PayJustNow
PayJustNow is a South African BNPL fintech enabling consumers to split purchases into three interest-free or twelve monthly installments online and in-store via a mobile app and QR code checkout. It serves 4M+ registered users across 3,000+ integrated merchants including TFG, Takealot, Edgars, and Makro, earning merchant transaction fees plus interest on extended plans.
- Company typePrivate
- Founded2019
- HeadquartersCape Town, South Africa
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What PayJustNow does
PayJustNow Proprietary Limited is a South African Buy Now Pay Later (BNPL) fintech founded in 2019 and headquartered in Cape Town. The company enables consumers to split purchases into three interest-free instalments (Pay in 3) or twelve monthly payments with interest (Pay in 12 / PayStretch) at both online checkout and in-store via QR code scanning. The platform is accessed through a mobile app (iOS, Android, Huawei), a consumer website, and merchant integrations via plugins (Shopify, WooCommerce, Magento, Salesforce Commerce Cloud) and a RESTful API; in-store transactions are processed through the PayUp merchant app. Underlying infrastructure relies on PCI DSS-compliant payment processing through Peach Payments and Stripe, facial-recognition selfie authentication, and a PayJustNow Wallet that issues instant refunds.
PayJustNow generates revenue primarily through merchant transaction fees on each order processed, with additional yield from interest charged on PayStretch (Pay in 12) plans and capped default fees (up to 25% of the transaction value). The go-to-market is product-led on the consumer side—same-day approval via mobile app—and channel-partner-led on the merchant side, anchored by flagship enterprise relationships with The Foschini Group (3,500+ stores), Takealot, Edgars, Makro, Game, Superbalist, and Adidas. The company reports 4 million+ registered users, 3,000+ integrated merchants across 12,000+ points of presence, 1.9 million cumulative transactions, and R7.4 billion available credit across its network.
The platform has expanded beyond core BNPL into adjacent merchant services—Business Funding (merchant cash advance), Marketing Solutions, and Retail Credit—and consumer financial products offered through a FinChoice partnership, including personal loans (up to R25,000), MobiMoney credit facilities (up to R10,000), accident cover, and funeral cover. The company operates under South Africa's National Credit Act as incidental credit and is publicly positioning for formal BNPL regulation. PayJustNow is privately held, backed by Weaver Fintech, and led by co-founder and CEO Craig Newborn and co-founder and COO Greg van der Riet, with 11–50 employees.
PayJustNow firmographics
Firmographics- Name
- PayJustNow
- Legal name
- PayJustNow Proprietary Limited
- Website
- https://payjustnow.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PayJustNow is a South African BNPL fintech enabling consumers to split purchases into three interest-free or twelve monthly installments online and in-store via a mobile app and QR code checkout. It serves 4M+ registered users across 3,000+ integrated merchants including TFG, Takealot, Edgars, and Makro, earning merchant transaction fees plus interest on extended plans.
- Ownership category
- akta.pro rank
PayJustNow industry classification
Industry- Product category
- Buy Now Pay Later (BNPL) Consumer Credit
- NAICS
- Sales Financing (52222)
- akta.pro primary industry
- Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)
- akta.pro secondary industry
- Merchant-Integrated BNPL (Online Checkout) (FSAKACAA)
Keywords
Where PayJustNow is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
PayJustNow business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Merchant Transaction Fees: PayJustNow charges merchants a small transaction fee for each order processed through the platform. This is the primary revenue stream. No setup or monthly service fees for merchants.
- Interest on Pay in 12 (PayStretch): When customers choose the Pay in 12 option, interest-bearing extended terms generate revenue for PayJustNow. Pay in 3 remains interest-free for consumers who pay on time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay in 3 - Interest-free installment plan |
| Transaction based/ take rate | Monthly | Pay in 12 (PayStretch) - Extended interest-bearing plan |
| Transaction based/ take rate | Pay-as-you-go | Late/Default Fees |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
PayJustNow product offering
Product offeringCore offering
PayJustNow is a South African Buy Now Pay Later (BNPL) platform that lets consumers split purchases into three interest-free installments over six weeks ("Pay in 3") or twelve interest-bearing monthly installments ("PayStretch / Pay in 12"), available both online and in-store. The company equips merchants with integration plugins, a merchant portal, the PayUp app, QR-code in-store checkout, marketing solutions, and business funding, while consumers access the service through the PayJustNow app and an instant-refund Wallet.
Product overview
PayJustNow is a South African Buy Now Pay Later (BNPL) fintech platform operating as a multi-product financial services ecosystem. The core offering consists of Pay in 3 (interest-free three-instalment payments) and Pay in 12 (extended 12-month interest-bearing payments), both accessible via web and mobile app. The platform includes a proprietary Wallet for instant refunds, the PayUp merchant app for in-store QR transactions, a Merchant Portal for business management, and Business Funding (Cash Advance) for merchant working capital. Marketing Solutions and Retail Credit expand merchant capabilities. Through FinChoice partnership, PayJustNow extends access to personal loans (up to R25,000), MobiMoney credit facilities (up to R10,000), funeral cover, and accident insurance. The platform integrates with major e-commerce platforms (Shopify, WooCommerce, Magento, Salesforce Commerce Cloud) and processes payments through Peach Payments and Stripe.
Differentiator
Problem solved
Functional benefit
Brands
- FinChoice: Financial wellness products including personal loans (up to R25,000), MobiMoney cash facility (up to R10,000), accident cover (R39/month), and funeral cover (R49/month). Offered in partnership with PayJustNow.
- PayStretch
- PayUp
- PayJustNow Wallet
Products and services
- Pay in 3 Zero-interest BNPL product that splits a purchase into three equal installments paid at one-week intervals over six weeks; aimed at South African consumers wanting short-term, fee-free credit at online or in-store checkout.
- PayStretch / Pay in 12 Interest-bearing BNPL product that lets consumers pay for larger purchases in twelve monthly installments; targeted at South African consumers needing longer-tenure credit.
- PayJustNow Wallet Instant-refund digital wallet that issues refunds to the user immediately upon return, rather than waiting for merchant-side processing; available to PayJustNow consumers.
- PayJustNow Mobile App Consumer-facing mobile application (iOS, Android, Huawei AppGallery) that lets users register, verify identity, browse partner stores, manage installments and access the Wallet.
- PayJustNow BNPL Merchant Solution End-to-end BNPL offering for South African retailers, providing checkout integration for Pay in 3 and PayStretch, a merchant portal, the PayUp app and QR-code in-store checkout.
- PayUp Merchant App Mobile companion app for in-store retailers to process PayJustNow BNPL transactions, scan customer QR codes and manage sales from the shop floor.
- PayJustNow Merchant Portal Web-based dashboard for merchants to manage their PayJustNow integration, view and reconcile BNPL transactions and access reporting.
- PayJustNow Marketing Solutions Merchant-facing promotional and advertising service that leverages PayJustNow's 4M+ shopper base to drive campaigns and offers at checkout.
- PayJustNow Business Funding / Cash Advance Working-capital cash advance product that provides funding to qualifying merchants based on their PayJustNow sales volumes.
- PayJustNow Retail Credit Extended retail-credit product offering longer-tenure or higher-ticket installment financing at partner merchants.
- FinChoice Personal Loans Personal-loan product bundled alongside PayJustNow, offering consumers a longer-tenure credit option beyond BNPL installments.
- FinChoice MobiMoney Revolving mobile credit-line product bundled with PayJustNow, providing flexible access to funds beyond discrete BNPL purchases.
- FinChoice Accident Cover Accident insurance product bundled with PayJustNow, providing consumers with accidental-injury cover.
- FinChoice Funeral Cover Funeral insurance product bundled with PayJustNow, providing consumers with funeral-benefit coverage.
Quantifiable outcome
- BNPL accounts for 10% of Edgars' total sales mix
- +3 more outcomes
Companies that use PayJustNow
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
PayJustNow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
PayJustNow partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- Peach PaymentscoreJoint research with Peach Payments on how BNPL, digital wallets, and mobile money contribute to South Africa's travel and tourism sector growth. PayJustNow uses Peach Payments as a credit card processor.
- The Foschini Group (TFG)flagshipPayJustNow partnered with TFG to offer BNPL payment options across more than 3,500 stores in South Africa. The integration allows TFG customers to split purchases into 3 interest-free installments at point of sale, with extended terms up to 12 months available as an interest-bearing option.
- TakealotcorePayJustNow launched on Takealot ahead of Black Friday, enabling consumers to split purchases into interest-free installments. Takealot is one of South Africa's largest e-commerce platforms.
- StripecorePayJustNow uses Stripe as a credit card processor alongside Peach Payments for secure payment processing.
- LearnSquadminorEducational partnership offering PayJustNow customers exclusive 50% discount on accredited online courses (R249/month vs standard R499/month). Subscription debited directly from customer's bank account.
- FinChoicecoreFinChoice provides additional financial products through PayJustNow including personal loans (up to R25,000), MobiMoney cash facility (up to R10,000), accident cover (R39/month), and funeral cover (from R49/month). Wallet top-up feature available in partnership with FinChoice.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
PayJustNow competitors and assessment
Company assessmentBroad incumbents
- Affirm: Affirm is a US-listed BNPL provider offering Pay in 4 and longer-term installment financing. Its Pay in 12 / longer-duration products directly parallel PayJustNow's PayStretch offering, making it a strong comparable for product model and unit economics.
- TymeBank: TymeBank is a major South African digital bank that has been expanding into installment and credit offerings. As a licensed bank with broader financial services, it represents an incumbent threat to PayJustNow's BNPL positioning.
- Capitec Bank: Capitec is one of South Africa's largest retail banks with extensive consumer credit and installment products. It is a broad incumbent competitor in the consumer credit and payment space that PayJustNow operates in.
- Klarna: Klarna is a global BNPL leader offering Pay in 3 and Pay in 4 installment plans. It is comparable as a category leader and represents the kind of global competitor that could enter PayJustNow's South African market.
- Afterpay: Afterpay pioneered the Pay in 4 BNPL model and was acquired by Block (Square). It is a globally scaled BNPL incumbent and provides a strong reference point for PayJustNow's growth trajectory and merchant economics.
Direct peers
- Mobicred: Mobicred is a South African BNPL/online credit provider that allows consumers to pay for purchases in monthly installments. It directly competes with PayJustNow for online merchant integrations and consumer financing share in South Africa.
- Payflex: Payflex is another leading South African BNPL provider offering Pay in 4 installment plans. It is PayJustNow's most direct domestic competitor, competing for the same merchants and consumer base in the SA market.
- Float (Float Financials): Float is a South African fintech offering BNPL-style credit and personal finance solutions. It competes with PayJustNow in the SA consumer credit and merchant-integrated payment space.
Regional players
- Stitch (Stitch Finance): Stitch is a South African fintech building financial data and payment infrastructure. While not a pure BNPL competitor, it operates in the same SA fintech ecosystem and is increasingly offering consumer credit features that overlap with PayJustNow's offerings.
Others
- FinChoice: FinChoice is a South African consumer finance provider (personal loans, credit facilities, insurance) that is both a partner and adjacent competitor to PayJustNow. Their integrated relationship illustrates how BNPL platforms and traditional lenders are converging in the SA market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PayJustNow social profiles
Digital presencePayJustNow compliance and trust
Trust signalCompliance1 record
PayJustNow financial estimates
Financial estimateRevenue estimate
Valuation estimate
PayJustNow leadership team
Management profileNumber of profiles
Profiles2 records
PayJustNow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PayJustNow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PayJustNow
What does PayJustNow do?
PayJustNow is a South African Buy Now Pay Later (BNPL) platform that lets consumers split purchases into three interest-free installments over six weeks ("Pay in 3") or twelve interest-bearing monthly installments ("PayStretch / Pay in 12"), available both online and in-store. The company equips merchants with integration plugins, a merchant portal, the PayUp app, QR-code in-store checkout, marketing solutions, and business funding, while consumers access the service through the PayJustNow app and an instant-refund Wallet.
Is PayJustNow a public or private company?
PayJustNow is a private company. It is classified as venture growth investor backed and is currently operating.
When was PayJustNow founded?
PayJustNow was founded in 2019. It employs 11 to 50 people.
Where is PayJustNow based?
PayJustNow is headquartered in Cape Town, South Africa, in the Africa region.
How does PayJustNow make money?
Two revenue lines are on record. Merchant Transaction Fees are the primary driver. The others are interest on Pay in 12 (PayStretch).
Who are PayJustNow's main competitors?
Broad incumbents on record are Affirm, TymeBank, Capitec Bank, Klarna and Afterpay. Direct peers are Mobicred, Payflex and Float (Float Financials). Stitch (Stitch Finance) is listed as a regional player. FinChoice is listed as an others.
Does PayJustNow have an API?
Yes. PayJustNow offers a RESTful API for direct integrations with e-commerce platforms. The API enables merchants to integrate PayJustNow payment options into their websites and applications.
What industry is PayJustNow in?
PayJustNow's product category is Buy Now Pay Later (BNPL) Consumer Credit. Its primary akta.pro industry code is FSAGAIAA, Merchant-Integrated BNPL (Checkout POS Financing), with a secondary code of FSAKACAA, Merchant-Integrated BNPL (Online Checkout). Its NAICS code is 52222.