Fasano
Fasano is a Brazilian luxury hospitality group (founded 1902) operating ~11 boutique hotels and 30+ Italian restaurants across Brazil, Uruguay, the USA, and Italy, serving high-net-worth travelers, corporate clients, and members of the New York private club.
- Company typePrivate
- Founded1902
- HeadquartersSão Paulo, Brazil
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Fasano does
Fasano is a Brazilian luxury hospitality group founded in 1902, operating as a brand under JHSF Participações S.A., a publicly traded Brazilian conglomerate. The group runs an integrated platform comprising approximately 11 boutique hotels and over 30 Italian-inspired restaurants across Brazil, Uruguay, the United States, and Italy, complemented by event spaces, curated experiences (water sports, equestrian, golf, spa), private villa accommodations, beach clubs, a yacht fleet, and a private members club at Fasano Fifth Avenue in New York. The company serves luxury travelers, high-net-worth individuals, corporate event clients, and family leisure travelers, with the Fifth Avenue property adding a recurring-revenue membership product. Its technology footprint is conventional for luxury hospitality: a direct-to-consumer website booking platform (fasano.com.br), WhatsApp-based reservation channels, third-party restaurant reservation integrations (Resy, Meitre), an American Express cardholder benefits partnership, and owned media via the Corriere Fasano journal.
Fasano's go-to-market is direct-to-consumer, with the company owning end-customer relationships through its website, dedicated phone lines per property, and WhatsApp concierge. Revenue is generated through hotel accommodations, F&B across multiple restaurant sub-brands (Fasano, Gero, Baretto, Bistrot Parigi, Nonno Ruggero, Parigi, Trattoria, Las Piedras, Locanda, Gero Panini, Fasano Caffè), event and private-hire services, recurring Fifth Avenue membership dues, and high-margin residential villa sales tied to integrated resort developments in Punta del Este and Sardinia. The group is currently in active expansion mode: the JHSF Fasano Sardegna integrated resort opened its first phase (Fasano Al Mare Beach Club) in August 2025, a 10-yacht fleet launches in 2026, and new hotels are publicly announced for Miami, London, Cascais, and Milan. Pricing is not publicly disclosed, but the luxury positioning, prime real estate locations (Central Park, São Paulo Jardins, Punta del Este coastal preserve, Tavolara Island), and Italian-Brazilian heritage command premium ADRs.
Fasano firmographics
Firmographics- Name
- Fasano
- Legal name
- Fasano
- Website
- https://fasano.com.br
- Company type
- Private
- Founded year
- 1902
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Fasano is a Brazilian luxury hospitality group (founded 1902) operating ~11 boutique hotels and 30+ Italian restaurants across Brazil, Uruguay, the USA, and Italy, serving high-net-worth travelers, corporate clients, and members of the New York private club.
- Ownership category
- akta.pro rank
Fasano industry classification
Industry- Product category
- Luxury Hospitality
- NAICS
- Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
- akta.pro secondary industries
- Luxury Villas & Residences Resorts (THAGACAM), Beachfront & Island Luxury Resorts (THAGACAA)
Keywords
Where Fasano is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices10 records
Markets served
Fasano business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hotel Operations: Fasano generates revenue through luxury hotel accommodations across Brazil, Uruguay, and the United States. The first Hotel Fasano opened in São Paulo in 2003, with international expansion beginning in 2010 with Punta del Este.
- Restaurant Operations: With over 100 years of gastronomic tradition since 1902, Fasano operates approximately 30 restaurants across Brazil, Uruguay, and the United States, generating revenue through food and beverage sales.
- Events and Private Hire: Fasano offers event spaces at hotels and restaurants for corporate events, social gatherings, and private functions, generating revenue through venue rental and associated services.
- Private Membership: Fasano Fifth Avenue operates as a Hotel & Private Members Club with membership benefits including hospitality services, reservation privileges, and access to exclusive events in New York City.
- Villas and Real Estate: Fasano develops and sells private residential villas and estates, including projects like JHSF Fasano Sardegna featuring hotel, villas, yachts, beach club, marina, and helipad facilities.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Fasano product offering
Product offeringCore offering
Fasano is a luxury hospitality group operating boutique hotels, fine-dining Italian restaurants, event venues, private villas, beach clubs, yacht services, and a private membership club across Brazil, Uruguay, the United States, and Italy. The group runs eight hotel properties in Brazil plus international properties (Punta del Este, New York Fifth Avenue, Sardinia) and approximately 30 restaurants, complemented by curated experiences, wellness/spa services, and exclusive real estate developments.
Product overview
Fasano is a luxury Brazilian hospitality group founded in 1902, operating as a platform of interconnected hospitality services. The core offerings consist of Fasano Hotels (boutique luxury accommodations across Brazil, Uruguay, USA, and expanding to Italy) and Fasano Gastronomy (portfolio of over 30 Italian-inspired restaurants under brands including Fasano, Gero, Baretto, Bistrot Parigi, Nonno Ruggero, Parigi, Trattoria, Fasano Caffè, Gero Panini, Las Piedras, and Locanda). These are complemented by event spaces, curated experiences (water sports, golf, tennis, equestrian, wellness), private villas, beach clubs, yacht services, and a membership program at the Fifth Avenue property. The portfolio spans 30+ restaurants and 11 operating hotels, with expansion planned for Sardinia, Miami, London, Cascais, and Milan.
Differentiator
Problem solved
Functional benefit
Brands
- Fasano Restaurant: Italian cuisine restaurant with century-old culinary tradition
- Fasano Caffè
- Baretto
- Gero
- Gero Panini
- Las Piedras
- Locanda
- Parigi
- Bistrot Parigi
- Trattoria
- Nonno Ruggero
- Praia
- Fasano Fifth Avenue
- Fasano Punta del Este
- Fasano Al Mare Beach Club
- Boa Vista Surf Lodge Restaurant
- Corriere Fasano
Products and services
- Fasano Hotels Luxury boutique hotels across Brazil, Uruguay, the United States, and Italy featuring accommodations, spa, fitness centers, pools, and exclusive amenities. Properties include Fasano São Paulo, Rio de Janeiro, Salvador, Belo Horizonte, Trancoso, Angra dos Reis, Boa Vista, Punta del Este, Fifth Avenue New York, and the upcoming Sardinia and other international locations.
- Fasano Gastronomy (Restaurants) Portfolio of over 30 Italian-inspired restaurants across Brazil, Uruguay, and the USA under multiple brands including Fasano, Gero, Baretto, Bistrot Parigi, Nonno Ruggero, Parigi, Trattoria, Fasano Caffè, Las Piedras, Locanda, Boa Vista Restaurant, and Gero Panini.
- Fasano Events Event spaces at hotels and restaurants for corporate events, social gatherings, showrooms, and celebrations with dedicated facilities and catering services.
- Fasano Experiences Curated experiences including water sports (SUP, kayaking), equestrian activities, golf, tennis, wellness treatments, farm visits, and culinary journeys at various hotel destinations.
- Fasano Villas Private villa accommodations including Golf Villas in Punta del Este (designed by Carolina Proto) and residential villas at the upcoming Sardinia development, offering spacious suites with dedicated amenities.
- Fasano Al Mare Beach Club Beach club facility in Sardinia featuring exclusive beaches, pool, spa, gym, tennis court, and yacht services as part of the JHSF Fasano Sardegna integrated development.
- Fasano Spa Wellness and spa facilities offering holistic treatments including hot stone craniosacral massage, classic therapies, and aesthetic treatments at various hotel properties.
- Fasano Yachts Exclusive yacht fleet as part of the JHSF Fasano Sardegna project, with ten yacht models operating throughout the 2026 season for experiencing the Sardinia destination from the sea.
- Fasano Fifth Avenue Private Membership Private Members Club at the New York property offering hospitality benefits, reservation privileges, exclusive events calendar, lifestyle management services, and access to curated arts, culture, travel, and culinary experiences.
- Shop | Selezione E-commerce shop offering Fasano branded products and selections, providing merchandise and specialty items to customers.
- Boa Vista Surf Lodge Surf lodge property in Porto Feliz featuring accommodations, international restaurant, beach access, and water sports activities.
Companies that use Fasano
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Fasano technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Fasano partnerships and signals
Strategic signalScale indicators8 records
Recent moves9 records
Expansion highlights6 records
Fasano competitors and assessment
Company assessmentDirect peers
- Rosewood Hotels & Resorts: Global luxury hotel operator (under New World Development) with a portfolio of ultra-luxury properties in trophy locations. Directly comparable to Fasano on luxury positioning, residential/villa integration, and destination-led hotel concepts.
- Aman Resorts: Ultra-luxury hotel group operating intimate resort properties in serene destinations worldwide, with strong branded residences component. Comparable to Fasano on luxury positioning, villa/residential integration, and serene destination-led experiences.
- Belmond (LVMH): Luxury hospitality brand (owned by LVMH) operating iconic hotels including Copacabana Palace in Brazil, plus trains and river cruises. Comparable to Fasano on heritage luxury positioning, Italian heritage storytelling, and presence in Brazil (Copacabana Palace is a direct local competitor).
- Hotel Emiliano: Brazilian luxury boutique hotel brand operating in São Paulo and Rio de Janeiro with high-design architecture and Michelin-tier dining. Directly comparable to Fasano on Brazilian luxury positioning, urban São Paulo/Rio presence, and design-forward luxury experience.
- Copacabana Palace (Belmond): Iconic luxury hotel on Copacabana Beach, Rio de Janeiro, operated by Belmond (LVMH). Directly comparable to Fasano Rio de Janeiro as a competing Brazilian luxury hotel in Rio targeting international luxury travelers and HNWIs.
Broad incumbents
- Four Seasons Hotels & Resorts: Global ultra-luxury hotel operator with properties in major cities and resort destinations worldwide. Comparable to Fasano on luxury positioning, branded residential component, and presence in NYC (overlapping with Fasano Fifth Avenue) and Miami (upcoming for Fasano).
- Mandarin Oriental Hotel Group: International luxury hotel operator with strong Asian and global city presence, plus resort properties. Comparable to Fasano on luxury positioning, Asian and international urban/resort mix, and branded residential offerings.
Others
- JHSF Participações S.A. Parent company of Fasano, publicly traded Brazilian real estate and hospitality conglomerate. Comparable because it is the corporate parent — Fasano operates as a brand under JHSF and shares real estate development capabilities (Sardinia project, São Paulo properties).
Emerging players
- Soho House & Co. Global private members club and hotel operator with subscription-style membership model and curated luxury hospitality experiences. Comparable to Fasano Fifth Avenue Private Members Club on recurring membership revenue model and targeting creatives, entrepreneurs, and leaders.
Regional players
- Tivoli Hotels & Resorts: Brazilian/Portuguese-origin luxury and upscale hotel brand with strong presence in Brazil and Iberia. Comparable to Fasano on Brazilian heritage, Brazilian urban and resort hotel portfolio, and Mediterranean/Iberian expansion trajectory (upcoming Cascais for Fasano).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Fasano social profiles
Digital presenceFasano compliance and trust
Trust signalCompliance2 records
Fasano financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fasano leadership team
Management profileNumber of profiles
Profiles4 records
Fasano funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fasano M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fasano
What does Fasano do?
Fasano is a luxury hospitality group operating boutique hotels, fine-dining Italian restaurants, event venues, private villas, beach clubs, yacht services, and a private membership club across Brazil, Uruguay, the United States, and Italy. The group runs eight hotel properties in Brazil plus international properties (Punta del Este, New York Fifth Avenue, Sardinia) and approximately 30 restaurants, complemented by curated experiences, wellness/spa services, and exclusive real estate developments.
Is Fasano a public or private company?
Fasano is a private company. It is classified as corporate owned and is currently operating.
When was Fasano founded?
Fasano was founded in 1902. It employs 501 to 1,000 people.
Where is Fasano based?
Fasano is headquartered in São Paulo, Brazil, in the Latin America region.
How does Fasano make money?
Five revenue lines are on record. Hotel Operations are the primary driver. The others are restaurant Operations, events and Private Hire, private Membership and villas and Real Estate.
Who are Fasano's main competitors?
Direct peers on record are Rosewood Hotels & Resorts, Aman Resorts, Belmond (LVMH), Hotel Emiliano and Copacabana Palace (Belmond). Broad incumbents are Four Seasons Hotels & Resorts and Mandarin Oriental Hotel Group. JHSF Participações S.A. is listed as an others. Soho House & Co. is listed as an emerging player. Tivoli Hotels & Resorts is listed as a regional player.
Does Fasano have an API?
No public API is recorded for Fasano.
What industry is Fasano in?
Fasano's product category is Luxury Hospitality. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAGACAM, Luxury Villas & Residences Resorts. Its NAICS code is 7211 and its SIC code is 7000.