Tarrakki
Tarrakki is an India-based API-first fintech providing embedded investment infrastructure — covering mutual funds (3,500+ schemes, 41 AMCs), fixed deposits, and alternative investments — to fintechs, banks, neo-banks, and consumer-facing companies via white-label and API integration, plus a direct treasury platform called Elevo for MSMEs and retail investors.
- Company typePrivate
- Founded2018
- HeadquartersAhmedabad, India
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Tarrakki does
Tarrakki, legally Plutonomic Savtech Private Limited, is an India-based fintech founded in 2018 and headquartered in Ahmedabad (with an engineering office in Bengaluru at Afthonia Labs) that operates an API-first embedded investment infrastructure platform for fintechs, banks, neo-banks, and consumer-facing companies. The company's core technology is a single-API layer that integrates with all 41 Indian AMCs, both major RTAs (CAMS, KFintech), BSE, CVL, MF Central, Morningstar, KRA, CKYC, and UIDAI, exposing 3,500+ mutual fund schemes plus fixed deposit products from Bajaj Finance, Shriram Finance, and Mahindra & Mahindra Financial Services. Distribution occurs through two primary commercial products — API Centre (custom UI/UX integration, ~21 days to go-live) and White Label Solution (pre-built screens deployable in under 7 hours) — plus a direct-facing platform called Elevo for treasury management and retail investment across Individuals, Minors, NRIs, HUFs, Companies, Trusts, and MSMEs.
Tarrakki's business model is B2B infrastructure licensing with undisclosed, quote-based enterprise pricing, complemented by a small direct-to-consumer revenue surface through Elevo. Revenue is derived from API licensing and infrastructure service fees; the company claims partners can reduce development costs by 80% and reach market 10X faster than building in-house. Named enterprise and startup customers include SBNRI (NRI neo-bank, 100K+ users), Vance (NRI wealth-tech), Rural Invest (rural micro-investments as low as INR 100), Batik (employer benefits), and Pi Square Investments (HNI wealth management), with 15 total integration partners. The company has raised undisclosed angel capital in October 2022 (with prior IIMA Ventures backing), maintains SEBI compliance audits (FY 2022-23 through FY 2024-25), and operates with a 1-10 person team led by founder Saumya Shah and co-founder Shaily Shah.
Tarrakki firmographics
Firmographics- Name
- Tarrakki
- Legal name
- Plutonomic Savtech Private Limited
- Website
- https://tarrakki.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tarrakki is an India-based API-first fintech providing embedded investment infrastructure — covering mutual funds (3,500+ schemes, 41 AMCs), fixed deposits, and alternative investments — to fintechs, banks, neo-banks, and consumer-facing companies via white-label and API integration, plus a direct treasury platform called Elevo for MSMEs and retail investors.
- Ownership category
- akta.pro rank
Tarrakki industry classification
Industry- Product category
- WealthTech Infrastructure / Embedded Investing APIs
- NAICS
- Portfolio Management and Investment Advice (523940), Computer Systems Design and Related Services (54151)
- SIC
- Investment Advice (6282), Finance Services (6199)
- akta.pro primary industry
- Robo-Advice for Institutional/Treasury (OCIO-lite, Cash & Liquidity) (FSAGAEAJ)
- akta.pro secondary industry
- Developer APIs & Node Access (RPC providers, node infrastructure APIs) (FSAPABAC)
Keywords
Where Tarrakki is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Tarrakki business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- API Infrastructure Licensing: Revenue generated from providing API infrastructure and white-label solutions to fintechs, banks, and consumer-facing companies. Partners pay for access to investment infrastructure enabling them to launch mutual funds, fixed deposits, and other investment products on their platforms.
- Technology and Infrastructure Services: Tarrakki provides technology and infrastructure to offer mutual funds on partner platforms, including compliance and back-office operations support. Revenue derived from service fees for infrastructure provisioning.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Tarrakki product offering
Product offeringCore offering
Tarrakki provides an API-first embedded investment infrastructure platform that enables fintechs, banks, neo-banks, and consumer-facing companies to launch mutual fund and fixed deposit products under their own brand. The platform delivers a single API covering all 41 Indian AMCs, 3,500+ mutual fund schemes, and fixed deposit issuers (Bajaj Finance, Shriram Finance, Mahindra & Mahindra Financial Services), bundled with KYC, onboarding, transactions, reconciliation, and SEBI compliance handling. It offers two primary distribution models: White Label Solution (pre-built plug-and-play screens) and API Centre (custom UI/UX integration), plus Elevo as a direct investment platform.
Product overview
Tarrakki is a B2B fintech infrastructure platform offering two primary product lines: (1) White Label Solution - a pre-built, plug-and-play investment platform deployed under the partner's brand, enabling Mutual Funds and Fixed Deposits with zero setup; and (2) API Centre - custom-built API integration allowing partners to maintain their own UI/UX while leveraging Tarrakki's infrastructure for KYC, onboarding, transactions, and reconciliation. A third offering, Elevo, is a direct-to-consumer digital investment platform for Individuals, Minors, NRIs, HUF, Companies, and MSMEs/Startups. The platform supports Mutual Funds (3500+ schemes across 41 AMCs), Fixed Deposits (from Shriram Finance, Bajaj Finance, Mahindra & Mahindra Financial Services), Alternative Investments, Gold/Silver, Bonds, and Equity. The infrastructure eliminates the need for partners to separately integrate with CAMS, KFintech, BSE, MF Central, Morningstar, KRA, or AMCs.
Differentiator
Problem solved
Functional benefit
Brands
- Elevo: India's first treasury management solution for MSMEs, Startups and Enterprises. A digital investment platform for individuals, minors, NRIs, HUF, as well as businesses, companies and trusts.
Products and services
- API Centre Custom-built API integration solution for partners (fintechs, banks, consumer-facing companies) to embed Mutual Funds and Fixed Deposit products into their platforms using Tarrakki's REST APIs, retaining full control over UI/UX and branding. Covers end-to-end investment workflows including KYC, onboarding, transactions, reconciliation, and SEBI compliance.
- White Label Solution Pre-built, plug-and-play investment platform that partners can deploy under their own brand with zero setup. Enables users to invest without leaving the partner's platform, with partners able to go live within hours by placing their logo on pre-built screens.
- White Label Solution - Mutual Funds White-label offering specifically for mutual fund investments enabling instant deployment without coding. Partners can offer 3,500+ mutual fund schemes from all 41 Indian AMCs through a single API integration.
- White Label Solution - Fixed Deposits White-label offering for Fixed Deposit products that enables banks and fintechs to embed FD investment capabilities with customizable branding and seamless user experience across multiple FD issuers.
- API Centre - Mutual Funds Mutual Fund API offering compatible with CAMS, Karvy, BSE, CVL, and 41 mutual fund houses. Supports 3,500+ mutual fund schemes with features including latest NAVs, market insights, and seamless transactions.
- API Centre - Fixed Deposits Fixed Deposit API solution enabling partners to embed customized FD journeys. Supports FD booking, pre-closure workflows, OAuth 2.0 authentication, calculators, Aadhaar eKYC, document upload, payments, investor search, and webhook event subscriptions. Partners retain full control over UI/UX to align with native branding.
- Elevo Digital investment platform for Individuals, Minors, NRIs, HUFs, Companies, Trusts, and MSMEs. Positioned as India's first treasury management solution for businesses to invest across debt mutual funds, with minimum investment amounts as low as INR 100 for micro-investments.
Quantifiable outcome
- Time-to-market reduced from 6 months to 1 month for mutual fund product launch
- +6 more outcomes
Companies that use Tarrakki
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles5 records
Tarrakki technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature5 records
Tarrakki partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- SBNRIcoreSBNRI, an NRI-focused neo-bank with 100,000+ NRI userbase, partnered with Tarrakki to launch mutual fund investment options. Tarrakki's infrastructure enables SBNRI to offer NRI-specific mutual fund investments through NRE/NRO accounts without interacting with multiple vendors (KRA/RTA/AMCs). Partnership reduced SBNRI's time-to-market from 6 months to 1 month.
- Rural InvestcoreRural Invest partnered with Tarrakki to enable micro-investment options (as low as ₹100) for scaling in rural parts of India. Integration helped launch quickly and sustainably while focusing on core competitive advantages.
- BatikcoreBatik, an employer benefits platform, integrated Tarrakki's investment offerings in less than 2 days. Partnership enables employers to provide investment products as employee benefits through Batik's platform.
- Pi Square InvestmentscorePi Square Investments, an HNI-focused wealth management firm, partnered with Tarrakki to digitally enable LLP & Partnerships, NRIs, and HUFs. Tarrakki designed investment onboarding and transaction stacks for Pi Square's required use cases, enabling digital transformation.
- VancecoreVance partnered with Tarrakki to transform their platform for NRI mutual fund investments through NRE/NRO accounts. Tarrakki's digital stack optimized processes, removed complexities of KRA/RTA/AMC interactions, and reduced time-to-market from 6 months to 1 month.
- All 41 AMCs in IndiacoreTarrakki supports integrations with all 41 AMCs in India. Partners need not integrate with any AMC directly or with RTAs such as CAMS and KFintech. All AMC available via single API offered by Tarrakki, enabling access to 3500+ mutual fund schemes.
- Bajaj Finance LimitedcoreBajaj Finance Limited is one of the fixed deposit issuers available on Tarrakki's platform, enabling partners to offer Bajaj Finance FDs through the API infrastructure.
- Shriram Finance LimitedcoreShriram Finance Limited is one of the fixed deposit issuers available on Tarrakki's platform, enabling partners to offer Shriram Finance FDs through the API infrastructure.
- Mahindra & Mahindra Financial Services LimitedcoreMahindra & Mahindra Financial Services Limited is one of the fixed deposit issuers available on Tarrakki's platform, enabling partners to offer Mahindra Finance FDs through the API infrastructure.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Tarrakki competitors and assessment
Company assessmentMarket position
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Tarrakki social profiles
Digital presenceTarrakki financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tarrakki leadership team
Management profileNumber of profiles
Profiles8 records
Tarrakki funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tarrakki M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tarrakki
What does Tarrakki do?
Tarrakki provides an API-first embedded investment infrastructure platform that enables fintechs, banks, neo-banks, and consumer-facing companies to launch mutual fund and fixed deposit products under their own brand. The platform delivers a single API covering all 41 Indian AMCs, 3,500+ mutual fund schemes, and fixed deposit issuers (Bajaj Finance, Shriram Finance, Mahindra & Mahindra Financial Services), bundled with KYC, onboarding, transactions, reconciliation, and SEBI compliance handling. It offers two primary distribution models: White Label Solution (pre-built plug-and-play screens) and API Centre (custom UI/UX integration), plus Elevo as a direct investment platform.
Is Tarrakki a public or private company?
Tarrakki is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tarrakki founded?
Tarrakki was founded in 2018. It employs 1 to 10 people.
Where is Tarrakki based?
Tarrakki is headquartered in Ahmedabad, India, in the Asia region.
How does Tarrakki make money?
Two revenue lines are on record. API Infrastructure Licensing is the primary driver. The others are technology and Infrastructure Services.
Does Tarrakki have an API?
Yes. Tarrakki provides a REST API for Fixed Deposits and Mutual Funds. The Fixed Deposit API (v1.0.0) supports OAuth 2.0 Client Credentials Grant authentication and covers: Sessions (create, get, delete), Masters (issuers, schemes), Calculators (FD Calculator v1 and v2), KYC (Aadhaar OTP/verify via UIDAI eAadhaar), EKYC (status check, OTP generation/verification), Documents (upload for applications), Applications (create, get all, get details), Payments (create, get all, get details), Investors (search), and Webhooks (event subscriptions for application_status_update). The API uses read/write scopes and standard HTTP error codes (400, 401, 403, 404, 405, 406, 415, 422, 429, 500, 503). Sandbox/UAT environment is available. For Mutual Funds, a single API integrates with all 41 AMCs and supports 3500+ mutual fund schemes, covering onboarding, transactions, KYC, and reconciliation without separate integration with CAMS, KFintech, MF Central, or Morningstar. Developer documentation is at docs.tarrakki.com/fd.html.
What industry is Tarrakki in?
Tarrakki's product category is WealthTech Infrastructure / Embedded Investing APIs. Its primary akta.pro industry code is FSAGAEAJ, Robo-Advice for Institutional/Treasury (OCIO-lite, Cash & Liquidity), with a secondary code of FSAPABAC, Developer APIs & Node Access (RPC providers, node infrastructure APIs). Its NAICS code is 523940 and its SIC code is 6282.