JackRabbit
JackRabbit is an e-commerce and specialty running retailer selling footwear, apparel, and accessories to consumers. Founded in 2012, it competed with Fleet Feet before being acquired by Fleet Feet in 2021.
- Company typePrivate
- Founded2021
- HeadquartersColorado, Mexico
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What JackRabbit does
JackRabbit is an e-commerce and specialty running retailer selling footwear, apparel, and accessories, founded in 2012 and operating with a reported headcount of 501-1,000. Prior to its acquisition, the company competed directly with Fleet Feet in the specialty running retail category, offering brand-name running shoes, athletic apparel, and running gear to consumers through an online storefront.
In 2021, JackRabbit was acquired by Fleet Feet, a specialty running retailer headquartered in Carrboro, North Carolina and operating since 1976. The acquisition was executed as part of Fleet Feet's broader technology overhaul and store expansion strategy, which targeted growth from 80-plus stores to 400 stores within five years. Following the transaction, JackRabbit became a subsidiary of Fleet Feet, and Fleet Feet implemented supply chain technology improvements including autonomous mobile robots from Locus Robotics and a new warehouse management system from Körber Supply Chain Software.
The provided sources do not disclose JackRabbit's revenue, pricing structure, funding history, pre-acquisition ownership, or founder details. Its business model is that of a consumer-facing retailer generating revenue through direct product sales of third-party athletic brands, though specific revenue mechanics are not documented in the available data.
JackRabbit firmographics
Firmographics- Name
- JackRabbit
- Legal name
- JackRabbit
- Website
- https://jackrabbit.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 501–1,000 employees
- Short description
- JackRabbit is an e-commerce and specialty running retailer selling footwear, apparel, and accessories to consumers. Founded in 2012, it competed with Fleet Feet before being acquired by Fleet Feet in 2021.
- Ownership category
- akta.pro rank
JackRabbit industry classification
Industry- Product category
- Specialty Running Retail
- NAICS
- Shoe Retailers (4582), Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Athletic Footwear & Sport Apparel Retail (CRAMABAC)
- akta.pro secondary industry
- Performance Footwear (Running, Training, Court) (CRAAAEAI)
Keywords
Where JackRabbit is headquartered
LocationHeadquarters
- HQ city
- Colorado
- HQ country
- Mexico
- HQ region
- Latin America
Markets served
JackRabbit business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
JackRabbit product offering
Product offeringCore offering
JackRabbit is an e-commerce specialty running retailer selling athletic footwear, apparel, and accessories from premium brands such as Nike, Brooks, HOKA, adidas, ASICS, Saucony, and New Balance. Following its 2021 acquisition by Fleet Feet, it operates within Fleet Feet's omnichannel retail platform, serving individual runners and fitness consumers online and via physical stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Running Shoes Footwear designed for road running, trail running, racing, walking, track, and cross country, sold to individual runners and athletes across men's, women's, and kids' categories.
- Athletic Apparel Running and athletic clothing including tanks, shirts, half-zips, hoodies, vests, jackets, pants, shorts, tights, skirts, and sports bras for men and women.
- Running Gear and Accessories Running accessories including GPS watches (e.g., Garmin), socks, insoles, compression wear, hydration (bottles, belts, packs), nutrition (drinks, gels, chews, bars), injury prevention items (braces, foam rollers, massage tools), sunglasses, hats, gloves, and safety/visibility gear.
- Digital Gift Cards Digital gift cards redeemable for purchases across the JackRabbit/Fleet Feet running shoe, apparel, and gear catalog.
Companies that use JackRabbit
Customer profileIdeal customer profiles1 record
JackRabbit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
JackRabbit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fleet FeetflagshipFleet Feet acquired competitor JackRabbit in 2021. The acquisition was part of Fleet Feet's broader technology overhaul and expansion strategy, supporting their goal to expand from 80-plus stores to 400 stores within five years.
Scale indicators1 record
Recent moves2 records
Expansion highlights3 records
JackRabbit competitors and assessment
Company assessmentDirect peers
- Backcountry: Backcountry is a digital-first specialty outdoor e-tailer selling footwear, apparel, and gear for active outdoor users, including trail running. Comparable as a specialty e-commerce retailer with overlapping brands and demographic, focused on performance outdoor.
- Road Runner Sports: Road Runner Sports is a long-running online running specialty retailer (shoes, apparel, gear) with very similar assortment and target customer (committed runners). Closely comparable in product mix, customer profile, and digital-first go-to-market.
- Holabird Sports: Holabird Sports is a running and racing-focused e-tailer with deep technical footwear assortment and fitting expertise. Directly comparable as a specialty running e-commerce operator targeting performance-oriented runners.
- Running Specialty: Running Specialty aggregates independent running stores under a shared e-commerce and brand partner program. Directly comparable to JackRabbit's pre-acquisition model as a multi-brand running specialist selling premium athletic footwear online.
- Fleet Feet: Fleet Feet is now the parent/acquirer of JackRabbit and operates a directly overlapping specialty running retail model (shoes, apparel, gear for runners). It is the most direct peer given shared assortment, customer base, and integrated operations post-acquisition.
Broad incumbents
- REI Co-op: REI is a large multi-format outdoor and active-lifestyle retailer with a meaningful running footwear and apparel assortment plus a co-op membership model. Comparable as a broader sporting goods incumbent whose running category overlaps with JackRabbit's specialty focus.
- Dick's Sporting Goods: Dick's Sporting Goods is a national sporting goods big-box retailer carrying athletic footwear, apparel, and accessories across price tiers. Comparable as a broad-line incumbent whose running category competes for the same buyer as JackRabbit.
- Zappos: Zappos is a large-scale online shoe and apparel retailer with an extensive athletic footwear assortment. Comparable as a digital shoe retail incumbent whose breadth and logistics scale compete with JackRabbit's specialty positioning.
Emerging players
- Moosejaw: Moosejaw is a digital outdoor and active-lifestyle retailer (owned by Walmart) selling footwear and apparel including running and trail. Comparable as a specialty e-commerce operator covering overlapping technical footwear categories at slightly smaller scale.
Others
- HOKA (brand direct): HOKA is one of JackRabbit's key brand partners and operates its own direct-to-consumer e-commerce site. Included as an adjacent/peer channel because brand-direct is the principal competitive vector shaping specialty retail economics for JackRabbit's assortment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
JackRabbit social profiles
Digital presenceJackRabbit financial estimates
Financial estimateRevenue estimate
Valuation estimate
JackRabbit leadership team
Management profileNumber of profiles
JackRabbit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JackRabbit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JackRabbit
What does JackRabbit do?
JackRabbit is an e-commerce specialty running retailer selling athletic footwear, apparel, and accessories from premium brands such as Nike, Brooks, HOKA, adidas, ASICS, Saucony, and New Balance. Following its 2021 acquisition by Fleet Feet, it operates within Fleet Feet's omnichannel retail platform, serving individual runners and fitness consumers online and via physical stores.
Is JackRabbit a public or private company?
JackRabbit is a private company. It is classified as corporate owned and is currently acquired.
When was JackRabbit founded?
JackRabbit was founded in 2021. It employs 501 to 1,000 people.
Where is JackRabbit based?
JackRabbit is headquartered in Colorado, Mexico, in the Latin America region.
Who are JackRabbit's main competitors?
Direct peers on record are Backcountry, Road Runner Sports, Holabird Sports, Running Specialty and Fleet Feet. Broad incumbents are REI Co-op, Dick's Sporting Goods and Zappos. Moosejaw is listed as an emerging player. HOKA (brand direct) is listed as an others.
Does JackRabbit have an API?
No public API is recorded for JackRabbit.
What industry is JackRabbit in?
JackRabbit's product category is Specialty Running Retail. Its primary akta.pro industry code is CRAMABAC, Athletic Footwear & Sport Apparel Retail, with a secondary code of CRAAAEAI, Performance Footwear (Running, Training, Court). Its NAICS code is 4582 and its SIC code is 5661.