Harbert Retail
Harbert Retail (Harbert Realty) is a privately held, full-service commercial real estate firm based in Birmingham, Alabama, with a Winter Park, Florida office, providing property management, leasing, brokerage, development, and investment sales services across the Southeast and Central Florida.
- Company typePrivate
- Founded1983
- HeadquartersBirmingham, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Harbert Retail does
Harbert Retail, operating as Harbert Realty, is a privately held, full-service commercial real estate firm headquartered in Birmingham, Alabama, with a secondary office in Winter Park, Florida serving the Central Florida market. Founded approximately in 1983, the firm has operated for over 42 years and currently leases and manages approximately 5.1 million square feet of commercial real estate across the Southeast and Central Florida, while having leased or sold 6.4 million square feet and executed roughly $1.1 billion in transaction volume over the past five years. The company serves commercial property owners, tenants, and real estate investors, with a particular emphasis on retail and multifamily assets.
The firm's service platform spans six integrated modules: property/asset management, leasing and brokerage, development, investment sales, retail services, and multifamily. Revenue is generated through a mix of recurring managed-service fees on managed properties, transaction-based commissions on leasing and investment sales (including a recent $3.65 million Orlando medical office disposition), and project-based development fees. Go-to-market is sales-led and relationship-driven, with distribution via direct brokerage outreach, a website property portal, and an email newsletter. There is no public disclosure of revenue, no external investors, no parent company, and no proprietary technology platform underpinning the service offering.
Harbert Retail operates with 11 to 50 employees concentrated across its two offices, supported by a leasing and brokerage team with what the company describes as 30+ decades of combined CRE experience. Recent activity includes a landlord representation lease in a freestanding Lakeview building, the groundbreaking of a Homewood medical office building, and an Orlando medical office investment sale — all dated within May–June 2026 — indicating active transactional momentum across both core service lines and the Central Florida geography.
Harbert Retail firmographics
Firmographics- Name
- Harbert Retail
- Legal name
- Harbert Realty
- Website
- https://harbert-retail.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Harbert Retail (Harbert Realty) is a privately held, full-service commercial real estate firm based in Birmingham, Alabama, with a Winter Park, Florida office, providing property management, leasing, brokerage, development, and investment sales services across the Southeast and Central Florida.
- Ownership category
- akta.pro rank
Harbert Retail industry classification
Industry- Product category
- Commercial Real Estate Services
- akta.pro primary industry
- Retail Brokerage (BPAJABAB)
- akta.pro secondary industry
- Retail Property Management (BPAJAGAB)
Keywords
Where Harbert Retail is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Harbert Retail business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Property/Asset Management: Ongoing management fees for commercial properties including office, retail, and multifamily assets. Manages 5.1M sq ft of commercial real estate.
- Leasing & Brokerage: Commission-based leasing and brokerage services for commercial properties. Staff has 30+ decades of combined CRE experience.
- Investment Sales: Brokerage commissions on investment property sales, including recent $3.65M Orlando medical office sale.
- Development Services: Development and construction management services for commercial real estate projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Commercial lease rates vary by property - example: $22.50/SF Full Service |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Harbert Retail product offering
Product offeringCore offering
Harbert Retail is the retail-focused commercial real estate service line of Harbert Realty, a full-service CRE firm offering property/asset management, leasing and brokerage, development, investment sales, retail services, and multifamily services. The firm manages 5.1M sq ft and has executed 6.4M sq ft of leases and sales with $1.1B in transaction volume over the last five years across the Southeast and Central Florida markets.
Product overview
Harbert Realty is a full-service commercial real estate firm offering a platform of integrated services including Property/Asset Management, Leasing & Brokerage, Development, Investment Sales, Retail Services, and Multifamily. The company manages a portfolio of properties across the Southeast and Central Florida, with 5.1M sq ft leased and managed, and 6.4M sq ft leased or sold over the last 5 years. The service offerings function as interconnected modules allowing clients to access property management, investment sales, leasing, and development capabilities through a single commercial real estate partner.
Differentiator
Problem solved
Functional benefit
Products and services
- Property/Asset Management Comprehensive property and asset management services for commercial real estate assets including office, retail, and multifamily properties across the Southeast and Central Florida; for commercial property owners seeking outsourced management.
- Leasing & Brokerage Commercial real estate leasing and brokerage services for office, retail, and industrial space, delivered by staff with 30+ decades of combined experience; for tenants and property owners.
- Development
Companies that use Harbert Retail
Customer profileSegments5 records
Ideal customer profiles3 records
Harbert Retail technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Harbert Retail partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights3 records
Harbert Retail competitors and assessment
Company assessmentBroad incumbents
- JLL (Jones Lang LaSalle): Global real estate services and investment management firm providing brokerage, property management, project & development services, and capital markets advisory - directly comparable CRE service platform to Harbert at vastly greater scale.
- Colliers International: Global full-service commercial real estate services firm offering brokerage, property management, investment sales, and project management across office, retail, and multifamily - directly comparable service mix to Harbert, but at vastly greater global scale.
- Cushman & Wakefield: Major global commercial real estate services firm providing leasing, capital markets, valuation, and property management across all major asset classes including retail and multifamily - parallels Harbert's full-service CRE platform at national/global scale.
- CBRE Group: World's largest commercial real estate services firm with investment sales, leasing, property management, and development advisory across every major asset class - directly comparable full-service offering to Harbert at vastly greater scale.
Direct peers
- Marcus & Millichap: Specialized CRE investment sales brokerage with a particularly strong retail and multifamily focus - the most directly comparable pure-play investment-sales/brokerage peer to Harbert's retail and multifamily investment sales business.
- The Shopping Center Group: Retail-focused commercial real estate services firm providing tenant representation, landlord leasing, property management, and investment sales for shopping centers - a close niche match for Harbert's retail brokerage and retail property management services.
- SVN International: Commercial real estate brokerage franchise with retail, multifamily, office, and investment-sales specialties - comparable asset-class mix and transaction-volume orientation to Harbert's brokerage and investment sales lines.
- Lee & Associates: Privately held, principal-owned commercial real estate brokerage and services firm offering brokerage, property management, and investment sales across office, retail, industrial and multifamily - highly analogous full-service, mid-size model to Harbert.
- Franklin Street: Full-service commercial real estate firm headquartered in the Southeast (Tampa) offering investment sales, leasing, property management, and project management - closely mirrors Harbert's regional full-service, multi-asset-class positioning in overlapping geography.
Regional players
- Mid-America Real Estate: Retail-focused commercial real estate investment sales and brokerage firm operating primarily in the Midwest - directly comparable retail CRE focus though geographically distinct from Harbert's Southeast footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Harbert Retail social profiles
Digital presenceHarbert Retail financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harbert Retail leadership team
Management profileNumber of profiles
Harbert Retail funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harbert Retail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harbert Retail
What does Harbert Retail do?
Harbert Retail is the retail-focused commercial real estate service line of Harbert Realty, a full-service CRE firm offering property/asset management, leasing and brokerage, development, investment sales, retail services, and multifamily services. The firm manages 5.1M sq ft and has executed 6.4M sq ft of leases and sales with $1.1B in transaction volume over the last five years across the Southeast and Central Florida markets.
Is Harbert Retail a public or private company?
Harbert Retail is a private company. It is classified as unknown and is currently operating.
When was Harbert Retail founded?
Harbert Retail was founded in 1983. It employs 11 to 50 people.
Where is Harbert Retail based?
Harbert Retail is headquartered in Birmingham, United States, in the North America region.
How does Harbert Retail make money?
Four revenue lines are on record. Property/Asset Management is the primary driver. The others are leasing & Brokerage, investment Sales and development Services.
Who are Harbert Retail's main competitors?
Broad incumbents on record are JLL (Jones Lang LaSalle), Colliers International, Cushman & Wakefield and CBRE Group. Direct peers are Marcus & Millichap, The Shopping Center Group, SVN International, Lee & Associates and Franklin Street. Mid-America Real Estate is listed as a regional player.
Does Harbert Retail have an API?
No public API is recorded for Harbert Retail.
What industry is Harbert Retail in?
Harbert Retail's product category is Commercial Real Estate Services. Its primary akta.pro industry code is BPAJABAB, Retail Brokerage, with a secondary code of BPAJAGAB, Retail Property Management.