TOA Technologies

What TOA Technologies does

TOA Technologies, founded in 2003 and headquartered in Beachwood, Ohio, developed cloud-based field service management (FSM) software for enterprises that dispatch and manage field-based workforces. The company's platform addressed scheduling, routing, dispatch, and mobile workforce coordination for organizations operating field-intensive operations across utilities, telecommunications, manufacturing, and adjacent sectors. Prior to its acquisition, TOA Technologies operated as an independent SaaS provider with 251-500 employees, backed by approximately $99.8M across four venture funding rounds between 2005 and 2013, with investors including TCV, Sutter Hill Ventures, Intel Capital, and the Draper network. The company was co-founded by Irad Carmi (President and CTO) and Yuval Brisker (CEO).

In 2014, Oracle Corporation acquired TOA Technologies and integrated its field service management capabilities into Oracle's Customer Experience (CX) Cloud suite, where the product is now marketed as Oracle Field Service. Post-acquisition, TOA's technology sits alongside Oracle Marketing (Marketing Automation, Campaign Management, Customer Loyalty, CDP, Behavioral Intelligence), Oracle Sales (SFA, Sales Planning, SPM, Commerce, CPQ, Subscription Management, Partner Relationship Management), Oracle Service (Knowledge Management, Digital Customer Service, Service Center), and Oracle Fusion CX Analytics — all delivered on the Oracle Cloud unified platform that connects CRM with back-office ERP, HCM, and supply chain applications. The platform now offers Oracle AI Agents for CX (autonomous agents, recommendation engines, generative AI, predictive analytics) and the Unity customer data platform for real-time, behavior-based personalization.

Oracle CX is distributed globally through enterprise direct sales, inside sales, an ISV partner ecosystem, and the Oracle Consulting/Partner Finder network, with dedicated industry solutions for communications, financial services, government, hospitality, life sciences, retail, and utilities. Pricing is quote-based on multi-year enterprise subscriptions with associated professional services for deployment, customization, and integration. Customer logos visible on the Oracle CX site include Broadcom, Cisco, DocuSign, Bosch, Johnson Controls, JetBlue, Mazda, Dow Jones, and Duracell, though these reflect Oracle CX adoption broadly rather than TOA's standalone pre-acquisition customer base.

Name

TOA Technologies

Legal name

Oracle Corporation

Website

https://toatech.com

Company type

Public

Founded year

1977

Operating status

Acquired

Headcount range

251–500 employees

Short description

TOA Technologies, founded in 2003, developed cloud-based field service management software for enterprises operating field workforces. Acquired by Oracle in 2014, its FSM capabilities are now delivered as Oracle Field Service within Oracle's CX Cloud suite.

Ownership category

akta.pro rank

Product category

Field Service Management Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Field Services & Onsite Support (Dispatch/Break-Fix) (BPAEAJAE)

akta.pro secondary industry

IT Service Management (ITSM) Platforms (HDAEALAA)

Keywords

• Field service management
• Workforce scheduling software
• Mobile dispatch solutions
• Cloud scheduling platform
• Field operations software

Headquarters

HQ city

Beachwood

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cloud CX Applications Subscription: Oracle CX offers a connected suite of cloud applications for marketing, sales, and service delivered on a subscription basis. Pricing is quote-based for enterprise deployments.
2. Professional Services: Oracle Consulting and implementation partners provide deployment, customization, and integration services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

TOA Technologies provides cloud-based field service management software that helps businesses schedule, dispatch, and manage mobile field workforces. Following its 2014 acquisition by Oracle, its technology is now delivered as Oracle Field Service within the Oracle Customer Experience (CX) Cloud suite, covering automated scheduling, on-site service delivery, and field operations optimization.

Product overview

Oracle CX is a unified cloud platform combining CRM capabilities across marketing, sales, and service. The platform includes Oracle Marketing (with Marketing Automation, Campaign Management, Customer Loyalty, Customer Data Platform, and Behavioral Intelligence), Oracle Sales (with Sales Force Automation, Sales Planning, Sales Performance Management, Commerce, CPQ, Subscription Management, and Partner Relationship Management), and Oracle Service (with Field Service, Knowledge Management, Digital Customer Service, and Service Center). TOA Technologies' field service management capabilities are now part of Oracle Field Service within the Service suite. The platform also includes Fusion CX Analytics for unified revenue intelligence and incorporates AI agents throughout for autonomous actions and recommendations.

Differentiator

Problem solved

Functional benefit

Brands

• Oracle Field Service: Field service management solution formerly operated as TOA Technologies' flagship product, now integrated into Oracle's CX Cloud suite under Oracle CX Service.

Products and services

• Oracle Field Service Cloud-based field service management solution that automates scheduling, dispatching, and on-site service delivery for mobile field workforces. Manages technician schedules, customer appointment windows, predictive ETAs, and integrates field operations with broader Oracle CX, ERP, and back-office systems. (Formerly the flagship product of TOA Technologies.)

Quantifiable outcome

• Organizations can deflect simple requests to digital channels and free up experts to handle more complex customer needs
• +1 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• ISV PartnerscoreTechnology or IntegrationOracle partners with leading independent software vendors (ISVs) who provide a wide range of solutions that extend and complement Oracle Customer Experience (CX) products. Partners can be found through Oracle's partner finder or by becoming a partner.
• Oracle Consulting PartnerscoreImplementation/ SI/ Consulting PartnerOracle Consulting and implementation partner network provides deployment, customization, and integration services for Oracle CX implementations. Partners accessed through Oracle consulting and Partner Finder marketplace.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Salesforce Field Service: Salesforce's Field Service product is a direct competitor in cloud-based FSM, offering scheduling, dispatch, and mobile workforce capabilities to enterprise customers, particularly those already on the Salesforce platform.
• ServiceNow: ServiceNow's Field Service Management module competes directly with Oracle Field Service, leveraging ServiceNow's workflow and ITSM platform strengths to serve enterprise customers with combined service desk and field service needs.
• Microsoft Dynamics 365 Field Service: Microsoft's Dynamics 365 Field Service is a direct competitor, providing scheduling, resource optimization, and mobile workforce management integrated with the broader Microsoft business applications stack.
• SAP Field Service Management: SAP's FSM offering, originally from ClickSoftware (acquired by Salesforce but operations continue across the SAP ecosystem), competes with Oracle Field Service for enterprise customers, particularly in manufacturing, utilities, and asset-intensive industries.
• IFS: IFS provides field service management software as part of its enterprise applications suite, competing with Oracle Field Service in asset-intensive industries such as aerospace, defense, energy, and manufacturing.
• ClickSoftware (Salesforce-owned): Originally an independent FSM pure-play (acquired by Salesforce in 2019), ClickSoftware's scheduling and optimization technology remains a direct competitor to Oracle Field Service, particularly for complex workforce optimization use cases.
• ServiceMax (GE Digital): ServiceMax, now part of GE Digital, offers asset-centric field service management software targeting industrial customers, directly competing with Oracle Field Service in equipment-intensive verticals.
• Trimble Field Service Management: Trimble provides FSM software focused on telco, utilities, and transportation verticals, competing with Oracle Field Service for field workforce scheduling and mobile operations use cases.

Broad incumbents

• Oracle Corporation (parent): Oracle, as TOA's parent company, operates the broader Oracle CX Cloud suite in which TOA's technology is embedded. While not a competitor in the strict sense, Oracle's overall cloud applications strategy frames TOA's commercial trajectory.

Emerging players

• PTC: PTC's Servigistics and ThingWorx platforms include service lifecycle management and connected field service capabilities, providing partial overlap with Oracle Field Service for industrial manufacturers and IoT-enabled service operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/oracle
• YouTubeyoutube.com/oracle
• Facebookfacebook.com/Oracle
• LinkedInlinkedin.com/company/toa-technologies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOA Technologies