What NRI Relocation does

NRI Relocation is an independent, vendor-neutral corporate relocation management company (RMC) providing end-to-end U.S. domestic and international employee relocation services. Founded in 1985 by Herbert Seeger and Theodore Bell and headquartered in Buffalo Grove, Illinois, the company acts as an intermediary between employer clients and a global network of vetted relocation service suppliers (van lines, real estate agents, temporary housing providers, immigration specialists). Its service portfolio spans relocation policy design and administration, household goods coordination, home sale programs (Buyer Value Option / Guaranteed Buyout Offer), temporary housing, destination services, immigration and visa support, tax assistance and gross-up calculations, group move management, and expense administration.

The company's core technology asset is ReloHub®, a proprietary web-based platform providing real-time data, expense management, policy administration, and transferee tracking for both HR program administrators and relocating employees as end users. NRI differentiates structurally through 100% independence from van line or real estate brokerage ownership, allowing vendor-neutral sourcing per move, and through deep industry expertise — over 80% of client-facing Operations, Client Services, and Sales staff hold the Worldwide ERC Certified Relocation Professional (CRP) designation. The firm's intellectual lineage in RMC product design is notable: co-founder Theodore Bell is credited by Worldwide ERC as the originator of the home buyout transaction process that became the GBO and precursor to the BVO, a foundational category product in corporate relocation.

NRI's revenue model is a managed-services B2B structure in which employer clients pay per-move management fees covering policy administration, vendor coordination, and service oversight, with no vendor markups as a revenue source. Pricing is not publicly disclosed but illustrative U.S. domestic homeowner relocation estimates range from approximately $45,500 (without BVO home sale) to $93,000 (with BVO), with auto shipment, temporary housing (30-60 days), travel allowance, and closing costs as material line items. The company offers four package structures — Full-Service Managed, Core/Flex with managed budget cap, Lump Sum, and Reimbursement — to accommodate varying buyer procurement models. GTM is sales-led, targeting HR departments and global mobility professionals primarily at small and mid-sized businesses (5-10+ relocations/year) that lack dedicated in-house mobility teams, with additional enterprise and industry-vertical coverage (law firms, technology, professional services) via direct sales and segmented website contact forms.

Name

NRI Relocation

Legal name

NRI Relocation, Inc.

Website

https://nrirelocation.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

NRI Relocation is an independent, vendor-neutral corporate relocation management company providing end-to-end U.S. domestic and international employee relocation services to HR departments, primarily serving small and mid-sized businesses that lack in-house global mobility teams. Its proprietary ReloHub® platform supports 40 years of managed-services delivery.

Ownership category

akta.pro rank

Product category

Corporate Relocation Management Services

akta.pro primary industry

Corporate Relocation Management (RMCs) (THACALAA)

akta.pro secondary industries

Relocation Policy & Program Design (HSAKAJAA), Relocation Benefits Administration & Vendor Management (THACALAK)

Keywords

• Corporate relocation services
• Global mobility management
• Employee relocation programs
• Relocation management company
• Domestic relocation services

Headquarters

HQ city

Buffalo Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Relocation Management Services: NRI Relocation earns revenue by charging employers a management fee for coordinating and administering corporate employee relocation programs. Fees are disclosed as transparent and itemized, covering services such as policy design, household goods coordination, home sale programs, temporary housing, destination services, immigration support, tax assistance, and expense management. The revenue model is a managed-services B2B model where the company acts as an intermediary between employer clients and a network of relocation vendors (van lines, real estate agents, temporary housing providers). Revenue is generated on a per-move basis under client contracts, not from vendor markups.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

NRI Relocation is an independent, vendor-neutral Relocation Management Company (RMC) that administers end-to-end corporate employee relocation programs for employer clients. It sells managed relocation services covering policy design, home sale programs (BVO/GBO), household goods move coordination, temporary housing, home finding, rental and mortgage assistance, destination services, immigration/visa support, tax assistance, expense management, and group move management. These services are delivered through its proprietary ReloHub® technology platform and supported by a network of vetted third-party relocation suppliers.

Product overview

NRI Relocation offers a comprehensive relocation management platform built around its proprietary ReloHub® technology, combined with a full suite of relocation services. The product portfolio includes home sale programs (BVO/GBO), household goods moving, temporary housing, home finding, rental assistance, and mortgage assistance as core service modules. These are supported by global mobility services for international assignments, group move management for enterprise clients, destination services, tax assistance, immigration support, relocation policy design, and expense management. The company operates as an independent, vendor-neutral relocation management company without ownership ties to moving companies or real estate brokerages.

Differentiator

Problem solved

Functional benefit

Brands

• ReloHub®: Proprietary relocation technology platform providing real-time data and insights into relocation programs

Products and services

• ReloHub® Platform NRI's proprietary web-based relocation management technology platform providing real-time data, insights, and reporting into a client's relocation program, with self-service access for administrators and transferees covering relocation expense management, policy design and administration, and transferee tracking.
• Home Sale Programs (BVO/GBO) Managed home sale programs offering Buyer Value Option (BVO) and Guaranteed Buyout Offer (GBO) services that expedite employee moves by eliminating home sale delays and allowing employers to manage home sale expenses.
• Household Goods Management Coordination of professional household goods moving services including packing, transportation, insurance, storage, and auto shipment for relocating employees, sourced through NRI's vetted network of U.S. van lines and moving companies.
• Temporary Housing Coordination Arrangement of furnished corporate housing accommodations for employees during transition periods between origin and destination homes, including stays of 30-60 days or longer as needed.
• Home Finding Services Real estate agent connection and destination area guidance services helping relocating employees find suitable homes for purchase or rent at their new location, including school search and community orientation.
• Relocation Expense Management Comprehensive solutions to budget, optimize, track, and reconcile all employee relocation expenses including travel allowances, miscellaneous costs, and program-level spend reporting.
• Global Mobility Services Comprehensive international employee moving services covering immigration and visa coordination, cultural training, home finding, and settle-in destination services for global assignments to and from the United States to nearly any country worldwide.
• Group Move Management Coordinated relocation services for multiple employees during corporate restructurings, office consolidations, and mass talent mobility initiatives, including both domestic and international group moves.
• Rental Assistance Rental property search assistance, lease negotiation support, and lease cancellation handling for employees relocating to rental housing at their destination.
• Destination Services Area orientation, school search, utility setup, and local integration support services to help relocating employees and their families settle into new locations.
• Relocation Policy Design Custom relocation policy development services that help organizations craft relocation packages aligned with their financial goals, cultural values, and employee needs, including policy design and administration.
• Relocation Tax Assistance Relocation tax compliance support including gross-up calculations, tax reporting, and year-end documentation for relocation benefits to keep corporate relocation programs compliant while minimizing tax exposure.
• Immigration and Visa Services Visa coordination, work permit processing, and immigration compliance support services for international employee relocations and global assignments.
• Mortgage Assistance Financing guidance and lender coordination services helping relocating employees secure mortgages for home purchases at their new destinations.
• Assignment Management Services End-to-end management of international and domestic employee assignments including pre-decision support, on-assignment services, and repatriation support for global mobility programs.
• Global Compensation Services Global mobility compensation services including reimbursements, cost tracking, and tax compliance support for international assignment programs.
• Corporate Relocation Management Full-service managed corporate relocation program administration combining policy design, vendor coordination, expense management, compliance oversight, and reporting for HR departments and global mobility teams.

Quantifiable outcome

• Ranked #3 for Quality of Service and #4 for Overall Leaders in the 2021 HRO Today Baker's Dozen Relocation Satisfaction Ratings — the company's highest rankings to date, with fourth consecutive year on the list.
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cartus: One of the largest global relocation management companies, providing corporate domestic and international relocation, home sale, and household goods services to enterprise HR buyers — directly competing with NRI across the same product categories.
• SIRVA: Global relocation and moving services company offering corporate relocation management, home sale, and household goods services; directly competes with NRI in both U.S. domestic and international corporate mobility programs.
• BGRS (Brookfield Global Relocation Services): Major global RMC serving enterprise clients with worldwide relocation, immigration, and tax services; directly competes with NRI in international mobility assignments and large-account corporate RFPs.
• Weichert Workforce Mobility: Established U.S. corporate relocation management company providing policy design, home sale, household goods, and destination services; competes with NRI across mid-market and enterprise segments.
• CapRelo: Mid-sized U.S. corporate relocation management company offering domestic and global relocation services to mid-market and enterprise clients; closely comparable to NRI in size and target customer profile.
• Aires: Global mobility and relocation management company providing domestic and international relocation services to corporations; comparable mid-size peer competing for similar HR buyer relationships.
• WHR Group: Corporate relocation management company specializing in tailored relocation programs and home sale services for mid-market and enterprise clients; direct competitor with overlap in policy design and managed services.
• Lexicon Relocation: U.S.-focused relocation management company providing household goods coordination, temporary housing, and home sale programs; comparable size and SMB/mid-market orientation to NRI.
• Crown World Mobility: Global corporate mobility and relocation services provider part of the Crown family of companies; competes with NRI on international assignments and global mobility programs.
• Relo Direct: Independent U.S. corporate relocation management company offering full-service domestic relocation and policy design; comparable in scale and independent positioning to NRI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nricorprelo
• Facebookfacebook.com/NRIRelocation
• LinkedInlinkedin.com/company/590289
• Instagraminstagram.com/nrirelocation/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NRI Relocation