Metrie
- Company typePrivate
- Founded1926
- HeadquartersVancouver, Canada
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Metrie does
Metrie is a privately held, fourth-generation family-owned millwork manufacturer and distributor founded in 1926 in Vancouver, British Columbia, operating across the US and Canada. The company produces moulding, trim, doors, and panels across 7 domestic manufacturing sites and 26 distribution centers, offering over 5,000 product profiles in MDF, solid wood, and pre-finished options. Sub-brands include CoreVantage (patented engineered exterior wood trim with FSC and LEED credentials), Metrie Complete (pre-finished moulding claiming 50% painting-hour and ~2-day cycle-time reductions), Option {M} (curated millwork and door design selection), Eco-Wise Moulding, and Tacoma Firelogs (recycled-wood consumer product).
Metrie firmographics
Firmographics- Name
- Metrie
- Legal name
- Metrie Inc., Metrie Industries Inc., Metrie Canada Ltd.
- Website
- https://metrie.com
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Metrie industry classification
Industry- Product category
- Building Materials - Millwork
- NAICS
- Custom Architectural Woodwork and Millwork Manufacturing (337212), Other Millwork (including Flooring) (321918), Engineered Wood Member Manufacturing (321215), Wood Window and Door Manufacturing (321911)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Lumber & Wood Products (No Furniture) (2400)
- akta.pro primary industry
- Wood Mouldings, Millwork & Trim (IMADADAG)
- akta.pro secondary industries
- Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI), Engineered Wood Siding, Trim & Mouldings (IMAMACAI), Engineered Wood Products Distribution (LVL, I-joists, Glulam, CLT) (IMAMAIAD)
Keywords
Where Metrie is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Metrie business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Millwork Product Sales: Metrie manufactures and distributes moulding, trim, doors, and panels through a dealer network. Products are sold to building supply retailers, independent dealers, and lumber yards who then sell to contractors and homeowners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Products sold through dealer network with regional availability and variation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Metrie product offering
Product offeringCore offering
Metrie manufactures and distributes a broad assortment of millwork products including moulding, trim, panels, and interior/exterior doors in MDF, solid wood, and pre-finished formats. Its product lines include proprietary sub-brands such as CoreVantage™ exterior engineered wood trim, Metrie Complete® pre-finished moulding, Option {M}® curated design solutions, and Eco-Wise sustainable moulding. The company serves professional builders, contractors, building supply dealers, and homeowners primarily through a network of large retailers and independent lumber yards across the US and Canada.
Product overview
Metrie is North America's largest manufacturer and distributor of millwork solutions, offering a comprehensive portfolio of moulding, trim, doors, and panels. The core product lines include Moulding & Trim and Interior/Exterior Doors, supported by branded sub-products: CoreVantage™ (exterior engineered wood trim), Metrie Complete® (pre-finished moulding), Option {M}® (curated design tool), Eco-Wise Moulding (sustainable line), and Tacoma Firelogs (eco-friendly fire logs). Manufacturing capabilities span seven domestic millwork sites and 26 distribution centers across the U.S. and Canada, with over 5,000 profiles in MDF, solid wood, and pre-finished options. The company also operates customer-facing digital platforms including the MyMetrie dealer portal and The Finished Space blog. Recent strategic acquisitions (8 since 2020) have expanded door fabrication, assembly, and finishing capabilities, including operations from Owens Corning and Northstar/TruBilt Doors.
Differentiator
Problem solved
Functional benefit
Brands
- Metrie Complete®: Pre-finished and ready to install moulding and trim, saving time and money with 50% reduction in painting hours.
- Option {M}®
- CoreVantage™
- Tacoma Firelogs
- The Finished Space
- MyMetrie
Products and services
- Moulding & Trim Extensive assortment of moulding and trim products including casing, baseboards, crown, and other profiles available in MDF, solid wood, and pre-finished options for ceiling-to-floor applications. Targeted at professional builders, contractors, and homeowners undertaking renovation and new construction projects.
- Panels Ready-to-install wall panels available in wood and MDF materials to suit a range of build, style, and budget needs across interior design and construction projects.
- CoreVantage™ Exterior Engineered Wood Trim Exterior engineered wood trim purpose-built for performance, manufactured using a patented process from 100% recycled wood fiber combined with phenolic resin and wax. Designed for builders and remodelers needing weather-, warp-, and delamination-resistant exterior trim with FSC-approved and LEED-certified status and a 50-year limited substrate warranty.
- Metrie Complete® Pre-Finished Moulding Pre-finished and ready-to-install moulding and trim that arrives on the jobsite already finished, eliminating on-site painting. Provides a 50% reduction in painting hours and nearly two full days in cycle time savings as validated by Home Innovation Research Labs, targeting professional builders and contractors seeking to compress install timelines.
- Interior and Exterior Doors Quality interior and exterior door offerings for residential and commercial applications, including custom metal, wood, and welded frame capabilities for commercial specialties. Backed by trusted partner brands and supported by recently expanded door fabrication, assembly, and finishing capabilities across North America.
- Tacoma Firelogs Eco-friendly fire logs made from 100% recycled wood shavings sourced from Metrie's own manufacturing process and compressed using intense pressure without wax, additives, or chemicals. Produces over 8,000 BTUs per pound and burns for 4–6 hours in a properly vented woodstove.
- Eco-Wise Moulding Sustainable moulding product line emphasizing responsibly sourced materials, energy-efficient manufacturing processes, and recycling initiatives to reduce environmental impact across the millwork portfolio.
Quantifiable outcome
- 50% reduction in painting hours with Metrie Complete pre-finished products
- +3 more outcomes
Companies that use Metrie
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Metrie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Metrie partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Habitat for Humanity ChicagocoreMetrie joined Habitat for Humanity Chicago to participate in an affordable housing construction project during its centennial year. The build brought together industry partners, customers, and employees for community service, reflecting the company's stated purpose of helping people transform houses into homes.
- AraucominorIndustry partner participating in Habitat for Humanity Chicago build alongside Metrie.
- 84 LumberminorIndustry partner participating in Habitat for Humanity Chicago build alongside Metrie.
- US LBMminorIndustry partner participating in Habitat for Humanity Chicago build alongside Metrie.
- AraucominorMaterial supplier providing wood products for Metrie's manufacturing operations. Partner since 1926.
- MasoniteminorDoor and wood products manufacturer as supplier partner.
- Jeld-WenminorWindow and door manufacturer as supplier partner.
- NovatechminorDoor and window components supplier.
Scale indicators6 records
Expansion highlights5 records
Metrie competitors and assessment
Company assessmentBroad incumbents
- Boise Cascade: Large publicly traded manufacturer and distributor of engineered wood products, plywood, and lumber with extensive two-step distribution. Overlaps with Metrie in panel and engineered wood distribution to building supply dealers.
- Builders FirstSource: Largest US supplier of building products to professional contractors and is itself a major Metrie customer. Operates vertically integrated millwork and door fabrication capacity, making it both a channel partner and a competitive integrator.
- LP Building Solutions: Manufacturer of engineered wood products including siding, trim, and structural panels. Competes with Metrie's CoreVantage engineered wood trim in the exterior building products category.
Direct peers
- Ferche Millwork: US-based millwork manufacturer producing custom mouldings, columns, stair parts, and architectural wood products. Competes with Metrie in custom and architectural millwork categories.
- Jeld-Wen: One of the world's largest manufacturers of windows, doors, and millwork-related components, supplying both residential and commercial channels. Overlaps with Metrie directly in interior/exterior doors and adjacent millwork categories, and is also a listed supplier in Metrie's ecosystem.
- Alexandria Moulding: North American manufacturer and distributor of mouldings, picture frames, and related wood products, serving both DIY retail and building supply channels. Closely comparable moulding product offering and channel strategy.
- Sierra Forest Products: Specialty wholesale distributor of millwork, panel products, and engineered wood serving building supply dealers across North America. Comparable channel relationships and product mix.
- Woodgrain Millwork: Family-owned manufacturer and distributor of millwork, mouldings, doors, and wood components with significant US production and distribution. Closely comparable business model and product mix to Metrie's moulding and door offering.
- Cornerstone Building Brands: Major North American manufacturer of exterior building products including doors, windows, and millwork; divested its Northstar/TruBilt door assembly assets to Metrie in 2026. Directly comparable in fenestration and door categories.
- Masonite: Leading global manufacturer of interior doors and door components, with strong North American distribution. Competes head-to-head with Metrie's door business and is also a supplier partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Metrie social profiles
Digital presenceMetrie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metrie leadership team
Management profileNumber of profiles
Profiles1 record
Metrie subsidiaries and ownership
Company hierarchySubsidiaries6 records
Metrie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metrie M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metrie
What does Metrie do?
Metrie manufactures and distributes a broad assortment of millwork products including moulding, trim, panels, and interior/exterior doors in MDF, solid wood, and pre-finished formats. Its product lines include proprietary sub-brands such as CoreVantage™ exterior engineered wood trim, Metrie Complete® pre-finished moulding, Option {M}® curated design solutions, and Eco-Wise sustainable moulding. The company serves professional builders, contractors, building supply dealers, and homeowners primarily through a network of large retailers and independent lumber yards across the US and Canada.
Is Metrie a public or private company?
Metrie is a private company. It is classified as family owned and is currently operating.
When was Metrie founded?
Metrie was founded in 1926. It employs 1,001 to 5,000 people.
Where is Metrie based?
Metrie is headquartered in Vancouver, Canada, in the North America region.
How does Metrie make money?
One revenue line is on record: millwork Product Sales.
Who are Metrie's main competitors?
Broad incumbents on record are Boise Cascade, Builders FirstSource and LP Building Solutions. Direct peers are Ferche Millwork, Jeld-Wen, Alexandria Moulding, Sierra Forest Products, Woodgrain Millwork, Cornerstone Building Brands and Masonite.
Does Metrie have an API?
No public API is recorded for Metrie.
What industry is Metrie in?
Metrie's product category is Building Materials - Millwork. Its primary akta.pro industry code is IMADADAG, Wood Mouldings, Millwork & Trim, with a secondary code of IMAMABAI, Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock). Its NAICS code is 337212 and its SIC code is 2430.