Trails Offroad
Trails Offroad is a consumer subscription platform providing GPS navigation and in-person verified trail guides for 4x4, Jeep, and overland enthusiasts across the US and Canada, monetizing through a $39.99/year All-Access membership atop a freemium funnel.
- Company typePrivate
- Founded2015
- HeadquartersLakewood, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Trails Offroad does
Trails Offroad is a consumer-facing offroad trail discovery and GPS navigation platform serving 4x4, Jeep, and overland enthusiasts across the United States, Canada, and Baja Mexico. Founded in 2015 (one firmographic source lists 2013) and headquartered in Lakewood, Colorado, the company operates with a team of 1-10 employees and is privately held. Its core product is a web and mobile application (iOS and Android) that delivers more than 3,000 in-person verified trail guides, 2,000+ Scout Routes, color-coded 1-10 difficulty ratings, waypoints, obstacle information, camping locations, on-trail videos, and community reviews. The platform supports offline state-level downloads for areas without cell signal and integrates natively with Apple CarPlay and Android Auto for in-vehicle guidance.
The underlying technology centers on GPS navigation and mapping with offline-first architecture, custom route planning, breadcrumb navigation, unlimited-waypoint track recording synced across devices, a proprietary 'Follow Mode' that cycles waypoints on-screen as users drive, and a nationwide Public Land Boundaries basemap covering National Parks, National Forests, State Trust Lands, BLM territories, and Wilderness Areas. The platform monetizes through a freemium-plus-subscription model: free accounts receive access to 232 preview guides, while All-Access Membership at $39.99/year ($0.77/week equivalent) unlocks the full library plus Custom Navigation, Lists trip planning, Offline Downloads, and the Public Lands basemap. Distribution is entirely self-serve product-led growth via the website, iOS App Store, and Google Play, with a 7-day free trial as the conversion mechanism and gift memberships as an acquisition lever.
The commercial footprint includes marketing and brand relationships with BFGoodrich Tires and a technology integration with Jeep's Badge of Honor program, under which Trails Offroad guides serve as check-in surfaces for OEM-issued badges. In June 2023, the company received a strategic investment from Stellantis Ventures, an automotive OEM venture arm. The platform has earned media coverage in Forbes, Popular Science, Car and Driver, MotorTrend, and GearJunkie, and claims a 4.7 average rating described as the highest among offroad trail guides.
Trails Offroad firmographics
Firmographics- Name
- Trails Offroad
- Legal name
- Trails Offroad
- Website
- https://trailsoffroad.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trails Offroad is a consumer subscription platform providing GPS navigation and in-person verified trail guides for 4x4, Jeep, and overland enthusiasts across the US and Canada, monetizing through a $39.99/year All-Access membership atop a freemium funnel.
- Ownership category
- akta.pro rank
Trails Offroad industry classification
Industry- Product category
- Outdoor Recreation Navigation Software
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Off-Road & Overland Adventure Tour Operators (4x4, ATV/UTV) (THAAADAF)
- akta.pro secondary industry
- Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA)
Keywords
Where Trails Offroad is headquartered
LocationHeadquarters
- HQ city
- Lakewood
- HQ country
- United States
- HQ region
- North America
Markets served
Trails Offroad business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- All-Access Membership Subscription: Annual subscription providing access to 3,000+ trail guides, 2,000+ scout routes, custom navigation, offline downloads, and all premium features. Billed annually at $39.99/year with promotional pricing available.
- Freemium Model: Free accounts provide limited access to 232 preview trail guides. Serves as user acquisition funnel for premium All-Access conversion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | All-Access Membership - Full access to all trail guides and premium features |
| Freemium | Pay-as-you-go | Free Account - Limited preview access |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Trails Offroad product offering
Product offeringCore offering
Trails Offroad provides a web and mobile platform delivering verified offroad trail guides, GPS navigation maps, and trip-planning tools for 4x4, Jeep, and overland enthusiasts. The platform combines in-person trail verification by an internal crew with offline-capable GPS navigation, a proprietary 1-10 technical difficulty rating system, nationwide public land boundary overlays, and a community review ecosystem, distributed via freemium and annual subscription tiers across iOS, Android, and the web.
Product overview
Trails Offroad is a consumer-focused offroad trail guide and GPS navigation platform serving 4x4, Jeep, and overland enthusiasts. The platform consists of the core Trails Offroad web and mobile application (available for iOS and Android), which provides access to over 3,000 verified trail guides and 2,000+ Scout Routes. The service operates on a tiered model: Free Accounts receive limited access to 232 preview trail guides, while All-Access Membership ($39.99/year) unlocks the full content library plus premium features including Custom Navigation and Tracking (for route planning and GPS recording), Lists (for trip organization and social collaboration), Public Land Boundaries, and Offline Downloads. Key features also include Apple CarPlay and Android Auto integration for in-dash guidance, a Technical Ratings System (1-10 scale), Community Trail Reviews, and Q&A with Authors. The platform targets recreational offroaders, overlanders, and Jeep enthusiasts with trail guides covering difficulty ratings, waypoints, photos, videos, camping locations, and vehicle recommendations.
Differentiator
Problem solved
Functional benefit
Brands
- Trails Offroad™: The primary brand for offroad trail guides and GPS navigation maps
Products and services
- Trails Offroad Platform A web and mobile platform providing verified offroad trail guides, GPS navigation maps, and trip planning tools for 4x4, Jeep, and overland enthusiasts in the United States and Canada.
- Trail Guides Detailed offroad trail guides with waypoints, photos, videos, obstacle information, camping locations, community reviews, and technical difficulty ratings verified in-person by the Trails Offroad team, covering 3,000+ trails.
- Scout Routes
- Trails Offroad Mobile App
- Gift Memberships
- Trail Shop
Quantifiable outcome
- Over 3,000 Trail Guides and 2,000 Scout Routes available
- +1 more outcomes
Companies that use Trails Offroad
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Trails Offroad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature9 records
Trails Offroad partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- BFGoodrich TirescoreBFGoodrich Tires is listed as a partner on the Trails Offroad website. The partnership appears to be a marketing/brand partnership supporting the offroad community.
- Jeep (Badge of Honor Program)coreTrails Offroad trail guides integrate with Jeep's Badge of Honor program, allowing Jeep owners to check in on trails and earn official badges. Many Trails Offroad guides are recognized as Jeep Badge of Honor trails.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Trails Offroad competitors and assessment
Company assessmentDirect peers
- Gaia GPS: Gaia GPS is a leading outdoor navigation app offering offline topographic maps, hiking, and offroad trail layers. It is one of Trails Offroad's closest direct competitors, with overlapping 4x4 use cases, GPX compatibility, and a comparable subscription-based premium tier.
- onX Offroad: onX Offroad is a dedicated offroad GPS mapping app from onX (now part of the broader onX hunting/fishing ecosystem). It offers 4x4 trail maps, public land overlays, and offline navigation — directly competitive with Trails Offroad's core use case for 4x4 and overland users.
- Avenza Maps: Avenza Maps is a mobile mapping app specializing in offline geospatial PDFs and GPS navigation. It targets outdoor enthusiasts with downloadable map layers and is a relevant peer given the offline-first navigation functionality both platforms offer offroad users.
- AllTrails: AllTrails is the largest consumer trail discovery and navigation platform with millions of user-generated trail reviews. While traditionally hiking-focused, it is expanding into 4x4 and offroad categories, making it a partial but increasingly direct competitor for trail discovery and navigation users.
Emerging players
- FarOut (formerly Guthook Guides): FarOut is a long-distance trail navigation app best known for thru-hiking routes like the PCT and AT. It is comparable as a specialized trail-guide subscription platform with strong enthusiast followings in a niche outdoor vertical.
- Komoot: Komoot is a European trail planning and navigation platform covering hiking and cycling routes. While primarily European and outdoor-focused rather than 4x4 specific, it is a relevant comparable in the trail-guide-as-subscription category.
- CalTopo: CalTopo (now part of onX) is a backcountry mapping platform popular with serious outdoor users for advanced trip planning. It overlaps with Trails Offroad's route planning and waypoint functionality for skilled offroad and backcountry users.
- FATMAP (by Strava): FATMAP, now part of Strava, provides 3D outdoor maps for hiking, skiing, and offroad adventures. It is comparable to Trails Offroad in targeting premium outdoor and adventure enthusiasts with rich map-based trip planning experiences.
Others
- BFGoodrich Tires: BFGoodrich Tires is an existing marketing partner of Trails Offroad and a leading offroad tire brand. While not a direct competitor, it is an adjacent ecosystem player that engages the same offroad enthusiast community and represents a model for future co-marketing or OEM-brand partnerships.
Broad incumbents
- Google Maps: Google Maps is the dominant general-purpose navigation platform with growing outdoor and trail features. It serves as a broad incumbent threat: any meaningful expansion of offroad or trail navigation within Google Maps would directly compete with Trails Offroad's core use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Trails Offroad social profiles
Digital presenceTrails Offroad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trails Offroad leadership team
Management profileNumber of profiles
Profiles1 record
Trails Offroad funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trails Offroad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trails Offroad
What does Trails Offroad do?
Trails Offroad provides a web and mobile platform delivering verified offroad trail guides, GPS navigation maps, and trip-planning tools for 4x4, Jeep, and overland enthusiasts. The platform combines in-person trail verification by an internal crew with offline-capable GPS navigation, a proprietary 1-10 technical difficulty rating system, nationwide public land boundary overlays, and a community review ecosystem, distributed via freemium and annual subscription tiers across iOS, Android, and the web.
Is Trails Offroad a public or private company?
Trails Offroad is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trails Offroad founded?
Trails Offroad was founded in 2015. It employs 1 to 10 people.
Where is Trails Offroad based?
Trails Offroad is headquartered in Lakewood, United States, in the North America region.
How does Trails Offroad make money?
Two revenue lines are on record. All-Access Membership Subscription is the primary driver. The others are freemium Model.
Who are Trails Offroad's main competitors?
Direct peers on record are Gaia GPS, onX Offroad, Avenza Maps and AllTrails. Emerging players are FarOut (formerly Guthook Guides), Komoot, CalTopo and FATMAP (by Strava). BFGoodrich Tires is listed as an others. Google Maps is listed as a broad incumbent.
Does Trails Offroad have an API?
No public API is recorded for Trails Offroad.
What industry is Trails Offroad in?
Trails Offroad's product category is Outdoor Recreation Navigation Software. Its primary akta.pro industry code is THAAADAF, Off-Road & Overland Adventure Tour Operators (4x4, ATV/UTV), with a secondary code of THAAALAA, Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering). Its SIC code is 4700.