What MTN OPS does

MTN OPS is a privately held, Utah-based direct-to-consumer brand that develops and markets performance supplements, apparel, and gear targeted at outdoorsmen, fitness enthusiasts, and broader wellness consumers across the United States. Its core supplement portfolio is organized by functional goal — energy (IGNITE, IGNITE Pre-Workout, IGNITE Lite, YETI, YETI Mode), hydration (HYDRATE with 1,000mg+ electrolytes), endurance (ENDURO, caffeine-free), protein and muscle building (MAGNUM, MAGNUM Clear whey isolate, AMMO meal replacement, Big Stick, Creatine Monohydrate, Creatine Gummies), sleep (SLUMBER, Slumber Gummies), recovery (RELOAD), and daily wellness (Omega-3, Greens, Collagen) — supplemented by performance and energy bars and bundled "Stacks." Beyond supplements, the company offers outdoor apparel (men's, women's, youth, merino wool, field wear, gym) and gear (drinkware, accessories, bags and packs). The brand differentiates through outdoor-specific formulations, unique flavor profiles, trail-pack formats, faith-based values, and the Conquer Hunger social-impact program donating one meal per order.

The business operates a multi-channel go-to-market: a primary direct e-commerce storefront at mtnops.com with free shipping over $99, a Subscribe & Save subscription program offering 20% savings on 30/45/60/90-day cadences, a wholesale/dealer program for retail stocking, and distribution through outdoor sporting goods partners nationwide. Marketing relies on owned content (The Conquer Cast podcast, multiple blog verticals including Education, Fitness, Journal, Recipes, and Conquer Stories), community programs (Conquer 90 Challenge, Conquer More Facebook group, Pro/affiliate program, Tell Us Your Story), and influencer/athlete partnerships (notably Cam Hanes) to drive top-of-funnel acquisition and subscriber retention. Pricing is unit-based, ranging from ~$23.99 for creatine (sale) and ~$24.99–$29.99 for bars up to ~$54.99–$59.99 for flagship tubs and meal replacements.

The company is headquartered at 251 S Mountain Rd #3, Fruit Heights, Utah, and claims to be "trusted by 100K+ outdoorsmen" on its homepage, with the flagship IGNITE product carrying 4,891 customer reviews. No financial disclosures, headcount, funding history, management roster, or founding date are available in the source data reviewed. The technology footprint is limited to a Rebuy-powered cart-personalization engine and a mobile app; no proprietary AI/ML, data platform, or developer API is disclosed.

Name

MTN OPS

Legal name

MTN OPS

Website

https://mtnops.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

MTN OPS is a privately held, Utah-based direct-to-consumer brand that develops and markets outdoor performance supplements, apparel, and gear for outdoorsmen, fitness enthusiasts, and wellness-minded consumers across the United States through e-commerce, subscription, retail, and wholesale channels.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Sporting Goods Retailers (45911), Food (Health) Supplement Retailers (456191), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Trail Nutrition & Outdoor Consumables Retail (CRAMAMAL)

Keywords

• Outdoor nutrition supplements
• Sports nutrition products
• Outdoor lifestyle apparel
• Pre-workout supplements
• Hydration protein supplements

Headquarters

HQ city

Utah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through direct-to-consumer sales via mtnops.com website. Products include supplements, apparel, and gear sold at retail prices with free shipping on orders over $99.
2. Subscription/Recurring: Subscribe and Save program offering 20% discount on regular orders. Customers can set delivery frequency at 30, 45, 60, or 90 day intervals with ability to swap products and get early access to new releases.
3. Wholesale/Dealer Program: B2B wholesale distribution through dealer sign-up program for retail partners and outdoor sporting goods stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MTN OPS develops, brands, and sells a line of sports nutrition supplements, outdoor lifestyle apparel, and gear designed for hunters, hikers, climbers, and active outdoor enthusiasts. Core SKUs include IGNITE pre-workout, HYDRATE hydration, ENDURO endurance, MAGNUM protein, and AMMO meal replacement supplements, sold direct-to-consumer via mtnops.com and through a wholesale dealer network. The brand is explicitly faith-based, integrating Christian messaging into its marketing and product positioning.

Product overview

MTN OPS is an outdoor performance supplement, apparel, and gear company offering a comprehensive product portfolio. The core offering consists of performance supplements organized by goal categories: Energy (IGNITE, IGNITE Pre-Workout, IGNITE Lite, YETI, YETI Mode), Hydration (HYDRATE), Endurance (ENDURO), Protein & Muscle (MAGNUM, MAGNUM Clear, AMMO, Big Stick, Creatine Monohydrate, Creatine Gummies), Wellness (OMEGA-3, Greens, Collagen), and Sleep (SLUMBER, Slumber Gummies). Additional supplements include BLAZE (fat burner) and OX (testosterone support). The product line also includes PERFORMANCE BARS and VENTURE BARS for on-the-go nutrition, plus RELOAD for post-workout recovery. Bundled Stacks are offered for convenient purchasing of combined products. Beyond supplements, MTN OPS provides outdoor performance Apparel (tees, hoodies, bottoms, headwear, merino wool, field wear for men, women, and youth) and Gear (drinkware, accessories, bags and packs). The company differentiates through outdoor-focused formulations, faith-based values, and the Conquer Hunger initiative donating meals with every purchase.

Differentiator

Problem solved

Functional benefit

Brands

• Conquer Hunger: Social impact initiative where one meal is donated for every order placed to support families in need.

Products and services

• IGNITE Pre-workout supplement designed to deliver energy, focus, and performance support for athletes, gym-goers, and outdoor users prior to physical activity. Sold as a branded MTN OPS SKU.
• HYDRATE Hydration supplement formulated to support fluid and electrolyte balance during physical activity and outdoor use. Sold as a branded MTN OPS SKU.
• ENDURO Endurance supplement formulated to support sustained performance during prolonged outdoor activity and athletic exertion. Sold as a branded MTN OPS SKU.
• MAGNUM Protein supplement positioned for muscle recovery and post-workout nutrition. Sold as a branded MTN OPS SKU for athletes and active consumers.
• AMMO Meal replacement supplement designed to provide portable, convenient nutrition for outdoor users and everyday wellness consumers. Sold as a branded MTN OPS SKU.
• MTN OPS Apparel Branded outdoor lifestyle apparel sold under the MTN OPS label, extending the brand identity into clothing worn by outdoor and faith-based lifestyle consumers.
• MTN OPS Gear Branded gear and accessories sold under the MTN OPS label, complementing the apparel and supplement lines for outdoor lifestyle consumers.

Quantifiable outcome

• 1 meal donated per order through Conquer Hunger program
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Retail Store PartnerscoreChannel Partner/ Reseller/ DistributorMTN OPS products are available at various outdoor sporting goods stores and retail partners across the United States. The company maintains a store locator on their website to help customers find nearby retailers carrying their products.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GNC: GNC is a large multi-channel supplement retailer and brand house offering vitamins, sports nutrition, and wellness products — a broad incumbent that competes with MTN OPS for supplement consumers across categories.
• Optimum Nutrition: Optimum Nutrition (Glanbia) is the incumbent gold-standard sports nutrition brand (Gold Standard Whey, pre-workout, BCAA) selling through mass retail and DTC — a broad incumbent competing for the same protein/pre-workout wallet share as MTN OPS.
• MusclePharm: MusclePharm is an established sports nutrition brand offering protein, pre-workout, and recovery supplements across mass and DTC channels — a broad incumbent in the same fitness-supplement category as MTN OPS.

Direct peers

• Cellucor (C4): Cellucor markets the C4 pre-workout and a broad sports-nutrition line via DTC and mass retail, competing directly with MTN OPS in the energy/pre-workout category.
• Bucked Up: Bucked Up sells sports nutrition supplements (pre-workout, protein, fat burners) with strong positioning toward hunting, outdoor, and lifestyle communities, making it the closest direct peer to MTN OPS's outdoor-performance niche.
• 1UP Nutrition: 1UP Nutrition offers sports supplements (pre-workout, protein, creatine, BCAAs) targeted at athletes and fitness enthusiasts via DTC and wholesale channels — directly comparable to MTN OPS's fitness-focused SKUs.
• NutraBio: NutraBio offers premium sports nutrition supplements (pre-workout, protein, creatine, electrolytes) with an emphasis on label transparency and clean formulations, positioning it as a comparable DTC supplement peer.
• Onnit: Onnit sells supplements (Alpha Brain, workout, recovery, hydration) plus fitness and wellness content via DTC and subscription, overlapping MTN OPS's wellness and performance categories with a similarly lifestyle-driven brand.

Emerging players

• First Lite: First Lite is a hunting/outdoor apparel brand with a strong mission-and-faith-driven brand identity comparable to MTN OPS's values-based positioning and shared core customer of hunters and outdoorsmen.
• Kuiu: Kuiu is a premium hunting and outdoor lifestyle apparel/gear brand. While not a supplement maker, it shares MTN OPS's outdoorsmen customer base and lifestyle-brand DNA, making it a relevant adjacent comparison for the apparel/gear extension.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/mtnops
• Facebookfacebook.com/getmtnops
• Instagraminstagram.com/mtnops
• TikToktiktok.com/@mtn_ops
• Xx.com/mtn_ops
• LinkedInlinkedin.com/company/mtn-ops

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTN OPS