniq is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Markets served
Uniq business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase model for protective cases, screen protectors, watch bands, charging accessories, and lifestyle products sold directly to consumers through e-commerce platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Apple Watch Bands (Revix, Dante, Aspen) |
| Unit Pricing | Pay-as-you-go | iPhone Protective Cases |
| Unit Pricing | Pay-as-you-go | Screen Protectors (Optix Series) |
| Unit Pricing | Pay-as-you-go | Power Banks and Charging |
| Unit Pricing | Pay-as-you-go | Carry and Lifestyle Products |
| Unit Pricing | Pay-as-you-go | iPad and MacBook Accessories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Uniq product offering
Product offeringCore offering
Uniq is a design studio that designs, manufactures, and sells protective cases, screen protectors, watch bands, bags, and mobile phone accessories directly to consumers through its online storefront. Its product range spans iPhone, Samsung, iPad, MacBook, AirPods, and Apple Watch accessories with proprietary material innovations including NANOCERAM ceramic glass, KevGuard aramid fiber, MagClick magnetic ecosystem, and vegan leather (Lyden) and rPET (Arden) sustainable lines.
Product overview
UNIQ is a lifestyle tech accessories brand offering a comprehensive portfolio of protective cases and accessories for mobile devices. The product lineup centers on protective phone cases (iPhone and Samsung), AirPods cases, iPad cases, and MacBook cases/sleeves, complemented by the Optix screen protector sub-brand featuring NANOCERAM technology. Key sub-brands include Lyden (vegan leather/lower-environmental-impact materials), Arden (rPET sustainable travel bags), and Keva (aramid fiber/KevGuard technology). The offering also includes Apple Watch bands and cases, power banks with magnetic charging (Lexa 5000 DE), and workspace accessories like keyboards and desk organizers. Products feature magnetic charging ecosystem (MagClick), multiple material options (leatherette, aramid, silicone, TPU), and compatibility with Apple ecosystem features including MagSafe, Apple Pay, and Apple Pencil.
Differentiator
Problem solved
Functional benefit
Brands
- Lyden: Vegan leather product series featuring premium leatherette cases, magnetic power banks, passport holders, and RFID-blocking magnetic wallets made from recycled synthetics.
- Optix
- Keva
- Revix
- Arden
- Combat
- Heldro
- Venno
- Ryze
Products and services
- Protective Phone Cases (iPhone)
Quantifiable outcome
- Free shipping threshold: orders over $69
Companies that use Uniq
Customer profileSegments2 records
Ideal customer profiles2 records
Uniq technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Uniq partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Uniq competitors and assessment
Company assessmentDirect peers
- Nomad Goods: Nomad Goods is a premium accessory brand offering leather/aramid phone cases, Apple Watch bands, MagSafe chargers, and Horween leather tech accessories — closely comparable to UNIQ's premium material and lifestyle positioning.
- Pitaka (Obsidian): Pitaka specializes in aramid fiber (Kevlar) MagSafe-compatible iPhone cases and watch bands — directly comparable to UNIQ's Keva aramid line on material technology and minimalist design ethos.
- UAG (Urban Armor Gear): UAG sells rugged and featherlight protective cases for iPhone, Samsung, and other devices — directly competing with UNIQ's Combat and Keva lines in the protective case category.
- Incipio (Incipio Group / Incase): Incipio/Group includes Incase (laptop sleeves, MacBook/iPad cases) and other accessory brands selling protective tech accessories including phone cases and bags — comparable to UNIQ's laptop sleeve and Arden carry collections.
- Spigen: Spigen is a high-volume phone case and accessory maker selling TPU/aramid cases, screen protectors, and MagSafe-compatible accessories across Apple and Samsung devices at competitive price points.
- Casetify: Casetify is a direct competitor: a design-led D2C brand selling fashionable protective phone cases (iPhone/Samsung), watch bands, and tech accessories with a similar premium positioning and artist-collaboration model.
- OtterBox: OtterBox is one of the largest protective case brands globally, covering iPhone, Samsung, iPad, and Apple Watch with rugged and lifestyle lines — directly overlapping UNIQ's core product portfolio.
Broad incumbents
- Anker: Anker is a dominant global charging and power bank brand whose MagGo and Prime lines overlap directly with UNIQ's Lexa power bank and magnetic charging ecosystem, though Anker operates much broader categories.
- Belkin: Belkin is a large incumbent across mobile accessories including chargers, MagSafe-compatible power banks, screen protectors, and cases — overlapping with UNIQ's charging and protective lines on a broader product portfolio basis.
Emerging players
- PopSockets: PopSockets sells lifestyle mobile accessories including phone grips, cases, and MagSafe-compatible wallets/tags — a comparable lifestyle/tech-accessory brand albeit with a narrower product focus than UNIQ's broad portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Uniq financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uniq leadership team
Management profileNumber of profiles
Profiles1 record
Uniq funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uniq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uniq
What does Uniq do?
Uniq is a design studio that designs, manufactures, and sells protective cases, screen protectors, watch bands, bags, and mobile phone accessories directly to consumers through its online storefront. Its product range spans iPhone, Samsung, iPad, MacBook, AirPods, and Apple Watch accessories with proprietary material innovations including NANOCERAM ceramic glass, KevGuard aramid fiber, MagClick magnetic ecosystem, and vegan leather (Lyden) and rPET (Arden) sustainable lines.
Is Uniq a public or private company?
Uniq is a private company. It is classified as unknown and is currently operating.
When was Uniq founded?
Uniq was founded in 2012. It employs 11 to 50 people.
Where is Uniq based?
Uniq is headquartered in Singapore, Singapore, in the Asia region.
How does Uniq make money?
One revenue line is on record: direct Product Sales.
Who are Uniq's main competitors?
Direct peers on record are Nomad Goods, Pitaka (Obsidian), UAG (Urban Armor Gear), Incipio (Incipio Group / Incase), Spigen, Casetify and OtterBox. Broad incumbents are Anker and Belkin. PopSockets is listed as an emerging player.
Does Uniq have an API?
No public API is recorded for Uniq.
What industry is Uniq in?
Uniq's product category is Mobile Device Accessories. Its primary akta.pro industry code is CRAAAJAK, Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders). Its NAICS code is 45999 and its SIC code is 5734.