HJ Sims

Name

HJ Sims

Legal name

Herbert J. Sims & Co. Inc.

Website

https://hjsims.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Investment Banking

NAICS

Investment Banking and Securities Intermediation (52315), Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

akta.pro secondary industries

Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM), Private Client/High-Net-Worth Advisory (FSAEAAAN)

Keywords

• Investment banking services
• Private wealth management
• Bond underwriting
• Senior living finance
• FHA-insured lending

Headquarters

HQ city

Fairfield

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brokerage Services: Through Herbert J. Sims & Co, Inc. (HJS), a Broker-Dealer, provides brokerage services to retail and institutional investors including recommendations for buying and selling financial securities such as stocks, bonds, mutual funds, ETFs, and other investment products.
2. Investment Advisory Services: Through Herbert J. Sims Capital Management, Inc. (HJSCM), a SEC Registered Investment Advisor, provides investment advisory services and assists in creating and managing investment portfolios tailored to clients' financial goals, risk tolerance, and time horizon.
3. Investment Banking: Full-service investment banking providing capital sourcing, bond underwriting and distribution, and advisory services to non-profit and for-profit organizations in senior living/healthcare and education sectors. Generates fees from underwriting, advisory, and structuring services.
4. Sims Mortgage Funding: Through Sims Mortgage Funding, Inc. (SMF), a subsidiary established in 1984, originates, underwrites, and funds FHA-insured loans for healthcare and housing projects, generating revenue from loan origination and underwriting fees.
5. Institutional Sales & Services: Sales, trading and underwriting of investment-grade and high yield municipal and corporate bonds in primary and secondary markets, generating revenue through trading spreads and underwriting fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

HJ Sims is a privately held investment bank and wealth management firm providing three core service lines: Private Wealth Management (brokerage and investment advisory for individuals), Investment Banking (bond underwriting, capital sourcing, and financial advisory for senior living, healthcare, and education organizations), and Institutional Sales & Services (trading and underwriting of municipal and corporate bonds). The firm also operates Sims Mortgage Funding, which originates FHA-insured loans for healthcare and housing projects.

Product overview

HJ Sims is a privately held investment bank and wealth management firm founded in 1935, offering a multi-service financial platform through three core divisions: Private Wealth Management (brokerage via NetXInvestor and advisory via Herbert J. Sims Capital Management), Investment Banking (senior living, healthcare, and education financing including Sims Mortgage Funding's FHA-insured solutions), and Institutional Sales & Services (trading and underwriting of income securities). The firm's Financed Right approach provides flexible capital solutions including tax-exempt bonds, HUD Plus higher-leverage programs, and MatchCap private placements. Additional offerings include market commentary, research analysis, and the entirement holistic wealth management methodology.

Differentiator

Problem solved

Functional benefit

Brands

• Herbert J. Sims Capital Management (HJSCM): SEC Registered Investment Advisor and wholly owned subsidiary of HJS, offering investment advisory services and portfolio management to retail investors through a holistic 'entirement' wealth management approach.
• entirement®
• Sims Mortgage Funding (SMF)
• MatchCap℠
• HUD Plus®

Products and services

• Private Wealth Management
• Investment Banking
• Institutional Sales & Services
• Sims Mortgage Funding
• Herbert J. Sims Capital Management (HJSCM)
• Senior Living + Healthcare Investment Banking
• Education Finance
• HJ Sims Investments, LLC (HJSI)
• NetXInvestor Brokerage Platform

Quantifiable outcome

• $33+ billion in total financings completed since founding
• +4 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Greg EllingsonminorOthers · 23 April 2026Vice President hired for not-for-profit senior living investment banking team based in Des Moines, Iowa, bringing over $500 million in financing experience from prior role at LCS, a leading senior living operator.
• Sims Mortgage Funding, Inc.coreOEM/ Whitelabel/ Licensing Partner · 1 January 1984Established in 1984 as a wholly-owned subsidiary of HJ Sims, Sims Mortgage Funding specializes in originating, underwriting, and funding FHA-insured loans for healthcare and housing projects. SMF is a nationally recognized investment banking firm specializing in debt and equity financing for the senior living industry with over 30 years of hands-on experience.
• HUD/FHAcoreOthersLong-standing relationship with Federal Housing Administration programs administered under HUD authority. SMF serves on committees that establish HUD policies and has access to senior HUD officials.
• LeadingAgecoreStrategic or Co-development PartnerHJ Sims was selected as a preferred banker by LeadingAge (formerly AAHSA) starting in 1987. HJ Sims also hired to refinance LeadingAge's debt. Firm continues to participate in LeadingAge Southeast Annual Convention and other LeadingAge events.

Scale indicators7 records

Recent moves20 records

Expansion highlights6 records

Direct peers

• Ziegler: Ziegler is a privately held investment bank specializing in senior living, healthcare, and education financing with bond underwriting, wealth management, and institutional services—nearly identical business model and client focus to HJ Sims.
• Hilltop Securities: Hilltop Securities provides public finance, institutional sales/trading, and wealth management with significant municipal bond underwriting focus—overlapping with HJ Sims' institutional sales and investment banking activities.
• Hammond Hanlon Camp: H2C is a healthcare-specialized investment bank with capital advisory and strategic services for hospitals, senior living, and post-acute providers—comparable to HJ Sims in deal type, though broader in sub-verticals.
• Cain Brothers: Cain Brothers (a division of KeyBanc Capital Markets) is a healthcare-focused investment bank providing M&A, capital raising, and strategic advisory to senior living, hospitals, and healthcare services—overlapping directly with HJ Sims' senior living + healthcare practice.

Broad incumbents

• Stifel Financial: Stifel offers investment banking, institutional brokerage, and wealth management with a public finance group; a larger incumbent with overlapping capabilities to HJ Sims' fixed income and advisory business.
• Oppenheimer Holdings: Oppenheimer provides investment banking, institutional sales/trading, and wealth management with a fixed income and public finance practice—comparable multi-line platform to HJ Sims but at substantially larger scale.
• Ladenburg Thalmann: Ladenburg Thalmann operates wealth management and capital markets businesses; its public finance and fixed income activities overlap with HJ Sims' institutional sales and HNW wealth practice.
• Robert W. Baird: Baird is a private, employee-owned financial services firm with investment banking, wealth management, and institutional sales—mirrors HJ Sims' integrated platform structure at meaningfully larger scale.
• Piper Sandler: Piper Sandler is a diversified middle-market investment bank and wealth manager with public finance and healthcare practices—broader scale than HJ Sims but comparable in combining IB, wealth management, and fixed income.

Emerging players

• Greystone: Greystone is a commercial real estate finance and advisory firm with a senior living and FHA/HUD lending arm—competitor to Sims Mortgage Funding in FHA-insured healthcare and housing lending.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/hjsims
• Facebookfacebook.com/herbertjsims
• LinkedInlinkedin.com/company/herbert-j.-sims-&-co.
• Xx.com/HJSims

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HJ Sims