bbh

Management Consulting — Change Managementbbh-consulting.de

bbh is a German change management consultancy founded in 1978 that helps large enterprises execute strategic, organizational, leadership, and SAP S/4HANA transformations. Serving 750+ clients including Allianz, Microsoft, Sanofi, and SAP, it relies on proprietary people-driven methodologies and a 94% repeat-engagement rate.

Company typePrivate
Founded1978
HeadquartersBensheim, Germany
Headcount11–50
GTM typeB2B
OfferingServices

What bbh does

bbh is a German change management consultancy founded in 1978 in Bensheim by Robert Becker, Klaus Baartz, and Ilse Heigert, structured today as bbh GmbH, a privately held limited-liability company with 11–50 employees. The firm serves as advisor to top management of large, mostly internationally active enterprises and mid-sized companies, including DAX corporations and national subsidiaries, executing strategic realignment, organizational restructuring, cultural transformation, leadership development, and SAP S/4HANA migration projects. Claimed scale signals include 46 years of focus, 750+ cumulative clients, and a 94% repeat-engagement rate.

The core offering is consulting services rather than software products, organized around a proprietary methodology stack: CO/MM/A (Corporate Mood & Mind Approach) and PULSE for continuous employee mood and mindset monitoring, the Digital Readiness Check assessment tool, the REfresh framework for future-of-work design, and the Community Approach for organizational fitness. These frameworks combine digital feedback tooling with tailored consulting engagements and are documented through case studies with logos such as Allianz, Microsoft, Sanofi, Nestlé, Merck, SAP, Vodafone, Veolia, Osram, Douglas, Festo, and R+V. Recent emphasis has expanded into "Arbeitswelt & KI" consulting on AI-driven transformation, supported by the 2024 bbh KI-Studie premiered at the DSAG Annual Congress.

bbh is self-funded through consulting revenue with no disclosed external capital, pricing is quote-based and not publicly disclosed, and go-to-market is conducted through direct C-suite engagement, DSAG conference presence, German- and English-language thought-leadership content, and joint research with DSAG. Geographic coverage centers on the DACH region with a historic Bangkok subsidiary; the firm does not maintain a global footprint claim or formal sales pipeline, and managing directors Dr. Marion Schreier, Hans-Peter Erlemann, and Ben Heigert (representing the founding family) lead a partnership-style management structure.

bbh firmographics

Firmographics

Name: bbh
Legal name: bbh GmbH
Website: https://bbh-consulting.de
Company type: Private
Founded year: 1978
Operating status: Operating
Headcount range: 11–50 employees
Short description: bbh is a German change management consultancy founded in 1978 that helps large enterprises execute strategic, organizational, leadership, and SAP S/4HANA transformations. Serving 750+ clients including Allianz, Microsoft, Sanofi, and SAP, it relies on proprietary people-driven methodologies and a 94% repeat-engagement rate.
Ownership category
akta.pro rank

bbh industry classification

Industry

Product category: Management Consulting — Change Management
NAICS: Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)
SIC: Services-Management Consulting Services (8742)
akta.pro primary industry: Change Management & Transformation Consulting (BPAHAGAC)
akta.pro secondary industries: Change Management & Transformation (Org/HR) (BPACAJAD), Operations & Process Improvement Consulting (BPAHACAB), Change Management & Transformation Leadership (EDABAAAD)

Keywords

Change management consulting
Organizational transformation services
SAP S/4HANA consulting
Leadership development consulting
Digital transformation advisory

Where bbh is headquartered

Location

Headquarters

HQ city: Bensheim
HQ country: Germany
HQ region: Europe

Markets served

bbh business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels5 records

bbh product offering

Product offering

Core offering

bbh is a German change management consultancy that helps large enterprises execute people-driven transformations. Its core offering combines strategic realignment, organizational restructuring, cultural change, leadership development, and dedicated SAP S/4HANA change support, delivered through proprietary methodologies (e.g., CO/MM/A, PULSE, REfresh, Community Approach, Digital Readiness Check) that blend project work with structured attention to employee mood, mindset, and adoption.

Product overview

BBH Consulting is a change management consultancy offering a portfolio of consulting services centered on people-driven transformation. The core offering includes strategic and organizational change management, with supporting methodologies such as CO/MM/A (Corporate Mood & Mind Approach) for real-time mood monitoring, the Digital Readiness Check for assessing organizational digital fitness, the REfresh framework for future work environment design, and the Community Approach for collective capability development. BBH specializes in SAP S/4HANA transformation support, leadership development, and cultural change programs. The portfolio operates as a unified consulting service rather than a software platform.

Differentiator

Problem solved

Functional benefit

Brands

CO/MM/A: Corporate Mood & Mind Approach - bbh's proprietary methodology for change management focusing on collective mood and mindset of organizations during transformations.

Products and services

Change Management Consulting Services
CO/MM/A (Corporate Mood & Mind Approach)
Digital Readiness Check
REfresh
Community Approach
SAP S/4HANA Transformation Services

Quantifiable outcome

94% of customers commission bbh multiple times
+3 more outcomes

Companies that use bbh

Customer profile

Named customers23 records

Segments1 record

Ideal customer profiles1 record

bbh technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

bbh partnerships and signals

Strategic signal

Recent moves6 records

Expansion highlights5 records

bbh competitors and assessment

Company assessment

Direct peers

Promerit: German management consultancy specialized in organizational transformation and change management. Closest pure-play competitor to bbh in the DACH change management niche.
Kienbaum Consultants International: German-headquartered management consultancy with strong people & change, HR transformation, and leadership practice. Directly comparable to bbh as a DACH-rooted boutique serving large enterprises with change, leadership, and organizational consulting.
hkp/// group: German HR and transformation consultancy with practices in HR strategy, organizational design, and change management. Comparable to bbh in serving DAX-level clients on people-driven transformation projects.
Signion: German transformation and change management consultancy. Closely aligned with bbh's boutique positioning on organizational transformation and people-driven change for large German corporates.

Broad incumbents

Deloitte (Human Capital): Big 4 firm with large-scale transformation, change management, and organizational design practices bundled with broader strategy and technology consulting. Represents the integrated incumbents bbh competes against.
Egon Zehnder: Global leadership advisory firm with executive search and leadership development/transition practices. Comparable to bbh's leadership development offering for senior enterprise clients.
Right Management (ManpowerGroup): Global talent and career management consultancy specializing in change and transition, workforce activation, and leadership development. Direct overlap with bbh's change management engagements at global enterprise scale.
Mercer (Oliver Wyman): Global consulting firm with organizational change, HR transformation, and workforce strategy practices. Competes with bbh for large enterprise transformation mandates as part of a wider portfolio.
Korn Ferry: Global organizational consulting firm with significant change management and leadership advisory practices. Overlaps bbh on enterprise change and leadership engagements at much larger scale.

Emerging players

metaBerater: German DACH-rooted boutique in HR, organizational, and transformation consulting. Comparable to bbh as a smaller specialized player in the DACH change management space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

bbh financial estimates

Financial estimate

Revenue estimate

Valuation estimate

bbh leadership team

Management profile

Number of profiles

Profiles11 records

bbh subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

bbh funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

bbh M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bbh

What does bbh do?

Is bbh a public or private company?

bbh is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was bbh founded?

bbh was founded in 1978. It employs 11 to 50 people.

Where is bbh based?

bbh is headquartered in Bensheim, Germany, in the Europe region.

Who are bbh's main competitors?

Direct peers on record are Promerit, Kienbaum Consultants International, hkp/// group and Signion. Broad incumbents are Deloitte (Human Capital), Egon Zehnder, Right Management (ManpowerGroup), Mercer (Oliver Wyman) and Korn Ferry. metaBerater is listed as an emerging player.

Does bbh have an API?

No public API is recorded for bbh.

What industry is bbh in?

bbh's product category is Management Consulting — Change Management. Its primary akta.pro industry code is BPAHAGAC, Change Management & Transformation Consulting, with a secondary code of BPACAJAD, Change Management & Transformation (Org/HR). Its NAICS code is 541611 and its SIC code is 8742.