BRENTWOOD GROWTH
Sell-side M&A advisory and growth consultancy helping U.S. trades and home service business owners (typically valued $3M-$100M) increase company value, reduce owner dependency, and execute exits via a 3,000+ buyer network and proprietary operating methodology.
- Company typePrivate
- Founded2023
- HeadquartersBernardsville, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What BRENTWOOD GROWTH does
Brentwood Growth is a sell-side M&A advisory and growth consultancy that serves owners of U.S. trades and home service businesses (HVAC, plumbing, electrical, roofing, landscaping, appliance services, and adjacent verticals) typically valued between $3 million and $100 million. The firm operates two tracks: a "Scale" track that installs operating systems to grow profitability and reduce owner dependency, and a "Sell" track that provides full brokerage support from valuation through closing. It positions itself in the gap between local Main Street business brokers and traditional investment banks, offering institutional-quality process at lower-middle-market deal sizes.
The core technology stack is methodology rather than software. The Brentwood Operating System aligns financial discipline, leadership execution, and operating cadence around three pillars — best-in-class financial management, clear strategy and effective leadership, and value creation with exit optionality. Supporting frameworks include the Value Acceleration Flywheel and the Seven Levels of Business Growth. Growth programs are tiered by revenue size: Foundations (general), The Boardroom ($2M-$7.5M revenue), and Apex ($5M+ revenue). A proprietary buyer network of more than 3,000 private equity firms, institutional acquirers, and strategic buyers underpins the sell-side intermediation.
The business model is 100% success-based, with no upfront, retainer, or monthly fees. Compensation follows the industry-standard Double Lehman Scale — 10% on the first $1M of transaction value, 8% on the second $1M, 6% on the third $1M, 4% on the fourth $1M, and 2% on amounts above $4M — earned only at closing on a typical 6–9 month transaction timeline. Customer acquisition is consultative and direct, driven by content marketing (a 111+ post blog, the "Sell or Scale" podcast, video library, and annual State of the Trades Industry Survey), a 10% success-fee referral partner program, and direct outreach. The firm operates from three U.S. offices — Hingham MA (headquarters), Sarasota FL, and New York NY — and has completed over $750 million in cumulative transactional value.
BRENTWOOD GROWTH firmographics
Firmographics- Name
- BRENTWOOD GROWTH
- Legal name
- Brentwood Growth
- Website
- https://brentwood-growth.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sell-side M&A advisory and growth consultancy helping U.S. trades and home service business owners (typically valued $3M-$100M) increase company value, reduce owner dependency, and execute exits via a 3,000+ buyer network and proprietary operating methodology.
- Ownership category
- akta.pro rank
Where BRENTWOOD GROWTH is headquartered
LocationHeadquarters
- HQ city
- Bernardsville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
BRENTWOOD GROWTH business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- M&A Transaction Fees: Success-based fees earned when a transaction closes. Uses industry-standard Double Lehman Scale: 10% on first $1M, 8% on second $1M, 6% on third $1M, 4% on fourth $1M, and 2% on amounts exceeding $4M. No upfront or monthly fees during the process.
- Advisory and Consulting Services: Additional advisory and program support structured separately based on scope, track, and level of hands-on implementation required. Growth programs (The Boardroom for $2M-$7.5M revenue, Apex for $5M+ revenue) may have separate engagement structures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Double Lehman Scale commission on transaction value |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
BRENTWOOD GROWTH product offering
Product offeringCore offering
Brentwood Growth provides sell-side M&A advisory and brokerage services for owners of trades and home service businesses valued between $3M and $100M. They combine investment-bank-level sale processes (valuation, buyer outreach, negotiation, due diligence) with business growth advisory services aimed at increasing enterprise value and reducing owner dependency. Their services are organized around two tracks—a Scale track for owners who want to grow and a Sell track for owners preparing to exit—and use the proprietary Brentwood Operating System methodology.
Product overview
Brentwood Growth is a sell-side M&A advisory and business growth firm for trades and home service businesses. The core offering is their Sell-Side M&A Advisory service, supported by the Brentwood Operating System—a methodology for increasing enterprise value. Growth programs include The Boardroom (for $2M-$7.5M revenue businesses) and Apex (for $5M+ businesses). Additional services include complimentary Business Valuations, a Buyer Network of 3,000+ buyers, and a Referral Partner Program. The company also produces the Sell Or Scale Podcast as educational content. All services are built around helping business owners scale or exit with maximum value.
Differentiator
Problem solved
Functional benefit
Products and services
- Sell-Side M&A Advisory
- The Boardroom
- Apex
- Foundations Program
- Business Valuation Services
Quantifiable outcome
- Target net profit increase to 20%+ through operational improvements
- +2 more outcomes
Companies that use BRENTWOOD GROWTH
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
BRENTWOOD GROWTH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BRENTWOOD GROWTH partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
BRENTWOOD GROWTH competitors and assessment
Company assessmentDirect peers
- IBA Business Advisors: Business brokerage and M&A advisory firm handling lower middle market sales including trades and home service businesses, with similar target client profile.
- MidStreet: Lower middle market M&A advisory firm focused specifically on home service businesses (HVAC, plumbing, electrical); closest direct competitor to Brentwood Growth given overlapping niche, target valuation band, and buyer-network approach.
- Generational Equity: Large lower middle market M&A advisory firm with significant home services and trades deal flow, comparable transaction size band, and similar sell-side brokerage model targeting owner-operated businesses.
- Murphy Business Sales: Established business brokerage franchise with material concentration in trades and home service listings in the same $3M-$50M valuation band as Brentwood's typical sellers.
- Transworld Business Advisors: Global business brokerage franchise competing for the same Main Street owner-operator exit mandates, including notable presence in trades and home services categories.
- Calder Capital: Lower middle market M&A advisory firm handling sell-side mandates in similar valuation bands, including trades and services businesses with comparable process and fee structures.
- Sun Acquisitions: M&A advisory firm specializing in selling privately held businesses in the lower middle market, with overlap in trades and services verticals and similar deal size profile.
- Heritage Corporate Advising: Lower middle market M&A advisor active in home services and trades sell-side engagements, targeting comparable valuation band and owner-operator clients.
- VR Business Brokers: Large business brokerage franchise with deep presence in trades, HVAC, plumbing, and home services listings; competes for the same Main Street exit mandates.
Others
- ACG (Association for Corporate Growth) deal intermediaries: Industry association and network for M&A deal intermediaries active in lower middle market; relevant ecosystem participant shaping buyer-seller flow and competitive dynamics for Brentwood's trades vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BRENTWOOD GROWTH social profiles
Digital presenceBRENTWOOD GROWTH financial estimates
Financial estimateRevenue estimate
Valuation estimate
BRENTWOOD GROWTH leadership team
Management profileNumber of profiles
Profiles7 records
BRENTWOOD GROWTH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BRENTWOOD GROWTH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BRENTWOOD GROWTH
What does BRENTWOOD GROWTH do?
Brentwood Growth provides sell-side M&A advisory and brokerage services for owners of trades and home service businesses valued between $3M and $100M. They combine investment-bank-level sale processes (valuation, buyer outreach, negotiation, due diligence) with business growth advisory services aimed at increasing enterprise value and reducing owner dependency. Their services are organized around two tracks—a Scale track for owners who want to grow and a Sell track for owners preparing to exit—and use the proprietary Brentwood Operating System methodology.
Is BRENTWOOD GROWTH a public or private company?
BRENTWOOD GROWTH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BRENTWOOD GROWTH founded?
BRENTWOOD GROWTH was founded in 2023. It employs 51 to 100 people.
Where is BRENTWOOD GROWTH based?
BRENTWOOD GROWTH is headquartered in Bernardsville, United States, in the North America region.
How does BRENTWOOD GROWTH make money?
Two revenue lines are on record. M&A Transaction Fees are the primary driver. The others are advisory and Consulting Services.
Who are BRENTWOOD GROWTH's main competitors?
Direct peers on record are IBA Business Advisors, MidStreet, Generational Equity, Murphy Business Sales, Transworld Business Advisors, Calder Capital, Sun Acquisitions, Heritage Corporate Advising and VR Business Brokers. ACG (Association for Corporate Growth) deal intermediaries is listed as an others.
Does BRENTWOOD GROWTH have an API?
No public API is recorded for BRENTWOOD GROWTH.