Zizzi

What Zizzi does

Zizzi is a European plus-size womenswear fashion retailer headquartered in Billund, Denmark, operating under the legal entity Zizzi Denmark ApS and owned by Munich-based private equity firm Findos Investor GmbH. The company sells apparel, activewear, swimwear, and lingerie exclusively in sizes 42–60, targeting modern plus-size women who want on-trend, well-fitting fashion at fair price points. The portfolio is anchored by the core Zizzi brand and complemented by three specialized sub-brands: ACTIVE by Zizzi (activewear and sportswear), DEVOTED by Zizzi (underwear, lingerie, shapewear, and nightwear), and SWIM by Zizzi (swimwear), which together position Zizzi as a one-stop wardrobe destination for the plus-size segment.

Zizzi distributes through a direct-to-consumer omnichannel model combining its own e-commerce storefront (zizzifashion.com) and a network of physical retail stores across multiple European countries. Its underlying technology stack includes machine learning and AI-driven personalization used for customer targeting, recommendation, and tailored offers, alongside GDPR-compliant data handling. The company originated in 1988 as Ball group, launched the Zizzi brand in 2000, and in 2022 rebranded the parent entity to Zizzi, focusing the entire business on the plus-size womenswear brand.

Zizzi generates revenue through one-time retail sales of its apparel and sub-brand assortments across European markets. It has 251–500 employees, ongoing hiring across design, retail, e-commerce, marketing, and branding, and a public ESG and due diligence reporting cadence supporting sustainability positioning ahead of EU supply chain transparency regulation.

Name

Zizzi

Legal name

Zizzi Denmark ApS

Website

https://aboutzizzi.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

Zizzi is a Danish-headquartered plus-size womenswear fashion retailer selling sizes 42–60 across Europe through e-commerce and physical stores under its core brand and three sub-brands (ACTIVE, DEVOTED, SWIM), owned by Findos Investor GmbH.

Ownership category

akta.pro rank

Product category

Plus-Size Womenswear Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621), Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industries

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF), Intimates, Lingerie & Sleepwear Retail (CRAAABAF)

Keywords

• Plus-size womenswear
• Women's apparel retail
• Fashion clothing
• Lingerie and activewear
• Swimwear fashion

Headquarters

HQ city

Billund

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Fashion Sales: Revenue generated through direct retail sales of plus-size womenswear including clothing, activewear, swimwear, and lingerie through e-commerce and physical retail stores. Product lines include sizes 42-60, sold at fair price points with focus on quality, comfort and on-trend fashion.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Zizzi designs and retails plus-size womenswear (sizes 42-60) through its e-commerce platform and physical retail stores across Europe. The product portfolio includes the core Zizzi clothing line alongside three specialized sub-brands: ACTIVE by Zizzi (activewear and sportswear), DEVOTED by Zizzi (underwear, lingerie, shapewear, and nightwear), and SWIM by Zizzi (swimwear), all targeting modern, confident women seeking on-trend, well-fitting fashion in extended sizes.

Product overview

Zizzi is a fashion retail company offering a unified portfolio of plus-size womenswear under its core Zizzi brand, supplemented by three specialized sub-brands: ACTIVE by Zizzi for activewear and sportswear, DEVOTED by Zizzi for underwear and lingerie, and SWIM by Zizzi for swimwear. All offerings target women sizes 42-60, combining on-trend fashion with quality materials, comfort, and thoughtful fits at accessible price points. The company operates as a one-stop shopping destination for the plus-size segment across multiple product categories.

Differentiator

Problem solved

Functional benefit

Brands

• ACTIVE by Zizzi: Activewear and sportswear collection for women sizes 42-60, designed for performance and comfort with bold prints and sporty silhouettes
• DEVOTED by Zizzi
• SWIM by Zizzi

Products and services

• Zizzi (core clothing line) The core Zizzi brand offering on-trend fashion for women sizes 42-60, combining trends with the right materials and fits, emphasizing quality, comfort, and thoughtful shapes at fair prices. Targets modern, confident women seeking stylish everyday fashion in extended sizes.
• ACTIVE by Zizzi Activewear and sportswear collection for women sizes 42-60, designed for performance and comfort with bold on-trend prints and classic sporty silhouettes.
• DEVOTED by Zizzi Underwear and lingerie line designed and developed for women sizes 42-60, featuring inclusive bra sizes, shapewear, body stockings, and nightwear in feminine, classic, and comfortable styles.
• SWIM by Zizzi Swimwear collection for women sizes 42-60 featuring on-trend designs with elegant classic cuts that embrace the female shape, providing support and coverage.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Shein: Shein is a global fast-fashion e-commerce player rapidly expanding plus-size offerings at ultra-low price points. It represents an emerging competitive threat to Zizzi's online plus-size segment, particularly among price-sensitive younger consumers.

Broad incumbents

• Zalando: Zalando is Europe's largest online fashion platform with a strong plus-size assortment and broad brand coverage. It competes with Zizzi across European markets via marketplace and private-label offerings, including extended sizes.
• H&M: H&M is a global fast-fashion retailer that has expanded into extended sizing ranges. Although not a pure-play plus-size specialist, it competes with Zizzi on price, accessibility, and trend cycles across European physical and digital retail.
• ASOS: ASOS is a major UK-based online fashion retailer with a dedicated ASOS Curve plus-size line. It competes with Zizzi particularly online, leveraging broader assortment, lower price points, and global reach that press on Zizzi's specialty positioning.

Direct peers

• Evans (formerly Arcadia): Evans is a UK plus-size womenswear retailer specializing in sizes 14+ across clothing, lingerie, and occasionwear. It is one of the most direct UK competitors to Zizzi's plus-size specialty positioning and category mix.
• Marina Rinaldi: Marina Rinaldi is an Italian plus-size womenswear brand under the Max Mara group, offering premium extended-size apparel. It is comparable to Zizzi in its dedicated plus-size focus but positioned at a significantly higher price point.
• Ulla Popken: Ulla Popken is a German plus-size womenswear retailer offering apparel in extended sizes across Europe. It is one of Zizzi's closest direct competitors in the European plus-size specialty retail segment, sharing a similar customer base and omnichannel distribution model.
• Bonprix: Bonprix is a European fashion retailer owned by Otto Group with a significant plus-size offering. It competes with Zizzi in affordable womenswear with extended size ranges, particularly across German-speaking and Northern European markets.
• Yours Clothing: Yours Clothing is a UK-based plus-size womenswear retailer offering affordable fashion in extended sizes via e-commerce and physical stores. It directly competes with Zizzi in the plus-size segment with overlapping value positioning and category breadth.

Regional players

• Lane Bryant: Lane Bryant is the leading US plus-size specialty retailer, offering apparel, intimates, and accessories in extended sizes. Comparable to Zizzi in category and positioning but operates primarily in North America rather than Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zizzi