ITI Mutual Fund
ITI Mutual Fund is a SEBI-registered Indian asset management company offering retail equity mutual funds across small cap, mid cap, flexi cap, sectoral, and thematic categories, including a Business Cycle Fund and Specialized Investment Funds for sophisticated investors, distributed via direct online, advisor, and KFintech branch channels.
- Company typePrivate
- Founded2016
- HeadquartersWorli, India
- Headcount251–500
- GTM typeB2C
- OfferingServices
What ITI Mutual Fund does
ITI Mutual Fund is a SEBI-registered Indian asset management company promoted by Investment Trust of India and headquartered in Worli, India. Founded in 2016, it operates as a private AMC serving retail investors across India through diversified equity mutual fund products spanning small cap, mid cap, flexi cap, sectoral, and thematic categories. The product suite includes the ITI Small Cap Fund, ITI Mid Cap Fund, ITI Flexi Cap Fund, ITI Banking and Financial Services Fund, and the newly launched ITI Business Cycle Fund (NFO in February 2026), which employs a proprietary dynamic sector allocation methodology grounded in macroeconomic and business cycle analysis.
The firm's underlying investment approach emphasizes research-driven allocation rather than fixed portfolio weights, with the Business Cycle Fund positioned as the differentiated offering. ITI distributes products through direct online channels (itiamc.com), toll-free phone and email support, KFintech's pan-India branch network, and a financial advisor/agent channel, and participates in the unified MF Central platform. SEBI's Specialized Investment Fund (SIF) category, introduced in 2025 with a Rs 10 lakh minimum ticket, has been adopted by ITI, extending reach to a more sophisticated investor segment alongside core retail SIP and lumpsum customers.
Revenue is generated through management fees expressed as expense ratios on assets under management (e.g., 0.36% for the ITI Mid Cap Fund), deducted from fund net assets. The company has earned multiple analyst recognitions for risk-adjusted returns and cost efficiency across small cap, mid cap, flexi cap, and sectoral categories. Ownership structure, total AUM, and detailed financials are not disclosed in the available data, representing a material gap for due diligence.
ITI Mutual Fund firmographics
Firmographics- Name
- ITI Mutual Fund
- Legal name
- ITI Mutual Fund
- Website
- https://itiamc.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ITI Mutual Fund is a SEBI-registered Indian asset management company offering retail equity mutual funds across small cap, mid cap, flexi cap, sectoral, and thematic categories, including a Business Cycle Fund and Specialized Investment Funds for sophisticated investors, distributed via direct online, advisor, and KFintech branch channels.
- Ownership category
- akta.pro rank
Where ITI Mutual Fund is headquartered
LocationHeadquarters
- HQ city
- Worli
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
ITI Mutual Fund business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Mutual Fund Management Fees: ITI Mutual Fund generates revenue through management fees charged on assets under management. The fees are typically expressed as expense ratios (e.g., ITI Mid Cap Fund at 0.36% expense ratio), deducted from the fund's net assets. The company also earns from various mutual fund schemes including equity funds, flexi cap funds, small cap funds, mid cap funds, and specialized investment funds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | ITI Mid Cap Fund - Low cost equity fund with 25.89% CAGR over 3 years |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
ITI Mutual Fund product offering
Product offeringCore offering
ITI Mutual Fund is a SEBI-registered asset management company that offers equity mutual fund schemes across market capitalizations and themes, including small cap, mid cap, flexi cap, sectoral (Banking and Financial Services), and thematic (Business Cycle) funds. Investors can invest through lump-sum or Systematic Investment Plans (SIPs) via the company's website, phone, email, advisor network, and physical branches. The firm also provides investor education through its Knowledge Center and online savings tools.
Product overview
ITI Mutual Fund is a SEBI-registered asset management company offering a portfolio of equity mutual fund products spanning various market capitalizations and investment themes. The product lineup includes small-cap (ITI Small Cap Fund), mid-cap (ITI Mid Cap Fund), flexi-cap (ITI Flexi Cap Fund), sectoral (ITI Banking and Financial Services Fund), and thematic offerings (ITI Business Cycle Fund). The company also offers a Knowledge Center for investor education and online investment tools including SIP calculators and savings planners. The investment approach emphasizes research-driven allocation disciplines and consistent investment philosophy.
Differentiator
Problem solved
Functional benefit
Products and services
- ITI Small Cap Fund
Quantifiable outcome
- ITI Mid Cap Fund delivered 25.89% CAGR over 3 years at 0.36% expense ratio
- +4 more outcomes
Companies that use ITI Mutual Fund
Customer profileSegments2 records
Ideal customer profiles2 records
ITI Mutual Fund technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ITI Mutual Fund partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- KFintechcoreKFintech provides registry and transfer agent services for ITI Mutual Fund, handling investor servicing, branch operations, and back-office functions for mutual fund transactions.
- SEBI (Securities and Exchange Board of India)coreRegulatory body governing ITI Mutual Fund operations. SEBI introduced Specialized Investment Funds (SIFs) in February 2025, with ITI Mutual Fund among the six fund houses launching SIF offerings.
- AMFI (Association of Mutual Funds in India)coreIndustry body for mutual funds in India. ITI Mutual Fund operates under AMFI guidelines and participates in industry initiatives.
- RBI (Reserve Bank of India)coreCentral bank of India whose regulations and monetary policy indirectly influence mutual fund investments and market conditions.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
ITI Mutual Fund competitors and assessment
Company assessmentDirect peers
- Motilal Oswal Mutual Fund: Mid-sized Indian AMC known for its focus on small cap, mid cap, and flexi cap equity funds. Closely comparable to ITI in product positioning and target investor segment, with both emphasizing active, research-driven equity strategies.
- Axis Mutual Fund: Top-tier Indian AMC with diversified mutual fund products including flexi cap, mid cap, small cap, and sectoral funds. Direct competitor to ITI in retail equity and emerging as a strong performer in mid cap and small cap categories.
- PPFAS Mutual Fund: Mid-sized Indian AMC with concentrated product suite focused on equity and long-term value strategies. Comparable scale and product focus to ITI, both competing as newer-generation AMCs in the retail equity category.
- DSP Mutual Fund: Mid-sized Indian AMC with focused equity and hybrid fund offerings. Comparable scale to ITI with similar product breadth across market caps, competing for the same retail and advisor-driven flows.
- ICICI Prudential Mutual Fund: One of India's top AMCs offering a comprehensive suite of equity, debt, and hybrid funds including small cap, mid cap, and sectoral offerings. Overlaps directly with ITI's product mix and competes for the same retail investor segment.
- Kotak Mahindra Mutual Fund: Well-established Indian AMC with strong equity fund franchise across small, mid, and large caps. Direct peer to ITI in retail equity offerings with bank-led distribution advantage from Kotak parentage.
- Nippon India Mutual Fund: Major Indian AMC offering diversified mutual fund products including small cap, mid cap, flexi cap, and sectoral funds. Direct competitor across ITI's core equity product suite with comparable distribution through advisors and online channels.
- SBI Mutual Fund: India's largest mutual fund by AUM with extensive equity, debt, and hybrid offerings across all market caps. Competes head-to-head with ITI in equity fund categories, with additional advantages from SBI's parent bank distribution.
- Aditya Birla Sun Life Mutual Fund: Top-tier Indian AMC with broad equity and debt fund offerings. Competes directly with ITI across market cap categories and uses similar multi-channel distribution combining direct online and advisor networks.
- HDFC Mutual Fund: Largest Indian asset management company offering equity, debt, and hybrid mutual fund products across market caps. Directly competes with ITI in retail equity categories including mid cap, small cap, and flexi cap, with significantly greater AUM scale and distribution depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ITI Mutual Fund social profiles
Digital presenceITI Mutual Fund financial estimates
Financial estimateRevenue estimate
Valuation estimate
ITI Mutual Fund leadership team
Management profileNumber of profiles
ITI Mutual Fund funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ITI Mutual Fund M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ITI Mutual Fund
What does ITI Mutual Fund do?
ITI Mutual Fund is a SEBI-registered asset management company that offers equity mutual fund schemes across market capitalizations and themes, including small cap, mid cap, flexi cap, sectoral (Banking and Financial Services), and thematic (Business Cycle) funds. Investors can invest through lump-sum or Systematic Investment Plans (SIPs) via the company's website, phone, email, advisor network, and physical branches. The firm also provides investor education through its Knowledge Center and online savings tools.
Is ITI Mutual Fund a public or private company?
ITI Mutual Fund is a private company. It is classified as corporate owned and is currently operating.
When was ITI Mutual Fund founded?
ITI Mutual Fund was founded in 2016. It employs 251 to 500 people.
Where is ITI Mutual Fund based?
ITI Mutual Fund is headquartered in Worli, India, in the Asia region.
How does ITI Mutual Fund make money?
One revenue line is on record: mutual Fund Management Fees.
Who are ITI Mutual Fund's main competitors?
Direct peers on record are Motilal Oswal Mutual Fund, Axis Mutual Fund, PPFAS Mutual Fund, DSP Mutual Fund, ICICI Prudential Mutual Fund, Kotak Mahindra Mutual Fund, Nippon India Mutual Fund, SBI Mutual Fund, Aditya Birla Sun Life Mutual Fund and HDFC Mutual Fund.
Does ITI Mutual Fund have an API?
No public API is recorded for ITI Mutual Fund.