Rogers Electric

Name

Rogers Electric

Legal name

Rogers Electric Service Corp.

Website

https://rogerselectric.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Construction Services: Ground-up electrical construction, remodels, tenant fit-outs, and special projects (EV charging, hydrogen fuel cells, generators, CNG refueling). Revenue generated through project-based contracts for new construction and renovation work.
2. National Rollout Programs: Multi-site installation services for retail, commercial, and industrial customers including new store sets, remodels, product merchandising, display and kiosk installation/maintenance. Revenue through project-based contracts with large national accounts.
3. Maintenance and Repair Services: 24/7/365 electric break and repair services, reactive maintenance, disaster recovery, and critical power solutions. Revenue from service contracts and on-demand service calls with guaranteed response times.
4. Lighting Services: Lighting relamps, retrofits, preventative maintenance, energy audits, and energy solutions. Includes rebate and tax support services to reduce net project costs. Revenue from both project-based work and ongoing maintenance contracts.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Rogers Electric provides turnkey electrical contracting services for commercial, industrial, and multi-site enterprise customers across the United States. Its core offerings span four service lines—electrical construction (ground-up builds, remodels, tenant fit-outs, and special projects), national rollouts (multi-site installations for retail chains), 24/7 maintenance and repair (including FEMA-certified disaster response), and lighting services (relamps, retrofits, and energy audits). All work is self-performed by the company's own electricians, project managers, and fleet.

Product overview

Rogers Electric is an electrical and lighting services company offering a comprehensive suite of services as a single unified offering rather than a modular platform. The core portfolio consists of four main service lines: Construction Services (pre-construction, new construction, remodels/tenant fit-outs, special projects), Rollouts (national multi-site installation programs), Maintenance (24/7 reactive repair, disaster recovery, critical power), and Lighting (preventative maintenance, relamps/retrofits, energy solutions). Additional specialized services include EV charger installation, solar construction, and energy management solutions. The company operates as a turnkey contracting solution with one point of contact for all electrical needs, serving industries including retail, banking, convenience stores, warehouses, and entertainment venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Construction Services Full-service electrical construction including pre-construction planning, new ground-up construction, remodels and tenant fit-outs, and special projects such as EV charging infrastructure, hydrogen fuel cells, and generator installations for commercial and industrial customers.
• National Rollouts National multi-site rollout services for consumer-facing businesses, including new store sets, remodels, merchandising programs, POS technology installations, and kiosk maintenance across hundreds or thousands of locations.
• Maintenance and Repair 24/7/365 electrical maintenance services including reactive break and repair, FEMA-certified disaster recovery first response, and critical power solutions for generators in commercial and industrial applications.
• Lighting Services Lighting services including preventative maintenance programs, relamp and retrofit solutions, and energy efficiency audits with rebate and tax support to optimize lighting systems across commercial facilities.
• EV Charger Installation Electric vehicle charging infrastructure installation services including Level 1, Level 2, and Level 3 EV solutions for commercial and retail locations.
• Energy Management Solutions Installation and maintenance of energy management systems, with over 1,500 systems installed nationwide, including troubleshooting, replacement, and retrofitting of complex energy systems.
• Solar Construction Electrical construction services for solar manufacturing facilities and renewable energy projects, including medium voltage installations and industrial power systems.

Quantifiable outcome

• Completed 500 Home Depot store front-end transformations in 9 months
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• First Citizens BankcoreChannel Partner/ Reseller/ Distributor · 1 January 2018First Citizens Bank partnered with Rogers Electric beginning in 2018 for lighting enhancements at their branches nationwide. The partnership successfully installed 1,341 light fixtures and 37 pole lights at over 75 locations over 4 years.
• Gray ConstructioncoreStrategic or Co-development PartnerRogers Electric partnered with Gray Construction to provide electrical services for a major solar module manufacturing facility in Cartersville, GA. The partnership represents Rogers' largest combined project in history, with Rogers leading the electrical scope with 150 electricians at peak. Gray Construction served as the primary contractor with Rogers handling all electrical work for the 843,000 sq ft facility.
• Gray TVcoreStrategic or Co-development PartnerGray TV is part of the Assembly Atlanta collaboration with 3rd Rail Studios and NBC Universal. Rogers Electric was engaged to provide electrical construction for this 135-acre mixed-use film production community, including 22 sound stages and supporting infrastructure.
• 3rd Rail StudioscoreStrategic or Co-development Partner3rd Rail Studios collaborated with Gray TV and NBC Universal on Assembly Atlanta film production facility. Rogers Electric provided electrical construction services including studio buildings, mill buildings, and warehouse facilities.
• NBC UniversalcoreStrategic or Co-development PartnerNBC Universal is part of the Assembly Atlanta collaboration to attract film and content creators. Rogers Electric provided comprehensive electrical services for this major film production facility.
• Sunbelt RentalsminorStrategic or Co-development PartnerSunbelt Rentals partnered with Rogers Electric for EV charging infrastructure installations. Rogers was selected for their seamless multi-site execution and experience with EV charging installation across commercial locations.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• EMCOR Group: EMCOR Group is a publicly traded Fortune 500 provider of electrical and mechanical construction, energy, and facilities services nationally. It competes directly with Rogers for large multi-site and commercial electrical contracts, but operates at much larger scale across multiple trades.
• Quanta Services: Quanta Services is a publicly traded infrastructure construction leader focused on electric power, oil & gas, and telecom. While more utility/infrastructure focused, it overlaps with Rogers on solar facility buildouts and large electrical construction.

Direct peers

• IES Holdings: IES Holdings is a publicly traded national provider of electrical and mechanical solutions serving commercial, industrial, and residential markets. It is a direct peer in commercial and industrial electrical contracting at a similar scale profile.
• Cupertino Electric: Cupertino Electric is a large private electrical engineering and construction firm serving data center, commercial, and renewable energy markets. It is a relevant peer particularly for Rogers' data center and solar/renewable construction work.
• Rosendin Electric: Rosendin is one of the largest employee-owned electrical contractors in the US, serving commercial, industrial, and renewable energy markets. It directly competes with Rogers on large commercial and industrial construction projects including data centers and renewable facilities.
• Helix Electric: Helix Electric is a large national electrical contractor serving commercial, industrial, and renewable energy customers. It competes with Rogers on large commercial construction and renewable/solar infrastructure projects.
• Faith Technologies: Faith Technologies is one of the largest privately held electrical and specialty systems contractors in the US, with similar multi-site and construction service offerings. It is a close direct competitor for enterprise retail and industrial electrical work.
• MYR Group: MYR Group is a publicly traded specialty contractor focused on electrical construction (commercial/industrial) and transmission/distribution. It competes with Rogers in commercial/industrial work and overlaps on EV charging and renewable energy projects.
• M.C. Dean: M.C. Dean is a large privately held electrical and electronic systems design, build, and integration firm. It competes for complex multi-site and mission-critical electrical construction contracts, including government and large commercial work.

Regional players

• Miller Electric Company: Miller Electric is a large privately held electrical contractor headquartered in the Southeast US serving commercial, industrial, and data center customers. It is a regional peer with overlap in the Southeast geography and commercial electrical construction.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rogerselectric
• Facebookfacebook.com/rogerselectric
• LinkedInlinkedin.com/company/rogers-electric

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogers Electric