Maison Beljanski

What Maison Beljanski does

Maison Beljanski is a privately held, family-operated wellness company headquartered at 317 East 53rd Street, New York, that sells natural dietary supplements, skincare, teas, fragrances, and specialty books through a direct-to-consumer Shopify storefront. The product portfolio is organized under four registered sub-brands — Beljanski® (nine botanical supplements including Womabel®, Prostabel®, Pao V®, ReaLBuild®, Rovol V®, and Ginkgo V®), Targetage® (seven digestive and wellness products), Beljanskin® (four skincare SKUs), and French Secret® (fragrances and beauty-from-within items) — all anchored in formulations developed from Dr. Mirko Beljanski's research on botanical extracts such as Pao Pereira, Rauwolfia Vomitoria, and Golden Leaf Ginkgo Biloba, plus "RNA Fragments" technology. The company also offers personalized health coaching services, the OnkoTea® organic green tea blend, and two books by Sylvie Beljanski.

The business operates a multi-channel go-to-market: direct e-commerce via Shopify, a wholesale network with professional discounts, a Healthcare Professional Network with volume purchase plans and webinars, and an affiliate/reward-points program. International shipping is offered to six countries (USA, France, Belgium, UK, Switzerland, Canada) with English and French multilingual support. Pricing is straightforward unit pricing — supplements range from $79 (Ginkgo V) to $149 (Womabel, Prostabel), with OnkoTea starting at $23 and gift cards from $10. The company is the exclusive supplier of botanical extracts used by the Beljanski Foundation for scientific cancer research, an arrangement that generates ongoing content marketing material (The Beljanski Cancer Talk Show podcast, events including Hamptons Sweat Fest) and confers brand legitimacy.

The customer base is a long-tail of individual consumers seeking natural, cellular-level wellness, with a secondary channel of healthcare practitioners and wholesalers. Customer testimonials indicate long-tenure loyalty (10+ years for some buyers), but there are no enterprise customers, no disclosed revenue, no headcount, and no external funding. The company is fully family-controlled (Dr. Mirko Beljanski as founder, Sylvie Beljanski as primary operating figure and author), with no evidence of M&A, external investment, or third-party validation of clinical claims. The primary forward signals are product-line breadth, geographic expansion, and the recurring Healthcare Professional Network infrastructure.

Name

Maison Beljanski

Legal name

Maison Beljanski

Website

https://maisonbeljanski.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Maison Beljanski is a privately held, family-operated New York-based wellness company selling botanical dietary supplements, skincare, teas, fragrances, and books under the Beljanski®, Targetage®, Beljanskin®, and French Secret® sub-brands via Shopify e-commerce, wholesale, and a healthcare professional network across six countries.

Ownership category

akta.pro rank

Product category

Natural Dietary Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Coffee and Tea Manufacturing (311920), Food (Health) Supplement Retailers (456191), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Medicinal Chemicals & Botanical Products (2833), Beverages (2080), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD), Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)

Keywords

• Natural dietary supplements
• Botanical extracts
• Holistic wellness products
• Natural skincare line
• Herbal health supplements

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through their Shopify e-commerce platform selling supplements, skincare, and books
2. Wholesale Distribution: Wholesale network offering professional discounts to retailers and bulk purchasers
3. Healthcare Professional Network: Volume purchase plans and professional product sales to healthcare practitioners
4. Affiliate Program: Affiliate marketing program with reward points for partners and referrers
5. Health Coaching Services: Personalized health coaching sessions with booked appointments
6. Book Sales: Sales of specialty books including Winning The War On Cancer and Cancer's Cause, Cancer's Cure

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

Maison Beljanski sells natural dietary supplements, organic green tea blends, high-performance skincare, fragrances, and specialty books based on botanical extracts (Pao Pereira, Rauwolfia Vomitoria, Ginkgo Biloba) and RNA Fragments technology developed by Dr. Mirko Beljanski. The company also offers personalized health coaching services and operates as the exclusive supplier of extracts used by the Beljanski Foundation for scientific research, distributing through its own Shopify storefront, wholesale channels, and a healthcare professional network.

Product overview

Maison Beljanski is a direct-to-consumer wellness company offering a diverse portfolio of natural health products organized under multiple sub-brands. The core Beljanski® line features nine dietary supplements (Womabel®, Prostabel®, Pao V®, Pao V "FM"®, ReaLBuild®, Rovol V®, Ginkgo V®, OnkoTea®, and PaoVet® for animals) developed from botanical extracts following Dr. Mirko Beljanski's research. The Targetage® brand encompasses seven wellness products including Colonet, Puriperfect®, Perfect Factor®, LOVALIVER, DIGESTIVE HARMONY, VITAMIN-MINERAL ANTIOXIDANT, and RECIPE FOR HEALTH. The Beljanskin® skincare line includes four topical products (facial cream, face serum, hand/foot cream, body lotion). The French Secret® brand offers fragrances and wellness products (Because by Sylvie Beljanski®, Fleur D'amour, Beauty secret). The company also operates a Bookstore featuring titles by Sylvie Beljanski (Winning The War On Cancer, Cancer's Cause Cancer's Cure), provides Health Coach Services, and sells Gift Cards. The company positions itself around the Beljanski® Approach to Wellness—a holistic philosophy based on cellular health. Products are sold through a Shopify e-commerce platform with wholesale and professional networks available.

Differentiator

Problem solved

Functional benefit

Brands

• Beljanski®: Natural dietary supplements product line developed by Dr. Mirko Beljanski
• Targetage®
• Beljanskin®
• French Secret®
• Womabel®
• Prostabel®
• Pao V®
• ReaLBuild®
• Rovol V®
• Ginkgo V®
• OnkoTea®
• PaoVet®

Products and services

• Womabel® A dietary supplement designed to support women's health, developed using natural ingredients following Dr. Mirko Beljanski's research. Priced at $149.00.
• Prostabel® A natural dietary supplement formulated to support prostate health, based on Dr. Mirko Beljanski's research on botanical extracts. Priced at $149.00.
• Pao V® A dietary supplement featuring Pao Pereira extract, developed as part of the Beljanski® product line for overall wellness support. Priced at $96.00.
• Pao V "FM"® An enhanced formulation of the Pao V dietary supplement with fuller spectrum properties for comprehensive wellness support. Priced at $118.00.
• ReaLBuild® A plant-based dietary supplement designed to rebuild and support the body's natural functions through botanical ingredients. Priced at $105.00.
• Rovol V® A dietary supplement in the Beljanski® product line formulated to support wellness through natural botanical extracts. Priced at $87.00.
• Ginkgo V® A supplement featuring Golden Leaf of Ginkgo Biloba extract, part of the Beljanski® product line for cognitive and circulatory support. Priced at $79.00.
• OnkoTea® An exclusive blend of organic green teas selected by Dr. Mirko Beljanski, supported by research and served in the Maison Beljanski Tea Room. Starting at $23.00.
• PaoVet® A dietary supplement specifically formulated for animal health, part of the For Animals product line.
• Colonet A product in the Targetage® line designed to support colon and digestive health through natural ingredients.
• Puriperfect® A Targetage® product formulated to support purification and body cleansing through natural botanical ingredients.
• Perfect Factor® A Targetage® wellness product designed to support overall health through a comprehensive natural formula.
• LOVALIVER A Targetage® product supporting liver health and detoxification through natural ingredients.
• DIGESTIVE HARMONY A Targetage® product designed to support digestive system health and balance through botanical formulations.
• VITAMIN-MINERAL ANTIOXIDANT A comprehensive Targetage® supplement providing essential vitamins, minerals, and antioxidant support.
• RECIPE FOR HEALTH A Targetage® wellness product offering a balanced formulation of natural ingredients for overall health support.
• Ultimate Facial Cream A high-performance skincare product from the Beljanskin® line designed for sensitive and demanding skin types.
• Face Serum A facial skincare treatment from Beljanskin® designed to address specific skin concerns with concentrated natural ingredients.
• Cream for Hands and Feet A moisturizing skincare product from Beljanskin® for hand and foot care, formulated for sensitive skin.
• Body Lotion A body moisturizing product from the Beljanskin® skincare line designed for daily hydration of sensitive skin.
• Because by Sylvie Beljanski® A fragrance product from the French Secret® line by Sylvie Beljanski.
• Fleur D'amour by Sylvie Beljanski® A signature fragrance from the French Secret® line, created by Sylvie Beljanski.
• Beauty Secret From Within by Sylvie Beljanski® A wellness product from the French Secret® line designed to support beauty from within.
• Winning The War On Cancer An award-winning bestseller book by Sylvie Beljanski featured in the Maison Beljanski Bookstore.
• Cancer's Cause, Cancer's Cure A specialty book available at the Maison Beljanski Bookstore covering cancer research perspectives.
• Health Coach Services Personalized health coaching services to help customers achieve their wellness goals through customized action plans and session bookings.
• Gift Card Digital gift cards available for purchase as a flexible gift option for recipients, with a $10.00 minimum.

Quantifiable outcome

• Long-term customer retention - customers ordering for 10+ years
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• The Beljanski FoundationcoreStrategic or Co-development PartnerMaison Beljanski is the exclusive supplier of the extracts used by the Beljanski Foundation for scientific research. The partnership supports integrative cancer research. Maison Beljanski participates in events supporting the foundation including Hamptons Sweat Fest which raises funds for the foundation's research initiatives.
• Hamptons Sweat FestminorGTM or Marketing PartnerWellness event partnership where Maison Beljanski participates in a weekend of fitness classes, wellness activations, and community experiences. The event supports integrative cancer research through The Beljanski Foundation.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/maisonbeljanskiUS
• LinkedInlinkedin.com/company/maison-beljanski

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Beljanski