What Shuraa Business Setup does

Shuraa Business Setup, legally SHURAA MANAGEMENT AND CONSULTANCY LLC, is a Dubai-based business setup consultancy founded in 2001 that assists entrepreneurs, SMEs, and international companies with company formation across UAE Mainland, Free Zone, and Offshore jurisdictions. The firm operates a horizontal, end-to-end service model spanning trade licensing (commercial, professional, industrial, and specialized verticals such as foodstuff trading, vending machines, home-based businesses, and event management), PRO services, visa processing including the 10-year Golden Visa, local sponsorship arrangements, corporate bank account opening, auditing, and tax and accounting services delivered through its wholly-owned subsidiary Shuraa Tax & Accounting.

The business model is primarily project-based professional services with package pricing ranging from AED 8,999 to AED 27,000 per formation, augmented by recurring trade license renewals, annual visa renewals, and ongoing PRO and accounting engagements. Distribution is sales-led and direct-to-consumer, executed through the corporate website, license estimator tool, toll-free line (800-SHURAA), WhatsApp, in-person consultation at the Dubai headquarters on Sheikh Zayed Road, and a multinational office footprint spanning London, New Delhi, and Amsterdam. Marketing emphasizes content (blog, BizCast podcast, social channels) and reputation (3K+ Google reviews, Trustpilot presence).

The technology layer includes a License Estimator portal, dedicated Golden Visa portal, and two AI-powered assistants (Shuraa GPT for general business setup inquiries and TaxGPT for tax/VAT guidance), positioned as productivity and lead-conversion tools rather than core product offerings. The firm has built an ecosystem of eight wholly-owned auxiliary subsidiaries (Business Centers, Tax & Accounting, Education, Legal, Advertising, Realty, Interiors, and the Voltron technology arm) intended to capture adjacent wallet share from the same founder customer base. Operations are led by Chairman Saeed Khalifa Al Fuqaei, supported by a 180+ workforce representing 17+ nationalities and speaking 20+ languages.

Name

Shuraa Business Setup

Legal name

SHURAA MANAGEMENT AND CONSULTANCY LLC

Website

https://shuraa.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Shuraa Business Setup is a Dubai-based consultancy founded in 2001 that provides end-to-end UAE company formation, trade licensing, PRO, visa, banking, and tax services to entrepreneurs, SMEs, and international businesses across Mainland, Free Zone, and Offshore jurisdictions.

Ownership category

akta.pro rank

Product category

Business Setup Consultancy

NAICS

Professional, Scientific, and Technical Services (541), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Local Entity Setup & Expansion Advisory (Market Entry, Subsidiary Formation) (BPACAHAM)

akta.pro secondary industry

Business Registration & Corporate Affairs (Registries) (BPAIAOAA)

Keywords

• Company formation services
• Trade license services
• PRO services
• Golden visa services
• Business setup consultancy

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Company Formation & Business Setup Services: One-time fees for company formation packages including trade license, visa processing, PRO services, and documentation. Packages range from AED 8,999 to AED 27,000 depending on jurisdiction (Mainland, Free Zone, Offshore) and visa duration.
2. Trade License Services: Annual trade license fees and renewals for various business activities including commercial, professional, industrial, and specialized licenses.
3. PRO Services: Government liaison and administrative services for visa processing, document clearing, license renewals, and regulatory compliance.
4. Golden Visa Services: Assistance with 10-year UAE residency visa applications for investors, entrepreneurs, and skilled professionals.
5. Tax & Accounting Services: VAT compliance, tax planning, and accounting practices through Shuraa Tax & Accounting subsidiary.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Shuraa Business Setup is a UAE-based corporate services consultancy that assists entrepreneurs and companies in establishing legal entities across Mainland, Free Zone, and Offshore jurisdictions. Core deliverables include trade license issuance, PRO and government liaison, visa and Golden Visa processing, local sponsorship arrangements, corporate tax and accounting compliance, and post-setup banking support. The firm bundles these offerings into packaged formations tailored to investor profiles and license types.

Product overview

Shuraa Business Setup is a business setup consultancy offering a comprehensive portfolio of services for company formation in the UAE. The core offering includes company formation services across Mainland, Free Zone, and Offshore jurisdictions, complemented by trade license services, PRO services, VAT and tax assistance, Golden Visa services, local sponsorship, banking assistance, and company auditing. The company also provides specialized license services for specific business activities including vending machines, foodstuff trading, home businesses, and event management. Digital tools include a License Estimator, TaxGPT (AI tax assistance), and Shuraa GPT (AI chatbot). The company has served over 100,000 clients with 26 years of experience, operating across offices in Dubai, London, New Delhi, and Amsterdam.

Differentiator

Problem solved

Functional benefit

Products and services

• UAE Company Formation — Mainland

Quantifiable outcome

• 100,000+ clients served since 2001
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Dubai Department of Economy and Tourism (DET)coreOthersCollaborative relationship with Dubai's primary business licensing authority for company registration, trade license processing, and regulatory compliance services
• UAE Free Zone AuthoritiescoreOthersPartnership with multiple free zones including IFZA, Dubai Free Zone, Abu Dhabi Free Zone, RAKEZ, Sharjah Free Zone, Ajman Free Zone for company formation services
• Dubai MunicipalitycoreOthersGovernment partnership for food-related business licenses, food safety compliance, and inspection coordination
• UAE BanksminorOthersAssistance with corporate bank account opening through relationships with UAE-based banks

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Virtuzone: One of the largest UAE business setup consultancies, directly competing with Shuraa across mainland, free zone, and offshore formation services plus PRO and visa support. Highly comparable GTM, customer base, and pricing structure.
• Creative Zone: Major Dubai-based business setup consultancy offering similar company formation, trade licensing, PRO, and visa services; competes head-to-head with Shuraa for the same entrepreneur and SME segments.
• Commitbiz: UAE business setup and PRO services firm providing mainland, free zone, and offshore company formation with comparable pricing and turnkey service model.
• PRO Partner Group: Dubai-headquartered PRO and business setup consultancy offering company formation, document clearing, and visa services; directly overlaps with Shuraa's PRO-led service portfolio.
• Farahat & Co: Established UAE business setup and PRO services firm offering company formation, licensing, and government liaison services comparable to Shuraa's core offerings.
• Business Setup Worldwide: International business setup consultancy with strong UAE presence offering mainland, free zone, and offshore formation services targeting the same expatriate entrepreneur segment.
• Tetra Consultants: International business setup advisory covering UAE, Singapore, UK, and other jurisdictions; competes for cross-border formation clients and shares Shuraa's multi-jurisdiction consulting model.

Others

• IFZA (International Free Zone Authority): UAE free zone authority that is both a Shuraa partner for company formation referrals and a potential competitor selling direct-to-customer setup packages; relevant for understanding demand drivers and channel economics.
• RAKEZ (Ras Al Khaimah Economic Zone): Ras Al Khaimah free zone authority that partners with Shuraa but also markets directly to international founders; represents both an upstream partner and competitive threat in free zone formation.
• Department of Economy and Tourism (DET) Dubai: Government authority responsible for mainland business licensing in Dubai; sets the regulatory framework Shuraa operates within and is a key partnership counterparty for licensing workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/shuraabusiness
• YouTubeyoutube.com/c/shuraabusinesssetup
• Facebookfacebook.com/shuraabusinesssetup
• LinkedInlinkedin.com/company/shuraabusinesssetup
• Instagraminstagram.com/shuraabusinesssetup/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shuraa Business Setup