What Maxpay does

Maxpay Limited is a Malta-registered Payment Service Provider founded in 2014, operating an international payment gateway that processes approximately 250,000 transactions per day for online merchants across 49 jurisdictions. Its core platform offers Host-to-Host API integration and Hosted Payment Pages (pop-up, iFrame, redirect), supporting transaction types such as AUTH, SALE, REFUND, VOID, SETTLE, CHECK, and TOKENIZE across 130 currencies and 7 languages. Differentiated technical components include the proprietary Covery 2.0 anti-fraud engine (handling 5M+ transactions daily), intelligent 3DS routing, real-time transaction cascading across acquirers, and a multi-MID management layer connecting merchants to 32 bank partners in the USA, EU, and Asia.

The company monetizes through transaction-based pricing starting at 1.5% plus €0.20 per transaction, with volume-based discounts, and packages additional modules including a merchant analytics portal, Ethoca chargeback alerts, Rapid Dispute Resolution, recurring billing, payout APIs, and business incorporation services. GTM is hybrid: API-first self-service via my.maxpay.com for mid-market merchants, paired with enterprise sales supported by dedicated customer service managers. Target verticals are Gaming and E-commerce (primary), with Retail and Travel as secondary; Maxpay explicitly serves high- and low-risk merchants while excluding gambling, betting, and adult verticals. The company is privately held and bootstrapped, holding PCI DSS Level 1 (v4.0) and ISO 27001 certifications, with data centers in Europe and the USA and a leadership team anchored by CEO Artem Tymoshenko.

Name

Maxpay

Legal name

Maxpay Limited

Website

https://maxpay.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Maxpay Limited is a Malta-registered payment gateway and PSP that processes ~250,000 daily transactions across 49 jurisdictions via 32 bank partners, offering API integration, fraud prevention (Covery), and multi-MID acquiring for online merchants in gaming, e-commerce, retail, and travel.

Ownership category

akta.pro rank

Product category

Payment Gateway Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

akta.pro secondary industries

Smart Routing, Cascading & Payment Optimization (FSAMACAJ), Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service) (FSAMAEAI), Recurring Billing & AutoPay Management (FSAMAJAE)

Keywords

• Payment gateway services
• Card processing
• Merchant acquiring
• Online fraud prevention
• Recurring billing

Headquarters

HQ city

Birkirkara

HQ country

Malta

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Transaction Processing Fees: Percentage-based fees on processed transactions starting at 1.5% depending on business model and transaction volume. Includes 0.2 Euro per-transaction fee. Volume-based discounts available where higher processing volumes result in lower rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Maxpay is a full-scope international Payment Service Provider offering a payment gateway platform that enables online businesses to accept credit card and alternative payment methods globally. The platform supports AUTH, SALE, REFUND, VOID, SETTLE, CHECK, and TOKENIZE transactions across 130 currencies and 7 languages, with Host-to-Host API and Hosted Payment Page integration options. It includes multi-MID routing across 32 bank partners, Covery 2.0 proprietary anti-fraud, 3D Secure authentication, recurring billing, and merchant analytics, priced at 1.5% + €0.20 per transaction.

Product overview

Maxpay is an international payment gateway providing a comprehensive platform for online payment processing. The core offering consists of the Payment Gateway with Host-to-Host API and Hosted Payment Pages (HPP) integration options. The platform includes multiple add-on modules: Multiple MIDs for multi-bank acquiring, Merchant Portal for analytics, Intelligent 3DS Service for authentication, Covery Fraud Prevention for risk management, Ethoca Alerts and Rapid Dispute Resolution for chargeback management, PCI DSS compliance services, and Business Incorporation services. Additional capabilities include Payout API for customer disbursements, Recurring Billing for subscriptions, and Transaction Cascading for optimal routing. Pricing starts at 1.5% + €0.20 per transaction with volume-based discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Payment Gateway International payment gateway enabling online businesses to accept credit card and alternative payment methods globally with Host-to-Host API and Hosted Payment Page integration options. Supports AUTH, SALE, REFUND, VOID, SETTLE, CHECK, and TOKENIZE transaction types across 130 currencies.
• Covery 2.0 Fraud Prevention In-house anti-fraud solution providing real-time transaction monitoring, fraud scoring, and automated risk controls. Handles over 5 million transactions daily and can reduce manual overhead by up to 95%, with affiliate fraud detection and bot traffic prevention.
• Merchant Portal 360-degree analytics dashboard for subscription businesses featuring customizable reports, chargeback tracking, churn control, real-time transaction monitoring, and best-approval-rate routing. Used by merchants for account management and product configuration.
• Multiple MIDs (Merchant Account Management) Multiple Merchant ID management enabling businesses to work with 32 partner banks across different jurisdictions under one master account, with configurable routing rules to prevent traffic loss and revenue drops from declines.
• Intelligent 3DS Service 3D Secure 2.0 authentication service that increases approval rates while reducing fraud through Verified by Visa and MasterCard Secure Code, with dynamic 3D transaction routing capabilities.
• Recurring Billing Subscription and recurring payment management including trial products, subscription products, rebilling on custom schedules using saved tokens, and subscription cancellation APIs with flexible billing cycles.
• Payout API API service enabling merchants to make payouts to customers via credit card or alternative methods including paysafecard, supporting multiple currencies.
• Business Incorporation Services Assistance with company incorporation under foreign jurisdictions and opening and maintenance of foreign bank accounts for international business operations.
• Rapid Dispute Resolution (RDR) Dispute resolution service helping merchants prevent and resolve payment disputes efficiently to reduce chargebacks and protect revenue.
• Ethoca Alerts Real-time fraud alerts from the Ethoca network providing merchants with notifications about fraudulent transactions to minimize chargeback ratios.

Quantifiable outcome

• +28% conversion increase
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• CoverycoreTechnology or IntegrationCovery is Maxpay's in-house developed anti-fraud solution that handles over 5 million transactions per day. It provides real-time anti-fraud controls and can reduce manual overhead by up to 95%. All Maxpay clients automatically receive benefits from this partnership.
• EthocacoreTechnology or IntegrationEthoca provides chargeback alerts and fraud notifications. Through this partnership, Maxpay merchants receive notifications about fraudulent transactions to minimize chargeback ratios, saving money and time.
• 32 Bank PartnerscoreStrategic or Co-development PartnerMaxpay works with 32 bank partners across USA, EU, and Asia to provide multiple acquiring solutions. Banks include options in USA, EU, and Asia enabling merchants to choose domestic or worldwide acquiring solutions.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Adyen: Publicly-traded global payment platform offering unified online, mobile, and POS processing with extensive multi-acquiring capabilities. Comparable in cross-border, multi-currency positioning but serves larger enterprise merchants and has substantially higher transaction volumes.
• Stripe: Global payment gateway leader offering API-first card processing, multi-currency support, and developer-focused tooling. Directly comparable merchant onboarding and Host-to-Host integration model, but at vastly greater scale and with stronger brand recognition among enterprise merchants.
• Worldpay: One of the largest global payment processors offering merchant acquiring, gateway services, and fraud management. Comparable in breadth of services but operates at vastly greater scale with established banking relationships across many of the same geographies Maxpay serves.

Emerging players

• dLocal: Cross-border payment processor specializing in emerging markets with multi-acquirer routing and local payment methods. Comparable international focus and emerging-market gateway approach, though with stronger brand in LATAM and Africa rather than Maxpay's gaming/e-commerce focus.

Direct peers

• Nuvei: Global payment technology provider offering card acquiring, alternative payment methods, and high-risk merchant services. Highly comparable to Maxpay in serving gaming and high-risk verticals, with similar focus on subscription billing and recurring payments.
• Checkout.com: Global payment gateway focused on enterprise merchants with smart routing, multiple acquirer integrations, and strong fraud management. Closest direct competitor to Maxpay's multi-MID, transaction-cascading approach, though serving larger enterprise customers.
• Mollie: European payment gateway headquartered in Amsterdam offering multi-method payment processing for SMBs and mid-market merchants. Comparable API-first approach and European regulatory footprint, though focused primarily on EU market.
• Paysafe: Specialized payment platform serving online merchants, particularly in gaming, entertainment, and high-risk verticals. Closely comparable to Maxpay in gaming vertical focus and high-risk merchant underwriting capability.
• 2Checkout (Verifone): Global digital commerce and payment platform serving online merchants with subscription billing and multi-currency processing. Directly comparable in recurring billing and merchant services focus, particularly for digital goods and SaaS merchants.
• PayU: Global payment gateway operating in emerging markets and cross-border e-commerce with multi-acquirer routing. Comparable international gateway offering with similar focus on alternative payment methods and emerging-market merchants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/maxpay_ltd
• Facebookfacebook.com/maxpayltd
• LinkedInlinkedin.com/company/9410453

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxpay