Atlas Hospitality Group

What Atlas Hospitality Group does

Atlas Hospitality Group is a privately held, boutique hotel brokerage and advisory firm founded in 1997 by Alan X. Reay and headquartered in Newport Beach, California. The firm specializes exclusively in the sale of California hotels and self-identifies as having sold more hotels in the state than any other brokerage firm. Its core offering is Brokerage Services facilitating hotel sale transactions between property owners and investor buyers, supplemented by Advisory Services, Hotel Loan Sales, Private Loans (direct collateral-based lending), and Expert Witness Services provided by President Reay.

The business model is commission-based: Atlas earns a percentage of transaction value on each hotel sale it brokers, with pricing negotiated per transaction and not publicly disclosed. Go-to-market is sales-led and relationship-driven, targeting two primary segments: California hotel property owners seeking to sell or divest, and hotel investors/buyer groups (including distressed-asset acquirers) seeking acquisition opportunities. The firm publishes authoritative annual and mid-year California Hotel Sales Surveys and California Hotel Development Surveys, which serve as both market intelligence products and top-of-funnel marketing assets generating earned media coverage in Mercury News, The Real Deal, CoStar/Hotel News Now, and Los Angeles Business Journal.

The firm has no proprietary technology platform; its competitive assets are 28 years of accumulated California-specific market knowledge, a multinational brokerage team, and proprietary transaction datasets captured in its survey publications. The company maintains a direct distribution model with no channel partners, operates 11-50 employees, and is privately held with no external institutional investors or funding rounds identified. In May 2026, Atlas extended its network reach by becoming a founding board member of the Africa Hospitality Investors Council (AHIC), its first observable international expansion signal.

Name

Atlas Hospitality Group

Legal name

Atlas Hospitality Group

Website

https://atlashospitality.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlas Hospitality Group is a privately held, boutique hotel brokerage founded in 1997 that specializes exclusively in the sale of California hotels, serving individual hotel owners and investor buyers through commission-based brokerage, advisory, loan sale, private lending, and expert witness services.

Ownership category

akta.pro rank

Product category

Hotel Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

Keywords

• Hotel brokerage services
• Hospitality real estate
• Hotel investment advisory
• Hotel loan sales
• Commercial real estate brokerage

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Hotel Brokerage/Real Estate Commissions: Atlas Hospitality Group earns commissions on the sale of California hotel properties. As a licensed hotel brokerage firm, they facilitate transactions between hotel sellers and buyers, earning a percentage of the transaction value. This is their primary revenue stream.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Atlas Hospitality Group is a boutique hotel brokerage and advisory firm that facilitates the sale of California hotel properties, providing brokerage, asset management advisory, hotel loan sale advisory, private lending, and expert witness services. Since 1997 the firm has focused exclusively on the California hotel market, mediating transactions between property owners and qualified buyer/investor groups.

Product overview

Atlas Hospitality Group operates as a unified hotel brokerage and advisory platform offering a comprehensive suite of services for California hotel transactions. The core offerings include Brokerage Services (facilitating hotel sales through their cooperative team approach), Advisory Services (providing asset management guidance), Hotel Loan Sales (structured financial advisory for distressed assets), Private Loans (direct lending solutions), and Expert Witness Services (litigation support). The company specializes exclusively in California hotels, positioning itself as the market leader in the state since 1997.

Differentiator

Problem solved

Functional benefit

Products and services

• Brokerage Services Full-service hotel brokerage facilitating the sale of California hotels, leveraging a cooperative team approach and in-depth market knowledge to achieve optimal transaction results for sellers and buyer-investors.
• Advisory Services Asset management advisory services enabling hotel professionals to make informed critical decisions regarding their hospitality investments and property portfolios.
• Hotel Loan Sales Loan sale and structured financial advisory services providing customized solutions for complex distressed hotel transactions and loan portfolio sales.
• Private Loans Direct and reliable source of funding for collateral-based real estate transactions, offering private lending solutions for hotel acquisitions and refinancing.
• Expert Witness Services Consulting and testimony services provided by President Alan X. Reay for legal proceedings involving hotel transactions, valuations, and hospitality industry disputes.

Quantifiable outcome

• Record 510 hotel transactions totaling $9.9B in 2021
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Africa Hospitality Investors Council (AHIC)minorStrategic or Co-development Partner · 5 May 2026Atlas Hospitality Group serves as a founding Board Member of the Africa Hospitality Investors Council (AHIC), an independent body established within the Energy & Environment Alliance (EEA) investors network. AHIC was created to serve as Africa's collective voice for capital committed to sustainable hospitality investment. Atlas's involvement represents their participation in international hospitality investor networks.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cushman & Wakefield Hospitality: Cushman & Wakefield's Hospitality group provides global hotel investment sales, advisory, and asset management. Comparable to Atlas by competing for the same hotel owner/investor mandates with significantly greater geographic and institutional footprint.
• CBRE Hotels: CBRE's Hotels practice is the largest hospitality investment-sales platform globally, providing brokerage, advisory, and debt/equity placement. Directly overlaps Atlas's hotel investment sales franchise but with far larger scale and institutional reach.
• JLL Hotels & Hospitality: JLL's Hotels & Hospitality group is a major global hotel investment-sales and advisory practice within a broad commercial real estate services firm. Comparable to Atlas as a competing hotel intermediary with broader geographic and capital-markets resources.
• Newmark Group Hospitality: Newmark operates a dedicated hospitality investment sales practice as part of a broader commercial real estate platform. Comparable to Atlas as a competing hotel intermediary serving owner/investor mandates with national sales infrastructure.
• Colliers International Hospitality: Colliers provides hotel investment sales and hospitality advisory through its dedicated hospitality team. Comparable to Atlas as an overlapping hotel brokerage franchise that competes for owner mandates within a much broader CRE services platform.

Direct peers

• LW Hospitality Advisors (LWHA): LWHA is a hospitality-focused investment sales and advisory firm providing hotel brokerage, recapitalization, and capital-markets services. Comparable to Atlas as a boutique hotel-only intermediary serving owner/investor mandates with advisory extensions.
• HVS: HVS is a leading global hotel valuation and consulting firm that performs appraisals, feasibility studies, and brokerage/advisory services for hotel owners and investors. Closely comparable to Atlas as a hotel-only specialized intermediary serving owner/investor clientele across the US.
• Berkadia: Berkadia's Hotels & Hospitality group delivers hotel investment sales, debt placement, and equity structuring for hospitality owners. Comparable to Atlas by combining hotel brokerage with adjacent lending/structured financial services.
• Marcus & Millichap: Marcus & Millichap operates a dedicated hospitality investment sales division intermediating the sale of hotels and limited-service assets. Directly comparable to Atlas as a hotel brokerage serving owner/investor clients with an analogous transaction-commission model.
• Hodges Ward Elliott: Hodges Ward Elliott is a boutique hotel investment sales and capital markets advisory firm. Comparable to Atlas as a hospitality-specialized boutique broker that competes for hotel owner representation and buyer mandates across regional US markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/atlas-hospitality-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Hospitality Group