Koopman International

What Koopman International does

Koopman International B.V. is a private Dutch wholesale importer and distributor of non-food consumer goods, headquartered in Amsterdam and founded in 1937. The company supplies a portfolio of more than 30,000 SKUs across roughly 14 categories — including home decoration, Christmas, kitchen/dining/baking, garden, bathroom and personal care, tools, toys and stationery, summer/outdoor, and travel/car/bicycle accessories — through 31 proprietary private-label brands (e.g., Home&Styling Collection, Excellent Houseware, La Cucina, Bathroom Solutions, BBQ, Progarden, Rogito elite, Tender Toys, XQmax, Excellent Electrics) developed by an in-house design team. Products are sold B2B to large retail chains and small independent retailers, supported by a 17,500 m² flagship showroom in Amsterdam, 16 additional showrooms in international sales offices, and packaging with product information in 20+ languages.

The company's underlying platform is a physical distribution infrastructure: a 220,000 m² fully automated distribution center in Emmeloord, Netherlands, with daily global shipments of trucks and containers, an in-house production and repackaging department for custom displays, private labels, and packaging variants, and a Bureau Veritas-audited in-house quality testing laboratory ensuring REACH and EU environmental and safety compliance. Headquartered at Distelweg 88, Amsterdam, with sales offices in 22+ countries across Europe, the Middle East, and Africa, Koopman makes money by purchasing non-food products from manufacturers, branding and packaging them under proprietary labels (in 20+ languages), warehousing them, and reselling at wholesale unit prices under standard payment terms (14 days net, 1.5% per month interest on late payment) with ownership retained until full payment. Pricing is quoted per customer relationship on a unit-pricing basis with minimum order quantities and flexible packaging, and the buyer carries 5% breakage risk on ceramics, glass, porcelain, and inflatable items.

Its go-to-market is showroom-led enterprise field sales supplemented by international trade fairs, a multilingual website (eight languages), and a dedicated careers site (werkenbijkoopmaninternational.com). The only named leader in the source data is Albert Damen, Group CFO / Director. The business is privately held with no disclosed parent, institutional backer, funding events, M&A, or revenue figures in the source material.

Name

Koopman International

Legal name

Koopman International

Website

https://koopmanint.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Koopman International is a privately held Dutch non-food consumer goods importer and wholesaler, founded in 1937, supplying 30,000+ SKUs across 14 categories under 31 proprietary brands to retail chains and independent retailers across 22+ countries from a 220,000 m² automated distribution center.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices22 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Non-Food Product Sales: International wholesale B2B sales of non-food products across categories including home decoration, Christmas, kitchen/dining, garden, tools, toys, electronics, bathroom products, and seasonal items. Products are sold to large retail organizations and small retailers in Europe and beyond through showroom-based ordering and sales representative interactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Koopman International is a B2B wholesale importer and distributor of more than 30,000 non-food consumer goods across categories such as home decoration, Christmas, kitchen/dining, garden, tools, toys, electronics, bathroom, and seasonal items. The company sells these products under 31 proprietary private-label brands and on a wholesale basis through 17 showrooms, 22+ sales offices, and a fully automated 220,000 m² distribution center in Emmeloord, Netherlands, supplying large retail chains and small independent retailers across Europe, the Middle East, and Africa.

Product overview

Koopman International is an international wholesale importer and distributor specializing in non-food products. The company operates as a unified platform offering more than 30,000 non-food products across multiple categories including Christmas decorations, home decoration, cooking/dining/baking, bathroom/personal care, garden/outdoor, tools, household items, electronics, pet care, toys/stationery, seasonal articles, summer/outdoor recreation, and travel/car/bicycle accessories. Koopman International provides its products through 31 private-label brands (including Home&Styling Collection, Excellent Houseware, La Cucina, Bathroom Solutions, BBQ, Progarden, Premiumparts, XQmax, Write Well, Powerful, Siaki, Proaqua, Segnale, Ultra Clean, Termolex, Probeach, Tender Toys, Vaggan, La Grandeur, Proworld, Ultra Fresh, Eleganza, Aroma Di Rogito, Storage Solutions, Rogito elite, FX Tools, Redcliffs, Excellent Electrics, H&S Collection, and ACM Products). Products are offered through showrooms (main 17,500 m² showroom in Amsterdam plus 16 international showrooms) and distributed via a fully automated 220,000 m² distribution center in Emmeloord. The company provides custom packaging, labeling, and design services.

Differentiator

Problem solved

Functional benefit

Brands

• ACM Products: Private label brand listed under Koopman's own brands
• Home&Styling Collection
• Excellent Houseware
• La Cucina
• Bathroom Solutions
• BBQ
• Progarden
• Premiumparts
• XQmax
• Write Well
• Powerful
• Siaki
• Proaqua
• Segnale
• Ultra Clean
• Termolex
• Probeach
• Tender Toys
• Vaggan
• La Grandeur
• Proworld
• H&S Collection
• Ultra Fresh
• Eleganza
• Aroma Di Rogito
• Storage Solutions
• Rogito elite
• FX Tools
• Redcliffs
• Excellent Electrics

Products and services

• Home&Styling Collection Private label home decoration brand offering stylish home accessories and décor items for retail resale.
• Excellent Houseware Private label houseware brand offering high-quality kitchen and household products for retail resale.
• La Cucina Private label brand focused on kitchen and cooking culinary accessories for retail resale.
• Bathroom Solutions Private label brand offering bathroom and personal hygiene products for retail resale.
• BBQ Private label brand offering barbecue and outdoor grilling products for retail resale.
• Progarden Private label brand offering garden and outdoor living products for retail resale.
• Rogito elite Private label premium Christmas collection offering high-end holiday decorations for retail resale.
• Tender Toys Private label brand offering toys and children's products for retail resale.
• Premiumparts Private label brand offering premium travel, car and bicycle accessories for retail resale.
• Proworld Private label brand offering travel and outdoor adventure accessories for retail resale.
• Proaqua Private label brand offering summer and outdoor recreational products for retail resale.
• Termolex Private label brand offering kitchen cooking, dining and baking thermal kitchenware products for retail resale.
• Redcliffs Private label brand offering summer and outdoor lifestyle products for retail resale.
• Segnale Private label brand offering stylish interior decoration and home accessories for retail resale.
• FX Tools Private label brand offering professional and consumer tools for retail resale.
• Powerful Private label brand offering power tools and hardware products for retail resale.
• Vaggan Private label brand offering garden products focused on outdoor living for retail resale.
• Write Well Private label brand offering stationery and writing supplies for retail resale.
• Siaki Private label brand offering household goods and home essentials for retail resale.
• XQmax Private label brand offering summer and active outdoor recreation products for retail resale.
• Ultra Clean Private label brand offering cleaning and household maintenance products for retail resale.
• Aroma Di Rogito Private label brand offering home fragrance and scented décor accessories for retail resale.
• La Grandeur Private label premium home decoration collection for retail resale.
• Probeach Private label brand offering beach and outdoor lifestyle products for retail resale.
• Storage Solutions Private label brand offering household storage and organization products for retail resale.
• Excellent Electrics Private label brand offering electrical and electronic household products for retail resale.
• Eleganza Private label brand offering elegant bathroom and personal care products for retail resale.
• Ultra Fresh Private label brand offering freshness and personal care products for retail resale.
• H&S Collection Private label brand offering home and styling décor collection for retail resale.
• ACM Products Private label brand offering various non-food products with guaranteed quality for retail resale.
• Custom Private Label and Packaging Design

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koopman International