Radici Pietro Industries & Brands Spa

What Radici Pietro Industries & Brands Spa does

Radici Pietro Industries & Brands S.p.A. is a privately controlled Italian textile manufacturing group founded in 1950 by Pietro Radici and headquartered in Cazzano Sant'Andrea, Province of Bergamo, in the Val Seriana textile district. The company operates four business divisions — Radici Carpet (wall-to-wall textile flooring and custom rugs for HORECA, offices, residential, and commercial establishments), Radici Marine (bespoke textile flooring for cruise ships, ferries, and yachts), Radici Sport (artificial turf for professional and amateur sports and landscape applications), and Radici Automotive (customizable textile accessories for vehicle interiors) — plus the Sit-in direct-to-consumer e-commerce platform for rugs and artificial turf. All production takes place on a single 40,000+ square-metre site covering the full vertical chain from colour laboratories through weaving, tufting, dyeing, finishing, needlepunch, and hand finishing.

Underlying technology is centred on the integrated in-house production ecosystem, reinforced by a sustainability stack that includes a photovoltaic system covering 40% of energy needs, a water-recycling system recovering 55% of water resources, 50% recycled/regenerated raw materials, and ISO 9001, ISO 14001, REACH, POP, VOC, and Biocidi compliance. The group's commercial motion is hybrid: each B2B division runs its own sales director and project pipeline (Andrea Ceruti for Carpet, Massimo Seghezzi for Sport, Maurizio Medica for Automotive), with bespoke quotation-based pricing for made-to-measure installations, supplemented by the Sit-in consumer storefront and digital marketing channels (Google Analytics, Facebook Pixel, ActiveCampaign, LinkedIn, Instagram, Pinterest, YouTube, Vimeo).

The company is publicly listed on Euronext Growth Milan since 26 July 2019 under the corporate entity Radici Pietro Industries & Brands S.p.A., chaired by Palmiro Radici with Ivan Palazzi as Chief Executive Officer. Revenue mechanics are dominated by one-time B2B project sales across the four divisions, with DTC consumer revenue through Sit-in; no public pricing, recurring revenue, or contract-length data is disclosed in the source material.

Name

Radici Pietro Industries & Brands Spa

Legal name

Radici Pietro Industries & Brands S.p.A.

Website

https://radici.it

Company type

Public

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

Radici Pietro Industries & Brands S.p.A. is an Italian textile manufacturer founded in 1950, operating four B2B divisions (Carpet, Marine, Sport, Automotive) and the Sit-in e-commerce platform, producing textile flooring, artificial turf, and automotive textiles from a 40,000+ sqm site in Cazzano Sant'Andrea.

Ownership category

akta.pro rank

Product category

Commercial Textile Flooring

NAICS

Carpet and Rug Mills (314110)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Broadloom Carpet Manufacturing (IMAOAJAA)

akta.pro secondary industries

Area Rug Manufacturing (IMAOAJAC), Carpet Tile Manufacturing (Modular) (IMAOAJAB)

Keywords

• Textile flooring manufacturing
• Artificial turf production
• Marine carpet solutions
• Automotive textile accessories
• Commercial carpet products

Headquarters

HQ city

Cazzano Sant'andrea

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radici Carpet (B2B textile flooring): Sale of textile flooring (wall-to-wall and custom rugs) to HORECA, offices, residential, and commercial establishments. Over 70 years of operation with a focus on custom high-quality products. Revenue is generated through direct B2B sales with quotation-based pricing.
2. Radici Marine (Naval textile flooring): Bespoke textile flooring solutions for cruise ships, ferries, and yachts. Tailor-made products working closely with naval industry professionals. Revenue from custom project-based sales.
3. Radici Sport (Artificial turf): Development and manufacture of innovative artificial turf for professional and amateur sports and landscape applications, ensuring high standards of reliability and long-term performance. Both B2B project sales and direct-to-consumer e-commerce through Sit-in.
4. Radici Automotive (Textile vehicle accessories): Customizable textile accessories for vehicles offered as tailor-made solutions combining quality and sustainability. Revenue generated through B2B automotive supply contracts.
5. Sit-in E-commerce (Direct-to-consumer): First e-commerce platform for rugs and artificial turf designed to fill every space with colours, emotions, and sensations. Direct consumer sales through www.sit-in.it.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Radici Pietro Industries & Brands Spa is a vertically integrated Italian textile manufacturer producing wall-to-wall carpets, custom rugs, artificial turf, marine flooring, and automotive textile accessories. The company operates through four specialized B2B divisions (Carpet, Marine, Sport, Automotive) and the Sit-in direct-to-consumer e-commerce platform, with all production executed at its 40,000+ square metre facility in Cazzano Sant'Andrea, Italy.

Product overview

Radici Pietro Industries & Brands Spa is a diversified Italian textile manufacturing group founded in 1950, organized into four strategic business divisions plus an e-commerce platform. The company produces textile flooring (carpets, rugs) through Radici Carpet for HORECA, office, residential and commercial sectors; marine textile flooring through Radici Marine for cruise, ferry and yacht applications; artificial turf through Radici Sport for sports and landscape use; and automotive textile components through Radici Automotive. The Sit-in e-commerce platform enables direct consumer access to rugs and artificial turf products. All production takes place at the company's over 40,000 square meter facility in Cazzano Sant'Andrea, Italy, representing 100% Made in Italy manufacturing with full control over production stages from color laboratories through weaving, tufting, dyeing, finishing, and hand-finishing.

Differentiator

Problem solved

Functional benefit

Brands

• Radici Carpet: Textile flooring division for HORECA, offices, residential, and commercial establishments with over 70 years of history blending history, style, innovation, and design.
• Radici Marine
• Radici Sport
• Radici Automotive
• Sit-in

Products and services

• Radici Carpet Textile flooring division offering wall-to-wall carpets and custom rugs for HORECA (hotels, restaurants, cafes), office spaces, residential settings, and commercial establishments, with over 70 years of heritage blending history, style, innovation, and design.
• Radici Marine Business unit dedicated to the naval industry providing tailor-made textile flooring solutions for cruise ships, ferries, and yachts, working closely with maritime sector professionals to meet specific industry requirements for marine environments.
• Radici Sport Division developing and manufacturing innovative artificial turf for professional and amateur sports applications as well as landscape decorative use, ensuring high standards of reliability and long-term performance durability.
• Radici Automotive Division specialized in creating customizable textile accessories and components for vehicles, offering tailor-made solutions that combine quality craftsmanship with sustainability for automotive applications.
• Sit-in E-commerce Platform First e-commerce platform for rugs and artificial turf designed to enable direct-to-consumer purchases of textile flooring and artificial grass products, filling spaces with colours, emotions, and sensations.

Quantifiable outcome

• 50% of raw materials come from recycled or regenerated sources across all production processes
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Interface: Global leader in modular carpet tiles and commercial textile flooring. Directly comparable to Radici Carpet on commercial specification sales, sustainability leadership (Climate Take Back, Mission Zero), and B2B project-based revenue model.
• Balta Industries: Belgian manufacturer of broadloom carpet, rugs, artificial turf (Beaulieu Real), and needlepunch nonwovens. Closely matches Radici's product portfolio across wall-to-wall carpet, area rugs, and synthetic turf verticals.
• Condor Carpets: Italian broadloom carpet manufacturer serving residential and commercial markets. Directly comparable as a domestic Italian competitor in similar HORECA and contract channels, with overlapping Made-in-Italy positioning.
• Forbo Flooring Systems: Swiss manufacturer of commercial flooring including carpet tiles, Flotex flocked flooring, and entrance matting systems. Comparable B2B contract/specification sales motion and emphasis on sustainable commercial interiors.
• Italgreen: Italian artificial turf manufacturer focused on football pitches, sports fields, and landscaping. Most direct head-to-head competitor for Radici Sport in the Italian and Southern European sports turf market.
• Beaulieu International Group: Belgian producer of needlepunch carpet, artificial grass (Beaulieu Real), and technical textiles. Directly comparable to Radici Sport's turf operations and Radici Carpet's nonwoven capabilities.

Broad incumbents

• Tarkett: French global flooring giant covering carpet, vinyl, wood, sports surfaces (FieldTurf) and rubber. Broad incumbent overlap with Radici Carpet and Radici Sport; Tarkett's FieldTurf is a primary competitor in artificial turf.
• Mohawk Industries: World's largest flooring manufacturer, with broadloom carpet, carpet tile, rugs, and laminate. Broader portfolio but overlapping product categories and B2B commercial channels make it a relevant incumbent benchmark.
• Victoria PLC: UK-listed flooring group with substantial European carpet, rug, and underlay operations. Comparable diversified manufacturing footprint and similar mid-market European commercial and residential positioning.
• Shaw Industries: US carpet giant (subsidiary of Berkshire Hathaway) producing broadloom, carpet tile, and resilient flooring. Larger-scale incumbent benchmark with overlapping product categories, particularly commercial specification carpet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/radici-pietro-industries-&-brands-s.p.a/mycompany/?viewAsMember=true

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radici Pietro Industries & Brands Spa