Univision Radio
Univision Radio is the largest Spanish-language radio network in the United States, operating stations in major US markets to deliver music, news, entertainment, and podcasts to Hispanic audiences as a division of Univision Communications (TelevisaUnivision).
- Company typePrivate
- Founded1992
- HeadquartersDallas, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Univision Radio does
Univision Radio is the nation's largest Spanish-language radio network in the United States, operating a portfolio of radio stations across major US metropolitan areas including New York, Los Angeles, Chicago, Dallas, and Houston, with Nielsen Audio PPM ratings coverage in the top 12 US markets. The radio division operates under Uforia, a music and radio application that integrates broadcast radio with on-demand music content, artist information, podcasts, and curated playlists. Univision Radio functions as a division of Univision Communications Inc., which is itself a subsidiary of TelevisaUnivision, the merged entity formed by combining Mexico's Grupo Televisa with the US-based Univision business to consolidate two of the largest Spanish-language media companies in the Americas.
Univision Radio's operational footprint is part of a broader multi-platform media infrastructure that includes the flagship Univision broadcast television network, the Unimás TV and Galavisión cable/broadcast channels, the TUDN Spanish-language sports network, the ViX free and premium streaming platform, Univision NOW live TV streaming, and the Shop Univision e-commerce marketplace. Content spans news (Noticiero Univision, N+ Univision 24/7), entertainment (telenovelas, Despierta América morning show, El Gordo y La Flaca), sports (UEFA Champions League, Liga MX, NFL, NBA, MLB, Formula 1, and World Cup 2026 rights), music programming, and celebrity coverage. Distribution is delivered across broadcast, web, iOS, Android, cable/satellite partnerships (e.g., Comcast NOW TV Latino), and radio, targeting US Spanish-speaking audiences.
Monetization operates through three primary streams: advertising revenue across radio, television, and digital properties; subscription recurring revenue from ViX Premium with Ads and Univision NOW (including the NOW TV Latino bundle priced at $15/month, raised from a $10/month promotional rate); and marketplace commission revenue from Shop Univision, which offers a paid membership at $8.99/month for free shipping and additional benefits. The company sells inventory to advertisers seeking access to the US Hispanic demographic across news, entertainment, sports, and streaming surfaces, and pursues distribution partnerships with cable and satellite providers to extend reach into Hispanic households.
Univision Radio firmographics
Firmographics- Name
- Univision Radio
- Legal name
- Univision Communications Inc.
- Website
- https://univision.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Univision Radio is the largest Spanish-language radio network in the United States, operating stations in major US markets to deliver music, news, entertainment, and podcasts to Hispanic audiences as a division of Univision Communications (TelevisaUnivision).
- Ownership category
- akta.pro rank
Univision Radio industry classification
Industry- Product category
- Spanish-Language Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Spanish-Language & Multicultural Radio Networks (MPABABAG)
- akta.pro secondary industries
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH)
Keywords
Where Univision Radio is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Univision Radio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Advertising Revenue: Univision generates significant advertising revenue from its broadcast television network, radio stations, and digital platforms targeting US Hispanic audiences. The company offers advertising opportunities across news, entertainment, sports, and streaming content.
- Subscription Streaming: ViX Premium with Ads and Univision Now provide subscription-based streaming services for live TV and on-demand content, accessible via mobile apps and web platforms.
- E-commerce Marketplace: Shop Univision operates an e-commerce marketplace offering products across categories including electronics, home goods, apparel, and health/beauty, with membership option for free shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | NOW TV Latino - Univision and ViX Premium channels |
| Subscription | Monthly | Shop Univision Membership |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Univision Radio product offering
Product offeringCore offering
Univision Radio is the nation's largest Spanish-language radio network, operating radio stations across major U.S. Hispanic markets. The division delivers music, news, entertainment, talk, and sports audio programming, supplemented by podcasts, live event coverage, and digital streaming through its Uforia music platform and app for Spanish-speaking audiences in the United States.
Product overview
Univision Communications Inc. operates as a comprehensive Hispanic media company offering a multi-platform portfolio centered around its flagship Univision broadcast network, the ViX streaming platform, TUDN sports network, Univision NOW live TV streaming service, and Uforia music platform. The company distributes content across television (Univision, Galavisión, Unimás), streaming (ViX, Univision NOW), radio (Univision Radio), and e-commerce (Shop Univision). Content spans news (Noticiero Univision, N+ Univision), sports (TUDN covering soccer, NFL, NBA, MLB), entertainment (telenovelas, series, morning shows like Despierta América), and music. The ViX platform offers over 200 live channels including Champions League and Liga MX soccer, while TUDN serves as the sports hub with World Cup 2026 coverage. Univision Radio operates radio stations with podcast integration, and Shop Univision provides e-commerce with membership benefits.
Differentiator
Problem solved
Functional benefit
Brands
- ViX: Free streaming platform offering Spanish-language entertainment, sports, news, and telenovelas
- TUDN
- Noticiero Univision
- Despierta América
- El Gordo y La Flaca
- Galavisión
- Unimás TV
Products and services
- Univision Radio
- Uforia
- Univision Radio Podcasts
Companies that use Univision Radio
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Univision Radio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Univision Radio partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ComcastcoreComcast expanded its NOW TV Latino streaming service by adding five Univision channels and ViX Premium with Ads, along with over 100 streaming channels. The service offers more than 200 live channels including sports, news, and entertainment content targeted at Hispanic audiences.
- ComcastcoreComcast NOW TV Latino partnership delivers Univision content to Comcast's Hispanic subscriber base through the streaming service, which now offers more than 200 live channels at $15 per month.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Univision Radio competitors and assessment
Company assessmentDirect peers
- iHeartMedia: Largest US terrestrial radio operator and audio company, with iHeartRadio streaming platform. Direct competitor in broadcast radio ad sales and digital audio distribution, though iHeartMedia is English-language focused.
- Spanish Broadcasting System (SBS): Operates major Spanish-language radio stations in top US Hispanic markets (Mega, La Raza, etc.) along with AIRE Radio Networks and digital streaming. The closest direct competitor to Univision Radio within the Spanish-language radio segment.
- Entravision Communications: US Spanish-language media company operating radio stations, Univision-affiliated TV stations, and digital advertising solutions. Competes with Univision Radio in both Hispanic radio advertising and TV distribution.
- Cumulus Media: Second-largest US radio broadcaster with Cumulus Podcast Network and Westwood One distribution. Competes in radio ad inventory, syndicated content, and audio streaming scale.
- Audacy: Major US radio operator with Audacy streaming platform and podcast distribution. Competes for digital audio ad spend and radio ad inventory, particularly in major markets where Univision Radio operates.
Emerging players
- Latino Media Network: Emerging Spanish-language radio broadcaster acquiring stations across US Hispanic markets. A growing niche competitor targeting the same Spanish-language radio advertising dollars as Univision Radio.
Broad incumbents
- TelevisaUnivision: Parent company of Univision Communications Inc. and the broader Spanish-language media conglomerate formed from Televisa and Univision merger. Owns the broadcast TV, streaming, and radio assets that Univision Radio operates within.
- NBCUniversal Telemundo: Operates Telemundo Spanish-language broadcast TV network and Peacock streaming. Direct competitor for Spanish-language advertising and audience attention, complementing rather than overlapping Univision's radio business.
Regional players
- Grupo Prisa: Spain-based Spanish-language media conglomerate operating Cadena SER radio network and digital audio platforms. Comparable as a Spanish-language radio operator and content producer, though primarily serving Spain and Latin America rather than the US Hispanic market.
Others
- Triton Digital: Digital audio technology and ad-serving platform serving radio broadcasters and podcasters globally. Adjacent infrastructure provider that supports Spanish-language digital audio monetization, comparable to the technology layer underpinning Uforia's digital distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Univision Radio social profiles
Digital presenceUnivision Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Univision Radio leadership team
Management profileNumber of profiles
Univision Radio subsidiaries and ownership
Company hierarchySubsidiaries5 records
Univision Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Univision Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Univision Radio
What does Univision Radio do?
Univision Radio is the nation's largest Spanish-language radio network, operating radio stations across major U.S. Hispanic markets. The division delivers music, news, entertainment, talk, and sports audio programming, supplemented by podcasts, live event coverage, and digital streaming through its Uforia music platform and app for Spanish-speaking audiences in the United States.
Is Univision Radio a public or private company?
Univision Radio is a private company. It is classified as corporate owned and is currently operating.
When was Univision Radio founded?
Univision Radio was founded in 1992. It employs 1,001 to 5,000 people.
Where is Univision Radio based?
Univision Radio is headquartered in Dallas, United States, in the North America region.
How does Univision Radio make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are subscription Streaming and E-commerce Marketplace.
Who are Univision Radio's main competitors?
Direct peers on record are iHeartMedia, Spanish Broadcasting System (SBS), Entravision Communications, Cumulus Media and Audacy. Latino Media Network is listed as an emerging player. Broad incumbents are TelevisaUnivision and NBCUniversal Telemundo. Grupo Prisa is listed as a regional player. Triton Digital is listed as an others.
Does Univision Radio have an API?
No public API is recorded for Univision Radio.
What industry is Univision Radio in?
Univision Radio's product category is Spanish-Language Radio Broadcasting. Its primary akta.pro industry code is MPABABAG, Spanish-Language & Multicultural Radio Networks, with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 516110 and its SIC code is 4832.