TOM TAILOR

What TOM TAILOR does

TOM TAILOR is a German direct-to-consumer fashion retailer selling casual apparel across multiple demographic segments. The company operates a primarily e-commerce-led omnichannel business through its tom-tailor.de storefront, supplemented by physical retail stores in Germany and Austria. Its product portfolio is organized into four core segments — Casual Styles, Young Fashion, Plus Size, and a sustainable sub-line branded "BE PART" (Nachhaltigere Styles) — and spans women's, men's, and children's clothing (sizes 92–176, covering ages 2–16). The customer base is horizontal mass-market, targeting value-conscious consumers seeking mid-priced everyday fashion with inclusive sizing and a sustainability offering.

The company's technology stack is built on a Contentful headless CMS paired with the ctfassets.net CDN for asset delivery — a standard but cost-effective architecture typical of mid-market fashion e-commerce. The platform supports category-based navigation across DAMEN (women), HERREN (men), KIDS, PLUS SIZE, and SALE, with localized German-language content and German VAT-inclusive pricing. Functional benefits include free shipping above €80, a 30-day return policy, and seasonal sales with discounts up to 50%. No proprietary AI, recommendation, or personalization infrastructure is described.

The revenue model is straightforward unit-pricing on one-time apparel purchases, distributed through owned e-commerce and physical retail. Customer acquisition leans on seasonal sale promotions (e.g., Summer Sale) and category-driven navigation rather than disclosed loyalty, subscription, or wholesale channels. The company does not publish revenue, headcount, ownership, or corporate structure details in the available source material — all of these are data gaps.

Name

TOM TAILOR

Website

https://tom-tailor.de

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

501–1,000 employees

Short description

TOM TAILOR is a German direct-to-consumer fashion retailer operating e-commerce (tom-tailor.de) and physical stores in Germany and Austria, selling mid-market casual apparel for women, men, kids, plus-size customers, and a sustainable "BE PART" line.

Ownership category

akta.pro rank

Product category

Casual Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Luxury Denim & Premium Casualwear (CRAAAFAK)

Keywords

• Casual apparel retail
• Family fashion
• Plus size clothing
• Sustainable fashion
• E-commerce fashion

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Retail Fashion Sales: TOM TAILOR generates revenue through direct retail sales of fashion apparel and accessories to consumers. The company operates both an e-commerce online shop and physical retail stores, selling clothing for women, men, and children across multiple segments including casual wear, young fashion, and plus size.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

TOM TAILOR designs and sells casual fashion apparel for women, men, and children through its own e-commerce store and physical retail locations, primarily in Germany and Austria. The assortment is organized into Casual Styles, Young Fashion, Plus Size, and the BE PART sustainable collection, complemented by a Sale section offering seasonal discounts up to 50%. Free shipping is provided for orders over 80 euros, with a 30-day return policy.

Product overview

TOM TAILOR is a German fashion retailer operating an e-commerce platform offering clothing for women (Damen), men (Herren), and children (KIDS). The product portfolio includes core collections organized by demographic segment: Casual styles for everyday wear, Young Fashion for contemporary younger styles, Plus Size for extended sizes, and Nachhaltigere Styles (BE PART) for sustainable fashion options. The Kids line covers both boys and girls in age groups 2-9 years (sizes 92-134) and 10-16 years (sizes 128-176), offering categories including shirts, jeans, sweatshirts, pants, knitwear, shorts, jackets, socks, shoes, and accessories. The platform also features a Sale section with seasonal discounts. All products are sold through the online shop with free shipping on orders over €80 and a 30-day return policy.

Differentiator

Problem solved

Functional benefit

Products and services

• TOM TAILOR Online Shop TOM TAILOR's primary direct-to-consumer e-commerce platform at tom-tailor.de, offering casual fashion for women, men, and children across Casual Styles, Young Fashion, Plus Size, and BE PART sustainable collections, with integrated checkout, free shipping over 80 euros, and a 30-day return policy.
• Damen (Women's Fashion) Women's casual apparel line including jeans, shirts, tops, knitwear, pants, blouses, jackets, coats, vests, dresses, overalls, blazers, shorts, and skirts sold to female consumers through the online store.
• Herren (Men's Fashion) Men's casual apparel line including jeans, t-shirts, tank tops, pants, polo shirts, knitwear, shirts, sweatshirts, jackets, coats, vests, and shorts sold to male consumers through the online store.
• KIDS (Children's Fashion) Children's clothing for boys (Jungen) and girls (Mädchen) ages 2-16 (sizes 92-176) including shirts, jeans, sweatshirts, pants, leggings, jackets, vests, knitwear, shorts, socks, shoes, dresses, skirts, blouses, and accessories, sold to parents and guardians.
• PLUS SIZE Extended-size fashion collection for women and men offering jeans, shirts, tops, knitwear, pants, blouses, jackets, coats, vests, sweatshirts, dresses, overalls, blazers, and shorts in larger sizes.
• Young Fashion Contemporary fashion sub-line targeting teenagers and young adults, featuring jeans, t-shirts, tank tops, pants, polo shirts, knitwear, shirts, sweatshirts, hoodies, jackets, coats, vests, parkas, and shorts in styles including skinny, slim, straight, tapered, and relaxed fits for both men and women.
• BE PART (Nachhaltigere Styles / Sustainable Fashion) Sustainable fashion line branded BE PART offering environmentally conscious clothing options including jeans, shirts, knitwear, trousers, blouses, jackets, dresses, and skirts made with more sustainable materials across women's, men's, and children's categories, complemented by Care Guides supporting product longevity.
• SALE Discounted items across all product categories (women, men, kids, plus size, sustainable styles) with seasonal promotions including Summer Sale offering up to 50% off list prices.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• ONLY (BESTSELLER): ONLY is a mid-market women's fashion brand under the BESTSELLER umbrella, offering denim, casualwear, and plus size at accessible price points. It is comparable to TOM TAILOR's women's, plus size, and denim-focused categories.
• C&A: C&A is a European mid-market family fashion retailer offering affordable apparel for women, men, and children through both e-commerce and physical stores. It directly competes with TOM TAILOR on price point, demographic coverage, and DACH market presence.
• Vero Moda: Vero Moda is a BESTSELLER-owned fashion brand offering contemporary women's apparel at mid-market price points with strong European retail presence. It competes with TOM TAILOR on women's casualwear, denim, and young fashion segments.
• s.Oliver: s.Oliver is a German mid-market fashion brand offering casualwear for women, men, and children. It is a direct competitor to TOM TAILOR with overlapping product categories, similar price positioning, and strong German-Austrian retail presence.
• ESPRIT: ESPRIT is a European casual fashion brand offering women's, men's, and children's apparel at mid-market price points. It competes directly with TOM TAILOR in the DACH region with comparable family-fashion positioning and DTC + retail distribution.
• Gerry Weber: Gerry Weber is a German fashion brand specializing in women's apparel with extensions into plus size and contemporary casualwear. It is comparable to TOM TAILOR's Damen and Plus Size offerings on segment, mid-market positioning, and DACH market.
• Betty Barclay: Betty Barclay is a German fashion house offering women's apparel including casual, business, and plus size lines. It is comparable to TOM TAILOR's women's and plus size segments on mid-market positioning and German market focus.
• H&M: H&M is a global fast-fashion retailer offering accessible apparel for women, men, kids, and plus size with strong DACH presence. It competes directly with TOM TAILOR on mid-market family fashion, omnichannel distribution, and sustainable sub-lines (e.g., H&M Conscious/Conscious Collection).

Regional players

• Lindex: Lindex is a European (Nordic-rooted) family fashion retailer offering women's, children's, and lingerie apparel with growing sustainability initiatives. It is comparable to TOM TAILOR on family fashion, plus size, and sustainability positioning, though primarily serving Nordic rather than DACH markets.

Broad incumbents

• Marc O'Polo: Marc O'Polo is a German-Scandinavian premium casualwear brand offering apparel for women, men, and children. It is comparable to TOM TAILOR on family fashion and casualwear focus, though positioned at a higher price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tomtailor
• Facebookfacebook.com/TOMTAILOR
• LinkedInlinkedin.com/company/tomtailor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOM TAILOR