SACHAJUAN

What SACHAJUAN does

SACHAJUAN is a Stockholm-based premium haircare brand founded in 2000 that sells professional-grade hair products built around a proprietary Algae Bioscience ingredient platform. The product portfolio spans shampoo, conditioner, treatment, styling, hair tools, body care, and fragrance, organized both by category and by hair concern (moisturizing, thickening, colour protection, volume, repair, scalp, curl, clarifying). Sub-brands include the Bioshield bonding-treatment collection, Ocean Mist texturizing line, and Clarifying collection, with curated collection kits that bundle complementary products at roughly 22% discounts versus piece-rate pricing.

The company operates a dual-channel go-to-market: a direct-to-consumer Shopify storefront (shop.sachajuan.com) that ships to approximately 40 European countries with multi-currency checkout in EUR and SEK, and a professional salon channel where hairdressers recommend and use the products with clients. Pricing is in SEK and ranges from 230 SEK for accessories such as the Detangling Hairbrush to 990 SEK for premium kits such as the Intensive Repair Kit, with promotional gating (gift with purchase over 1,299 SEK). Revenue streams are predominantly transactional one-time product sales through both channels; subscription mechanics are referenced but not confirmed.

Strategically, SACHAJUAN positions on three pillars — Simplicity (curated essentials), Innovation (Algae Bioscience formulations that "strengthen from within"), and Results (salon-quality outcomes at home). The company is privately held, headquartered in Stockholm, Sweden, with a headcount of 11-50 employees, and received strategic capital from Unilever Ventures (Unilever's CVC arm) in 2016. No public financials, M&A activity, or AI capabilities are disclosed in the available sources.

Name

SACHAJUAN

Legal name

SACHAJUAN

Website

https://sachajuan.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

SACHAJUAN is a Stockholm-based premium haircare brand founded in 2000, selling Algae Bioscience-formulated shampoos, treatments, styling products, body care, and tools via a DTC Shopify storefront across ~40 European countries and a professional salon recommendation channel.

Ownership category

akta.pro rank

Product category

Premium Hair Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

akta.pro secondary industries

Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Texturizers & Chemical Services (Relaxers, Perms, Keratin) (CRABABAF)

Keywords

• Premium hair care
• Professional hair products
• Salon hair care
• Hair styling products
• Hair treatment solutions

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of haircare products including shampoo, conditioner, treatments, styling products, hair tools, body care, and fragrance through their official online store. Products are sold as one-time purchases and possibly subscription.
2. Professional Salon Channel: Products sold through salon professionals who use and recommend SACHAJUAN products to their clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SACHAJUAN develops and sells premium hair care products including shampoos, conditioners, treatments, styling products, hair tools, body care, and fragrances. The company applies its proprietary Algae Bioscience formulation approach and operates direct-to-consumer e-commerce alongside a professional salon distribution channel serving multiple European countries.

Product overview

SACHAJUAN is a professional haircare brand built around proprietary Algae Bioscience technology. The product portfolio is organized by category (Shampoo, Conditioner, Treatment, Styling, Hair Tools, Body Care, Fragrance, Travel Sizes) and hair concern/type (Moisturizing, Thickening, Colour, Volume, Repair, Scalp, Curl, Clarifying). Key product lines include the Bioshield collection featuring bonding treatments and glow-enhancing products, Collection Kits that bundle complementary products for specific hair needs (Moisture and Care, Volume and Fullness, Intensive Repair, Volume and Structure), and bestsellers like the Clarifying line. The brand positions itself on three pillars: Simplicity (curated essentials), Innovation (Algae Bioscience formulas), and Results (salon-quality outcomes).

Differentiator

Problem solved

Functional benefit

Brands

• Bioshield: Hair bonding treatment product line for damaged hair repair
• Ocean Mist
• Clarifying Collection

Products and services

• Detangling Hairbrush Silver A silver-colored detangling hairbrush designed for everyday hair grooming and detangling.
• Detangling Hairbrush Black A black-colored detangling hairbrush designed for everyday hair grooming and detangling.
• Glow Hair Mist A hair mist formulated to add shine and glow to the hair.
• Bioshield Hair Bonding Treatment A bonding treatment leveraging the brand's bioscience formulation for hair repair and protection.
• Moisture and Care Kit A bundled kit of hair care products focused on delivering moisture and care.
• Volume and Fullness Kit A bundled kit of hair care products focused on adding volume and fullness to the hair.
• Intensive Repair Kit A bundled kit of hair care products designed for intensive hair repair.
• Volume and Structure Kit A bundled kit of hair care products aimed at adding volume and structure to the hair.
• Clarifying Shampoo A clarifying shampoo designed to deeply cleanse the hair and scalp.
• Clarifying Conditioner A clarifying conditioner designed to complement the clarifying shampoo in the lineup.
• Clarifying Scalp Scrub A scalp scrub formulated to exfoliate and clarify the scalp.
• Ocean Mist Spray A sea-salt inspired texturizing spray for creating beachy, tousled hair looks.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Olaplex: Premium bond-building haircare brand sold across professional salon and DTC channels. Closely comparable to SACHAJUAN in targeting stylists and consumers with science-positioned, premium-priced treatments and shampoos.
• Moroccanoil: Iconic argan-oil-based professional haircare brand with deep salon distribution and DTC e-commerce. Directly comparable to SACHAJUAN on the salon-to-consumer GTM motion and premium price architecture.
• Oribe: Luxury professional haircare brand sold through high-end salons and DTC. Comparable to SACHAJUAN on premium positioning, curated product portfolio, and stylists-as-endorsement-channel model.
• Davines: Italian professional sustainable haircare brand with strong salon presence in Europe and growing DTC. Closely comparable to SACHAJUAN on European heritage, professional-grade positioning, and sustainability-led brand narrative.
• Christophe Robin: Premium French scalp- and color-care brand sold through salons, DTC, and luxury retailers. Comparable to SACHAJUAN on premium ingredient-led positioning, salon endorsement, and curated European brand identity.
• Living Proof: Science-driven premium haircare brand with strong salon presence (now Unilever-owned) and DTC e-commerce. Comparable to SACHAJUAN on biotech-positioned formulations and salon-to-consumer premium GTM.

Broad incumbents

• Kérastase (L'Oréal): L'Oréal's flagship professional luxury haircare brand. Comparable to SACHAJUAN as a broad incumbent in the same premium salon-plus-retail category with vastly larger distribution and R&D resources.
• Aveda (Estée Lauder): Estée Lauder-owned botanical-positioned salon and retail haircare brand. Comparable to SACHAJUAN on plant/botanical-led differentiation and dual salon/retail distribution, but at significantly larger scale.

Emerging players

• Rahua: Premium clean-beauty haircare brand with natural/botanical ingredient positioning and DTC focus. Comparable to SACHAJUAN on natural-ingredient-led premium positioning, though more DTC-anchored and with thinner salon presence.
• Briogeo: Clean-beauty haircare brand scaling through Sephora and DTC. Comparable to SACHAJUAN on premium clean-beauty positioning and curated routines, though with stronger US mass-retail traction and different geographic focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sachajuan
• Facebookfacebook.com/SACHAJUAN
• LinkedInlinkedin.com/company/sachajuan-haircare

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SACHAJUAN