Nationwide Vision
Nationwide Vision is a retail eye care company operating ~80 clinics across Arizona (with Florida presence), offering comprehensive eye exams, specialty disease management, designer eyewear, and contact lenses to individual consumers and families under the EyeCare Partners network.
- Company typePrivate
- Founded1985
- HeadquartersTempe, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Nationwide Vision does
Nationwide Vision is a retail eye care company founded in 1985 and headquartered in Tempe, Arizona, operating approximately 80 eye clinic locations across Arizona with additional presence in Florida. The company is operated under EyeCare Partners, LLC as its parent entity and employs between 501 and 1,000 staff. Its service mix spans comprehensive eye exams, pediatric exams, contact lens fittings, diabetic eye exams, and in-office remote eye exams that combine on-site technician pre-testing with live video consultation from licensed optometrists. Clinical services extend into disease management for glaucoma, cataracts, macular degeneration, dry eye, diabetic retinopathy, pterygium, myopia, and ocular emergencies, with LASIK consultation and co-management referred through a partnership with Desert Vista Eye Specialists.
The company's product offering includes 935+ eyeglass frames across 60+ designer brands, prescription lenses in multiple materials and coatings, sunglasses, and specialty contact lenses for astigmatism, keratoconus, and dry eye. The retail infrastructure is augmented by a Virtual Try-On augmented reality tool for online frame browsing, a third-party contact lens ordering platform (wewillship.com), and a Vision360Plus patient portal for scheduling and records access. Sub-brands include 20/20 Kids Club, which packages pediatric eye care with milestone certifications, and Nationwide Optometry, which provides the affiliated doctor network.
Nationwide Vision generates revenue through professional eye care services billed to vision insurance or paid out-of-pocket, hardware sales of frames and lenses, contact lens transactions, and ancillary subscription revenue from an Eyewear Protection Plan ($34.99 adult, $19.99 kids). Pricing for a comprehensive eye exam starts at $119, with Florida pricing at $199 including a $100 credit toward materials. The go-to-market model combines in-person clinical services across a dense retail footprint with digital channels for online browse-and-buy, supported by insurance network participation, location-based SEO, and promotional offers such as 50% off frames with lens purchase. Customer segments span general patients, children and families, fashion-conscious consumers, diabetic patients, and contact lens wearers.
Nationwide Vision firmographics
Firmographics- Name
- Nationwide Vision
- Legal name
- Nationwide Vision (operated by EyeCare Partners, LLC)
- Website
- https://nationwidevision.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Nationwide Vision is a retail eye care company operating ~80 clinics across Arizona (with Florida presence), offering comprehensive eye exams, specialty disease management, designer eyewear, and contact lenses to individual consumers and families under the EyeCare Partners network.
- Ownership category
- akta.pro rank
Nationwide Vision industry classification
Industry- Product category
- Retail Eye Care Services
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (45613)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Comprehensive Eye Exams & Vision Care (HLAKAKAA), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN)
Keywords
Where Nationwide Vision is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Nationwide Vision business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Professional Eye Care Services: Revenue from comprehensive eye exams, contact lens exams, specialty contact lens fittings, diabetic eye exams, and treatment services for conditions including glaucoma, cataracts, macular degeneration, dry eye, and ocular emergencies. Services are typically billed to vision insurance or paid out-of-pocket by patients.
- Eyewear Retail (Frames and Lenses): Revenue from sale of prescription eyeglass frames and lenses. Offers frames for men, women, and children from designer brands including Ray-Ban, Oakley, Coach, Vera Bradley, Nike, Kate Spade, Versace, and others. Lens materials include Hi-Index, Trivex, and Polycarbonate with various coatings.
- Contact Lens Sales: Revenue from direct contact lens sales and ordering, including daily disposables, monthly replacements, toric lenses for astigmatism, multifocal lenses, and specialty contact lenses. Contact lenses are ordered through the Nationwide Vision store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Comprehensive Eye Exam - Base |
| Subscription | Annual | Eyewear Protection Plan - Adult |
| Subscription | Annual | Eyewear Protection Plan - Kids |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Nationwide Vision product offering
Product offeringCore offering
Nationwide Vision operates nearly 80 retail eye care clinics across Arizona (and Florida) delivering comprehensive eye exams, specialty eye disease management (glaucoma, cataracts, dry eye, macular degeneration, diabetic retinopathy), and contact lens fittings. The clinics dispense prescription eyewear (frames and lenses) from 60+ designer brands, sell contact lenses, and refer patients to partnered surgeons for LASIK. Services are paired with an online Virtual Try-On tool and e-commerce contact lens ordering.
Product overview
Nationwide Vision is an eye care services company operating as a unified platform offering comprehensive eye exams, specialty contact lens services, and an extensive eyewear portfolio. The core service consists of eye exams (comprehensive, kids', contact lens, diabetic, remote/in-office) that generate prescriptions for corrective eyewear. The eyewear product line includes over 935 eyeglass frames across men's, women's, and kids' categories from 60+ designer brands, prescription lenses in multiple materials and treatments (progressive, photochromic, polarized), and sunglasses. Specialty services encompass eye disease management (glaucoma, cataracts, dry eye, myopia, diabetic retinopathy, macular degeneration, pterygium), emergency care, and LASIK referrals through a partner. Digital features include Virtual Try-On for frames and a Patient Portal. The 20/20 Kids Club provides pediatric-specific eye care with child-friendly environments. Additional services include vision insurance acceptance and an Eyewear Protection Plan.
Differentiator
Problem solved
Functional benefit
Brands
- 20/20 Kids Club: A children's eye care club program that makes eye exams fun with games, milestone certifications, and kid-friendly frames
- Nationwide Optometry
Products and services
- Comprehensive Eye Exams
- Kids' Eye Exams
- Contact Lens Exams
- In-Office Remote Eye Exams
- Diabetic Eye Exams
- Prescription Eyeglasses
- Sunglasses
- Prescription Lenses
- Contact Lenses
- Specialty Contact Lenses
- LASIK Eye Surgery Referral
- Glaucoma Treatment
- Cataract Treatment
- Dry Eye Treatment
- Myopia Treatment
- Diabetic Retinopathy Screening
- Pterygium Treatment
- Macular Degeneration Treatment
- Eye Emergencies
- Eyewear Protection Plan
Companies that use Nationwide Vision
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Nationwide Vision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Nationwide Vision partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Desert Vista Eye SpecialistscoreNationwide Vision partners with Desert Vista Eye Specialists for LASIK eye surgery referrals. Patients seeking laser vision correction are referred to Desert Vista's expert surgeons who use the latest laser technology. This partnership allows Nationwide Vision to offer comprehensive vision correction services including surgical options while Desert Vista handles the surgical procedure and post-operative care.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Nationwide Vision competitors and assessment
Company assessmentDirect peers
- LensCrafters: National optical retail chain owned by EssilorLuxottica offering comprehensive eye exams, prescription eyewear, and contact lenses across ~1,000+ U.S. locations. Directly comparable retail-clinic-plus-eyewear model with similar service mix and insurance acceptance.
- Pearle Vision: Established U.S. optical retail chain (also EssilorLuxottica-owned) providing eye exams, eyewear, and contact lenses via company-owned and franchise locations. Closely comparable business model with multi-location retail clinics and insurance-based exam revenue.
- America's Best Contacts & Eyeglasses: High-volume optical retailer owned by National Vision Holdings operating ~1,200 U.S. locations with bundled exam-and-eyewear pricing. Directly competes on value positioning, particularly relevant given Nationwide Vision's promotional pricing strategy.
- Warby Parker: Vertically integrated DTC eyewear brand with ~200+ retail stores offering eye exams and prescription eyewear. Comparable in combining retail clinics with eyewear sales, but competes via DTC cost structure and brand-forward positioning.
- Stanton Optical: Multi-state optical retail chain (Now Optics) offering eye exams, eyewear, and contact lenses with a value/bundle pricing model. Directly comparable mid-market retail optical competitor with similar promotional cadence.
- For Eyes Optical: Optical retail chain owned by GrandVision/Nikon with ~100 U.S. locations offering eye exams, prescription eyewear, and contact lenses. Comparable multi-location optometry-plus-retail model with similar product and service mix.
Broad incumbents
- Costco Optical: Optical departments inside Costco warehouses offering eye exams and discounted eyewear. Represents significant competitive pressure on commodity eyewear pricing and a key reason retail chains like Nationwide Vision rely on promotions.
- Target Optical: Optical departments in Target stores operated primarily by Luxottica, offering eye exams and eyewear inside a broader general-merchandise retailer. Comparable retail-clinic-plus-eyewear model but benefits from foot traffic of a national big-box anchor.
- Walmart Vision Center: Optical departments in Walmart Supercenters offering eye exams and value-priced eyewear. Key competitor on price and convenience, particularly relevant in Arizona markets where Walmart has significant footprint.
Emerging players
- Zenni Optical: Pure-play DTC online eyewear retailer offering low-cost prescription glasses. Indirect but growing competitive threat to the retail frame-and-lens revenue stream that Nationwide Vision depends on for hardware margin.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Nationwide Vision social profiles
Digital presenceNationwide Vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nationwide Vision leadership team
Management profileNumber of profiles
Nationwide Vision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nationwide Vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nationwide Vision
What does Nationwide Vision do?
Nationwide Vision operates nearly 80 retail eye care clinics across Arizona (and Florida) delivering comprehensive eye exams, specialty eye disease management (glaucoma, cataracts, dry eye, macular degeneration, diabetic retinopathy), and contact lens fittings. The clinics dispense prescription eyewear (frames and lenses) from 60+ designer brands, sell contact lenses, and refer patients to partnered surgeons for LASIK. Services are paired with an online Virtual Try-On tool and e-commerce contact lens ordering.
Is Nationwide Vision a public or private company?
Nationwide Vision is a private company. It is classified as corporate owned and is currently operating.
When was Nationwide Vision founded?
Nationwide Vision was founded in 1985. It employs 501 to 1,000 people.
Where is Nationwide Vision based?
Nationwide Vision is headquartered in Tempe, United States, in the North America region.
How does Nationwide Vision make money?
Three revenue lines are on record. Professional Eye Care Services are the primary driver. The others are eyewear Retail (Frames and Lenses) and contact Lens Sales.
Who are Nationwide Vision's main competitors?
Direct peers on record are LensCrafters, Pearle Vision, America's Best Contacts & Eyeglasses, Warby Parker, Stanton Optical and For Eyes Optical. Broad incumbents are Costco Optical, Target Optical and Walmart Vision Center. Zenni Optical is listed as an emerging player.
Does Nationwide Vision have an API?
No public API is recorded for Nationwide Vision.
What industry is Nationwide Vision in?
Nationwide Vision's product category is Retail Eye Care Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 62132 and its SIC code is 8011.