Boys & Girls Club of Bloomington-Normal

What Boys & Girls Club of Bloomington-Normal does

Boys & Girls Club of Bloomington-Normal is an independent 501(c)(3) nonprofit youth development organization founded in 1992 and headquartered at 1615 Illinois Street, Bloomington, Illinois. It is affiliated with the national Boys & Girls Clubs of America network but operates with local autonomy, serving more than 1,600 members, families, and youth annually across the Bloomington-Normal community. Its mission is to empower young people — particularly those who need it most — to reach their full potential as productive, caring, responsible citizens, delivered through after-school programming, summer enrichment, teen programming, and academic support.

The organization delivers its programming through five physical sites: The Clubhouse (K-5, ~120 children served daily), The Club @ BJHS and The Club @ PJHS (junior high, District 87 co-located), Teen Club at First Christian Church (junior high and high school, ~100 youth served Tuesday and Friday nights), and Club Future at Bloomington High School (high school academic support, opened September 2024). A Virtual Club Experience (VCE) operates over Zoom and provides daily programming including Power Hour homework help, Build Up wellness, Path to Excellence career planning, My.Future goal-setting, DiverCity, and Game Club. Core programmatic modules include the Youth of the Year leadership recognition program (with scholarship awards up to $25,000 at national level), Junior Leadership Academy, and the federally funded 21st Century Community Learning Center program serving 100 students. The technology stack is intentionally non-proprietary — Zoom, WordPress, Facebook, and email newsletters — reflecting an in-person service model rather than a technology platform play.

The revenue model is multi-stream and donation-dependent: individual donations (including the Club '92 monthly giving society commemorating the 1992 founding), corporate and business sponsorships (Golf Outing, Be Great Breakfast, Queen of Hearts, T.H.E.E. Event), foundation and government grants (including the Illinois State Board of Education 21st CCLC grant), event fundraising, and nominal membership dues ($25/school year for K-5; free for junior high and high school members, with scholarships and Child Care Resource and Referral Network subsidies available). The organization is governed by a volunteer Board of Directors, led by CEO Tony Morstatter, and has historically operated with a small staff of approximately 6 full-time employees plus ~20 part-time staff. Strategic expansion has been asset-light, leveraging partner-owned facilities (churches, public schools) to grow site count without major real estate commitments.

Name

Boys & Girls Club of Bloomington-Normal

Legal name

Boys & Girls Club of Bloomington Normal

Website

https://bgcbn.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Boys & Girls Club of Bloomington-Normal is a 501(c)(3) nonprofit founded in 1992 that delivers after-school, summer enrichment, teen, and academic support programs to more than 1,600 youth and families annually across five physical sites and a virtual channel in Bloomington-Normal, Illinois.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Child and Youth Services (62411), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGADAJ

Arts, Sports & Recreation-Based Youth Development Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYMPAKAJAA

Youth Multi-Sport Camps (General Athletics, Summer Camps)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

Keywords

• Youth development programs
• After-school programming
• Community youth services
• Nonprofit youth services
• Summer enrichment programs

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Individual Donations and Fundraising: Relies on generosity of individuals who donate money; includes Club '92 monthly giving society for recurring donations.
2. Corporate and Business Sponsorships: Sponsorships from local businesses for events like Golf Outing, Be Great Breakfast, and general operations.
3. Foundation and Government Grants: Grant funding including 21st Century Community Learning Center grants from Illinois State Board of Education.
4. Membership Dues: Affordable membership fees: $25 per school year for K-5, free for junior high and high school members.
5. Event Fundraising: Revenue from annual events including Golf Outing, Be Great Breakfast, Queen of Hearts, T.H.E.E. Event.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Boys & Girls Club of Bloomington-Normal is a 501(c)(3) nonprofit youth development organization operating five physical club sites in Bloomington-Normal, Illinois, delivering after-school, summer enrichment, and teen programming for K-12 youth. Services include homework help, leadership development, STEM and arts activities, career exploration, sports, and youth recognition programs such as Youth of the Year, supplemented by a Virtual Club Experience delivered via Zoom.

Product overview

Boys & Girls Club of Bloomington-Normal is a non-profit youth development organization offering a portfolio of after-school and summer programs through multiple physical club locations and a virtual platform. The core offering consists of five physical club sites: The Clubhouse (main K-5 location), The Club @ BJHS and @ PJHS (junior high sites), Teen Club (high school program), and Club Future (high school academic support). These are supplemented by the BGCBN Virtual Club Experience providing online programming. The organization delivers youth development programming including homework help, leadership development, healthy lifestyle activities, career preparation, arts programs, and youth recognition through the Youth of the Year program. Funded through the 21st Century Community Learning Center grant and donor support via Club 92 monthly giving society.

Differentiator

Problem solved

Functional benefit

Brands

• Club '92: Monthly giving society for donors established in 1992, the founding year of the organization.

Products and services

• The Clubhouse The primary club location at 1615 Illinois Street serving approximately 120 Kindergarten-5th grade children daily with traditional Boys & Girls Club programming, including homework help, arts, sports, and enrichment activities for elementary-age youth.
• The Club @ BJHS After-school club location at Bloomington Junior High School serving 6th-8th grade District 87 students, open 2:45pm-6:30pm with academic, enrichment, and youth development programming.
• The Club @ PJHS After-school club location at Parkside Junior High School serving 6th-8th grade students with academic support and enrichment activities through Unit 5 and District 87 partnership programming.
• Teen Club Program for Junior High and High School students serving approximately 100 youth, offered Tuesday and Friday nights during the school year with leadership, social, and volunteer programming; relocated to First Christian Church in October 2019.
• Club Future Academic support program at Bloomington High School (1202 E Locust St) opened September 2024, serving current high school students at no cost with attendance expected two days per week.
• BGCBN Virtual Club Experience (VCE) Virtual programming platform offering daily activities including Power Hour homework help, Build Up wellness, Path to Excellence career planning, My.Future goal-setting, DiverCity entertainment, and Game Club via Zoom for youth members.
• Youth of the Year Leadership recognition program identifying exemplary youth ambassadors who compete at state, regional, and national levels for scholarship awards up to $25,000.
• 21st Century Community Learning Center Program Federally-funded after-school program at Bloomington Junior High School serving 100 students with academic improvement, mentoring, STEM programs, drug/violence prevention, and family engagement services.
• Junior Leadership Academy Leadership development program open to incoming 9th-12th grade students who apply, providing structured leadership training and service opportunities for high school members.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• First Christian Church of BloomingtoncoreStrategic or Co-development Partner · 1 October 2019First Christian Church provides space for Teen Club program, allowing the organization to expand capacity. Church has hosted annual drives for supplies and teens volunteer at church events. Ribbon cutting ceremony held January 28th at the church.
• Kane BrownminorOthers · 1 January 2019Country music artist partnered to provide VIP Q&A experience and meet-and-greet with 16 area youth during sold-out concert. Part of national Boys & Girls Clubs partnership during 'Live Forever' Tour.
• Bloomington Public Schools District 87coreStrategic or Co-development Partner · 1 January 2014Longstanding partnership for 21st Century Community Learning Center program at Bloomington Junior High School. Partnership renewed for 5-year period serving 100 students with academic and enrichment programming.
• PraesidiumcoreStrategic or Co-development PartnerNational partnership providing 24-hour toll-free Child Safety Hotline (866-607-SAFE) and safety expertise. Praesidium is one of the nation's leading safety experts.
• Local Police Departments (Town of Normal, City of Bloomington, Illinois State University, McLean County Sheriff)coreStrategic or Co-development PartnerLocal safety partnerships with law enforcement agencies for community safety coordination.
• Boys & Girls Clubs of AmericacoreStrategic or Co-development PartnerNational parent organization providing program frameworks, safety standards, Youth of the Year program, and advocacy support.
• P/L/R Insurance CompanyminorOthersProvides insurance coverage for the organization.
• Local Trade UnionsminorOthersPartnership for safety and workforce development support.
• Bloomington-Normal Marriott Hotel & Conference CenterminorGTM or Marketing PartnerHospitality Sponsor for Annual Golf Outing event.
• HenricksenminorGTM or Marketing PartnerHole-in-One sponsor for Annual Golf Outing.
• Red Raccoon GamesminorGTM or Marketing PartnerHole-in-One sponsor for Annual Golf Outing.
• Lab CoffeeminorGTM or Marketing PartnerHole-in-One sponsor for Annual Golf Outing.
• Kelly & CastagnaminorGTM or Marketing PartnerCart Path sponsor for Annual Golf Outing.
• Schooners BloomingtonminorGTM or Marketing PartnerEvent partner for Trivia Night fundraiser.
• Sneaker BoxminorGTM or Marketing PartnerSponsorship at Golf Outing hole, providing putting tools for golfers.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Boys & Girls Club of Springfield: Another Illinois BGCA affiliate of similar scale and structure, providing a same-state peer benchmark for site count, programming mix, donor base and partnership model.
• Girl Scouts of Central Illinois: A regional council serving the same geography with youth development programming, volunteer-driven delivery, and donation/fundraising-supported operations — a comparable youth-development nonprofit model competing for the same donor base.
• University of Illinois Extension - 4-H: The local 4-H program delivers youth development, STEM, leadership and after-school programming to school-age youth in McLean County through a publicly-supported extension model — directly comparable in programming mix and target demographic.
• Big Brothers Big Sisters of East Central Illinois: A youth mentoring nonprofit operating in the broader central Illinois region, offering one-to-one youth development programming funded through donations and grants — closely comparable in mission, donor-funded model and target demographic.
• Boys & Girls Club of Peoria: A sibling Boys & Girls Clubs of America affiliate in central Illinois operating multiple club sites, after-school programming and teen services with a similar funding model (donations, grants, dues) — directly comparable in mission, scale and operating structure.
• Scouting America - Three Fires Council: The local Boy Scouts council covering Bloomington-Normal, providing youth enrichment programs, leadership development and volunteer-led activities that overlap directly with the Boys & Girls Club's mission and target families.
• YMCA of McLean County: The local YMCA chapter operates in the same Bloomington-Normal market, offering youth programming, after-school care, sports leagues and family memberships — directly competing for the same families, volunteers and corporate sponsorships.

Broad incumbents

• KinderCare Learning Centers: A national for-profit child care and after-school provider offering fee-based programs for working families — an adjacent incumbent that competes for the same after-school care demand with a different (paid) business model.
• Boys & Girls Clubs of America (National): The national parent organization oversees program standards, safety frameworks (Praesidium partnership), Youth of the Year and national funding pipelines — a broader incumbent that defines the affiliate's operating envelope and provides shared resources.

Regional players

• Western Avenue Community Center: The community center whose programs BGCBN absorbed in 2017, providing a baseline of comparable youth, family and recreational services in Bloomington-Normal — useful as a direct local comp for the populations served.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• YouTubeyoutube.com/watch?v=KZuIZakMTTE
• Facebookfacebook.com/boysandgirlsclubbloomingtonnormal
• Xx.com/BoysGirlsClubBN

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boys & Girls Club of Bloomington-Normal