Eidra

What Eidra does

Eidra is a privately held consultancy collective headquartered in Stockholm, Sweden, operating across consulting, creativity, engineering, and data to help enterprise leaders drive strategic change. Founded in 2019 as ARC Arise Consulting (rebranded May 2024) with backing from Altor Equity Partners, the group has grown to approximately 1,400 employees organized across 30+ specialist subsidiaries serving 800+ client engagements. Subsidiaries span Eidra Consulting (strategy), Kurppa Hosk (branding), Curamando (commerce and AI), Fabrique (digital design), Q42 (digital products), Punchkick (US digital product), Mission Anew (sustainability), and others, with 75% of engagements involving cross-company collaboration orchestrated by a single client lead.

The company generates revenue primarily through professional services — project-based management consulting, brand strategy, digital product development, conversion optimization, sustainability advisory, and AI implementation engagements — delivered through embedded teams working alongside client personnel. Pricing is quote-based and determined by project scope and team composition. Technology offerings include the Etals AI-powered SaaS platform (minority investment) for content automation, the proprietary Bloodline AI qualification layer for B2B lead generation, and internal AI integration across disciplines. The firm reported FY 2024 revenue of 1,605 MSEK with a 13% EBITDA margin.

Eidra operates across 14 offices in Sweden (Stockholm, Malmö, Gothenburg), Norway (Oslo, Drammen), the Netherlands (Amsterdam, Rotterdam), the UK (London), the US (New York, Chicago), and DACH (Bern, Cologne, Hamburg, Munich, Zurich). The leadership team operates under a co-CEO model: Mattias Olofsson (corporate strategy and M&A, founder of Curamando) and Måns Jacobsson Hosk (brand and commercial strategy, founder of Kurppa Hosk). Client concentrations span automotive (Polestar, Scania, BMW, International), consumer brands (Nike, IKEA, Husqvarna, Bang & Olufsen), technology (Meta, Google, HubSpot, Mojang), and cultural institutions (Rijksmuseum, US Soccer).

Name

Eidra

Legal name

Eidra AB

Website

https://eidra.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Eidra is a Stockholm-based consultancy collective of 1,400 professionals across 30+ specialist subsidiaries, combining management consulting, creativity, engineering, and data capabilities to deliver strategy, branding, digital products, and AI transformation for global enterprise clients across Europe and the US.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Management Consulting Services: Strategic consulting engagements combining management consulting with execution capabilities across consulting, creativity, engineering and data. Revenue generated through project-based professional services with cross-company collaboration delivering integrated solutions.
2. Creative and Digital Services: Brand strategy, design, digital product development, and marketing services delivered through subsidiary agencies including Kurppa Hosk, Above, Fabrique, Umain, and others.
3. Technology and Engineering Services: Digital product development, system integration, and technical consulting through companies like Q42, Punchkick, OXX, and Umain.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Eidra is a consultancy collective combining management consulting, creativity, engineering, and data to help leaders execute business transformation. It delivers strategic consulting alongside brand, design, digital product, commerce, AI, and sustainability services through a federation of 30+ specialist companies. Engagements are typically delivered via embedded cross-disciplinary teams with one client lead orchestrating collaboration across the collective.

Product overview

Eidra is a consultancy collective combining consulting, creativity, engineering, and data to help leaders create great change. The company operates as a multi-brand platform with 30 companies across 7 countries, organized into distinct service verticals: Strategy & Change (Eidra Consulting, Curamando), Brand & Marketing (Kurppa Hosk, Los & Co), Commerce & AI (Curamando, Conversionista, Essense), Innovation & Experience (Above, Fabrique), Technology & Product (Umain, Q42, Punchkick, Fröjd), and Sustainability (Mission Anew). The portfolio includes the AI-powered Etals content automation platform. Services span management consulting, brand and design, digital product development, customer experience, conversion optimization, and sustainability consulting. The collective is headquartered in Stockholm with offices across Sweden, Norway, Netherlands, UK, US, and DACH region.

Differentiator

Problem solved

Functional benefit

Brands

• Eidra Consulting: Strategic consulting entity uniting Cupole and Curamando Business Consulting, focused on transformative growth and strategic direction.
• Kurppa Hosk
• Umain
• Above
• Fabrique
• Q42
• Punchkick
• Fröjd
• elaboratum
• Essense
• Heydays
• Goods
• Mission anew

Products and services

• Eidra Consulting Strategic management consulting combining Cupole and Curamando Business Consulting expertise to drive transformative growth and impactful execution for executives and boards.
• Curamando

Quantifiable outcome

• 90% less time spent on content ideation (Polestar case)
• +8 more outcomes

Named customers40 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core, flagship and minor.

• OXXcoreTechnology or Integration · 24 February 2026Norwegian technology company OXX joined Eidra, joining forces with Umain Oslo. OXX brings 25 years of experience in system development and business-critical solutions, significantly strengthening Eidra's tech capabilities in Norway with clients including Søderberg & Partners, Grieg Investor, and Save the Children.
• EtalsflagshipStrategic or Co-development Partner · 8 September 2025Strategic partnership and investment where Curamando, part of Eidra, partnered with Etals - a Nordic SaaS company offering an AI-driven platform for content automation. The platform automates copywriting, translations, product enrichment, SEO optimization and AI-enhanced search. The collaboration already delivered multiple client projects in 2025.
• NornormminorStrategic or Co-development Partner · 1 January 2022Partnership for furniture and interior solutions at ARC Zenit office. Nornorm is a fully circular, subscription-based furnishing service that provided furniture for the interim office space, giving ARC a minimum carbon footprint while enabling flexibility for high growth.

Scale indicators13 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Slalom: US-anchored next-generation consultancy with a similar model of combining strategy, technology, and creative services for enterprise clients. Closest international comparable to Eidra's "consultancy collective" approach blending embedded teams, brand work, and product engineering.
• Knowit: Nordic IT and digital consultancy with similar multi-brand structure and pan-Nordic footprint. Direct competitor for Swedish/Norwegian enterprise digital and technology mandates versus Eidra's Curamando, Conversionista, Umain, and OXX.
• North Highland: US-based management and technology consultancy with embedded-team model and similar multi-discipline positioning. Comparable in size and go-to-market to Eidra's enterprise consulting and digital product practices.
• Thoughtworks: Global technology consultancy that blends strategy, design, and software engineering for enterprise clients. Closest comparable to Eidra's Q42, Punchkick, Fröjd, and Umain digital product studios.
• Netlight: Premium Nordic strategy and technology consultancy with partner-led model and offices across Northern Europe. Comparable to Eidra Consulting on engagement style and talent density.
• IDEO: Global design and innovation consultancy that fuses strategy, design, and engineering. Directly comparable to Eidra's Above, Kurppa Hosk, Fabrique, and Heydays studios for brand and product innovation work.
• Implement Consulting Group: Nordic-based management and digital consulting firm with similar scale (1,500+ consultants) and a comparable offering spanning strategy, technology, and design. Direct competitor for Nordic enterprise transformation mandates against Eidra Consulting, Curamando, and Above.
• PA Consulting: Boutique global consulting firm combining innovation, design, technology, and strategy for enterprise clients. Operates in many of the same sectors (consumer products, automotive, healthcare) and competes for similar end-to-end transformation mandates.

Broad incumbents

• Accenture Song (Fjord): Accenture's design and innovation arm (including Fjord) that overlaps directly with Eidra's design and digital product studios. Competes for the same brand transformation, digital product, and customer experience mandates at far greater scale.
• Publicis Sapient: Global digital transformation consultancy within the Publicis group, combining strategy, experience, technology, and data. Competes for the same enterprise transformation RFPs but at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eidra-group
• Facebookfacebook.com/eidra.community

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eidra