Bath House
Bath House is a UK-based artisan fragrance and natural skincare manufacturer founded in 1997, selling vegan, cruelty-free perfumes, skincare, body care, and home fragrance through DTC e-commerce, seven owned UK retail stores, wholesale, hospitality supply, and corporate gifting channels.
- Company typePrivate
- Founded1997
- HeadquartersSedbergh, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Bath House does
Bath House is a privately held British artisan fragrance and natural skincare manufacturer founded in 1997 in Sedbergh, Cumbria. The company designs and produces its full product range in-house at its Cumbria "Making Rooms" using small-batch, hand-poured and hand-finishing techniques, with formulations that are vegan, cruelty-free, palm-oil free, and built on Eco-Cert natural ingredients. Its portfolio spans eau de parfums and colognes (full-size, travel, discovery sets, samples), face care (cleansers, serums, moisturisers, toners, eye care), body care (lotions, washes, oils, bath products, hand care), home fragrance (candles, diffusers), and curated gift sets, with refillable formats using 85% less plastic than standard bottles.
Bath House monetises through five channels: a DTC Shopify-based e-commerce storefront (with free UK delivery over £60 and a subscription programme offering a free gift on first orders over £80), seven owned retail stores in UK tourist destinations (Ambleside, Bowness, York, Ilkley, Knutsford, Kirkby Lonsdale, Keswick), a wholesale programme for retailers, a hospitality supply line for hotels and retreats, and a bespoke corporate gifting service (most recently partnered with Beal Homes). Pricing is unit-based, ranging from £4 fragrance samples to £140 full-size perfumes, with body washes starting at £22, body lotions at £26, and refill pouches at £27–£33.
The company's primary customer segment is UK individual consumers seeking ethically certified, nature-inspired personal care, with secondary segments in hospitality businesses seeking sustainable amenities and corporate clients seeking bespoke gifting. Bath House operates with a 65-person team and holds B Corp, Leaping Bunny, Vegetarian Society, FSC, Eco-Cert, and Real Living Wage credentials. There is no parent company, no disclosed funding rounds, and no external institutional investment on record.
Bath House firmographics
Firmographics- Name
- Bath House
- Legal name
- Bath House
- Website
- https://thebathhouseshop.co.uk
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bath House is a UK-based artisan fragrance and natural skincare manufacturer founded in 1997, selling vegan, cruelty-free perfumes, skincare, body care, and home fragrance through DTC e-commerce, seven owned UK retail stores, wholesale, hospitality supply, and corporate gifting channels.
- Ownership category
- akta.pro rank
Bath House industry classification
Industry- Product category
- Artisan Fragrances and Natural Skincare
- NAICS
- Toilet Preparation Manufacturing (32562), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB)
- akta.pro secondary industries
- Bath Additives (Bath Bombs, Salts, Oils, Soaks) (CRABAEAE), Eau de Cologne & Light Fragrances (CRABADAD), Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE)
Keywords
Where Bath House is headquartered
LocationHeadquarters
- HQ city
- Sedbergh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
Bath House business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Online sales through own e-commerce storefront with free delivery on UK orders over £60, samples included.
- Retail Store Sales: Seven physical retail stores in UK tourist destinations (Ambleside, Bowness, York, Ilkley, Knutsford, Kirkby Lonsdale, Keswick).
- Wholesale: Wholesale distribution of products to other retailers.
- Corporate/Bespoke Gifting: Bespoke corporate gift solutions for businesses, including partnerships with housebuilders like Beal Homes.
- Hospitality Supply: Sustainable toiletries and bodycare products for hospitality businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fragrance Discovery Sets |
| Unit Pricing | Pay-as-you-go | Travel Fragrances |
| Unit Pricing | Pay-as-you-go | Eau De Parfum |
| Unit Pricing | Pay-as-you-go | Colognes |
| Unit Pricing | Pay-as-you-go | Body Washes |
| Unit Pricing | Pay-as-you-go | Body Lotions |
| Unit Pricing | Pay-as-you-go | Face Care |
| Other | Pay-as-you-go | Free Delivery Tier |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Bath House product offering
Product offeringCore offering
Bath House manufactures and sells artisan fragrances and natural skincare products from its Making Rooms in Cumbria, England. The company offers eau de parfums, colognes, face care, body care, bath products, hand care, and home fragrance, all made in small batches with natural, vegan, cruelty-free formulations. Products are sold directly to consumers via an e-commerce site and seven retail stores across the UK, with additional wholesale, hospitality supply, and corporate gifting channels.
Product overview
Bath House is a British artisan fragrance and natural skincare brand offering a comprehensive portfolio of products. The core offering centres on Eau De Parfum and Cologne fragrances available in multiple formats (full-size, travel, discovery sets), complemented by extensive face care (cleansers, serums, moisturisers, toners) and body care lines (lotions, washes, oils, bath products, hand care). The brand extends into home fragrance (candles, diffusers) and gifting (gift sets, vouchers, corporate hospitality). Products feature signature scent collections (Bamboo & Jasmine, Patchouli & Black Pepper, Bracken & Stone, etc.) with many items available in refillable formats. The company operates both direct-to-consumer e-commerce and seven physical stores in UK destinations.
Differentiator
Problem solved
Functional benefit
Products and services
- Eau De Parfum Collection British-made artisan perfumes in multiple scent profiles, available in travel (15ml) and full-size bottles, targeted at individual consumers seeking nature-inspired signature fragrances.
- Colognes Lightweight citrus and fresh fragrance options offered in travel-friendly sizes for everyday wear.
- Fragrance Discovery Sets Curated sets containing multiple fragrances for consumer discovery, including the Low Fells and Wilder Places collections.
- Face Care Products Natural facial skincare range including cleansers, serums, moisturisers, toners, masks, and eye and lip care, addressing multiple skin concerns for daily skincare routines.
- Body Lotions Refillable body moisturisers in multiple signature scents, with refill pouches that use 85% less plastic than standard bottles.
- Body Washes Refillable body and hair washes including shower oils with a reusable pump system that reduces single-use plastic.
- Body Oils Multi-tasking natural oils suitable for face, body, and hair, including the Life Is and Patchouli & Black Pepper ranges.
- Bath Products Bath oils, bath salts, and bath soaks for aromatic bathing experiences.
- Hand Care Hand creams, hand lotions, and hand washes in various fragrances including the bestselling Bamboo & Jasmine range.
- Home Fragrance Fragrance candles and room diffusers for home ambiance, including the Greenhouse Room Diffuser and signature fragrance candles matched to the perfume lines.
- Refill Products Refill pouches for body lotions, body washes, and other products using 85% less plastic than standard bottles, supporting the brand's sustainability programme.
- Gift Sets Curated gift collections for birthdays, weddings, housewarmings, and other occasions, featuring premium sets, travel sets, and themed collections.
- Bespoke Corporate Gifting Custom corporate gifting service for businesses, including personalised gift boxes for corporate events, employee gifts, client appreciation, and housebuilder welcome packs.
- Hospitality Toiletries Sustainable bathroom amenity products supplied to hospitality businesses including hotels and retreats, offering eco-friendly alternatives to standard hotel toiletries.
- Wholesale Collections Bulk purchasing programme for retailers and businesses wanting to stock Bath House products through wholesale distribution.
Quantifiable outcome
- 85% reduction in plastic usage since 2019
- +2 more outcomes
Companies that use Bath House
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Bath House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bath House partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Beal HomescoreEast Yorkshire housebuilder Beal Homes partnered with Bath House to gift new homeowners pamper boxes featuring hand wash, body lotion, and cleansing body wash on moving day. Products complement Beal's high-spec bathrooms and enhance the home-buying experience. Bath House items displayed in show homes, marketing suites, and Design Lounge. This marks Bath House's first ongoing partnership with a housebuilder as part of its strategy to work with like-minded businesses.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Bath House competitors and assessment
Company assessmentDirect peers
- Molton Brown: British heritage bath, body and fragrance brand with overlapping product portfolio (eau de parfum, body wash, lotions, home fragrance) and similar premium positioning. Comparable direct-to-consumer and wholesale channels serving UK and global markets.
- Lush: UK-based handmade cosmetics and bath brand with similar artisan manufacturing ethos, ethical sourcing (vegetarian, cruelty-free), multi-channel retail and strong UK store footprint. Comparable category overlap in bath, body, and fragrance products.
- Penhaligon's: British heritage perfumery founded on artisan, story-led fragrances with a similar UK store presence in tourist and upscale locations. Directly comparable in Eau de Parfum collections, home fragrance, and gift-set merchandising.
- Aromatherapy Associates: UK-based premium aromatherapy bath, body and skincare brand focused on natural essential-oil formulations. Comparable product architecture (bath oils, body care, fragrance) and similar luxury positioning with spa and hospitality channels.
- Elemis: British natural skincare and body care brand with overlapping facial skincare, body lotions, and spa-channel distribution. Comparable natural-ingredient positioning and direct-to-consumer plus hospitality gifting motion.
- Cowshed: UK-based natural bath, body and skincare brand originally spun out of a Soho farm, with comparable positioning across bath oils, body washes, and gift sets, plus spa and hospitality distribution.
- This Works: British natural skincare and wellness brand with comparable sleep-and-relaxation positioning, bath and body range, and premium UK retail presence including department stores and own e-commerce.
- Temple Spa: UK-based natural skincare and body care brand with a similar multi-channel model (DTC, retail, spa/hospitality supply) and comparable bath, body and skincare SKU breadth.
Broad incumbents
- Jo Malone London: Global British fragrance house and Estée Lauder-owned brand competing across the same eau de cologne, body and home fragrance categories. Comparable gift-set, discovery-set, and bath/body architecture but at significantly larger scale.
Emerging players
- Haeckels: Margate-based independent UK skincare and fragrance house with strong sustainability and B Corp-style credentials. Comparable in-house small-batch manufacturing and nature-inspired ingredient narrative, though with a narrower range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Bath House social profiles
Digital presenceBath House compliance and trust
Trust signalCompliance8 records
Bath House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bath House leadership team
Management profileNumber of profiles
Profiles4 records
Bath House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bath House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bath House
What does Bath House do?
Bath House manufactures and sells artisan fragrances and natural skincare products from its Making Rooms in Cumbria, England. The company offers eau de parfums, colognes, face care, body care, bath products, hand care, and home fragrance, all made in small batches with natural, vegan, cruelty-free formulations. Products are sold directly to consumers via an e-commerce site and seven retail stores across the UK, with additional wholesale, hospitality supply, and corporate gifting channels.
Is Bath House a public or private company?
Bath House is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bath House founded?
Bath House was founded in 1997. It employs 51 to 100 people.
Where is Bath House based?
Bath House is headquartered in Sedbergh, United Kingdom, in the Europe region.
How does Bath House make money?
Five revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Store Sales, wholesale, corporate/Bespoke Gifting and hospitality Supply.
Who are Bath House's main competitors?
Direct peers on record are Molton Brown, Lush, Penhaligon's, Aromatherapy Associates, Elemis, Cowshed, This Works and Temple Spa. Jo Malone London is listed as a broad incumbent. Haeckels is listed as an emerging player.
Does Bath House have an API?
No public API is recorded for Bath House.
What industry is Bath House in?
Bath House's product category is Artisan Fragrances and Natural Skincare. Its primary akta.pro industry code is CRADANAB, Bath & Shower Products (Soaps, Body Wash, Bath Additives), with a secondary code of CRABAEAE, Bath Additives (Bath Bombs, Salts, Oils, Soaks). Its NAICS code is 32562 and its SIC code is 2844.