Versaflex
VersaFlex is a Kansas City-based private specialty chemicals company that formulates and distributes 100% pure polyurea protective coatings, linings, roofing membranes, and repair polymers for industrial, water/wastewater, transportation, and infrastructure customers across a six-brand family of companies.
- Company typePrivate
- Founded1975
- HeadquartersKansas City, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Versaflex does
VersaFlex Incorporated is a Kansas City, Missouri-based private specialty chemicals company that formulates, manufactures, and distributes 100% pure polyurea protective coatings, linings, joint fillers, roofing membranes, and concrete repair polymers for industrial and infrastructure end-markets. Its product portfolio centers on a proprietary polyurea spray elastomer technology platform spanning aromatic systems (VF 380, FSS 45 DC, FSS 50DM+), aliphatic UV-stable systems (ClearSeal, Aliphatic Clearcoat, GelFlex), the SL Series joint sealants, VersaRoof membrane systems with matched VersaProof primers, FlexTain pre-sprayed liners, and Quick Mender concrete repair polymers. The company operates as "The VersaFlex Family of Companies" with six consolidated sub-brands — VersaFlex (core coatings), Raven Lining Systems (water/wastewater), Milamar Coatings (flooring), Bridge Preservation (transportation), Specialty Products Inc. / SPI (polyurea foams and plural-component spray equipment), and Vanberg Coatings (agricultural) — supported by manufacturing in Oklahoma City and Lakewood, Washington.
VersaFlex monetizes primarily through one-time sales of formulated coatings, linings, and consumables to industrial contractors, complemented by hardware sales (spray equipment and replacement parts via SPI), and ancillary professional services revenue from its Approved Applicator training and certification program (Polyurea University). Pricing is quote-based on industrial volumes with kit sizes ranging from 600 ml cartridges to 110-gallon kits and volume discounts for approved applicators; no public price list is disclosed. Distribution combines direct enterprise field sales for large infrastructure and industrial projects with a certified contractor/applicator network and international channel partners, including Kansai Paint MENA (Pakistan and Middle East) and a UK joint venture with Resdev Limited for European specialty flooring.
The company serves nine primary vertical segments — industrial/manufacturing containment, water and wastewater infrastructure, transportation infrastructure (DOT/bridges/tunnels), commercial roofing, flooring contractors, oil and gas storage and pipelines, food processing, vehicle protection, and OEM/fiberglass replacement — with regulatory certifications (FDA 21 CFR 175.300 direct food contact, EPA SW-846 Method 9090A, Florida DEP petroleum storage approval, ASTM E84 Class I flame spread) serving as specification gatekeepers in regulated end-markets. Founded circa 1975 and operating with 51–100 employees, VersaFlex is privately held under private equity sponsor DalFort Capital Partners and has consolidated its position through a roll-up of complementary polyurea and resinous coatings brands.
Versaflex firmographics
Firmographics- Name
- Versaflex
- Legal name
- VersaFlex Incorporated
- Website
- https://versaflex.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- VersaFlex is a Kansas City-based private specialty chemicals company that formulates and distributes 100% pure polyurea protective coatings, linings, roofing membranes, and repair polymers for industrial, water/wastewater, transportation, and infrastructure customers across a six-brand family of companies.
- Ownership category
- akta.pro rank
Versaflex industry classification
Industry- Product category
- Specialty Industrial Coatings
- NAICS
- Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255), Adhesive Manufacturing (325520)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891)
- akta.pro primary industry
- Spray Polyurethane Foam (SPF) Systems Manufacturing (IMANAIAL)
Keywords
Where Versaflex is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Versaflex business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Polyurea Coatings and Linings: Sale of 100% pure polyurea coatings, linings, and related chemical systems for industrial protective coating applications
- Roofing Systems: Complete VersaRoof membrane systems including primers, membranes, and accessories for waterproofing installations
- Concrete Repair Products: Joint sealants, concrete repair polymers, and primers sold as consumable materials for construction and maintenance applications
- Equipment and Parts: Sale of spray equipment, plural component machines, and replacement parts for polyurea application
- Applicator Training Services: Approved Applicator training programs including classroom and hands-on portions for contractor certification
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard commercial pricing for coatings and linings |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Versaflex product offering
Product offeringCore offering
VersaFlex manufactures and sells 100% pure polyurea spray elastomer coatings, linings, joint sealants, roofing membranes, pre-sprayed containment liners, and concrete repair polymers, along with plural component spray equipment and replacement parts. The company operates through six sub-brands serving industrial, water/wastewater, transportation, roofing, flooring, food processing, oil & gas, vehicle protection, and agricultural infrastructure customers via direct sales, regional distributors, and a certified applicator network.
Product overview
VersaFlex is a multi-brand portfolio company offering 100% pure polyurea protective coatings and lining systems. The company operates under The Polyurea People® brand identity and comprises six sub-brands: VersaFlex (core coatings), Raven Lining Systems (water/wastewater infrastructure), Milamar Coatings (flooring), Bridge Preservation (transportation infrastructure), Specialty Products/SPI (spray foams and equipment), and Vanberg Coatings (agricultural infrastructure). The core product line centers on polyurea spray elastomer technology including aromatic coatings (VF 380, FSS 45 DC, FSS 50DM+), aliphatic systems (ClearSeal, Aliphatic Clearcoat, GelFlex), joint sealants (SL Series), roofing membranes (VersaRoof), pre-sprayed containment liners (FlexTain), and specialized repair products (Quick Mender, FE-100). The company serves diverse markets including industrial, flooring, secondary containment, water/power, transportation, roofing, and vehicle protection through its family of companies structure.
Differentiator
Problem solved
Functional benefit
Brands
- Raven Lining Systems: Engineered Solutions for Lasting Protection - Protection and rehabilitation of water and wastewater infrastructure
- Milamar Coatings
- Bridge Preservation
- Specialty Products (SPI)
- Vanberg Coatings
Products and services
- VF 380™ Aromatic Spray Polyurea Aromatic spray polyurea coating with broad market applicability and proven performance in demanding industrial environments; commonly used in petroleum storage and secondary containment applications.
- FSS 45 DC™ Aromatic Fast-set aromatic polyurea coating designed for rapid application and quick return to service; FDA 21 CFR 175.300 certified for direct food contact with documented >99% Listeria growth reduction.
- FSS 50DM+™ Aromatic Enhanced fast-set aromatic polyurea with superior performance characteristics for industrial coating applications; FDA certified for direct food contact with documented >96% E. coli reduction. FSS 50DM(cat) variant is tested for cathodic disbondment resistance.
- VF 280™ Flexible Polyurea Coating Flexible pure polyurea coating for applications requiring elongation and crack-bridging capabilities.
- VF 330™ Abrasion Resistant High-abrasion-resistance polyurea coating for surfaces subject to severe wear and particle impact.
- ClearSeal™ Polyaspartic Pure Polyurea Aliphatic polyaspartic pure polyurea coating providing color-stable, UV-resistant finish for exposed outdoor surfaces.
- Aliphatic Clearcoat™ UV-stable clear topcoat for aliphatic polyurea systems requiring color retention and weather resistance.
- GelFlex® Aliphatic Coating Specialized gel formulation aliphatic polyurea for applications requiring enhanced flexibility and specific application characteristics.
- SL Series Joint Fillers/Sealants Complete line of semi-rigid joint sealants and fillers (SL/60, SL/75, SL/85, SL/90) for concrete control joints in industrial and commercial flooring applications, providing fast return to service.
- VersaRoof Roofing Membrane Systems Complete roofing membrane systems (VersaRoof EL, VersaRoof S, VersaRoof HP, VersaRoof FR) with corresponding VersaProof primers for waterproofing commercial roofing, plaza decks, green roofs, and metal roof recovery applications.
- FlexTain® 60 Pre-Sprayed Liner Pre-manufactured 100% pure polyurea and geotextile liner for secondary containment and EPA spill control compliance.
- FlexTain® 80 Pre-Sprayed Liner Heavy-duty pre-sprayed 100% polyurea and geotextile liner system for demanding containment and industrial lining applications.
- RoughGuard™ Truck Bedliner Coating 100% pure polyurea truck bedliner coating system engineered for the vehicle protection market, providing abrasion resistance, impact protection, and corrosion resistance.
- Quick Mender® X.O. Repair Polymer Rapid concrete repair polymer with minimal odor and low VOC for interior and confined space applications; cures in temperatures as low as -25°F with fast return to service.
- Quick Mender® Repair Polymer Rapid concrete repair polymer for horizontal concrete surface repair including holes, divots, cracks, and spalls, with fast return to service.
- FE-100™ Sanitary System Grout Epoxy-based sanitary grout system for food processing and pharmaceutical environments requiring hygienic certifications.
- Plural Component Spray Equipment and Parts Spray equipment, plural component machines, and replacement parts sold for polyurea application (offered via Specialty Products/SPI).
- Approved Applicator Training Program (Polyurea University) Approved Applicator training program with classroom and hands-on portions for contractor certification, enabling applicators to install VersaFlex products with warranty coverage eligibility.
Quantifiable outcome
- Listeria growth reduction of over 99% in food processing applications with FSS 45DC
- +6 more outcomes
Companies that use Versaflex
Customer profileNamed customers3 records
Segments9 records
Ideal customer profiles7 records
Versaflex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Versaflex partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Resdev LimitedcoreJoint venture partnership with UK-based Resdev Limited combining specialty flooring, parking deck, and concrete repair systems with VersaFlex's polyurea coatings portfolio. Initial focus on introducing Pumadur line of polyurethane cement-based flooring systems to the partnership.
- Specialty Products (SPI)coreSPI, a Washington-based manufacturer of spray-applied polyurea elastomers, polyurethane foams and custom plural component equipment, joined the VersaFlex family of companies.
- Kansai Paint MENA LLCcoreDistribution partnership for VersaFlex polyurea protective coatings, linings, joint fillers, and repair materials in Pakistan and Middle East markets.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Versaflex competitors and assessment
Company assessmentBroad incumbents
- PPG Industries: PPG is a global coatings giant with industrial protective, marine, and infrastructure coatings lines that overlap with much of VersaFlex's portfolio. While not polyurea-focused, PPG competes for the same industrial specification wins with broader R&D and global scale.
- Hempel A/S: Hempel is a global protective coatings supplier serving marine, infrastructure, and industrial markets. It competes with VersaFlex's spray-applied systems on protective lining specifications in oil & gas and infrastructure projects.
- Tnemec Company: Tnemec is a US protective coatings manufacturer with a broad portfolio for water/wastewater, industrial, and architectural applications. It competes with VersaFlex's polyurea linings on municipal infrastructure bids and shares a focus on owner-specification relationships.
- Sherwin-Williams Protective & Marine: Sherwin-Williams' Protective & Marine division offers epoxy and polyurethane protective coatings competing with VersaFlex in water/wastewater, oil & gas, and bridge infrastructure markets. Massive scale and specification presence make it the dominant alternative bidder on large industrial projects.
- AkzoNobel (International Paint): AkzoNobel's International Paint brand supplies protective coatings for marine, oil & gas, and infrastructure markets where VersaFlex competes, particularly relevant given VersaFlex's MENA and UK partnerships that put it adjacent to AkzoNobel's global specification footprint.
- Carboline Company: Carboline is a long-established industrial protective coatings manufacturer offering epoxy, polyurethane, and polyurea-adjacent systems for infrastructure, wastewater, and industrial containment — overlapping with VersaFlex's Raven Lining Systems and Bridge Preservation brands at the specification level.
- BASF Coatings: BASF supplies raw materials and finished coatings into industrial and infrastructure markets. As a major coatings raw material supplier and competitor, BASF's polyurethane and polyurea-adjacent chemistries intersect with VersaFlex's specialty formulations.
Regional players
- Kansai Paint: Kansai Paint is VersaFlex's distribution partner for Pakistan and the Middle East (Kansai Paint MENA LLC), but also a global coatings manufacturer with industrial and protective coatings portfolios that could substitute for or compete with VersaFlex products in those geographies.
Direct peers
- LINE-X: LINE-X is a spray-on truck bedliner and protective coating franchise with similar polyurea and polyurethane spray technology, competing head-to-head with VersaFlex's RoughGuard product line and broader protective coatings portfolio. Both rely on certified applicator networks.
- Rhino Linings Corporation: Rhino Linings is one of the most direct competitors to VersaFlex's polyurea spray coatings business, with comparable spray-applied elastomer and protective coating technology across truck bedliner, industrial, and infrastructure applications. Both companies compete for the same spray-on polyurea specification wins and applicator network business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Versaflex social profiles
Digital presenceVersaflex compliance and trust
Trust signalCompliance6 records
Versaflex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Versaflex leadership team
Management profileNumber of profiles
Profiles1 record
Versaflex subsidiaries and ownership
Company hierarchySubsidiaries5 records
Versaflex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Versaflex M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Versaflex
What does Versaflex do?
VersaFlex manufactures and sells 100% pure polyurea spray elastomer coatings, linings, joint sealants, roofing membranes, pre-sprayed containment liners, and concrete repair polymers, along with plural component spray equipment and replacement parts. The company operates through six sub-brands serving industrial, water/wastewater, transportation, roofing, flooring, food processing, oil & gas, vehicle protection, and agricultural infrastructure customers via direct sales, regional distributors, and a certified applicator network.
Is Versaflex a public or private company?
Versaflex is a private company. It is classified as private equity controlled and is currently operating.
When was Versaflex founded?
Versaflex was founded in 1975. It employs 51 to 100 people.
Where is Versaflex based?
Versaflex is headquartered in Kansas City, United States, in the North America region.
How does Versaflex make money?
Five revenue lines are on record. Polyurea Coatings and Linings are the primary driver. The others are roofing Systems, concrete Repair Products, equipment and Parts and applicator Training Services.
Who are Versaflex's main competitors?
Broad incumbents on record are PPG Industries, Hempel A/S, Tnemec Company, Sherwin-Williams Protective & Marine, AkzoNobel (International Paint), Carboline Company and BASF Coatings. Kansai Paint is listed as a regional player. Direct peers are LINE-X and Rhino Linings Corporation.
Does Versaflex have an API?
No public API is recorded for Versaflex.
What industry is Versaflex in?
Versaflex's product category is Specialty Industrial Coatings. Its primary akta.pro industry code is IMANAIAL, Spray Polyurethane Foam (SPF) Systems Manufacturing. Its NAICS code is 325510 and its SIC code is 2851.