U.S. Bank Stadium

What U.S. Bank Stadium does

U.S. Bank Stadium is a 66,000+ seat, fixed-roof, multi-purpose sports and entertainment venue located at 401 Chicago Avenue in Minneapolis, Minnesota. Opened in July 2016 at an approximate construction cost of $1.1 billion, the stadium replaced the Hubert H. Humphrey Metrodome and serves as the home venue for the Minnesota Vikings (NFL). It is publicly owned by the state of Minnesota through the Minnesota Sports Facilities Authority (MSFA) and operated under management contract by Legends/ASM Global. As of 2025, day-to-day operations are led by General Manager Shannon Kelly, with regional oversight from John Drum across six NFL stadiums for Legends/ASM Global.

The venue generates revenue from six principal streams: ticketed event sales (NFL games, concerts, WWE, NCAA, CONCACAF Gold Cup, Monster Jam) routed through Ticketmaster; premium seating and luxury suites for groups of 10-34; concessions operating across 32 stands, 67 portable stations, and six bars under an Aramark partnership featuring 16 local Twin Cities vendors; parking at the connected 20,000+ space footprint; private events and corporate functions in the premium spaces; and the paid Ultimate Touchdown Tour behind-the-scenes experience priced at $99 per person. Technology infrastructure includes free public Wi-Fi, a fully cashless environment, Mashgin visual-scan self-checkout markets, a text-to-report fan conduct system, and an accessibility services platform supporting ADA-compliant design. Marketing and distribution operate through the usbankstadium.com website, the Insider Club e-newsletter, organic social, Ticketmaster as the primary transactional channel, and a Premium Exchange secondary marketplace for suite/seating resales.

The customer base spans consumer fans attending NFL games and concerts, enterprise corporate clients purchasing premium seating for hospitality, and a long tail of private-event hosts (weddings, corporate functions). The stadium welcomed over 10 million guests and hosted over 1,900 events since 2016, and major events hosted in Minnesota since 2018 have generated more than $800 million in cumulative economic impact. The venue achieved LEED Platinum certification in 2019 (a first among professional sports stadiums), earned the 2019 Venue Excellence Award from the International Association of Venue Managers, and was ranked #1 in the NFL's Voice of the Fan Survey for the 2024 season. U.S. Bank holds naming rights through 2042.

Name

U.S. Bank Stadium

Legal name

U.S. Bank Stadium

Website

https://usbankstadium.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

U.S. Bank Stadium is a 66,000+ seat multi-purpose sports and entertainment venue in Minneapolis that hosts Minnesota Vikings NFL home games, premium live concerts, wrestling, and major events including the 2026 WWE SummerSlam and 2028 NFL Draft, generating revenue through tickets, premium suites, concessions, parking, and private events.

Ownership category

akta.pro rank

Product category

Sports Venue Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Sports venue management
• Live event hosting
• Premium seating services
• Stadium tour experiences
• Concession and catering

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Event Ticket Sales: Revenue from selling tickets to NFL games, concerts, wrestling events, and other sporting events through Ticketmaster and premium seating exchanges
2. Premium Seating and Suites: Luxury suite rentals and premium seating options for groups of 10-34, including full-service concierge and culinary experiences
3. Stadium Tours: Ultimate Touchdown Tour - a two-hour behind-the-scenes guided experience highlighting gameday preparation
4. Concessions and Food & Beverage: Revenue from 32 concession stands, 67 portable stations, and six bars; managed through Aramark partnership with local Twin Cities vendors
5. Parking: Parking revenue from stadium parking ramp connected via skyway, with over 20,000 parking spaces available within 20-minute walk
6. Private Events and Corporate Functions: Hosting private events including corporate functions, weddings, and other celebrations in premium spaces

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

U.S. Bank Stadium operates a 66,000+ capacity multi-purpose, enclosed sports and entertainment venue in Minneapolis, Minnesota, hosting Minnesota Vikings NFL home games, major concerts, wrestling events, college championships, and motorsports. The venue sells event tickets through Ticketmaster, luxury suites and premium seating, private event hosting for corporate functions and weddings, behind-the-scenes guided stadium tours, and concessions featuring local Twin Cities food and beverage vendors. Additional services include on-site parking, accessibility accommodations, and on-site dining and beverage outlets operated under an Aramark partnership.

Product overview

U.S. Bank Stadium is a state-of-the-art sports and entertainment venue in Minneapolis, Minnesota, serving as the home stadium for the Minnesota Vikings NFL team. The venue operates as a multi-purpose facility offering a unified platform of products including event ticketing through Ticketmaster, the Ultimate Touchdown Tour behind-the-scenes experience, premium seating and suites for groups, private event hosting services, general stadium tours, and concessions featuring local Twin Cities food and beverage partnerships. The stadium provides accessible facilities including assisted listening devices, captioning, wheelchair assistance, and service animal accommodations.

Differentiator

Problem solved

Functional benefit

Brands

• Ultimate Touchdown Tour: A two-hour behind-the-scenes guided tour experience highlighting game day preparation at U.S. Bank Stadium, offered on select dates prior to Vikings home games.

Products and services

• Events & Tickets Event ticketing platform providing individual ticket access to NFL games, concerts, wrestling events, motorsports, and other entertainment spectacles held at U.S. Bank Stadium, primarily distributed through Ticketmaster.
• Ultimate Touchdown Tour A two-hour behind-the-scenes guided tour of U.S. Bank Stadium showcasing the Vikings locker room, broadcast spaces, luxury private bars, and including field access for photos on the 50-yard-line, offered on select dates prior to Vikings home games at $99 per person.
• Premium Seating and Suites

Quantifiable outcome

• Over 10 million guests welcomed since opening in July 2016
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Minnesota Sports and Events (MNSE)coreStrategic or Co-development Partner · 19 May 2026Non-profit sports commission partnering with NFL and Minnesota Vikings to host the 2028 NFL Draft. Led by President and CEO Wendy Williams Blackshaw. Partnership expected to draw hundreds of thousands of fans.
• Bud LightcoreGTM or Marketing Partner · 19 May 2026Official sponsor of the 2028 NFL Draft presented by Bud Light, providing alcoholic beverage partnership for the multi-day celebration including NFL Draft Experience fan festival.
• WWEcoreStrategic or Co-development Partner · 15 April 2026Wrestling entertainment partner hosting SummerSlam 2026 on August 1-2, the first WWE Premium Live Event in Minneapolis since 2019 and first stadium event in the city. Partnership with MNSE for fan and community events.
• Minnesota VikingscoreStrategic or Co-development Partner · 26 June 2025Home team of U.S. Bank Stadium since opening in 2016. Partnership includes NFL games, Vikings game day operations, premium seating, suite rentals, and joint marketing efforts. The Vikings are responsible for team operations while the stadium provides the venue and facilities.
• AramarkcoreStrategic or Co-development Partner · 23 September 2021Food and beverage management partner providing concession services across 32 stands, 67 portable stations, and six bars. Aramark worked with local Twin Cities vendors to curate the stadium's food program featuring 16 local vendors including Bacon Social House, Heggies Pizza, and others.
• Local Twin Cities Food VendorsminorStrategic or Co-development Partner · 23 September 202116 local vendor partnerships including Bacon Social House, Be Graceful, Curds N' Cakes, Dough Dough, Heritage Tea House & Wings, Lola's, Market BBQ, Nashville Coop, O'Cheese, Original Hockey Mom Brownies, Parlour Bar, Popped Corn, Revival, Rusty Taco, Sebastian Joe's, and T Rex Cookies.
• Legends/ASM GlobalcoreStrategic or Co-development Partner · 1 January 2017World's leading premium live experiences company managing stadium operations. Legends/ASM Global provides venue management, premium seating sales, sponsorship, and retail services. John Drum elevated to Regional VP overseeing six NFL stadiums including U.S. Bank Stadium.
• Minnesota Sports Facilities Authority (MSFA)coreStrategic or Co-development Partner · 1 July 2016State authority that owns U.S. Bank Stadium and oversees venue operations in partnership with Legends/ASM Global. Chair Michael Vekich leads the authority. Partnership governs stadium governance and major decision-making.
• TicketmastercoreChannel Partner/ Reseller/ Distributor · 1 January 2016Primary ticket sales platform for all U.S. Bank Stadium events including Vikings games, concerts, and wrestling events. Also handles tour ticket sales for Ultimate Touchdown Tours.
• Metro TransitcoreStrategic or Co-development Partner · 1 January 2016Public transportation partner providing METRO Blue and Green Line light rail service directly to U.S. Bank Stadium Station from Minneapolis, St. Paul, and Bloomington. Over 123 interconnected bus routes serve the Twin Cities.
• Uber/LyftminorChannel Partner/ Reseller/ Distributor · 1 January 2016Rideshare partner program directing guests to designated pickup locations at 9th Avenue South between 6th-7th Streets and 3rd Street between Park and Portland Avenues.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NRG Stadium: NRG Stadium in Houston is the home of the Texans with a retractable roof — directly comparable NFL stadium co-managed with U.S. Bank Stadium under the same Legends/ASM Global RVP and competing for Houston/Midwest tour and event business.
• Allegiant Stadium: Allegiant Stadium in Las Vegas is the home of the Raiders with ~65,000 capacity and an enclosed dome — a directly comparable enclosed NFL stadium competing for premium events, destination tourism, and tour routing decisions.
• AT&T Stadium: AT&T Stadium is the home of the Dallas Cowboys with 80,000+ capacity, enclosed roof, and large premium-seating and concert/event business — directly comparable multi-purpose NFL stadium competing with U.S. Bank Stadium for major tours, bowls, and signature events.
• Mercedes-Benz Stadium: Mercedes-Benz Stadium in Atlanta is the home of the Falcons (NFL) and Atlanta United (MLS) with ~71,000 capacity, retractable roof, and a heavy concert/national-event calendar — a directly comparable multi-purpose enclosed NFL venue competing for major events.
• State Farm Stadium: State Farm Stadium in Glendale, AZ is the home of the Arizona Cardinals with a retractable roof and ~63,400 capacity — directly comparable NFL stadium and also managed under the same Legends/ASM Global Regional VP (John Drum) overseeing U.S. Bank Stadium.
• Caesars Superdome: Caesars Superdome in New Orleans is the home of the Saints with 73,000+ capacity — directly comparable NFL stadium and managed under the same Legends/ASM Global Regional VP; an established competitor for Super Bowls, Final Fours, and Sugar Bowls.
• MetLife Stadium: MetLife Stadium in East Rutherford, NJ is home to the Giants and Jets with 82,500 capacity and a large NFL/concert event calendar — a directly comparable NFL stadium competing for marquee East Coast/midwest tour stops.
• Soldier Field: Soldier Field in Chicago is the home of the Bears — directly comparable NFL stadium co-managed under the same Legends/ASM Global Regional VP and competing for Midwest concert and event business.
• SoFi Stadium: SoFi Stadium is an enclosed, multi-purpose NFL stadium (Rams/Chargers) in Inglewood, CA with ~70,000 capacity — directly comparable in scale, NFL tenancy, modern enclosed design, premium-seating, and concert/event business model, and is the most direct competitor for tour stop selection.
• Lambeau Field: Lambeau Field in Green Bay, WI is the home of the Green Bay Packers with ~81,000 capacity — a directly comparable flagship NFL stadium competing for top-tier tour and event routing through the upper Midwest.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/USBankStadium
• Facebookfacebook.com/usbankstadium

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U.S. Bank Stadium