Rising Stars Academy of Dance and Performing Arts

What Rising Stars Academy of Dance and Performing Arts does

Rising Stars Academy of Dance and Performing Arts (RSA) is a 501(c)(3) nonprofit fine arts training institution founded in 2014 by Denisea Woodard Patterson ('Ms. D') and headquartered in Houston, Texas. It provides performing arts instruction — including Ballet, Tap, Jazz, Hip Hop, Modern, Tumbling, Creative Movement, theater, music, and visual arts — to youth ages 3 through 18 across two physical studio locations (14114 Hiram Clarke Rd and 3931 W. Fuqua St) and through outreach delivery into schools, daycare centers, and community organizations via its Mobile Arts Program, After School Arts Program (ASAP), and Arts to Infinity initiative. Programming is organized into the Recreational Company (technique-focused classes), the Performance Company (five competitive teams: Pre Dream, Dream, RISE, BELIEVE, and SHINE), the HBCU Movement Series (collegiate audition prep), the Stars Honors Society (academic/artistic recognition), and seasonal Summer Arts & Dance Camps and Summer Intensives.

The business model combines subscription-based class tuition ($75-$125 per month for 1-3 classes per week), one-time registration fees ($35 per student or $60 per family), uniform/apparel sales (leotards, tights, shoes), and a nonprofit fundraising layer comprising individual donations and corporate sponsorships (e.g., McClenny & Moseley Law Firm and McCray Law Firm as Platinum Sponsors). Distribution is direct-to-consumer through studio retail and mobile field delivery, with registration processed through the website and Google Forms. The organization is governed by a five-member Board of Directors (Adrienne Rowe, Brittany Woodard, Louis Lucas, Jennifer Goodall, Stacey Allen) and is funded in part by foundation grants such as Texas Women for the Arts (June 2023). No proprietary technology, mobile app, or AI/ML systems are evidenced; operations rely on standard web, email, and social-media channels.

Name

Rising Stars Academy of Dance and Performing Arts

Legal name

Rising Stars Academy of Dance and Performing Arts

Website

https://rsaofdance.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Rising Stars Academy of Dance and Performing Arts is a Houston-based 501(c)(3) nonprofit providing dance, theater, music, and visual arts instruction to youth ages 3-18 across two studios and mobile outreach programs serving underserved communities.

Ownership category

akta.pro rank

Product category

Performing arts education

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610), Dance Companies (71112)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industry

Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI)

Keywords

• Performing arts education
• Dance instruction
• Youth dance training
• Arts outreach programs
• Community dance studio

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Class Tuition: Monthly subscription-based tuition for dance classes ranging from 1-3 classes per week at $75-$125 per month. Covers Ballet, Tap, Jazz, Tumbling, Creative Movement, and Performance Company training.
2. Registration Fees: One-time registration fees: $35 per student or $60 for families with 2+ students, collected at time of enrollment.
3. Uniform Sales: Sale of class uniforms including leotards ($38), tights ($10), shorts ($20), and dance shoes. Revenue from apparel and uniform requirements.
4. Donations and Sponsorships: Registered 501(c)(3) nonprofit organization relying on charitable donations from individuals, corporations, and foundations. Corporate sponsorships available for small and large businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rising Stars Academy of Dance and Performing Arts provides studio-based and outreach performing arts education for youth ages 3-18 in Houston, Texas. Core offerings include technique-based dance classes (Ballet, Tap, Jazz, Tumbling, Creative Movement) for recreational students and a tiered Performance Company of five competitive teams, supplemented by outreach programs (Mobile Arts, After School Arts Program, Arts to Infinity), specialty programs (HBCU Movement Series, Stars Honors Society), and seasonal summer camps and intensives.

Product overview

Rising Stars Academy of Dance & Performing Arts is a fine arts training institution offering a comprehensive portfolio of dance and performing arts programs for youth ages 3 and up in Houston, Texas. The core offerings consist of the Recreational Company (technique-focused classes in Ballet, Pointe, Creative Movement, Tumbling, and Tap) and the Performance Company (five competitive teams for serious dancers). These are supplemented by extensive outreach programs including Mobile Arts, After School Arts Program (ASAP), and Arts to Infinity for underserved communities. Specialty programs include the HBCU Movement Series for collegiate preparation and the Stars Honors Society for academic/artistic recognition. Seasonal offerings include Summer Arts & Dance Camps and Summer Intensives.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreational Company Structured dance classes for students of all skill levels focusing on correct technique while having fun. Includes Ballet I, Ballet II/Pointe, Creative Movement, Mini Tumbling, Tumbling I, and Tap classes for youth ages 3 and up.
• Performance Company Competitive dance teams for serious dancers committed to performance excellence. Five teams (PRE DREAM for ages 3-5, DREAM for ages 6-8, RISE, BELIEVE, and SHINE at the elite level) organized by age and skill level, competing at community events, NBA games, theme parks, and international stages.
• Mobile Arts Program Performing arts program delivered to daycare centers, schools, community centers, and local organizations, bringing dance and theater to facilities that lack on-site arts programming. Musical theater and dance programs are tailored to each facility's scheduling and needs.
• After School Arts Program (ASAP) Fine arts access program providing free dance, music, and theater training to students who cannot afford private classes, operated at on-site locations and through partnerships with local HISD schools such as Hobby Elementary and Anderson Elementary.
• Arts to Infinity Collaborative initiative in partnership with Nia's Daughters Movement Collective that combines public arts and visual arts to empower young people of color through strategic artistic and wellness endeavors, delivered at Anderson Elementary.
• HBCU Movement Series Collegiate preparation program for aspiring HBCU dancers offering workshops on financial aid, scholarship opportunities, HBCU dance classes, audition mentorship, dance etiquette, and college life adaptation.
• Stars Honors Society Academic and artistic merit recognition program for students in grades 6-12. Members receive honors cord, pin, scholarships, and attend an awards ceremony; affiliated with the National Dance Honors Society.
• Summer Arts & Dance Camps Two-week summer programs engaging youth through dance, theater, music, visual arts, and other activities led by various artists.
• Summer Intensives Advanced summer training programs for serious dancers auditioning for the Performance Company, featuring master teachers in modern, ballet, acrobatics, and jazz technique.

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Anderson ElementaryminorOthers · 1 August 2023Partner school for After School Arts Program and Arts to Infinity program starting Fall 2023, providing Fine Arts experiences to youth in need.
• Nia's Daughters Movement CollectivecoreStrategic or Co-development PartnerCollaborative partner for the Arts to Infinity program, a public arts and visual arts initiative that empowers young people of color through strategic artistic and wellness endeavors.
• The Imani SchoolminorOthersPartner school for Mobile Arts program where performing arts education is brought directly to students at their facility.
• Hobby ElementaryminorOthersPartner school for After School Arts Program (ASAP) providing free Fine Arts training to students without access to dance, music, or theater classes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Broadway Dance Center: NYC-based premier commercial dance studio providing open classes, professional training, and competition programming. A larger incumbent that demonstrates the ceiling for urban dance education studios serving advanced students.
• Dance Theatre of Harlem: Long-standing nonprofit organization combining professional dance company performances with training and education programs rooted in the African American community — overlapping with RSA's HBCU Movement Series and community-centered positioning.
• Fred Astaire Dance Studios: Largest national chain of dance studios offering group and private lessons. A scaled incumbent whose franchise model and broader studio footprint overshadow single-location Houston independents like RSA.
• Alvin Ailey American Dance Theater: Premier nonprofit dance institution combining world-class performances with Ailey Extension community classes and school-based education. A significantly larger incumbent that validates the dance-education-plus-performance nonprofit model RSA operates at a smaller scale.
• Arthur Murray Dance Centers: International franchise network of ballroom and social dance studios. Operates at much greater scale with a broader curriculum, serving as a useful comparison for RSA's subscription-based recurring lesson model.

Direct peers

• Debbie Allen Dance Academy: Los Angeles-based nonprofit dance academy founded by a celebrity choreographer to bring dance to underserved youth of color. Mirrors RSA's mission of using performing arts education and mentorship to empower communities of color.
• National Dance Institute: NYC-founded nonprofit that brings dance instruction into schools for children regardless of background or ability. Closely aligned with RSA's Mobile Arts and ASAP school-delivery programs that bring performing arts directly to underserved students.
• Houston Dance Academy: Established Houston-area dance studio offering recreational and competitive dance instruction for youth. Directly competes with RSA for local students in the same Houston metro geography and overlapping dance disciplines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/myrisingstarsacademy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rising Stars Academy of Dance and Performing Arts