Radians

Personal Protective Equipmentradians.com

Radians is a U.S. PPE manufacturer (founded 1997, Memphis TN) producing eye, hand, hearing, head, hi-vis, FR, and cooling protective equipment for construction, industrial, public safety, and sporting goods customers, distributed through industrial, retail, and international channels under owned and licensed brands including DEWALT and Ducks Unlimited.

Company typePrivate
Founded1997
HeadquartersBartlett, United States
Headcount251–500
GTM typeB2B
OfferingHardware or Manufacturing

What Radians does

Radians, Inc. is a U.S.-based national personal protective equipment (PPE) manufacturer founded in 1997 and headquartered in Memphis, Tennessee. The company produces a comprehensive portfolio spanning eight product categories: eye protection, hand protection, hearing protection, head and face protection, high-visibility apparel, rainwear, flame-resistant (FR) workwear, and cooling/heat-stress gear. Notable technical components include ANSI/ISEA 107-certified hi-vis vests, ANSI Z87.1+ safety eyewear, NFPA 70E and NFPA 2112 arc-rated FR garments, CSA Z96-compliant public safety apparel, and proprietary features such as Zip-N-Rip breakaway vest closures and the THRAXUS aggregate technology brand. The company also offers specialized lines including a women's PPE collection with gender-specific fit, heated apparel (Nordic Blaze), and tool-tether drop-prevention products.

The company operates a multi-brand portfolio. Radians and Radwear USA are owned sub-brands covering core and public safety hi-vis apparel. DEWALT is a licensed brand for heated gear, safety helmets, earmuffs, and power tool accessories. Ducks Unlimited is a licensed sporting-goods brand for eye and hearing protection. Revenue derives from three streams: (1) PPE hardware sales across industrial safety, hardware/lawn-garden, and sporting goods verticals; (2) custom imprint, embroidery, and My-Viz custom design services with 7-day turnaround; and (3) a private-label program for distributors and retailers.

Go-to-market is channel-led. The RADLINK distributor portal and dedicated B2B distributor program serve industrial safety resellers. Retail partnerships span hardware, home improvement, and sporting goods stores. A direct e-commerce storefront at store.radians.com handles consumer and SMB demand. International catalogs target Latin America, Canada, and Europe. The company markets through its website, over 20 digital catalogs via FlippingBook, social media (Facebook, Twitter, Instagram, YouTube), trade publications, and the Radians University educational platform. Founder Mark Barnhart remains the owner; Ruth Tutor serves as CFO. The company is private with 251-500 employees.

Radians firmographics

Firmographics

Name: Radians
Legal name: Radians, Inc.
Website: https://radians.com
Company type: Private
Founded year: 1997
Operating status: Operating
Headcount range: 251–500 employees
Short description: Radians is a U.S. PPE manufacturer (founded 1997, Memphis TN) producing eye, hand, hearing, head, hi-vis, FR, and cooling protective equipment for construction, industrial, public safety, and sporting goods customers, distributed through industrial, retail, and international channels under owned and licensed brands including DEWALT and Ducks Unlimited.
Ownership category
akta.pro rank

Radians industry classification

Industry

Product category: Personal Protective Equipment
NAICS: Surgical Appliance and Supplies Manufacturing (339113)
SIC: Fabricated Rubber Products, Nec (3060), Optical Instruments & Lenses (3827), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
akta.pro primary industry: Personal Protective Equipment (PPE) (Gloves, Masks/Respirators, Gowns, Face Shields) (HLAHANAF)
akta.pro secondary industries: Disposable Protective Apparel (Coveralls, Gowns, Shoe Covers) (CRAAALAM), Disposable Gloves & Protective Household Wear (CRAJAGAI), PPE, Safety & Infection Control Supplies Distribution (JanSan-adjacent) (CRAOAGAK), Safety, PPE & Workwear Retail (Gloves, Respirators, Eye/Ear Protection) (CRAIADAK)

Keywords

Personal protective equipment
Safety apparel manufacturing
Industrial safety gear
Hearing protection products
High visibility clothing

Where Radians is headquartered

Location

Headquarters

HQ city: Bartlett
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Radians business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

PPE Product Sales: Sale of personal protective equipment including safety vests, eye protection, hearing protection, hand protection, head and face protection, and flame-resistant workwear through industrial safety, hardware/lawn-garden, and sporting goods channels
Custom Imprint & Embroidery Services: Custom branding and imprinting services on protective gear with 7-day turnaround
Private Label Program: Private label program for distributors and retailers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Radians product offering

Product offering

Core offering

Radians manufactures and distributes personal protective equipment (PPE) including safety vests, eye protection, hearing protection, hand protection, head protection, and flame-resistant apparel. The company operates a multi-brand portfolio (Radians, Radwear USA, DEWALT licensed, Ducks Unlimited licensed, Nordic Blaze, THRAXUS) serving industrial, construction, public safety, and outdoor consumer markets through distributors, retailers, and its own e-commerce channels.

Product overview

Radians is a national personal safety manufacturer offering a comprehensive portfolio of personal protective equipment (PPE) across three main channels: Industrial Safety, Outdoors and Sporting Goods, and Hardware/Lawn+Garden. The Industrial Safety division provides high-performance PPE including eye protection (safety glasses, goggles), hand protection (gloves across coated, cut-resistant, leather, and disposable categories), hearing protection (earmuffs, earplugs), head and face protection (hard hats, helmets, face shields), hi-vis apparel (vests, shirts, jackets, pants, rainwear), flame-resistant workwear, and cooling/heat stress products. The Outdoors and Sporting Goods channel offers recreational safety gear including shooting hearing protection and eye protection, with products sold under the Ducks Unlimited partnership. The Hardware/Lawn+Garden channel provides job-site PPE including DEWALT branded heated gear. Supporting services include the My-Viz Custom Vest Designer for apparel customization, RADLINK Distributor Account portal, and custom imprint/embroidery services. Key sub-brands include Radwear USA safety vests and Nordic Blaze warming products. The company also offers a dedicated Women's PPE collection with gender-specific sizing and fit.

Differentiator

Problem solved

Functional benefit

Brands

Radwear USA: Private label brand for safety vests and apparel products, including EMS and public safety vests.
DEWALT
Ducks Unlimited
Nordic Blaze
THRAXUS

Products and services

Radwear USA Safety Vests

Companies that use Radians

Customer profile

Segments4 records

Ideal customer profiles3 records

Radians technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Radians partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

DEWALTcoreOEM/ Whitelabel/ Licensing PartnerDEWALT brand licensing partnership for heated gear, safety helmets, and power tool accessories. Radians manufactures and distributes DEWALT-branded personal protective equipment including heated jackets, safety helmets (DPG22 series), earmuffs, and related accessories under license.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Radians competitors and assessment

Company assessment

Direct peers

MCR Safety: MCR Safety is a direct competitor in industrial PPE including safety eyewear, gloves, and hi-vis apparel, frequently cited alongside Radians in North American safety eyewear market analyses. It competes in the same distributor and hardware retail channels.
ERB Safety: ERB Safety is a direct competitor in hi-vis safety vests and public safety apparel, including breakaway and EMS-designated vests. It competes head-to-head with Radians' Radwear USA line in the same channels.
Protective Industrial Products (PIP): PIP is a direct competitor in hand protection and industrial PPE, distributing through the same safety distributor network. The two companies overlap heavily in coated gloves, cut protection, and disposable gloves categories.
Pyramex Safety Products: Pyramex is a direct competitor in safety eyewear, hi-vis apparel, hearing protection, and head protection. It serves the same industrial safety, construction, and sporting goods channels as Radians with overlapping product lines.
Boss Manufacturing: Boss Manufacturing is a direct peer in work gloves and PPE, selling leather, coated, and disposable gloves into the same hardware, industrial, and sporting goods channels as Radians.
Bullhead Safety Eyewear: Bullhead Safety is a direct peer in safety eyewear and hearing protection, targeting the same value-oriented industrial and sporting goods segments. It overlaps with Radians in bifocal, polarized, and OTG safety glasses.

Broad incumbents

Honeywell Safety: Honeywell is a broad incumbent in PPE, particularly hearing protection, head protection, and respiratory protection. It is cited as a key market player alongside Radians in industrial gloves and North American safety eyewear markets.
Ansell: Ansell is a broad incumbent in hand protection and industrial gloves, named alongside Radians in industrial gloves market forecasts. It serves overlapping industrial, healthcare, and chemical protection end-markets.
Kimberly-Clark Professional: Kimberly-Clark Professional is a broad incumbent in safety eyewear, gloves, and industrial PPE, named alongside Radians in North American safety eyewear analyses. It competes through similar distributor channels and large enterprise contracts.
3M Safety: 3M is a broad incumbent that competes across nearly every PPE category including eyewear, hearing protection, and reflective materials used in Radians' vests. It is named alongside Radians as a key player in industrial gloves and safety eyewear markets.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Radians compliance and trust

Trust signal

Compliance8 records

Radians financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Radians leadership team

Management profile

Number of profiles

Profiles2 records

Radians funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Radians M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radians

What does Radians do?

Is Radians a public or private company?

Radians is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Radians founded?

Radians was founded in 1997. It employs 251 to 500 people.

Where is Radians based?

Radians is headquartered in Bartlett, United States, in the North America region.

How does Radians make money?

Three revenue lines are on record. PPE Product Sales are the primary driver. The others are custom Imprint & Embroidery Services and private Label Program.

Who are Radians's main competitors?

Direct peers on record are MCR Safety, ERB Safety, Protective Industrial Products (PIP), Pyramex Safety Products, Boss Manufacturing and Bullhead Safety Eyewear. Broad incumbents are Honeywell Safety, Ansell, Kimberly-Clark Professional and 3M Safety.

Does Radians have an API?

No public API is recorded for Radians.

What industry is Radians in?

Radians's product category is Personal Protective Equipment. Its primary akta.pro industry code is HLAHANAF, Personal Protective Equipment (PPE) (Gloves, Masks/Respirators, Gowns, Face Shields), with a secondary code of CRAAALAM, Disposable Protective Apparel (Coveralls, Gowns, Shoe Covers). Its NAICS code is 339113 and its SIC code is 3060.