Electric Square
- Company typePrivate
- Founded2015
- HeadquartersBrighton, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
Electric Square firmographics
Firmographics- Name
- Electric Square
- Legal name
- Electric Square Limited
- Website
- https://electricsquare.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Electric Square industry classification
Industry- Product category
- Game Development Services
- NAICS
- Software Publishers (513210)
- akta.pro primary industry
- AAA & Premium Game Studios (PC/Console) (MPAFAAAA)
- akta.pro secondary industry
- Mobile & F2P Game Studios (MPAFAAAB)
Keywords
Where Electric Square is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Electric Square business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Co-development Services: Electric Square provides co-development and full-development services to AAA publishers and IP holders. The company creates memorable experiences on genre-defining titles by partnering with the biggest and best in the industry, working on headline IP across all major platforms.
- Full Game Development: Electric Square has contributed to various full and co-development projects on genre-defining titles including original IPs like Warped Kart Racers, Detonation Racing, Forza Street, and Hot Wheels id.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B co-development services for AAA publishers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Electric Square product offering
Product offeringCore offering
Electric Square is an independent AAA action game co-development studio that provides full and co-development services to major global publishers and IP holders, including Blizzard Entertainment, Ubisoft, CI Games, Electronic Arts, Rebellion, Crystal Dynamics, Flying Wild Hog, and Sharkmob. The studio builds on Unreal Engine 5 across console, PC, and mobile platforms, and supplements its services with an internal applied R&D initiative called Reactor (including the Penumbra graphics R&D project) that develops future-facing technologies for client projects. Electric Square does not sell packaged software to end consumers; instead it delivers development expertise and production capacity on genre-defining franchises such as Diablo IV, Tomb Raider: Legacy of Atlantis, Assassin's Creed Nexus VR, Battlefield 2042, and Lords of the Fallen II.
Product overview
Electric Square is a game development studio (and member of the Keywords Studios family) that provides co-development and full-development services on AAA action games for major global publishers. The company operates as a studio with over 200 team members across UK and Malta, working across four studios to deliver co-development on genre-defining titles. Its primary offerings include co-development game services on major franchises (Diablo IV, Tomb Raider: Legacy of Atlantis, Assassin's Creed Nexus VR, Battlefield 2042, Lords of the Fallen, Need for Speed Unbound, EA SPORTS WRC, Sniper Elite 5, MAFIA: The Old Country, Exoborne), mobile/Apple Arcade titles (Hot Wheels id, Forza Street, Warped Kart Racers, Detonation Racing), and an internal Applied R&D initiative called Reactor (which includes the Penumbra internal graphics R&D project built in Unreal Engine 5). The studio does not sell a packaged software product to end customers; instead it provides development services to IP holders.
Differentiator
Problem solved
Functional benefit
Products and services
- Co-Development Game Services End-to-end co-development and full-development services on AAA action games for major publishers, covering cross-discipline production on console, PC, and mobile platforms. Clients include Blizzard Entertainment, Ubisoft, CI Games, Electronic Arts, Rebellion, Crystal Dynamics, Flying Wild Hog, and Sharkmob.
- Reactor: Applied R&D Electric Square's in-house Applied R&D initiative that develops future-facing technologies, accelerates workflows, and raises quality in client products. Reactor experts develop technologies that raise the quality bar in client products, with select insights shared publicly through workshops and reading groups.
- Diablo IV Action RPG co-developed with Blizzard Entertainment. Won Online Game of the Year at DICE Awards 2024. Available on Windows PC, Xbox Series X|S, Xbox One, PlayStation 5, and PlayStation 4.
- Tomb Raider: Legacy of Atlantis Reimagining of the 1996 Tomb Raider game co-developed with Crystal Dynamics and Flying Wild Hog, powered by Unreal Engine 5 with modern gameplay and new surprises.
- Lords of the Fallen II Dark fantasy action RPG sequel co-developed with CI Games, set a century after the first game with the world on the brink of collapse as the Umbral Calamity worsens. Coming 2026.
- MAFIA: The Old Country Third-person action-adventure co-developed for 2K Games (Hangar 13), set in the brutal underworld of 1900s Sicily and starring Enzo Favara in a gritty mob story.
- Assassin's Creed Nexus VR First-ever VR title in the Assassin's Creed franchise, co-developed with Ubisoft and Red Storm Entertainment. Features visceral combat, climbing, parkour, and stealth gameplay with three playable assassins. Won Best VR/AR/XR/MR Game at the 2024 TIGA Awards.
- Battlefield 2042 All-out warfare first-person shooter co-developed with DICE and EA. Features support for 128 players, dynamically-changing battlegrounds, and a cutting-edge arsenal. Available on PlayStation 5, Xbox Series X|S, PC, PlayStation 4, and Xbox One.
- Sniper Elite 5 Award-winning sniping game co-developed with Rebellion, where Karl Fairburne fights to uncover Project Kraken in 1944 France with enhanced kill cam and immersive maps.
- Need for Speed Unbound Street racing game co-developed with Electronic Arts as part of the Need for Speed franchise, featuring cop evasion, weekly qualifiers for The Grand, and a custom ride garage.
- EA SPORTS WRC Official game of the FIA World Rally Championship, co-developed with Codemasters. Next-generation rally experience for PlayStation 5, Xbox Series X|S, and PC via EA App, Epic Store, and Steam.
- Lords of the Fallen Epic RPG adventure co-developed with CI Games, set in a vast, interconnected world more than five times larger than the original, featuring colossal boss battles, fast challenging combat, and deep storytelling.
- Exoborne Tactical open-world extraction shooter co-developed with Sharkmob, set in an apocalyptic U.S. transformed by extreme forces of nature, with warring factions, scavenging, crafting, and combat.
- Warped Kart Racers Apple Arcade kart racing game featuring characters from 20th Television's animated shows (American Dad!, Family Guy, King of the Hill, Solar Opposites), with solo and multiplayer modes, 20 playable characters, and 16 maps.
- Forza Street Free-to-play mobile racing experience co-developed for the Forza franchise, featuring a narrative-driven campaign, weekly Spotlight Events, limited-time Themed Events, and Rivals leaderboard-based asynchronous challenges.
- Detonation Racing Apple Arcade explosive arcade racing game with vehicles rigged to blow up and collapse. Features solo play, online, and local multiplayer with crossplay between iOS, tvOS, and Mac.
Quantifiable outcome
- Diablo IV won Online Game of the Year at DICE Awards 2024
- +4 more outcomes
Companies that use Electric Square
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
Electric Square technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Electric Square partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Keywords StudioscoreIn 2018, Electric Square became a proud member of the Keywords Studios family. Keywords Studios is a leading game development services provider with offices across 4 continents and 20 countries. Electric Square operates as one of the top development services providers within the Keywords Studios network.
- Lively GroupcoreElectric Square and sister studio Lively teamed up to create 'Connected', a collaborative DEI group focused on diversity and inclusion. The 250+ skilled developers from both studios collaborate on DEI initiatives and opportunities. Connected aims to make sustainable change in the games industry.
- Into GamesminorPartnership since 2021 supporting the next generation of game makers. In 2025, partnership continues with focus on Brighton & Hove as part of Into Games' Waypoints strategy to help young people from underrepresented backgrounds. Activities include interactive careers workshops in local schools, major in-person careers events for 500+ young people, and practical hiring events and skills programmes.
- BAME in Games (BiG)minorElectric Square proudly partners with BAME in Games (BiG) as part of their DEI organization partnerships to ensure recruitment practices are diverse and uphold the highest standards of equity and inclusion.
- Safe In Our WorldminorElectric Square partners with Safe In Our World as part of their commitment to DEI and supporting the games industry community with mental health awareness and resources.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Electric Square competitors and assessment
Company assessmentDirect peers
- Sumo Digital: UK-based game development studio specializing in AAA co-development and full-development for major publishers; now owned by Tencent. Closest direct comparator in headcount, geography (Sheffield/UK), and AAA co-development model.
- Splash Damage: UK-based (Bromley) co-development studio that has shipped AAA shooters and live-service games with publishers like Warner Bros., Microsoft, and Bethesda. Operates the same B2B co-development for hire model as Electric Square.
- Virtuos Games: Global (Singapore HQ, with studios in Asia, North America, and Europe) AAA co-development and art outsourcing specialist serving major publishers. Highly comparable in scale, multi-region footprint, and AAA-only focus.
- Saber Interactive: Multi-region AAA co-development and full-development studio (formerly Embracer-owned, now publicly listed). Competes for the same outsourced AAA development mandates across publishers such as Focus, WB, and others.
- Rebellion Developments: Long-standing UK AAA and indie publisher-developer (Oxford) known for Sniper Elite, Zombie Army, and Atomfall. Operates as both a developer and a buyer of co-development capacity (a key ES customer), making it a true two-sided peer.
- Avalanche Studios: Sweden-based developer of open-world AAA franchises (Just Cause, Mad Max) that also runs a co-development services arm. Comparable in headcount scope, AAA focus, and European co-development positioning.
Broad incumbents
- Keywords Studios: Parent company and broader game services platform (QA, localization, art services, full development) operating across 4 continents and 20 countries. Functions as both the parent and the broader-services incumbent ES sits within.
- Gameloft: Large global mobile and console game developer (Vivendi-owned) with hundreds of millions of installs. Overlaps with ES on titles such as Hot Wheels id and Forza Street, but covers a much wider portfolio across mobile/console.
- Creative Assembly: UK-based AAA studio (Horsham) owned by Sega, known for Total War and Halo. Comparable UK AAA studio at larger scale; competes for similar engineering talent in the Brighton/London corridor.
- Playground Games: UK-based AAA studio (Leamington Spa) owned by Microsoft, developer of the Forza Horizon series. Comparable to ES on titles such as Forza Street/EA SPORTS WRC and as a UK AAA talent competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Electric Square social profiles
Digital presenceElectric Square financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electric Square leadership team
Management profileNumber of profiles
Profiles8 records
Electric Square funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electric Square M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electric Square
What does Electric Square do?
Electric Square is an independent AAA action game co-development studio that provides full and co-development services to major global publishers and IP holders, including Blizzard Entertainment, Ubisoft, CI Games, Electronic Arts, Rebellion, Crystal Dynamics, Flying Wild Hog, and Sharkmob. The studio builds on Unreal Engine 5 across console, PC, and mobile platforms, and supplements its services with an internal applied R&D initiative called Reactor (including the Penumbra graphics R&D project) that develops future-facing technologies for client projects. Electric Square does not sell packaged software to end consumers; instead it delivers development expertise and production capacity on genre-defining franchises such as Diablo IV, Tomb Raider: Legacy of Atlantis, Assassin's Creed Nexus VR, Battlefield 2042, and Lords of the Fallen II.
Is Electric Square a public or private company?
Electric Square is a private company. It is classified as corporate owned and is currently operating.
When was Electric Square founded?
Electric Square was founded in 2015. It employs 101 to 250 people.
Where is Electric Square based?
Electric Square is headquartered in Brighton, United Kingdom, in the Europe region.
How does Electric Square make money?
Two revenue lines are on record. Co-development Services are the primary driver. The others are full Game Development.
Who are Electric Square's main competitors?
Direct peers on record are Sumo Digital, Splash Damage, Virtuos Games, Saber Interactive, Rebellion Developments and Avalanche Studios. Broad incumbents are Keywords Studios, Gameloft, Creative Assembly and Playground Games.
Does Electric Square have an API?
No public API is recorded for Electric Square.
What industry is Electric Square in?
Electric Square's product category is Game Development Services. Its primary akta.pro industry code is MPAFAAAA, AAA & Premium Game Studios (PC/Console), with a secondary code of MPAFAAAB, Mobile & F2P Game Studios. Its NAICS code is 513210.