Cyber Communications

What Cyber Communications does

CARTA COMMUNICATIONS (CCI), founded in 1996, is a Tokyo-headquartered digital marketing agency serving enterprise and mid-market clients in Japan. The company operates on a sales-led, full-funnel model, providing comprehensive digital marketing services across advertising, consulting, e-commerce strategy, and proprietary technology solutions. CCI maintains dedicated platform teams for each major digital channel (Meta, Google, Amazon, LINE Yahoo, TikTok, Pinterest, SmartNews) and holds top-tier certification status across nearly all of them, including Google Premier Partner (top 3% globally), Meta Agency of the Year 2024, LINE Yahoo Premier Partner, and Amazon Marketing Cloud Service Provider. The company is a 100% subsidiary of CARTA HOLDINGS, itself a consolidated subsidiary of Dentsu Group.

CCI's product portfolio is organized around proprietary sub-brands: Social AdTrim (SNS marketing consulting), Commerce Container and CoCoBoard (Amazon e-commerce strategy and unified data dashboards), KNOTBOX (LINE-based marketing automation platform), Data Dig (cookie-less data integration leveraging Google Ads Data Hub), Media Digital Connect (media matching platform with 200+ media partners), BEYOND X (premium ad network), and Store Sales Ads (offline purchase data targeting). Revenue is generated through three primary streams: digital advertising services (acting as an agency managing client ad budgets across major platforms), marketing technology and platform services (subscription and project-based fees for proprietary tools), and consulting/professional services (Z-generation marketing research, SNS strategy, e-commerce consulting, training workshops). Distribution is conducted through direct enterprise sales, Dentsu Group referral networks, and the CCI Agency Concierge service supporting other advertising agencies. The company operating geography is Japan only, with offices in Tokyo (Toranomon Hills HQ and Shiodome satellite) and Nagoya. As of July 1, 2025, CCI is being merged with sister companies CARTA MARKETING FIRM and Barriz to form a new combined entity called CARTA ZERO.

Name

Cyber Communications

Legal name

株式会社CARTA COMMUNICATIONS

Website

https://cci.co.jp

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

CARTA COMMUNICATIONS (CCI) is a Tokyo-based digital marketing agency serving enterprise and mid-market clients in Japan with advertising, social media, e-commerce, and data analytics services across all major platforms. A CARTA HOLDINGS (Dentsu Group) subsidiary, it is merging into CARTA ZERO in July 2025.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Digital marketing services
• Internet advertising agency
• Social media marketing
• E-commerce strategy
• Data-driven marketing

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Advertising Services: CCI generates revenue primarily through digital advertising services, including ad network operations, programmatic advertising, social media advertising (Meta, Google, Amazon, LINE, TikTok, Pinterest, SmartNews), and media rep services. The company acts as an advertising agency managing client ad budgets across major platforms.
2. Marketing Technology & Platform Services: Revenue from proprietary platforms including Commerce Container (e-commerce support), KNOTBOX (LINE marketing tool), Media Digital Connect (media matching), Data Dig (data analytics), and Social AdTrim (SNS consulting). These services are provided on subscription and project basis.
3. Consulting & Professional Services: Fees from consulting services including Z-generation marketing research, SNS strategy consulting, e-commerce strategy, and various training programs (SNS study sessions, TikTok workshops).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CARTA COMMUNICATIONS (CCI) is a comprehensive digital marketing agency delivering internet advertising, social media marketing, e-commerce strategy, and data-driven marketing services across major platforms (Meta, Google, Amazon, LINE, TikTok, Pinterest, SmartNews). The company supplements agency services with proprietary technology platforms including BEYOND X (premium ad network), KNOTBOX (LINE marketing tool), Commerce Container (e-commerce strategy), Data Dig (cookie-less data integration), and Media Digital Connect (content advertising matching). Services are structured by platform-specialized teams with more than 60 Meta-certified specialists supporting enterprise advertisers and other advertising agencies.

Product overview

CCI (CARTA COMMUNICATIONS) operates as a comprehensive digital marketing company offering a multi-product platform spanning social media marketing (Social AdTrim), e-commerce strategy (Commerce Container), data integration (Data Dig), LINE-based marketing automation (KNOTBOX), content advertising matching (Media Digital Connect), and programmatic advertising (BEYOND X). The portfolio includes specialized solutions for Z generation marketing (Z Generation Research Society), in-store purchase data targeting (Store Sales Ads), Amazon ecosystem management (CoCoBoard by Commerce Container), and B2B services (B2B Growth Switch). Products connect to LINE Official Accounts, Amazon platforms, Google Ads Data Hub, and various social media platforms. The company also provides agency support services (CCI Agency Concierge) and content marketing projects (Lifestyle Digital CONNECT, LMC).

Differentiator

Problem solved

Functional benefit

Brands

• Social AdTrim: SNS marketing consulting service solving corporate SNS marketing challenges
• Commerce Container
• KNOTBOX
• Data Dig
• Z Generation Research Group
• Media Digital Connect
• BEYOND X
• Store Sales Ads
• CCI Agency Concierge
• Lifestyle Digital CONNECT
• CCI 360 Programmatic Display Market Analytics

Products and services

• Social AdTrim
• Commerce Container (コマースコンテナ)
• Data Dig
• KNOTBOX (ノットボックス)
• Media Digital Connect (MDC)
• BEYOND X
• Store Sales Ads
• CCI Agency Concierge
• CoCoBoard by Commerce Container
• Z Generation Research Society (Z世代研究会)
• Social Commerce Support Service
• BeReal. Marketing Support Service
• Pinterest Performance Maximization Service
• Meta Signals Gateway Service
• CCI 360 Programmatic Display Market Analytics
• B2B Growth Switch
• LMC (Local Media Consortium)
• HAUT

Quantifiable outcome

• Google advertising CPA reduction up to 27% through business outcome data integration
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature9 records

Partnerships

19 partnerships are on record, tiered core.

• Rakuten (楽天グループ株式会社)coreStrategic or Co-development Partner · 2 April 2025CCI Commerce Container co-hosts the 'Rakuten innovation' seminar series with Rakuten's Account Innovation Office (AIO). This partnership focuses on supporting manufacturer businesses on Rakuten marketplace, combining CCI's e-commerce consulting with Rakuten's platform and AIO's manufacturer solutions.
• Dentsu Macromill Insight (株式会社電通マクロミルインサイト)coreStrategic or Co-development Partner · 8 January 2025CCI Social AdTrim collaborated with Dentsu Macromill Insight on a joint research survey about communication between Generation Z and middle-aged+ generations in the workplace. The research included 500 respondents from each generation and was presented in a January 2025 webinar.
• DearOne (株式会社DearOne)coreGTM or Marketing Partner · 19 December 2024CCI partnered with DearOne to integrate KNOTBOX with ARUTANA, Japan's first retail app ad network. ARUTANA enables cross-platform ad delivery across approximately 47,000 stores and 33 million MAU of retail apps. This integration creates a complete retail app induction package from customer acquisition to campaign incentive provision.
• PANX (ぴあ朝日ネクストスコープ株式会社)coreStrategic or Co-development Partner · 30 October 2024CCI and PANX jointly offer a Meta advertising package using Pia's ticket purchase and member data. This enables positive fan targeting based on ticket purchase behavior data, allowing precise targeting of engaged event/sports fans. PANX provides detailed ticket purchase behavior and member data, while CCI handles advertising operations with certified specialists.
• DIGITALIO (株式会社デジタルアイオー)coreGTM or Marketing Partner · 23 October 2024CCI partners with group company DIGITALIO for the DIGICO digital gift service integration with KNOTBOX platform. DIGICO operates a digital gift service allowing users to exchange points for PayPay, Amazon gift cards, QUO card Pay, nanaco, WAON points, Apple/Google Play gift codes, and PeX points. This partnership enables campaign prize fulfillment and incentive distribution within LINE campaigns.
• Google (谷歌合同会社)coreTechnology or Integration · 15 November 2023CCI Data Dig service utilizes Google's Ads Data Hub (ADH) for YouTube advertising verification. ADH enables new evaluation metrics for YouTube ad effectiveness, analyzing post-ad user behavior including search traffic contribution and display ad response rates after YouTube exposure.
• REALITY XR cloud (株式会社Reality XR cloud)coreStrategic or Co-development Partner · 14 November 2023CCI's Z-Generation Research Group partnered with REALITY XR cloud to offer metaverse services. REALITY XR cloud provides the REALITY app with 10 million global downloads and REALITY Worlds with 100 million cumulative visitors. Services include metaverse space development, metaverse advertising, and REALITY Spaces for business/education use.
• Google (谷歌合同会社)coreGTM or Marketing PartnerCCI participates in the Google Partners program as a Premier Partner, the top 3% tier globally. This provides access to Google's advertising platforms, certification support, and premier partner benefits for serving clients on Google Ads.
• LINE Yahoo (LINE雅虎株式会社)coreGTM or Marketing PartnerCCI is a Premier-tier Sales Partner in the LINE Yahoo Partner Program, providing LINE and Yahoo! advertising services. CCI was also certified as an Ad Operation Partner for Yahoo! marketing solutions.
• Meta (Facebook Japan)coreGTM or Marketing PartnerCCI is a Meta Certified Company (Media Certified) and Agency partner, with over 60 Meta-certified specialists. CCI has won multiple Meta Agency First Awards and operates as a Meta Business Partner/Agency Partner.
• Pinterest (ピンタレスト・ジャパン)coreGTM or Marketing PartnerCCI is an official Pinterest advertising partner, having won multiple PinPro Awards including Platinum in Agency Top Sales category. CCI has a dedicated Pinterest team and provides Pinterest creative support packages.
• TikTok (ByteDance)coreGTM or Marketing PartnerCCI has a dedicated TikTok team and provides TikTok advertising services including creative support packages and influencer marketing. CCI won the TikTok for Business Japan Awards 2024 Gold in Agency Category.
• SmartNews (スマートニュース株式会社)coreGTM or Marketing PartnerCCI is a Diamond partner in the SmartNews Ads Partner Program, jointly with Dentsu Digital, for two consecutive years. This provides priority access and support for SmartNews advertising services.
• Amazon Ads (アマゾンジャパン)coreGTM or Marketing PartnerCCI is an Amazon Ads partner with Amazon Marketing Cloud Service Provider certification and AMC Service Provider Badge. CCI provides Amazon advertising services through Commerce Container including CoCoBoard dashboard for Amazon data management.
• Retail/Data Partner Companies (小売・データパートナー企業)coreTechnology or IntegrationCCI partners with data providers and retail companies for Store Sales Ads targeting solutions. These partnerships enable purchase history and purchase affinity-based targeting using offline retail purchase data, with all data utilization conducted within consent and legal frameworks.
• Dentsu Digital (株式会社電通デジタル)coreGTM or Marketing PartnerCCI frequently partners with Dentsu Digital on agency awards and major platform partnerships, including joint wins at Meta Agency First Awards, Pinterest PinPro Awards, and TikTok awards. This leverages combined capabilities within the Dentsu Group ecosystem.
• CARTA MARKETING FIRM (株式会社CARTA MARKETING FIRM)coreOthersCCI merged with CARTA MARKETING FIRM and Barriz on July 1, 2025, to form CARTA ZERO. This integration combines CCI's digital marketing, BARRIZ's promotion/marketing, and CARTA MARKETING FIRM's marketing execution capabilities.
• Barriz (株式会社Barriz)coreOthersCCI merged with CARTA MARKETING FIRM and Barriz on July 1, 2025, to form CARTA ZERO. Barriz contributed promotion and marketing expertise to the combined entity.
• CARTA HOLDINGS (株式会社CARTA HOLDINGS)coreOthersCCI is a 100% subsidiary of CARTA HOLDINGS, which is a consolidated subsidiary of Dentsu Group. CARTA HOLDINGS manages the group companies' digital marketing businesses and provides governance and shared services.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Dentsu Digital: Sister company within the Dentsu Group / CARTA HOLDINGS ecosystem, also a top-tier Japanese digital marketing agency. Directly competes with CCI on Meta, Google, and TikTok platform work, and the two jointly win agency awards (e.g., Meta Agency of the Year 2024, Pinterest PinPro Platinum).
• D.A. Consortium: Japanese digital advertising agency and one of the original Google Premier Partners in Japan. Direct competitor in digital ad operations, programmatic, and platform partner programs serving Japanese enterprise advertisers.
• Iprospect Japan: Japan arm of Dentsu's global performance marketing brand. Directly comparable in enterprise digital media buying, search, and performance marketing; joint Meta Agency of the Year winner with CCI in 2024.
• Septeni Japan: Japanese digital marketing agency and adtech operator (parent Septeni Holdings). Directly comparable in services across Meta, Google, TikTok, and Pinterest advertising and frequently co-awarded alongside CCI at platform partner programs.

Emerging players

• FreakOut Holdings: Japanese adtech company operating DSPs and integrated digital marketing solutions. Comparable to CCI's BEYOND X ad network and Data Dig analytics offerings, and increasingly competing in mid-market enterprise accounts.

Broad incumbents

• Hakuhodo (Hakuhodo DY ONE): One of Japan's largest advertising groups; Hakuhodo DY ONE is its integrated digital marketing subsidiary. Comparable as a full-service digital agency competing for the same enterprise Japanese advertisers that CCI serves.
• ADK Holdings (ADK Digital Solutions): Major Japanese advertising holding company with a substantial digital marketing subsidiary. Overlaps with CCI in enterprise digital ad buying and platform-partner programs but operates across broader creative and media services.
• CyberAgent (Digital Advertising Business): Japanese digital media conglomerate with a large internet advertising segment (including subsidiary Falsica and AI adtech operations). Competes with CCI in performance media and proprietary adtech in Japan.

Others

• GroupM (WPP Japan): WPP's media investment group operating in Japan (including GroupM Japan and Wavemaker). Global incumbent with Japanese enterprise digital media buying capabilities that overlap with CCI's full-funnel service offering.

Regional players

• AnyMind Group: APAC-headquartered marketing, e-commerce, and digital advertising platform with operations across Asia. Comparable as a multi-country digital agency with proprietary marketing technology, though its primary scale sits outside Japan.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/cci_pr
• Facebookfacebook.com/cybercommunicationsinc
• LinkedInlinkedin.com/company/carta-communications-inc/posts/?feedView=all

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cyber Communications