Edelkrone
Edelkrone is an Istanbul-based privately-held hardware company that designs and sells motorized camera motion control systems (tripods, sliders, heads, jibs, dollies) and add-on modules to professional film studios, content creators, e-commerce photographers, and real estate videographers via a global direct-to-consumer e-commerce storefront.
- Company typePrivate
- Founded2009
- HeadquartersWinter Park, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Edelkrone does
Edelkrone is an Istanbul-based, privately-held designer and manufacturer of motorized camera motion control hardware, organized as two product series: the PLUS Series (flagship, wired, professional) and the ONE Series (compact, portable, wireless). The portfolio covers motorized tripods (Tripod X), flexible stands (FlexTILT, StandPLUS, StandONE), sliders (SliderONE, SliderPLUS), jibs (JibONE, JibPLUS), dollies (DollyONE, DollyPLUS), and pan/tilt heads (HeadPLUS v3, HeadONE v2), unified by the edelkrone mobile app for wireless control and a family of add-on modules (Vision, Focus/Zoom, Laser, Roll Bracket, Turntable, Power, Wired Signal Hub). Core proprietary technologies include Point Tracking using real-time inverse kinematics without image processing, double-distance SliderPLUS rails that move with the camera, COBOT hand-guided positioning, and the world's first fully motorized self-leveling tripod.
The company sells direct-to-consumer globally via its Shopify storefront (edelkrone.com), offering free worldwide shipping over $290 with all duties covered, supplemented by an authorized reseller network. SKUs range from $27 (PhoneCLIP PRO) to $8,599 (Krone S Bundle regular price), with bundle pricing creating an upsell path into multi-axis configurations. Customer segments span professional film and television production (named users include Netflix, BBC, CBS, NBC, ABC, Warner Bros, Discovery, CNN, Bad Robot, MTV, Syfy, TBS, Lucas), e-commerce and product photographers, real estate videographers, content creators and YouTubers, and automotive videographers. Tripod X was recognized by TIME Magazine as one of the Best Inventions of 2024.
Revenue is generated entirely through one-time hardware sales and accessories, with no disclosed subscription, software, or service revenue streams. The strategic direction evident in 2025-2026 product cadence (HeadPLUS v3, edelkrone App v2, Roll Axis, Gimbal Module for DJI integration, Krone X Compact) shows continued ecosystem deepening and downward-market segmentation, though no funding rounds, M&A activity, or revenue figures are publicly disclosed.
Edelkrone firmographics
Firmographics- Name
- Edelkrone
- Legal name
- edelkrone
- Website
- https://edelkrone.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Edelkrone is an Istanbul-based privately-held hardware company that designs and sells motorized camera motion control systems (tripods, sliders, heads, jibs, dollies) and add-on modules to professional film studios, content creators, e-commerce photographers, and real estate videographers via a global direct-to-consumer e-commerce storefront.
- Ownership category
- akta.pro rank
Edelkrone industry classification
Industry- Product category
- Camera Motion Control Equipment
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Tripods, Mounts & Supports (Tripods, Monopods, Clamps, Action Mounts) (CRACAPAI)
- akta.pro secondary industries
- Gimbals, Stabilizers & Camera Support Retail (Tripods, Sliders, Mounts) (CRACAHAE), Gimbals, Stabilizers & Camera Rigs (Handheld, Wearable, Drone Gimbals) (CRACAPAE)
Keywords
Where Edelkrone is headquartered
LocationHeadquarters
- HQ city
- Winter Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Edelkrone business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Hardware Product Sales: Edelkrone generates revenue primarily through the sale of camera motion control hardware products including tripods, sliders, jibs, dollies, motorized heads, phone mounts, and accessories. Products are sold as individual units or in bundled configurations at various price points.
- Accessories and Add-ons: Sale of complementary accessories including soft cases, shutter cables, power modules, mounting adapters, and replacement parts that enhance the core product ecosystem.
- Product Bundles: Pre-configured bundled solutions (e.g., SlideMaster Bundle, PackShot EDGE Bundle, Krone S Bundle) that combine multiple products at discounted prices compared to individual purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tripod X RAPID - Lifts 8kg, moves 3x faster |
| Unit Pricing | Pay-as-you-go | Tripod X PRO - Lifts 20kg |
| Unit Pricing | Pay-as-you-go | Tripod Wheels - Compatible with any tripod |
| Unit Pricing | Pay-as-you-go | FlexTILT MAX - Longest reach for phones and light cameras |
| Unit Pricing | Pay-as-you-go | FlexTILT PRIME - Balanced reach and strength for mirrorless/DSLRs |
| Unit Pricing | Pay-as-you-go | FlexTILT PRO v3 - Knob control for heavier camera setups |
| Unit Pricing | Pay-as-you-go | PhoneCLIP MAX - Phone holder and stand combined |
| Unit Pricing | Pay-as-you-go | PhoneCLIP PRO - Basic model without angle adjustment |
| Unit Pricing | Pay-as-you-go | PhoneCLIP KIT - All-in-one mounting set |
| Unit Pricing | Pay-as-you-go | HeadPLUS v3 - Ultra-precise pan & tilt head |
| Unit Pricing | Pay-as-you-go | HeadPLUS PRO v3 - Heavy-duty for pro rigs |
| Unit Pricing | Pay-as-you-go | HeadONE v2 - Pocket-sized motorized pan head |
| Unit Pricing | Pay-as-you-go | Turntable Module - For 360 product photography |
| Unit Pricing | Pay-as-you-go | SliderONE v3 - World's most portable motorized slider |
| Unit Pricing | Pay-as-you-go | SliderPLUS v6 Compact - Double-distance in compact form |
| Unit Pricing | Pay-as-you-go | SliderPLUS v6 - Full-size double-distance slider |
| Unit Pricing | Pay-as-you-go | Bundle - SlideMaster LITE |
| Unit Pricing | Pay-as-you-go | Bundle - PackShot EDGE |
| Unit Pricing | Pay-as-you-go | Bundle - Krone S |
| Unit Pricing | Pay-as-you-go | Bundle - Krone X |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Edelkrone product offering
Product offeringCore offering
Edelkrone designs, manufactures, and sells motorized camera motion control hardware including tripods, sliders, jibs, dollies, pan/tilt heads, flexible stands, and phone mounts. Products are controlled through a proprietary mobile app that enables wireless programming of camera movements, Point Tracking via inverse kinematics, and Keypose-based motion sequences for video production and content creation.
Product overview
Edelkrone is a camera motion control company offering an integrated ecosystem of motorized camera support and motion control products. The portfolio is organized into two main series: PLUS Series (flagship/professional) and ONE Series (compact/portable). Core products include motorized tripods (Tripod X), flexible stands (FlexTILT, StandPLUS, StandONE), camera sliders (SliderONE, SliderPLUS), jibs (JibONE, JibPLUS), and dollies (DollyONE, DollyPLUS). Heads include HeadPLUS v3 (pan/tilt with modules) and HeadONE v2 (compact pan head). The ecosystem is unified by the edelkrone App for wireless control, enabling Point Tracking with real-time inverse kinematics, Keypose programming, and motion time-lapse. Add-on modules (Vision, Focus/Zoom, Laser, Roll Bracket, Turntable, Power, Gimbal) extend functionality. Products are available individually or in pre-configured bundles (SlideMaster, PackShot, Krone, Cine bundles).
Differentiator
Problem solved
Functional benefit
Products and services
- Tripod X World's first fully motorized tripod with height adjustment and self-leveling on uneven surfaces via app or on-device control. Available in RAPID (8kg, 300 cm/min) and PRO (20kg, 120 cm/min) variants. Powered by standard 12V power tool battery.
- FlexTILT Flexible tripod head and compact camera stand with knobless design and multiple flexible joints that stay in position. Available in MAX (lightest), PRIME (DSLRs), and PRO v3 (heavy setups) variants.
- StandPLUS Flexible camera stand for instant positioning with knobless design and friction joints. Folds compact for portability. Available in STANDARD and PRO variants for different carrying capacities.
- PhoneCLIP Phone holder and phone stand combined in ultra-compact CNC machined aluminum body. Available in MAX (with angle adjustment) and PRO (basic mount) variants. Compatible with webcam software including Continuity Camera, Camo, DroidCam, and FineCam.
- HeadPLUS v3 Motorized pan and tilt head with ultra-precise repeatable motion, wireless pairing with sliders/jibs/dollies, Point Tracking, and optional Focus/Zoom, Vision, and Laser modules. Available in standard (4.5kg) and PRO (9kg) variants.
- HeadONE v2 Pocket-sized motorized pan head with hand-control, time-lapse, face tracking (iOS), and Turntable Module support. Can be used single for pan, dual for pan+tilt, or paired with body devices for Point Tracking.
- Turntable Module Motorized turntable for automated 360-degree product photography and videography. Available in Small (25cm), Medium (45cm with plexiglass stand), and Large (65cm with plexiglass stand) sizes. Includes black glossy and matte white overlays.
Quantifiable outcome
- Tripod X is the fastest moving motorized tripod in the world - RAPID model moves at 300 cm/min
- +3 more outcomes
Companies that use Edelkrone
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Edelkrone technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability7 records
Feature8 records
Edelkrone partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DJIcoreEdelkrone is developing a Gimbal Module to integrate DJI RS gimbals (RS3 PRO and newer) into the edelkrone ecosystem. The module allows users to program their DJI gimbal directly through the edelkrone App with Point Tracking capabilities.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Edelkrone competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Edelkrone social profiles
Digital presenceEdelkrone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edelkrone leadership team
Management profileNumber of profiles
Profiles1 record
Edelkrone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edelkrone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edelkrone
What does Edelkrone do?
Edelkrone designs, manufactures, and sells motorized camera motion control hardware including tripods, sliders, jibs, dollies, pan/tilt heads, flexible stands, and phone mounts. Products are controlled through a proprietary mobile app that enables wireless programming of camera movements, Point Tracking via inverse kinematics, and Keypose-based motion sequences for video production and content creation.
Is Edelkrone a public or private company?
Edelkrone is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Edelkrone founded?
Edelkrone was founded in 2009. It employs 51 to 100 people.
Where is Edelkrone based?
Edelkrone is headquartered in Winter Park, United States, in the North America region.
How does Edelkrone make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are accessories and Add-ons and product Bundles.
Does Edelkrone have an API?
No public API is recorded for Edelkrone.
What industry is Edelkrone in?
Edelkrone's product category is Camera Motion Control Equipment. Its primary akta.pro industry code is CRACAPAI, Tripods, Mounts & Supports (Tripods, Monopods, Clamps, Action Mounts), with a secondary code of CRACAHAE, Gimbals, Stabilizers & Camera Support Retail (Tripods, Sliders, Mounts). Its NAICS code is 334519 and its SIC code is 3670.