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HarvestMark

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uuid0009p6c

Namestring
HarvestMark
Websiteurl
harvestmark.com
Company typeenum
Private
Founded yearint
2005
Descriptiontext

HarvestMark is a private, for-profit software company headquartered in Sunnyvale, California, founded in 2005 with 51–100 employees. Per its firmographic profile, the company "provides transparency and connection from the first to the last mile of the supply chain, enabling food producers," positioning it as a vertical B2B vendor in the food-producer supply-chain space. Its core offering is described as a "Food traceability IoT-enabled software platform," meaning the company builds software that captures and exposes traceability data across agricultural and food-production supply chains.

The company's operating evidence in the supplied material is extremely limited. The only third-party reference describing HarvestMark in any functional detail is an IoT buyer's guide, which lists HarvestMark as an alternative vendor in the food-traceability category alongside Climate Corporation, Timbeter, Sierra Wireless, and INFLOR. Notably, HarvestMark is positioned as an alternative rather than a top pick — the top picks in the same guide are AGRIVI, SafetyChain Software, and Zebra Technologies. No product specifications, customer logos, pricing, partnerships, integrations, management team, funding history, certifications, or revenue figures are documented in the input.

No revenue model mechanics, go-to-market channels, or pricing structure are disclosed in the input. As a result, the defensible analytical position is that HarvestMark operates as a small, long-tenured B2B software vendor in a regulated vertical (food traceability) where incumbency matters, but with no public evidence of recent expansion, capital events, product differentiation, or scale relative to category leaders.

Short descriptiontext

HarvestMark is a private Sunnyvale-based software company founded in 2005 that provides an IoT-enabled food traceability platform, delivering supply-chain transparency from first to last mile for food producers.

Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersSunnyvale, United States
HQ citystring
Sunnyvale
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
food traceability software, supply chain visibility, IoT traceability platform, produce traceability, farm-to-fork tracking
NAICS code1 code
  • Soil Preparation, Planting, and Cultivating115112
SIC code1 code
  • Agricultural Services700
Product category
Food Traceability Software
Cost components4 values
Technology or R&D, Personnel, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

HarvestMark provides transparency and connection from the first to the last mile of the food supply chain, offering an IoT-enabled food traceability software platform for food producers, processors, and supply chain participants. The platform enables visibility and tracking of produce and food products across the agriculture and food production industries.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1HarvestMark Food Traceability Platform
CategoryFood Traceability Software
Description

An IoT-enabled food traceability software platform providing transparency and connection from the first to the last mile of the supply chain, enabling food producers and supply chain participants to track and trace products.

Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Market position
Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

HarvestMark

Food Traceability Softwareharvestmark.com

HarvestMark is a private Sunnyvale-based software company founded in 2005 that provides an IoT-enabled food traceability platform, delivering supply-chain transparency from first to last mile for food producers.

What HarvestMark does

HarvestMark is a private, for-profit software company headquartered in Sunnyvale, California, founded in 2005 with 51–100 employees. Per its firmographic profile, the company "provides transparency and connection from the first to the last mile of the supply chain, enabling food producers," positioning it as a vertical B2B vendor in the food-producer supply-chain space. Its core offering is described as a "Food traceability IoT-enabled software platform," meaning the company builds software that captures and exposes traceability data across agricultural and food-production supply chains.

The company's operating evidence in the supplied material is extremely limited. The only third-party reference describing HarvestMark in any functional detail is an IoT buyer's guide, which lists HarvestMark as an alternative vendor in the food-traceability category alongside Climate Corporation, Timbeter, Sierra Wireless, and INFLOR. Notably, HarvestMark is positioned as an alternative rather than a top pick — the top picks in the same guide are AGRIVI, SafetyChain Software, and Zebra Technologies. No product specifications, customer logos, pricing, partnerships, integrations, management team, funding history, certifications, or revenue figures are documented in the input.

No revenue model mechanics, go-to-market channels, or pricing structure are disclosed in the input. As a result, the defensible analytical position is that HarvestMark operates as a small, long-tenured B2B software vendor in a regulated vertical (food traceability) where incumbency matters, but with no public evidence of recent expansion, capital events, product differentiation, or scale relative to category leaders.

HarvestMark firmographics

Firmographics
Name
HarvestMark
Website
https://harvestmark.com
Company type
Private
Founded year
2005
Headcount range
51–100 employees
Short description
HarvestMark is a private Sunnyvale-based software company founded in 2005 that provides an IoT-enabled food traceability platform, delivering supply-chain transparency from first to last mile for food producers.
Ownership category
akta.pro rank

Where HarvestMark is headquartered

Location

Headquarters

HQ city
Sunnyvale
HQ country
United States
HQ region
North America

Markets served

HarvestMark business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations

HarvestMark product offering

Product offering

Core offering

HarvestMark provides transparency and connection from the first to the last mile of the food supply chain, offering an IoT-enabled food traceability software platform for food producers, processors, and supply chain participants. The platform enables visibility and tracking of produce and food products across the agriculture and food production industries.

Differentiator

Problem solved

Functional benefit

Products and services

  • HarvestMark Food Traceability Platform An IoT-enabled food traceability software platform providing transparency and connection from the first to the last mile of the supply chain, enabling food producers and supply chain participants to track and trace products.

Companies that use HarvestMark

Customer profile

Ideal customer profiles1 record

HarvestMark technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

HarvestMark partnerships and signals

Strategic signal

Recent moves1 record

HarvestMark competitors and assessment

Company assessment

Market position

Weaknesses4 records

Competitive moat3 records

Customer concentration

HarvestMark social profiles

Digital presence

HarvestMark financial estimates

Financial estimate

Revenue estimate

Valuation estimate

HarvestMark leadership team

Management profile

Number of profiles

HarvestMark funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

HarvestMark M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HarvestMark

What does HarvestMark do?

HarvestMark provides transparency and connection from the first to the last mile of the food supply chain, offering an IoT-enabled food traceability software platform for food producers, processors, and supply chain participants. The platform enables visibility and tracking of produce and food products across the agriculture and food production industries.

When was HarvestMark founded?

HarvestMark was founded in 2005. It employs 51 to 100 people.

Where is HarvestMark based?

HarvestMark is headquartered in Sunnyvale, United States, in the North America region.

Does HarvestMark have an API?

No public API is recorded for HarvestMark.

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Live signals
Food LogisticsFoods Connected Acquires HarvestMark Quality Insights Platform From iFoodDSFoods Connected acquired HarvestMark Quality Insights from iFoodDS, adding a decade of quality inspection expertise. The deal expands Foods Connected's presence in the United States and Australia, while iFoodDS continues independently with its Trace Exchange platform.GlobeNewswireFoods Connected Acquires HarvestMark Quality Insights Platform From iFoodDSFoods Connected has acquired the HarvestMark Quality Insights platform and its associated team from iFoodDS. This transaction expands Foods Connected's capabilities in quality inspection and significantly increases its market presence in the United States, Australia, the UK, and Europe. iFoodDS will continue to operate independently, focusing on its Trace Exchange traceability solutions.FinancialContent Business PageFoods Connected Acquires HarvestMark Quality Insights Platform From iFoodDSFoods Connected has acquired the HarvestMark Quality Insights platform and its associated team from iFoodDS to expand its supplier compliance and quality inspection capabilities. This transaction significantly increases Foods Connected's market presence in the United States, Australia, and Europe while allowing iFoodDS to refocus on its traceability solutions.Sync NIFoods Connected Acquires HarvestMark Quality Insights PlatformFoods Connected has acquired the HarvestMark Quality Insights platform and its team from iFoodDS, expanding its capabilities in food quality inspection and supply chain software. This acquisition significantly strengthens Foods Connected's presence in North America and Australia while allowing iFoodDS to focus exclusively on its Trace Exchange traceability platform.ProvisioneronlineFoods Connected acquires HarvestMark Quality Insights platform from iFoodDSFoods Connected has acquired the HarvestMark Quality Insights platform from iFoodDS, integrating over a decade of quality inspection expertise into its supply chain software. This transaction significantly expands Foods Connected's operational presence in the US and Australia, complementing its existing bases in the UK and Europe.FoodsconnectedFoods Connected Acquires HarvestMark Quality Insights PlatformFoods Connected acquired HarvestMark Quality Insights, a food quality inspection platform formerly part of iFoodDS, to expand its quality and food safety capabilities. The deal adds over a decade of quality inspection expertise and grows its presence in North America and Australia. iFoodDS continues independently, focusing on traceability.Serchen.comIoT Is Quietly Feeding the WorldThis article is a buyer's guide reviewing IoT-enabled software vendors across four categories: farm management, forestry, food traceability, and IoT infrastructure platforms. The guide highlights three top picks—AGRIVI for data-driven farm management, SafetyChain Software for food safety and quality compliance, and Zebra Technologies for enterprise IoT connectivity—while also noting alternatives including Climate Corporation, Timbeter, HarvestMark, Sierra Wireless, and INFLOR. The guide evaluates vendors based on IoT readiness, cross-industry applicability, data analytics capabilities, compliance features, and ease of deployment, targeting software buyers in agriculture, forestry, and food production industries.OrganicproducenetworkHarvestMark Trimble is a Leader in Food Traceability from Field to ForkTrimble acquired HarvestMark, a food traceability technology provider founded in 2004, to integrate its supply chain solutions with Trimble’s Connected Farm and Visibility platforms. The combined entity offers SaaS tools for lot-level and item-level traceability, aiming to enhance food safety, reduce waste, and improve consumer engagement within the fresh produce supply chain. This acquisition allows Trimble to expand its capabilities in quality management and data analytics for global agriculture industries.PR NewswireHarvestMark and iFood Partner to Offer a Comprehensive Food Safety, Traceability and Quality Management PlatformHarvestMark (a Division of Trimble) and iFoodDecisionSciences announced a partnership to deliver an integrated supply chain solution for food safety, traceability and quality management. The combined SaaS platforms enable compatibility between the two services, creating a comprehensive platform for U.S. produce and perishable food companies to manage food safety and quality control risks throughout the supply chain. The integrated solutions are now available through both companies' sales representatives and aim to provide real-time visibility and transparency from farm to fork.