IMG Worldwide
IMG Worldwide is a global sports marketing agency and subsidiary of TKO Group Holdings that represents 40+ sports properties (Premier League, Bundesliga, Wimbledon, UFC, WWE) across media rights, brand partnerships, consulting, events, and content production for leagues, federations, teams, and global brands.
- Company typePrivate
- Founded1960
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What IMG Worldwide does
IMG Worldwide is a global sports marketing agency founded in 1960 by Mark McCormack and now operating as a subsidiary of TKO Group Holdings (NYSE: TKO), the publicly traded sports and entertainment conglomerate formed in 2023 through Endeavor's merger with WWE. The company is headquartered in New York with a major London office and operates across the Americas, EMEA, APAC, LATAM, and MENA, representing more than 40 sports properties worldwide.
IMG's core service platform spans seven integrated capabilities: Rights (media rights representation and global distribution), Channels (programming strategy and channel management), Digital & Data (technology and analytics services), Brand Partnerships (sponsorship sales connecting properties with advertisers), Event Management (live event production), Consulting (strategic advisory for market entry and commercial strategy), and Studios (content and documentary production). The company also publishes an annual Digital Trends Report as a thought leadership product. Its represented portfolio includes Premier League, Bundesliga, Wimbledon, The R&A, WTA, ATP, MotoGP, NASCAR, World Rugby, Euroleague Basketball, FIFA, the Olympics, UFC, WWE, SailGP, and the UFL, among others.
IMG monetizes through a professional services and licensing model, earning commissions on media rights representation, fees for brand partnership brokering, advisory retainers, and production fees for events and content. Go-to-market is enterprise field sales — direct, long-cycle relationship management with sports leagues, federations, teams, and brand sponsors. The company holds one of the world's largest sports archives with over 500,000 hours of footage (the Bundesliga archive alone exceeds 250,000 hours), representing a significant intangible data and content asset. Customer base is concentrated in tier-1 sports rightsholders and global brands, with multi-year representation contracts creating high relationship stickiness.
IMG Worldwide firmographics
Firmographics- Name
- IMG Worldwide
- Legal name
- IMG Worldwide, LLC
- Website
- https://img.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- IMG Worldwide is a global sports marketing agency and subsidiary of TKO Group Holdings that represents 40+ sports properties (Premier League, Bundesliga, Wimbledon, UFC, WWE) across media rights, brand partnerships, consulting, events, and content production for leagues, federations, teams, and global brands.
- Ownership category
- akta.pro rank
IMG Worldwide industry classification
Industry- Product category
- Sports Marketing Services
- NAICS
- Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Sports Teams and Clubs (711211)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Esports Sponsorship, Sales & Brand Activation Agencies (MPAFADAJ)
Keywords
Where IMG Worldwide is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
IMG Worldwide business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Media Rights Representation: IMG represents sports leagues, federations and events for media rights distribution globally. This includes negotiating and distributing broadcast rights across television, streaming, and digital platforms worldwide.
- Brand Partnerships & Sponsorship: IMG facilitates sponsorship deals between brands and sports properties, managing commercial relationships and partnership activations for rightsholders.
- Strategic Consulting: IMG provides advisory services to sports organizations on media strategy, market expansion, and commercial development.
- Event Production & Studios: IMG produces sports content and events, including world-class live coverage, studio programming, and documentary production.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
IMG Worldwide product offering
Product offeringCore offering
IMG Worldwide is a global sports marketing agency that represents media rights, sells brand partnerships, produces events and content, and provides strategic consulting for sports leagues, federations, teams, and brands worldwide. Its service platform spans Rights, Channels, Digital & Data, Brand Partnerships, Event Management, Consulting, and Studios, operating against a portfolio that includes the Premier League, Wimbledon, UFC, WWE, World Rugby, Bundesliga, the WTA, and 40+ other sports properties.
Product overview
IMG Worldwide is a global sports marketing agency that operates as a unified platform offering integrated services rather than a single product. The core service portfolio includes Rights (media rights distribution), Channels (programming and distribution), Digital & Data (technology and analytics), Brand Partnerships (sponsorship sales), Event Management (live event production), Consulting (strategic advisory), and Studios (content production). IMG represents an extensive portfolio of sports properties including major leagues (Premier League, NFL, NBA, UFC), Grand Slam tournaments (Wimbledon, US Open), motorsport championships (MotoGP, NASCAR), golf events (The Open, Ryder Cup), and many others. The agency also publishes the annual Digital Trends Report providing industry research. IMG functions as a sports marketing intermediary connecting rights holders with broadcasters, brands, and fans globally.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Bundesliga archive: 250,000 hours of content covering 60+ years of German football history
- +3 more outcomes
Companies that use IMG Worldwide
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
IMG Worldwide technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
IMG Worldwide partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- CBS SportscoreIMG negotiated the exclusive U.S. English rights agreement for the Women's Super League on behalf of WSL Football. CBS Sports/Paramount+ will stream 183 matches per season through 2030.
- Bundesliga / DFL MediacoreMulti-year renewal of partnership for IMG to license Bundesliga's international video archive rights (Bundesliga, Bundesliga 2, Franz Beckenbauer Supercup) outside DACH region. IMG has represented Bundesliga's archive content since 2012.
- adidasmajoradidas became Official Footwear Supplier and Event Supporter of The 2026 Solheim Cup, joining an illustrious list of official partners including PING, Skyscanner, Rolex, and John Deere.
- World RugbycoreLong-term strategic media rights partnership designed to accelerate rugby's growth in the United States and globally ahead of the Men's and Women's Rugby World Cups in 2031 and 2033. IMG provides strategic advisory on U.S. and global media rights, distribution, content, and in-market initiatives, building on their 30-year relationship.
- WTA (Women's Tennis Association)coreIMG provided additional support to WTA Ventures in negotiating the landmark long-term partnership with Mercedes-Benz as Premier Partner and Exclusive Automobile Partner of the WTA Tour.
- Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi)majorDCT Abu Dhabi and Etihad Airways became main sponsors of Euroleague Basketball for four years, with Experience Abu Dhabi branding featured across games, broadcasts, and team jerseys.
- Etihad AirwaysmajorOfficial airline partner and main sponsor of Euroleague Basketball for four years, connecting the UAE carrier with the competition's 90 million passionate global fans.
- FnaticcoreGlobal gaming and esports performance brand Fnatic appointed IMG as its exclusive commercial agency to accelerate growth worldwide through new sponsorship opportunities across jersey, talent, and digital assets.
- TKO Group Holdings / EndeavorcoreIMG is part of TKO Group Holdings, a US publicly traded company. In 2024, IMG was owned by the Endeavor group of companies and follows Endeavor policies and processes.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
IMG Worldwide competitors and assessment
Company assessmentMarket position
Strengths5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
IMG Worldwide social profiles
Digital presenceIMG Worldwide compliance and trust
Trust signalCompliance1 record
IMG Worldwide financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMG Worldwide leadership team
Management profileNumber of profiles
Profiles4 records
IMG Worldwide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMG Worldwide M&A and investment
M&A and investmentM&A5 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMG Worldwide
What does IMG Worldwide do?
IMG Worldwide is a global sports marketing agency that represents media rights, sells brand partnerships, produces events and content, and provides strategic consulting for sports leagues, federations, teams, and brands worldwide. Its service platform spans Rights, Channels, Digital & Data, Brand Partnerships, Event Management, Consulting, and Studios, operating against a portfolio that includes the Premier League, Wimbledon, UFC, WWE, World Rugby, Bundesliga, the WTA, and 40+ other sports properties.
Is IMG Worldwide a public or private company?
IMG Worldwide is a private company. It is classified as corporate owned and is currently operating.
When was IMG Worldwide founded?
IMG Worldwide was founded in 1960. It employs 1,001 to 5,000 people.
Where is IMG Worldwide based?
IMG Worldwide is headquartered in New York, United States, in the North America region.
How does IMG Worldwide make money?
Four revenue lines are on record. Media Rights Representation is the primary driver. The others are brand Partnerships & Sponsorship, strategic Consulting and event Production & Studios.
Does IMG Worldwide have an API?
No public API is recorded for IMG Worldwide.
What industry is IMG Worldwide in?
IMG Worldwide's product category is Sports Marketing Services. Its primary akta.pro industry code is MPAFADAJ, Esports Sponsorship, Sales & Brand Activation Agencies. Its NAICS code is 541810 and its SIC code is 7311.