Linkage Assurance

What Linkage Assurance does

Linkage Assurance Plc is a Nigerian non-life insurance company incorporated on 26 March 1991 and licensed to underwrite non-life insurance since 7 October 1993. The company is publicly listed on the Nigerian Exchange Limited (NGX), headquartered in Lekki Phase 1, Lagos, with branch offices in Abuja, Port Harcourt, and Enugu, and operates with 251–500 employees. The company offers a broad product portfolio spanning motor insurance (mandatory Third-Party, Third-Party Plus tiers with own-damage cover, Third-Party Fire and Theft, Comprehensive, and the Purple Motor Plan for women), retail products (Shop Insurance, SME Comprehensive Plan, Citadel Shield, Estate Insurance, Events Xclusive), corporate lines (General Accident, Liability Group, Oil and Gas, Marine and Aviation, Engineering, Agricultural), and travel and compulsory insurances.

The company distributes products through a hybrid multi-channel architecture: a direct online self-service portal (linkageassuranceplc.com) enabling instant quote generation and e-policy delivery, four physical branches for in-person service, a network of licensed insurance agents providing door-to-door sales, and a contact center (0700 LINKCARE) supported by email channels. The core technology is a digital policy issuance and claims management platform underwritten on a traditional general insurance stack; an AM Best financial strength rating is referenced, and the company emphasizes prompt claims settlement (N2.45 billion paid in the first eight months of 2021).

Linkage Assurance generates revenue primarily through upfront insurance premiums across its multi-line book, with motor insurance at the retail end driving high-volume, low-ticket transactions (₦15,000–₦100,000 for Third-Party tiers; Comprehensive at approximately 5% of vehicle value) and corporate lines (Oil and Gas, Marine and Aviation, Engineering, Agricultural) contributing higher-value commercial premiums. Customer segments span individual vehicle owners and retail consumers, SMEs, and corporate organizations. Capital structure: total assets reached N23.15 billion at end-2018, and the SEC approved a N16.26 billion rights issue in March 2026 to strengthen the financial position and support growth.

Name

Linkage Assurance

Legal name

Linkage Assurance Plc

Website

https://linkageassurance.com

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

Linkage Assurance Plc is a Nigerian publicly listed non-life insurer providing motor, property, travel, oil and gas, marine, aviation, engineering, agricultural, and general accident products to individuals, SMEs, and corporate clients via online, branch, agent, and contact-center channels.

Ownership category

akta.pro rank

Product category

General Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

akta.pro secondary industries

Energy & Power Specialty (Onshore/Offshore) (FSAJAGAI), General Liability Insurance (FSAJAMAE)

Keywords

• Non-life insurance
• Motor insurance
• Property insurance
• Corporate insurance
• Travel insurance

Headquarters

HQ city

Lekki

HQ country

Nigeria

HQ region

Africa

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premium Revenue: Linkage Assurance generates revenue primarily through collecting insurance premiums across multiple lines of business including motor, property, travel, marine, oil and gas, and general accident insurance. Premiums are collected upfront at policy inception with renewals on annual or multi-year cycles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Linkage Assurance Plc is a Nigerian non-life insurance company offering motor, property, travel, and corporate insurance products. It provides a multi-tier motor insurance portfolio (Third-Party, Third-Party Plus, Comprehensive), retail products such as Shop Insurance, Citadel Shield, and Travel Insurance, and corporate lines spanning General Accident, Oil & Gas, Marine & Aviation, Engineering, Agricultural, and Liability cover. Policies are sold through an online portal, physical branches, licensed agents, and a contact center.

Product overview

Linkage Assurance Plc is a Nigerian non-life insurance company offering a comprehensive portfolio of insurance products across motor, property, travel, and corporate segments. The company provides motor insurance options ranging from mandatory Third-Party coverage through enhanced Third-Party Plus (with own-damage cover and towing) to full Comprehensive protection. Retail products include Shop Insurance, SME Comprehensive Plan, Citadel Shield, Estate Insurance, and Travel Insurance. Corporate insurance offerings cover General Accident, Liability Group, Oil and Gas, Marine and Aviation, Engineering, Agricultural, and Compulsory Insurances. The company operates online portals for motor and marine insurance sales and maintains branch locations across major Nigerian cities.

Differentiator

Problem solved

Functional benefit

Brands

• Third-Party Plus: Budget-friendly enhanced motor insurance covering third-party liabilities plus limited own vehicle damage up to N500,000 and towing services
• Purple Motor Plan
• Citadel Shield
• SME Comprehensive Plan
• Shop Insurance Cover
• Estate Insurance Plan
• Linkage Events Xclusive Insurance
• Linkage Third-Party Plus

Products and services

• Third-Party Plus Motor Insurance Budget-friendly enhanced third-party motor insurance that adds limited own-damage cover up to N500,000 and towing services to the mandatory third-party coverage, available in On-the-Go, Star, Diamond, and Platinum packages for vehicle owners in Nigeria.
• Third-Party Motor Insurance Mandatory minimum motor insurance covering legal liabilities for bodily injury, death, and property damage to third parties resulting from vehicle use on Nigerian roads.
• Third-Party Fire & Theft Insurance Motor insurance covering third-party liabilities plus protection against fire and theft for the insured vehicle.
• Comprehensive Motor Insurance Full protection motor insurance covering accidental damage, fire, theft, malicious acts, and third-party liabilities including medical expenses and natural disasters.
• Purple Motor Plan Comprehensive motor cover exclusively designed for women drivers, offering tailored coverage options.
• Property Insurance Comprehensive insurance solutions covering fire, flooding, theft, vandalism, and natural disasters for residential homes, commercial buildings, warehouses, and industrial facilities.
• Travel Insurance Insurance policy covering medical emergencies, emergency evacuation, trip cancellation, flight delays, lost baggage, and personal liability for travelers abroad.
• General Accident Insurance Comprehensive protection against accidental injuries, loss of life, and unforeseen incidents for individuals and businesses, including Group Personal Accident, Fidelity Guarantee, Money Policy, and Goods in Transit.
• Liability Group Insurance Business liability insurance protecting against financial risks from third-party claims for bodily injury or property damage caused by negligence, errors, or omissions.
• Oil and Gas Insurance Insurance coverage for the oil and gas industry value chain including offshore/onshore facilities damage, operator's extra expenses, general third-party liability, business interruption, political violence, construction all risks, and power plant insurances.
• Marine and Aviation Insurance Insurance covering marine cargo, hull, aviation hull and liability for cargo and air transport operations across land, rail, sea, and air modes.
• Engineering Insurance Specialized insurance package protecting high-tech equipment, industrial facilities, and manufacturing operations against complex engineering risks.
• Agricultural Insurance Comprehensive protection for farmers and agribusiness including poultry, livestock, fish farm, farm property and produce, multi-perils crop insurance, and area yield index-based insurance.
• Compulsory Insurances Legally mandated insurance types including Builder's Liability, Occupier's Liability, and Healthcare Indemnity coverage.
• Shop Insurance Cover Insurance coverage for retail shops protecting against fire, theft, burglary, and equipment breakdown.
• SME Comprehensive Plan Comprehensive insurance solution tailored for small and medium enterprises covering multiple business risks.
• Citadel Shield Insurance providing compensation for injuries from accidents for pupils and students in recognized academic establishments.

Quantifiable outcome

• 748% increase in profit after tax in Q1 2026 compared to Q1 2025
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AIICO Insurance Plc: AIICO Insurance Plc is a Nigerian multi-line insurer listed on the NGX, offering life, health, and general (non-life) insurance products. It is a direct peer because both companies underwrite non-life lines including motor, property, and general accident for the Nigerian retail and corporate markets.
• AXA Mansard Insurance Plc: AXA Mansard Insurance Plc is a Nigerian P&C and life insurer affiliated with global insurer AXA. It is a direct peer because it competes head-to-head with Linkage in motor, property, marine, and travel insurance for Nigerian consumers and corporates, with similar digital distribution initiatives.
• Leadway Assurance Company Limited: Leadway Assurance is one of Nigeria's largest composite insurers, with strong non-life and life offerings. It is a direct peer as it underwrites motor, property, oil & gas, marine, and aviation insurance for the same Nigerian market segments as Linkage, at greater scale.
• Custodian and Allied Insurance Plc: Custodian and Allied Insurance Plc is an NGX-listed Nigerian insurer offering general business and life products. It is a direct peer as it provides non-life cover for motor, property, marine, oil & gas, and general accident to similar retail and corporate customers in Nigeria.
• Sovereign Trust Insurance Plc: Sovereign Trust Insurance Plc is an NGX-listed Nigerian general insurance company. It is a direct peer as it underwrites motor, property, oil & gas, marine, and general accident policies competing directly with Linkage's product portfolio in the Nigerian market.
• Cornerstone Insurance Plc: Cornerstone Insurance Plc is an NGX-listed Nigerian general insurer offering motor, property, marine, engineering, and oil & gas cover. It is a direct peer as it targets the same Nigerian retail and SME customer base with a comparable non-life product set.
• NEM Insurance Plc: NEM Insurance Plc is an NGX-listed Nigerian composite insurer with general (non-life) and life operations. It is a direct peer as it writes motor, property, oil & gas, marine, and general accident insurance targeting Nigerian consumers and corporates in direct competition with Linkage.
• Consolidated Hallmark Insurance Plc: Consolidated Hallmark Insurance Plc is an NGX-listed Nigerian general insurance company. It is a direct peer because both companies underwrite motor, property, fire, and general accident insurance for similar retail and SME segments in Nigeria.
• African Insurance Company Limited: African Insurance Company Limited is a Nigerian non-life insurance carrier offering motor, property, marine, and general accident cover. It is a direct peer as it competes with Linkage in the same Nigerian non-life retail and corporate segments.

Broad incumbents

• SanlamAllianz Africa (formerly African Sun/PPI): SanlamAllianz is a pan-African insurance group formed by the merger of Sanlam Emerging Markets and Allianz Africa's operations, including interests in Nigerian insurers. It is a broad incumbent in the African non-life insurance market that competes with Linkage in Nigeria through affiliated carriers and offers scale and capital advantages Linkage lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/linkageng
• YouTubeyoutube.com/channel/UCuxZbOH0wqnAqv7qCx4fWRg
• Facebookfacebook.com/LinkageAssurance
• LinkedInlinkedin.com/company/linkage-assurance-plc
• Instagraminstagram.com/linkageassuranceng

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linkage Assurance